Using LinkedIn for Recruitment Excellence

Contents:

You

• Your Profile

Attracting Candidates

• Be visible

• Bullhorn Reach

• Using Connections

• Industry Search

• Advanced Search

• Using Groups

Company Sourcing: “Let the company do the hard work”

• Company Search

• Company Insights

• Top Skills

General Profile Hints

• Keep your profile up to date

• Make sure you’re connected to the right company: REED! -You can change the display name to show your specialism

• Full contact details: Add email addresses and phone numbers

• Add a professional looking photo. Avoid pictures in a bar in Magaluf!

• Ask for recommendations – don’t be shy. These are so important

• Take some time to fill out the full detail of the profile. It will pay off

• Mark yourself as a LION: this makes you open to connections. The more connections you have, the better your reach will be

• Add everyone as a connection… that you know

More detail on how to do the above in 02. LinkedIn Profile Guide

Your Profile

Privacy

Make yourself open to connections, but watch your privacy:

Connecting with other recruiters is ok:A lot of your connections are other recruiters, which is great, as they add candidates to your mutual connections, but make sure that only you can see a list of your connections (privacy settings)

Check rivals connections lists:When you connect, it’s always worth checking rival consultants to see if you can see all of their connections, as you might get some contactable candidates.

Your Profile

Attracting Candidates

Be Visible!

Post your own regular updatesUsing content from reedglobal.com, around the web, or your own!

Like, Share & Comment on interesting articles and discussions.This is a quick & easy way to stay visible

Post all of your jobs to LinkedInAsk everyone in your office to Share & Like your job post.

Use your team – ask them to Share & Like your updates & job posts

All the above will keep you in the newsfeed!

Remember… Pay attention to spelling and grammar- even if you’re in a rush.

Attracting Candidates

Bullhorn Reach-

Job posting tool

This is a free reposting website for LinkedIn.

It’s great for keeping your key roles at the top of the newsfeed.

You can also link to your jobs from reedglobal.com and reed.co.uk

Use the REED logoMake sure you set your profile to the REED logo, which you can save from here by right clicking on the logo and choosing Save as Picture

Attracting Candidates

Use Your Connections

2nd & 3rd level connectionsYour connections will give you access not only to people who might be useful directly, but with 2nd and 3rd connections.

Also ViewedYou can also look at ‘also viewed’ when in a potential candidate, which will give you direct access to other potentially similar candidates.

Use X2If you can’t contact someone you find on LinkedIn, search their name on X2.

Ask for recommendationsIt’s also always worth asking candidates you’ve worked with for recommendations.

Attracting Candidates

Use Industry Search

Industry search shows relevant connections, businesses, groups and other pages from which you can drill down to find candidates.

Use Advanced Search

Advanced Search allows you to find connections, companies, pages across the whole of LinkedIn, drilllingdown in to lots of many different factors including:• Keywords• Location• Skills• Job Title• Company – Present and Previous (very useful!).

Image on next slide…

Attracting Candidates

Use Advanced Search

Attracting Candidates & Clients

Use Groups for Candidates & Clients

Your target audience are in Industry Groups.Therefore you need to be.

Be visible• Demonstrate your knowledge on industry topics being discussed• Start you own discussions on industry topics

Here’s why:If Clients see your name and think “They know what they’re talking about”, the next time they’re recruiting, they might just come to you.

Attracting Candidates & Clients

Use Groups for Candidates & Clients

SearchingGroups are also useful for:• One off searches• Highlighting members who might be of interest• Finding jobs to work on

Hint: Follow jobsWhen you follow a job, relevant candidates who apply will flag up to you too.

Following groups will also develop your industry knowledge and help you to determine what topics are relevant to your clients.

LinkedIn for Company Sourcing

Company Search

SearchingGreat if you are recruiting in a competitive market

The company page tells you: • Current employees • Former employees • “Key skills” of current employees

Hint: Current EmployeesLooking at current employees is a great headhunting tool. Even if you can’t contact them, X2 will find 99% of candidates on Linkedin.

Hint! Research companies before calling!Talk to the client about their recent posts and outline the key skills they have in their organisation. It’s all there on LinkedIn!

LinkedIn for Company Sourcing

The Company Page

About the Company• Company summary at the bottom of the page- About the company, by the company- Perfect for candidates at interview or for you speaking to a new client

How You’re Connected• Use first degree connections to get an introduction to the relevant contact

Jobs feed• See what jobs the company has open to see if you can work them

People Also Viewed• Similar companies to / competitors of the company you’re looking at- Useful for speccing candidates you have interested in a particular industry

LinkedIn for Company Sourcing

Company Insights

Probably the most useful page for a recruiter.

• Lists former employees• Allows searching by skills & expertise • Allows keyword searching within employee list

Hint: Use Top Skills to find related skills and those employees that have them!

• Tells you where they went• Displays a list of competitors - which might lead you to the right candidate

LinkedIn for Company Sourcing

Company Insights

Top Skills & Expertise• Shows the most frequently held skills within the organisation- Search on X2 for candidates with these skills to spec in- Click through to run searches for People, Groups & Jobs

• Groups- Find relevant groups containing your target clients and join them- Change your Profile Headline to include the skill. i.e. Specialist Recruiter in Parcels industry

• People- Ready made candidate list of people with desired skills

• Jobs- Got a candidate with the relevant skill? Find jobs to spec them in for

LinkedIn for Company Sourcing

Company Insights

Most Recommended- Often a recruiter or HR Manager in the company- Build a strategy to connect with this person- Use other information on the Company Page as research when you start your discussions

Use your Network!

Ask your peers to support you

Extending your reach by Sharing & Liking• Ask your colleagues and people you know in the industry to Share, Like & Comment • Set up reciprocal arrangements whereby you will also support them with their messages• This will allow your posts to reach a wider audience that just your connections

Ask for help!• If you don’t know how to do something, ask other Co-Members.•There is a lot of knowlegde of LinkedIn across the business – Ask!• Join the Top Tips LinkedIn Group – join it and post your questions. Someone who knows the answer will do what they can to help

• http://www.linkedin.com/groups?gid=6549214