Case StudyWho is a Teacher? – Video Campaign

Introduction to the brand

Videocon Mobile Phones is making a big charge for the

growing smartphone market in India. Since their launch

they have continuously introduced new models in the

market offering consumers a great value proposition

combined with the latest in style & technology.

Objective & Concept

Objective:

To capture the sentiment around Teacher’s Day (5th September) and amplify the presence

of Videocon Smartphones on Social Media.

Concept:

Every person has a memory attached with their Teachers. In order to bring back those memories we made a video #WhoIsATeacher depicting different notions of what a teacher might mean to us, through the use of the 26 alphabets. Each alphabet denoted a memory or trait.

Execution

The video #WhoIsATeacher was created using 26 words associated to our teacher & uploaded on the Facebook & YouTube.

Creative Set

Creative Set

Performance – Video - Metrics

The metrics are updated till 13th October 2015.

Performance - Video - Metrics

On Posts On Shares Total

Impressions - - 86,32,647

Reach - - 45,32,194

Views - - 5,31,188

Likes 4,263 66,686 70,949

Comments 308 8,744 9,052

Shares 22,504 852 23,356 The metrics are updated till 13th October 2015.

Performance – Video - Metrics

Organic Views – 5,16,870Paid Views – 14,318

Performance - Video - Metrics

Unique Video Views – 5,00,999Repeat Video Views – 30,189

Performance – Video

• Over 8.6 million impressions generated of the Video Post• The video has reached over 4.5 million users on Facebook• 530K+ Views on the video• Nearly 71,000 Post Likes were garnered on the video post• We got 9,000+ Post Comments on our video post• 23K+ Post Shares on the video post

Results & Viral-ity

• In India Teacher’s Day is celebrated on 5th September 2015, where as International Teacher’s Day is celebrated on 5th October 2015.

• When the campaign ended in India we clocked nearly 25K views but due to the use of general hashtag #TeachersDay in the copy, the video post was searchable when the buzz of International Teacher’s Day activated on Facebook.

• Due to engaging content the video it caught the eye of world audience and it became viral.

• This viral-ity magnified the metrics of the Facebook Page to such extent that we received an organic reach 6 times more than the whole month of September in just two days, 4th & 5th October.

• Though the occasion buzz is over the video is receiving views on a daily basis adding to metrics.

Results & Viral-ity

Graph of organic impressions of the Facebook Page. The rise from 2nd till 9th mark the viral-ity

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Thank You

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www.solomosalsa.com