the campaign framework
TRANSCRIPT
![Page 1: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/1.jpg)
Campaign Framework
Building the Campaign Framework
![Page 2: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/2.jpg)
Developing a Strong Marketing Plan
© Qais Consulting, 2007. Confidential. All rights reserved2
![Page 3: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/3.jpg)
Developing a Strong Marketing Plan
© Qais Consulting, 2007. Confidential. All rights reserved3
![Page 4: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/4.jpg)
Profiling Your Audience Using Personas
© Qais Consulting, 2007. Confidential. All rights reserved4
![Page 5: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/5.jpg)
The Value of Personas
© Qais Consulting, 2007. Confidential. All rights reserved5
![Page 6: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/6.jpg)
Using Purchase Funnels For Planning
© Qais Consulting, 2007. Confidential. All rights reserved6
![Page 7: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/7.jpg)
The Value of Personas
© Qais Consulting, 2007. Confidential. All rights reserved7
![Page 8: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/8.jpg)
A Purchase Funnel for a Persona
© Qais Consulting, 2007. Confidential. All rights reserved8
![Page 9: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/9.jpg)
A Purchase Funnel for a Persona
© Qais Consulting, 2007. Confidential. All rights reserved9
![Page 10: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/10.jpg)
Developing the Marketing Plan
© Qais Consulting, 2007. Confidential. All rights reserved10
![Page 11: The Campaign Framework](https://reader034.vdocuments.mx/reader034/viewer/2022042608/55d4ff35bb61ebe0708b45ca/html5/thumbnails/11.jpg)
Building the Campaign Framework
© Qais Consulting, 2007. Confidential. All rights reserved11