vans brand book

32
THE ART IN DOING. DOER: JAKE MATTHEWS

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Page 1: Vans Brand Book

THE ARTIN DOING.

DOER: JAKE MATTHEWS

Page 2: Vans Brand Book

THEY LOOK LIKE SNEAKERSBECAUSE THEY ARE SNEAKERS.

moving on...

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THEY LOOK LIKE SNEAKERSBECAUSE THEY ARE SNEAKERS.

moving on...

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whenever i dO...

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I GET AWAY WITH IT.I RUN THE PLACE.

I’M OFF THE CLOCK.I PUT IT ALL ON THE LINE.

I’M BEING NAUGHTY.I’M CENTER STAGING.I BREAK THE RULES.I DO JUST CAUSE.

I DO CAUSE I HAVE TO.

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been there done that. creative. double time. everywhere.

trouble. u and me. vocal. whenever.

join me. kudos.(hate that word)

left over lunch. no you didn’t.

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fu*k it. going. going. gone. holy god. i do.

off the rocker. potential. ridiculous. sky high.

y? cause i’ve got to. zealous.

A always goes first. kinda tired of it.don’t know why M is missing.

Q sucks.nothing starts with X.

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NEVER SAY NEVER.

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NEVER SAY NEVER.

unless you’re sayin “never say never.”then you can say it twice.

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step 2 step 3

HOW TO MAKENACHOS.

Plates dirty?Standard. Grab a paper bag from your last grocery store trip that you kept for whateverreason.

Tear out a good sized chunk. The chunk is your plate. Genius, I know.

Pry open a bag of chips and claw out some of those bad boys. Place on plate.

step 1

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step 7step 6

Throw some cheese on top. If cheese is not shredded, shred. No cheese no nachos.

Stick it in the microwave. Avoid spillage.

Nuc it forhowever long. Figure it out.

Stuff your face.

step 4 step 5

? ? ?

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cru

ise.

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DO WHAT YOU WILL, I’LL DO THE SAME.

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GET IT?

GOT IT?

GOOD.

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LIFE’S A PREPOSITION. GO

underbehindthrougharound

beneathon

towardover

outsideabove

betweenoff

withinacrossinsidebelow

inbeyond

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reality step 1

HOW TO TAKE OFF A TIE.

Look in the mirror. Look again. Like what you see?

Didn’t think so. Scrap the tie.

Walk away from the mirror and give yourself some room. (you’re gonna need it.)

prep

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step 5

step 4

Go insane. You can’t be tied* down.

*”tied” get it?

Apply both hands on and around neck until desired result.

WARNING: Overapplication can cause death.

Look in the mirror. Like what you see?

Yup, you’re the man. Shred.

step 2 step 3

to do-Dispose of tie.-Do.

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step

ther

e.

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nailed it.