How to use Social Media to Generate More Leads

Tweet us while listening: @ashdavis @studioSkylineUK

#MJB #SocialMedia #Sales #Leads

• Why use social media?

• What is social media?

• How to create a Social Media Strategy

• 2 Ways to Generate Leads

• Actions

What will you learn?

22/11/2014 @studioSkylineUK

Why use Social Media?

The World is At Your Finger Tips

Build Brand Awareness

Increase Conversions and Trust

Position yourself as an Expert and Authority in your Industry

Generate New Leads for Your Business

What is Social Media?

@studioSkylineUK

It’s not…

Traditional Marketing

It definitely isn’t…

Classic Advertising

Just a Profile on Facebook, Twitter, etc

And it’s not…

Social Media defines the activities that integrate technology, social

interaction and the sharing of words, images, video and audio

In other words…

Social Media is a conversation that takes place online

If it’s so good.. Why don’t you do it?

What do you need to do?

Create a Strategy (a really good one)

@studioSkylineUK

Remember it’s a conversation… With Your Potential and Existing Clients

Like all conversations

the key to social media begins with listening

Start listening to…

- Key public figures/influencers - Mentions of your organisation - Popular industry blogs and websites - Where are your customers? Then you will know: - What social media channels to join - Who to connect with - How to find your customers

@studioSkylineUK

The 3 Pillars of Social Media Success

Daily Updates Build an

Audience

Engage and Generate Leads

@studioSkylineUK

Post Daily Updates

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How to Find Quality Content?

@studioSkylineUK

How to Manage Your Social Media Updates

@studioSkylineUK

Don’t Always Talk About Yourself

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Bonus: Become a LinkedIN Authority on LinkedIN Pulse

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Build a REAL Targeted Social Media Audience

@studioSkylineUK

Find Your Twitter Target Audience

@studioSkylineUK Find Your LinkedIN Target Audience

@studioSkylineUK

2 Ways to Generate Leads

1) Active Listening 2) User Engagement

Daily Updates Build an

Audience

Engage and Generate Leads

@studioSkylineUK

Active Listening

1) Active Listening 2) User Engagement

Daily Updates Build an

Audience

Engage and Generate Leads

@studioSkylineUK

Step 1) Listen

Visit: http://search.twitter.com/ and click on “Advanced Search”.

@studioSkylineUK

Step 2) Search

@studioSkylineUK

Step 3) Engage

Take action! You can: follow, “favourite” or reply directly to the content of the tweets. The key thing is to listen well so your reply is relevant. The KISS (keep it short and simple) principle applies here too. And don’t be promotional at this stage – just be really helpful. Keep in mind that not all tweets will be relevant for you. So don’t reply to everything – just pick the ones that look right for you.

@studioSkylineUK

Outreach & Engagement

1) Active Listening 2) User Engagement

Daily Updates Build an

Audience

Engage and Generate Leads

@studioSkylineUK

Generate Leads: User Engagement

@studioSkylineUK

LinkedIN: Track who engages with you

Hi [name], As part of my LinkedIN strategy I’m seeing how I can help the people I’m connected to. What kind of clients or customers are you looking for and let me see if I can help? Thanks.

@studioSkylineUK

Use a CRM

@studioSkylineUK

Reach out and Message People

- It’s a warm lead because THEY initially engaged with you - They have been seeing you and your updates - See how you can help them - Arrange a one to one meeting/coffee/lunch with them

@studioSkylineUK

Action steps to Get Results

- Remember the benefits associated to social media to motivate you to spend time on it

- Set aside at least 1 hour a week for social media updates - Set aside 30 minutes per day to build your social media audience - Set aside 1 hour a week to contact those who have followed and

engaged with you (new business leads) that week

Example: Monday: 2 hours on our social media updates Everyday: 1 Hour on Finding and Connecting with Target Audience Friday: 1-2 Hours to Message everyone that has engaged with you

Questions?

Ashley Davis

E: ashley@studioSkyline.co.uk T: 0800 211 8511 M: 07889 177 749 W: www.studioSkyline.co.uk Twitter: @studioSkylineUK

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@studioSkylineUK

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