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    1. Executive Summary 2-4

    2. Introduction 5-7

    2.1 Ch-1 Study of The industry 8-27

    2.2 Ch-2 Study of The Company 28-47

    2.3 Ch-3 SWOT Analysis 48-51

    2.4 Ch-4 Learning Experience 52-54

    3 Ch-5 Research Methodology 55-64

    4 Ch-6 Analysis 65-82

    5 Ch-7 Finding and



    5.1 Conclusion 89

    6 Bibliography 90

    7 Annexure 91-99

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    Purpose of the project

    To analyze the growth of the videocon products in the market.

    To analyze the demand of the videocon products amongst the dealers and


    To make comparitive analysis of different products with their respective


    To analyse the companys performance during pre sale andpost sale activities.

    To suggest various measures of growth to the Videocon.Ind..Ltd.


    The data that will be collected from clients is through questionnaires and at times

    it is subjected to subjectivity.

    The data collected is primary and secondary and have chances of discrepancy.

    Company policy: No access to secret and confidential reports and data of the

    company. Sources and Methods

    Primary and secondary data will be collected which help in carrying the project further

    and will provide the required information.

    Primary Data

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    Information from company guide

    Information from companys staff

    Information from questionnaire

    Secondary Data

    Secondary data collected from various published and non published resources.

    Further Introduction

    Every business organization that comes into contact with the customer

    develops a perception in the mind of the customer . Today in t his

    competitive world every organization needs to know the perception in

    the mind of the customers .In order to gain mind share or heart share

    of customers along with the market share is the main lookout f or the

    organizations . Especially in consumer electronics sector , where the

    products are more or less same, the only way to leave positive impact

    on customer s mind and to gain competitive advantage is providing

    best possible services to the customers.

    Introduction part of this report is classified into two different sections .

    1.Problem Statement

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    The principle cause behind this project is to know that to w hat

    level customers are enjoying and aware of Videocon TV offered

    by t he company and what further improvement can be done i n

    future in this area so as to get brand awareness .


    T o have an overview of Videocon.

    T o know t he reputation of Videocon T.V . in the mar ke t.

    How the consumer preference towards the brand Videocon.

    T he main objective how to increase the reputation of Videocon brand in the


    To understand its competitors in business.

    How Videocon will create a good image in the market.

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  • 7/28/2019 Videocon Television




    Before the liberalization of the Indian economy, only a few companies like

    Kelvinator, Godrej, Allwyn, and Voltas were the major players in the consumer

    durables market, accounting for no less than 90% of the market. Then, after the

    liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, Aiwa

    came into the picture. Today, these players control the major share of the consumer

    durables market.

    Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing

    very fast because of rise in living standards, easy access to consumer finance, and

    wide range of choice, as many foreign players are entering in the market.

    Consumer durables are the products whose life expectancy is at least 3 years. These

    products are hard goods that cannot be used up at once.

    Consumer durables Sector can be classified as follows:

    1.Consumer Electronics

    Includes VCD/DVD, home theatre, music players, color

    televisions (CTVs), cameras, camcorders, portable audio, Hi-Fi, etc.

    2.White Goods

    Include dishwashers, air conditioners, water heaters, washing

    machines, refrigerators, vacuum cleaners, kitchen appliances, non-kitchen appliances,

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    microwaves, built-in appliances, tumble dryer, personal care products, etc.

    3.Moulded Luggage

    includes plastics.

    4.Clocks and Watches

    5.Mobile Phones


    1.History of consumer Electronics in India

    T he Electronics Industry in India took of f around 1965 with a n

    orientation towards space and defense technologies . This was rigidly

    controlled and initiated by t he government. T his w as followed by

    developments in consumer electronics mainly with transistor radios ,

    Black & White TV , Calculators and other audio products . Colour

    Televisions soon follow ed. In 1982 a significant year in t he history of

    television in India t he government allowed thousand of colour TV

    sets t o be imported into the country to coincide with the broadcast of

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    Asian Games in New Delhi . 1985 saw the advent of Computers and

    Telephone Exchanges, which were succeeded by Digital Exchanges in

    1988. T he period bet we en 1984 and 1990 w as the golden period f or

    electronics during while the industry witnessed continuous and rapid

    growth. From 1991 onwards , there was first an economic crises triggered

    by the Gulf War , w hic h w as followed by political and economic

    uncertainties within the country. Pressure on the electronics industry

    remained though growth and developments have continued with

    digitalization in all sectors and more recently the trend towards

    convergence of technologies.

    In recent years the electronic industry is growing at a brisk pace .

    I t is currently worth $ 10 Billion but according to estimates , ha s the

    potential to reach $ 40 bill ion by 2010. The largest segment i s the

    consumer electronics segment. While is largest export segment is the

    consumer electronics segment. While is largest export segment is of


    4 The breakup of production in various segments the industry is s how n

    below :

    1950s Radios -imported & Sold

    Late 1960s B&W TV Transmission started

    1970s Manufacturing of B/W TV started

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    1982 Colour TV Transmission, Manufacturing of CTV started

    1992 Economic Liberalization Process initiated

    1993-94 Dismantling of controls such as licences,

    Ban on use of Foreign Brand Names etc.

    1994-95 Entry of MNCsPanasonic, Sony, LG, Samsung etc.

    Lowering of Import duties.

    Cable TV Started.

    1995 Till Date Entry of Many MNCs & Rapid Growth,

    Continuous Lowering of Import Duties

    2001 Non tariff Barriers on Imports removed.

    2004 Free Trade Agreement (FTA) with Thailand implemented,Resulting

    in reduction of import duties to 0% on Colour Television sets,

    Colour Picture Tubes, Refrigerators and Air Conditioners, thus

    more competition.

    2005 DTH Services Started

    2007 Entry of Organised Retail

    2008 FTAs with other countries & FDI in retail likely.

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    The consumer durables market in India is valued at US $ 4.5 billions currently. In

    2008, microwave ovens and air conditioners registered a growth of about 25%. Frost-

    free refrigerators have registered significant growth as many urban families are

    replacing their old refrigerators. . Washing machines, which have always seen poor

    growth, have seen reasonable growth in 2006. More and more Indians are now

    buying electrical appliances due to change in electricity scenario. The penetration

    level of color televisions (CTVs) is expected to increase 3 times by 2008.

    On the brick of rapid economic growth, India has witnessed the dynamic change in

    country's consumer

    electronics industry.

    In last few years the industry has been

    witnessing significant changes in retail boom, growing disposable income and

    availability of easy finance schemes. One electronic gadget that has brought new

    revolution in Indian Electronic Industry is Television Set. Today, India is fast

    emerging as the key driver in the global television market both as a manufacturer and

    consumer. In recent years, the market for televisions in India has changed rapidly

    from the conventional CRT technology to Flat Panel Display Televisions (FPTV).

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    Currently, the split between CRT and FPTV is around 97% and 3% respectively. In

    addition to this, one of the most striking changes sweeping across the colour

    television market in Indian market is the exponential growth of the flat panel

    television (FPTV) market, in common parlance called the liquid crystal display

    (LCD) and plasma televisions. Moreover, as per recent research data available, the