the campaign framework

11
Campaign Framework Building the Campaign Framework

Upload: keith-timimi

Post on 20-Aug-2015

3.445 views

Category:

Business


2 download

TRANSCRIPT

Page 1: The Campaign Framework

Campaign Framework

Building the Campaign Framework

Page 2: The Campaign Framework

Developing a Strong Marketing Plan

© Qais Consulting, 2007. Confidential. All rights reserved2

Page 3: The Campaign Framework

Developing a Strong Marketing Plan

© Qais Consulting, 2007. Confidential. All rights reserved3

Page 4: The Campaign Framework

Profiling Your Audience Using Personas

© Qais Consulting, 2007. Confidential. All rights reserved4

Page 5: The Campaign Framework

The Value of Personas

© Qais Consulting, 2007. Confidential. All rights reserved5

Page 6: The Campaign Framework

Using Purchase Funnels For Planning

© Qais Consulting, 2007. Confidential. All rights reserved6

Page 7: The Campaign Framework

The Value of Personas

© Qais Consulting, 2007. Confidential. All rights reserved7

Page 8: The Campaign Framework

A Purchase Funnel for a Persona

© Qais Consulting, 2007. Confidential. All rights reserved8

Page 9: The Campaign Framework

A Purchase Funnel for a Persona

© Qais Consulting, 2007. Confidential. All rights reserved9

Page 10: The Campaign Framework

Developing the Marketing Plan

© Qais Consulting, 2007. Confidential. All rights reserved10

Page 11: The Campaign Framework

Building the Campaign Framework

© Qais Consulting, 2007. Confidential. All rights reserved11