videocon mobile

8/9/2019 Videocon Mobile

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TEAM MEMBERS

y Peeyush Pavanan

y Ashley Varghese

y Victor Kurup

y Kumar Biswajeet

y K.V.P. Varma

y Nimi K Parvathy

y Ginu George

y Sneha Anand

y Manu K Mathews

y VinayTharakan


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About VIDEOCON MobilePhones


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VIDEOCON MOBILE PHONES

y Videocon is an industrial conglomerate with interests based

all over India.

y The company has an annual turnover of US$4.1 billion which

makes it one of the largest consumer electronics companiesin India.

y The company would try to establish itself in the mid range

segment that is in between INR 2000 INR 10,000.

y

Tap some upper middle class segments by introducing somehigh end PDA phones for business people that are more

affordable than the nearest competitor.

y The main emphasis will be on youth and general public.


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PRODUCT


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PRODUCT FUNCTIONALITY

yQuality

yAppearance

yPackaging

yBrand

y Service

y Support

yWarranty


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This segment includes touch screen phones onetargeted at business class people running onWindows mobile platform. The other phone in

this category is a simple touch screen phonewith cool looks mainly targeted at teens wholove to explore social networking sites throughtheir phones on the go.


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V-2950 - Windows Professional 6.1

y 624 MHz Marvell PXA300, NXP5209 Micro Processor for SuperiorUsage and Speed

y 8 cms (3.2) WQVGA Full TFT Touch Screen Bar phone

y 3.2 MP Auto Focus with LED Flash and Video Recorder

y Motion Sensor and G Sensor

y Wireless Push Email

y A- GPS enabled


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V-1750 -

y First Ever Dual SIM (GSM + GSM) with Smart Divert*, Dual Standby

y 8 cms (3.2) WQVGA Full TFT Touch Screen

y 3.5 mm Headset Jack and Adjustable Equalisers

y 3.2 MP Camera with Auto Focus, LED Flash and Image Editor

y Motion and G Sensor

y Bluetooth Streaming (A2DP)

y Upto 8 GB expandable memory


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This segment is targeted at teens who arevoracious phone users and love to listen tomusic occasionally, capture pictures to cherish

their precious moments and browse internet otheir mobiles. The phones in this segment arelower in class and are mid range phones.


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V-1604 -

y Dual SIM Dual Standby (GSM + GSM)

y High Resolution 2.4" TFT Screen

y 2 MP Camera with Digital Zoom and Video Recorder

y 3 Stereo Speakers

y Motion Sensors for shuffling Wallpapers and Music

y Bluetooth Streaming (A2DP)


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V-1502 -

y Dual SIM, Dual Standby

y Slim and Brushed Metal Surface

y 2MP Camera with Digital Zoom and Video Recorder

y Upto 2 GB expandable memory

y Stereo FM Radio with Recording

y MP3 Music Player


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Music phones are lower in prices with some

basic functionalities that cater to the needs

of people who use phone just to talk but do

want to listen to music on their phones.These phones would have extended battery

and a memory card support for storing mp3

songs.


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V-1301 -

y Dual SIM, Dual Standby (GSM + GSM)

y

FM on Loudspeaker and Stereo FM Recording

y MP3 Music Player

y

1.8" Large Screen

y Upto 2 GB expandable memory and GPRS enabled


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V1306 -

y Dual Tone Slim, Sleek,Ergonomic and Stylish Bar Phone

y Large "EZI" Soft Touch key

y MP3 Player with 20 mm VIBRA speakers for loud bass musicexperience

y Internal FM antenna and Stereo FM recorder

y LED Torch and Mobile Tracker

y Dual SIM feature


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PRICINGy How much are the intended customers willing to pay?

y Although competing on price is as old as mankind, the

consumer is often still sensitive for price discounts and

special offers.

y Price has also an irrational side: something that is

expensive must be good.

y Permanently competing on price is for many companies

not a very sensible approach.


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Pricing

y Touchscreen Phones

y Multimedia Phones

y Music Phones

y PDA phone - INR 16,000

y While Simple Touch Phone

- INR 10,000

y Range Between INR 5,000

to INR 8,500

y Range From INR 2,000 toINR 3,500


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PLACE


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PROMOTION


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Major Decisions In

PRODUCT PROMOTION

y Establishing Objective.

y Selecting Trade Promotion Tool.

y Selecting Consumer Promotion Tool.

y Selecting Business And Sale Force Promotion Tools.

y Develop The Program.

y Evaluation And Pretesting.


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PROMOTION

y TV advertisement generating curiosity among the target

customers and in news papers as well (print media).

y

Internet is also a useful resource for advertising targetedtowards the youngsters and teens.

y Efficient service centers solving customers issues quickly.

y Getting associated withnew events, programmes and

publicity, like IPL.


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THANK YOUTHANK YOU

videocon mobile

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