vanson bourne infographic: social media 2010 v 2013
DESCRIPTION
Vanson Bourne infographic examined 300 UK IT Purchasers’ opinions of the value of social media in the buying cycle in 2010 and in 2013 then compared the results.TRANSCRIPT
2013
2010IT blogs (independent)
6%
Plaxo
109%
2010
2013
SlideShare
92%
2010
2013
65%
2010
2013
Analyst blogs 2010
2013
17.5%
108%
2010
2013
YouTube
58%
2010
2013
19%
2010
2013
29%
27%
23%
33%
30%
IT Purchasers who rated the following information channels as very useful for keeping up-to-date on IT industry developments including general news from vendors.
AT A GLANCE
SOCIAL MEDIA: 2013 V 2010
Vendor blogs
40%
2010
2013
Survey conducted in May to June 2013 by Vanson Bournewith 59 tech marketers and 300 IT purchasers in UK-based companies.
42%
37%
47%
55%