How to #WinMoreBusiness using Social Media and SEO

Tag us @SkylineSocialCo

Tag me @AshDavis

@AshDavis

What will you learn?

• What is SEO? • How does SEO work? • Why use social media? • What is social media? • How to create a Social Media Strategy • How to use LinkedIN and Twitter to

Generate Leads using Social Media

My History

@AshDavis

My Story

2006 2008 2010 2012 2014

@AshDavis

Now…

@AshDavis

Let’s Get Started

@AshDavis

SEO = Search Engine Optimisation

Sponsored Listings

Via Paid Search

(30% of peopleclick here)

Organic Search results

achieved through SEO

(70% of people

click here)

Your Website Here

@AshDavis

How does SEO work?

@AshDavis

How does SEO work? (simplified)

Technical

LinksContent

@AshDavis

The 2nd Step to Good SEO

Technical

LinksContent

@AshDavis

Content is King

Blog Posts Articles

Video Clips Photographs

Webinars Events

Guides Tutorials FAQs

Infographics E-Books Competitions

@AshDavis

The Most Important Part of SEO

Technical

LinksContent

@AshDavis

What is a Link?

Example of a link on a website:

Hello, and welcome to my website about Dogs. If you want to buy dog toys then visit our other website.

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The Power of Links

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Google Fights Back

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Links are still important today

@AshDavis

But what is the key to building links?

@AshDavis

Build a Strong Brand…

Make People WANT to Link and Talk about you

@AshDavis

Using the Power of Social Media

Why use Social Media?

@AshDavis

Find Your Target Audience

@AshDavis

Build Trust and Brand Awareness

@AshDavis

Skyrocket Your Conversions

@AshDavis

Position yourself as an Expert and Authority

@AshDavis

Generate New Leads for Your Business

What is Social Media?

@AshDavis

@AshDavis

It’s not…

Traditional Marketing

@AshDavis

It definitely isn’t…

Classic Advertising

@AshDavis

Just a Profile on Facebook, Twitter, etc

And it’s not…

Social media are computer-mediated tools that allow people to create, share or

exchange information, ideas, and pictures/videos in virtual communities and networks.

- via Wikipedia.org

In other words…

Social Media is a conversation that takes place online

@AshDavis

Like all conversations

the key to social media begins with listening

@AshDavis

Start listening to…

- Key public figures/influencers - Mentions of your organisation - Popular industry blogs and websites - Where are your customers?

Then you will know:

- What social media channels to join - Who to connect with - How to find your customers

What do you need to do?

Create a Strategy(a really good

one)

@AshDavis

The Formula for Social Media Success

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Build a REAL Targeted Social Media Audience

@AshDavis

Find Your Twitter Target Audience

@AshDavis Find Your LinkedIN Target Audience

@AshDavis

Post Daily Updates

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How to Find Quality Content?

@AshDavis

Start Generating Leads

@AshDavis

1st Way To Generate Leads

“Active Listening”

@AshDavis

Step 1) Listen

Visit: http://search.twitter.com/ and click on “Advanced Search”.

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Step 2) Search

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Step 3) Engage

Take action!

You can: follow, “favourite” or reply directly to the content of the tweets.

The key thing is to listen well so your reply is relevant.

The KISS (keep it short and simple)

Don’t be promotional at this stage – just be really helpful.

Not all tweets will be relevant for you. So don’t reply to everything – just pick the ones that look right for you.

@AshDavis

2nd Way: Start a Conversation

@AshDavis

ALWAYS Provide Value First

Hi [Their Name],

As part of my LinkedIN strategy I’m seeing how I can help the people I’m connected to.

What kind of clients or customers are you looking for and let me see if I can help?

Thanks.

[Your Name]

@AshDavis

Take it from a Lead to a Sale!

@AshDavis

In Summary…

@AshDavis

www.SkylineSocial.com