the marketing campaign

9
Film Marketing Campaign Emma Hoggett & Chelsea McMurray

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Page 1: The marketing campaign

Film Marketing Campaign

Emma Hoggett & Chelsea McMurray

Page 2: The marketing campaign

PROMOTIONIn the film industry the marketing campaign is the form of promotion of the film. The process is like a cycle. It is very important to invest in expensive marketing campaigns to maximize revenue early. Publicity is generally handled by the distributor and exhibitors.

Posters, Magazines, Billboards, Adverts and Web banners are all methods of promotion and to the

right is one of our magazine articles.

Page 3: The marketing campaign

Other Methods of Promotion

• Film Trailers• Television and Radio - Adverts• Internet – (Social Media Marketing)• Visual Marketing – Websites• Print - Paid advertisement in newspapers, magazines and inserts in

books.• Merchandising – Some paid for others possibly Promotional

giveaways: branded drink cups, toys, or food combinations, at fast food chains.

• Promotional tour - Film actors, directors, and producers appear for television, radio, and print media interviews, sometimes showing a clip from the film or an outtake. Interviews are conducted in person or remotely. During film production, these can take place on set. After film release, key personnel make appearances in major market cities, or participate remotely via "satellite" or telephone.

Page 4: The marketing campaign

Audience Research• There are seven distinct types of research conducted by film distributors in connection with

domestic theatrical releases, according to "Marketing to Moviegoers: Second Edition." Such audience research can cost $1 million per film, especially when scores of TV advertisements are tested and re-tested. The bulk of research is done by major studios for the roughly 170 major releases they mount each year that are supported by tens of millions of advertising buys for each film. Independent film distributors, which typically spend less than $10 million in media buys per film, don’t have the budget or breadth of advertising materials to analyze, so they spend little or nothing on pre-release audience research. When audience research is conducted for domestic theatrical release, it involves these areas:

• Positioning studies versus other films that will premiere at the same time.• Test screenings of finished or nearly finished films; this is the most well known.• Testing of audience response to advertising materials.• Tracking surveys of audience awareness of a film starting six weeks before premiere.• Exit surveys questioning film goers about their demographic makeup and effectiveness of

marketing.• Title testing in an early stage.• Concept testing that would occur in development phase of a film before it is produced.

Page 5: The marketing campaign

Target AudienceThe main target audience will be around the age of

18+ however the film will also have an older audience that grew up when the original “The

Sweeney” was out.

Due to this there will be strong language in some scenes and the choice of language all together will

be more formal.

Page 6: The marketing campaign

Culture of the movie

This is a pre existing text and a very working class British film. The idea of the movie is boys in

blue which is why we've gone with the blue theme. There is also the idea of the main

characters being bad guys and having a bad image when there actually good.

Page 7: The marketing campaign

DESIGNSOur designs were hard to make due to them

having to run on a similar theme to the original but not copy them.

We ran most of our designs by using a blue theme and a lot of our backing photos for our

designs were images of London and set the scene.

Page 8: The marketing campaign
Page 9: The marketing campaign

A website informing

people about the film and

giving them a brief idea about

the film is a very good method of

advertising and getting the film

known and more

recognized.

This is only a rough idea of

what our website could

potentially look like.