vans (crm)

Download Vans (crm)

Post on 18-Dec-2014

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  • 1. CRM STRATEGY
  • 2. &
  • 3. THE VANS-sensational Loyalty ProgrammePurchase Vans products within SDS storesFor every $1 Spent on Vans product within the SDSstores, the customer receives 1 point.Earn 800 points and the customer receives 1 freeentry to a specific local event*, in which Vans/SDSsponsors, host and/or endorses.Includes industry related events & promotionalhappenings
  • 4. VANS-sensationalLoyalty Member
  • 5. Important Campaign ?#@*&%! Target Market: Vans target market includes young individuals who are involved in a high degree of counter-culture. Vans four counter-cultural pillars include art, music, action sports and street culture. Campaign Inf0: Campaigns Duration: 2 Years No card (Digits) Joint objective & Relationship Increase loyalty long-term financial stability
  • 6. More ?#@*&%! Reward consumer via Experience Enhances relations with the Vans/SDS brand due to direct and indirect contact to which the consumer experiences via the event Emotional value. creates stronger relations, which assist in providing a stronger customer retention rate Motivation Consumers characterize openness and genuine concern for a brands goods or services and will respond in a willingness to sacrifice short-term and long-term compensations for long-term gain (Bennett, 2011) Incentive and demand via an end result. Measurability Rules