videocon scm
DESCRIPTION
Read and understand more about videoconTRANSCRIPT
-
Presented by:-S.Priya S.Vijayalakshmi
-
About VideoconVideocon founded in 1985, is one of India's youngest companies to touch a turnover of Rs 50 billion. Founder - Late Nandlal Madhavlal Dhoot Sons envisioned Videocon International Ltd. Competitors:-Whirlpool, LG, Samsung & other giants Largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.
-
Its mission statement
The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
-
Its market share..
-
A REFLECTION OF CONTINUITY CHANGEthe end:To delight and deliver beyond expectation.
the means:through ingenious strategyintrepid entrepreneurshipimproved technologyinnovative productsinsightful marketinginspired thinking about the future
-
Its global partners
-
Tie - ups with global leaders
-
Strategic Alliances & Acquisition
Multibrand strategy- videocon/akai,1995Electrolux Kelvinator, Videocon merger in 2006 Videocon: From market leadership to overall brand consolidation Package from Airtel, Videocon, Alcatel Videocon's global strategy
-
Understanding videocon with the help of modelsBCG Matrix
Stars (appliances)Question marks (Entertainment)Cash Cows(Oil and Gas division)Dogs (leasing and finance limited)
-
Porters model
-
Why M&A Electrolux deal gives licensing rights to sell global brand 2000 patents of Thomson into Videocon's kitty Global presence Gain economies of scale
-
Competitive AdvantageCost of production Largest distributed manufacturing base across India - 12 facilities Managing a complex supply chain Backward integration Taking advantage of policy-friendly locations Wide product portfolio
-
Challenges and Criticisms Competition in global CPT market Rapid adoption of LCD technologies Political risk A sharp drop in plasma and LCD prices Issue of breaking new ground in terms of geographies The consumer really is not price sensitive today
-
Future prospectsDevelopment in the following areas through R&DPlasma Television Multimedia TV Pure Flat Televisions Composite Home Entertainment system To work on better features, better quality & improved reliability with reduced / low prices
Go for new segments & start manufacturing mobile handsets and IT hardware