linkedin demystified: using linkedin for fun and profit

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LINKEDIN DEMYSTIFIED Jarre% Smith Digital Strategist CNP Using LinkedIn for Fun and Profit

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  • LINKEDIN DEMYSTIFIED

    Jarre% SmithDigital StrategistCNP

    Using LinkedIn for Fun and Profit

  • Why LinkedIn Matters

  • User Base

  • 332M+ Users

    27% of internet users aged 30-49

    21% earn >$75k per year

    Sources: h+p://www.sta2sta.com/sta2s2cs/274050/quarterly-numbers-of-linkedin-members/ h+p://www.businessinsider.com/linkedin-as-a-marke2ng-and-brand-plaDorm-2014-9

  • Source: Social Networking Website and Recrui6ng/Selec6on, Society of Human Resource Management, 2013

    94%

    54%

    39%

    10%

    WHAT PLATFORMS DO RECRUITERS USE?

  • LinkedIn Profiles Get Found

  • LinkedIn Profiles Get Found

  • How LinkedIn Works

  • Always Remember One Thing

  • Its All About Connections

  • 1st Degree Connections

  • 2nd Degree Connections

  • 3rd Degree Connections

  • 12,352,445 3rd degree

    This Is Your Network

    570 1st degree

    318,744 2nd degree

  • Everyone Else is Invisible

  • Connections = Visibility

  • Connections = Visibility

  • Connections = Visibility

  • Therefore

  • Connect with Everyone Whos Not a Serial Killer

  • Connect with Everyone Whos Not a Serial Killer

  • And

  • Connect with People Who Have Good Connections

  • The Basics

  • Do the Profile Thing

  • Good Quality Headshot

    Real Name Job Title or DescripKon

  • Use Keywords Naturally

  • Recommend Connections

  • Do All This Stuff

  • Connect with Everyone You Know in Real Life

    Coworkers Customers Prospects

    Speakers Friends Acquaintances

  • The Basic Checklist

    Use a good headshot Use your real name Include keywords without being obnoxious Fill out everything you can Recommend someone who deserves it Connect with everyone you know in real life

  • Intermediate Strategies

  • Bulk Import Your List

  • Bulk Import Your List

  • Set Your Custom URL

  • Set Your Custom URL

    How to Set Your Custom URL

  • Add Rich Media

  • Videos!

    Add Rich Media

  • Add Rich Media

    Youtube, Vimeo, Hulu, Ustream, Brightcove

    Instagram, Dribble, Imgur, Flickr, yFrog Scribd, Prezi, Storify, SlideShare

    Use Slideshare to Add a PowerPoint Presenta@on to Your Prole

  • Post to Pulse

  • Post to Pulse

  • Post to Pulse

  • Post to Pulse

    3 Days!

  • But Before You Post

    Make it worth your contacts ]me. (Garbage In = Garbage Out)

    Educate, dont sell. Use photos, headlines. Dont worry about videos.

    Link to a next step piece of educa]on if you have one. (Guide, webinar, etc.)

  • Intermediate Checklist

    Import your email contacts Custom URL Create a blog post Add presenta]ons, Youtube videos, etc.

  • Advanced Strategies

  • Export Your Connections

  • Export Your Connections

  • Export Your Connections

  • Please use your powers for good.

  • Stealth Mode

  • Privacy & Settings > Profile > Select what others see when youve viewed their profile

    Stealth Mode

  • Mass Message Connections

  • Mass Message Connections

    Message up to 50 at a Kme

  • Sample Mass MessageSubject: Invita]on to Our Open House

    Ager months of wai]ng, were thrilled to announce our new oces are nally ready. To celebrate, were throwing an open house bash to show o our new digs to our friends and colleagues.

    Time: 7pm on Friday, Feb 20th. Address: 202 East Street, Your Town, FL.

    Be sure to bring an appe]te! Well have heavy hor doevres and an open bar.

    Hope to see you there!

    Best,John Smith

  • Find Prospects with Premium Tools

  • Connect with InMail

  • Sample InMailSubject: Meet at IBC?

    Hi [Prospects Name]My name is John Smith. I am the President of Flux Capacitor Technologies.

    Were experts in TPS repor]ng technology. On average, our clients see and 48% reduc]on in TPS cover sheet usage within the rst year of implemen]ng our proprietary methodology.

    Heres a one-page case study on how we helped Very Big Corp. of America cut down on TPS cover sheets by over 60% in 3 months. [link]

    Ill be headed to IBC later this month. Will you?

    If so, perhaps we schedule a ]me to meet in person.

    I look forward to hearing from you.

    Best,John Smith

  • Sample InMailSubject: Meet at IBC?

    Hi [Prospects Name]My name is John Smith. I am the President of Flux Capacitor Technologies.

    Were experts in TPS repor]ng technology. On average, our clients see and 48% reduc]on in TPS cover sheet usage within the rst year of implemen]ng our proprietary methodology.

    Heres a one-page case study on how we helped Very Big Corp. of America reduce TPS cover sheets by over 60% in 3 months. [link]

    Ill be headed to IBC later this month. Will you?

    If so, perhaps we schedule a ]me to meet in person.

    I look forward to hearing from you.

    Best,John Smith

    EnKcing Oer

  • This is a numbers game

  • Expect 4 strong leads per 100

  • Give it the Ol Snoop and Group

  • Snoop and Group

    1. Enable stealth mode2. Go to the targets prole and look at the

    groups theyve joined3. Join one of the groups4. Men]on membership in your InMail

  • Sample InMail (with Snoop and Group)

    Subject: [Webinar] 5 Disrup]ve TPS Technologies in 2015

    Hi [Prospects Name]My name is John Smith. As a fellow member of the TPS Reports LinkedIn group, I thought you might nd this webinar of interest.

    5 Disrup]ve TPS Technologies in 2015[Link to webinar sign-up]

    Our Director of Research & Development will be providing an in-depth look at ve emerging technologies that promise to revolu]onize the TPS cover sheet process, along with several key insights on how to leverage these technologies to drive topline growth.

    Well be sending out a replay link to all registrants, so please be sure to reserve your spot.

    [Link to webinar sign-up]

    I hope you can join us!

    Best,John Smith

  • Advanced

    Export your connec]ons Use stealth mode to snoop proles anonymously

    Send a mass message to your contacts Build a list of top prospects using Premium tools

    InMail top prospects with an en]cing oer

  • Thanks!

  • LINKEDIN DEMYSTIFIED

    Jarre% SmithDigital StrategistCNP

    Using LinkedIn for Fun and Profit