Submitted by:-Sachin pratap Singh MBA3 (1357)Universal Business School

A Short Introduction Of The CampaignVebbler.com is India’s first clutter free, privacy focused personal social network.Vebbler is developed with a mission to create a world where people can have more meaningful conversations with different relationships in their lives Vebbler that will engage the Indian youth in quality conversations on various topics surrounding the upcoming elections and encourage them to vote.One-stop online portal for all news and information regarding the Indian elections.

Situation Analysis

• It’s an initiative by homegrown personal networking portal along with hundreds of other companies who just want to bring a change this election season. So don’t just sit at home and watch TV, move out and cast your Vote. ThinkalytiC’s appeal is same as many others, “Vote for Change, Vote for You”.

• In order to get more like-minded people to have meaningful discussions, They have NOT restricted the access to only Vebbler users.

• People from other social media platforms can also access the site with their existing username and password.

• The idea is to make a difference to at least 1 million voters this year through this campaign.”. He further added,“To connect with the mass they have also launched a tongue-in cheek music video, based on the Ungli campaign, called The Ungli song.

• They have collaborated with the several Bollywood personalities such as Arbaaz Khan, Sonu Sood, Ritesh Sidhwani, Mini Mathur, Esha Deol, Prachi Desai, Kritika Kamra, Pooja Bedi amongst others to be a part of this video.

Website Layout

Objective Of The Campaign• To help people gain insight into the

upcoming elections.

• Vebbler that will engage the Indian youth in quality conversations on various topics surrounding the upcoming elections and encourage them to vote.

• Developed with a mission to create a world where people can have more meaningful conversations with different relationships in their lives without one aspect of their life spilling into another.

Vebbler aims to be

an integral part of

the social fabric of

the country by

building tools and

features that engage

the youth.

Strategy & Execution• To connect with the mass,

Vebbler has collaborated with the Band of Boys for the song, along with other known Bollywood celebrities.

• Offering unique features like Clubs, Recommendations, Chat and Private Messaging, Wavetags, Followers, Bigger & Better photos as well as Unique Search options in a clutter free, simple yet beautiful design

• One of the first social web startups in India, designed on Crowd Layering Model (CLM)

Results• The Ungli campaign with its catchy name and celebrity-studded

‘Ungli song’ has boosted awareness for the homegrown social network and technically more sign-ups for Vebbler.

• Vebbler also faces a daunting task in containing the election conversations on its platform. Twitter, Google and Facebook have enough dough for all kinds of social behaviour, needs and discussions at election time, that it is unlikely Vebbler will have enough takers.

Learning’s & Conclusion

• It’s an initiative by homegrown personal networking portal along with hundreds of other companies who just want to bring a change this election season. So don’t just sit at home and watch TV, move out and cast your Vote. ThinkalytiC’s appeal is same as many others, “Vote for Change, Vote for You”