university of miskolc, 2021
TRANSCRIPT
Course descriptions
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) le & se
Number of credits; hours per week 5 2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Introduction to the concept of time value.
2. Present value, future value calculations.
3. Simply interest calculations.
4. Compounded interest calculations.
5. Mixed interest: German, French, English way of interest calculation.
6. GPV, NPV calculations
7. Real interest calculations
8. Annuity, Present value and future value of annuity.
9. Perpetuity.
10. Mathematics of bill of exchange.
11. Mathematics of bonds and shares
12. Yield calculations
13. IRR calculations.
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
Semina
r
(practic
al)
Number of credits; hours per week 2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Spatial thinking, Space in modern economics, Geographic revolution
2. BIG DATA and new business sources of data
3. GIS components, technology, development, state of the art
1.Madura Jeff: Financial markets and institutions South Western Cengage Learning 2012 ISBN:
4.Levi Maurice: International Finance Routledge 2009
Written exam. 41 points from maximum 80.
University of Miskolc, 2021.
-
English
A, 1
Written exam
The purpose of the course is to direct student’s interest towards accounting and finance and to help
Master of Business Administration (MBA)
ACCOUNTING & FINANCE - Finance
GTÜPZ227MLA
core
Dr. Zsombori Zsolt, senior lecturer
English
-
elective
Applied Geographic Information System
GTERG228M and GTERG228ML
KUTTOR, Dániel - PhD, Assoc. Prof., Head of Department
Spring
practical mark
This subject presents the fundamental concepts and the development of geographic information
4. TEST, how to use googlemap and mail, other open source technology
5. ARCGIS 1. layers, integration, functions
6. ARCGIS 2. data, atribute table, thematic map
7. Project description, data extractions
8. ARCGIS 3. data management, data import
9. ARCGIS 4. thematic map, lay outs, and export
10. Data visualisation methods (tableaux, infograph, other), Info graph, thematic map
11. ARCGIS 5. on-line technology, presentations
12. ARCGIS 6. extensions, advanced spatial technologies
13. On-line publishing, evaluation
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) Lecture
Number of credits; hours per week 3 2+0
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Introduction - The role of communication generally
2. "Self-presentation"
3. The role of communication in the organization
4. Managerial communication styles
5. The traditional and modern way of management communication
6. Barriers of Communication and Biases
7. Communication in an international context
8. Kinetics, Case studies
9. The complaint
10. Communicating non-verbally
11. Presentation techniques
12. Exam
13. Presentation of assignment
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) 2/2
Number of credits; hours per week 5
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Each student has to fulfil three tasks during the semester:
• Introduction to GIS Using ArcGIS Desktop 10, University of Maryland Libraries, U.S. Government
• Dániel Kuttor, Zsolt Pal: Information (Database) Systems – NIS & GIS, Management of Partnership
English
optional
Business Communication
GTVIM2112MA
Andráskó, Dóra Diána; Assistant Lecturer
Requirements of the signature: reaching 50% of the test, submitting the assignment and giving the
autumn
exam, assignment+presentation
Robert Gibson: Intercultural business communcation - Oxford University Press, 2000
course material and handouts; Harge-Hickson-Tourish: Communication skills for effective
Students get a better insight to the aspects of communication situations and business
English
Accounting & Finance
core
Corporate Finance
GTÜPZ228MA
Sándor Bozsik, associate professor
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1.
Importance of finance in a company, the task of a financial manager Analysis of the
financial report. The structure of balance sheet and income statement
2. Cash flow and ratio analysis
3. Static investment appraisal methods (Payback, ARR)
4. Dynamic investment appraisal methods (NPV, IRR, Discounted Payback, Annuity, ARR)
5. Drawback and advantages of investment appraisal methods.
6. Practical issues of investment decisions 1. (capital constraints, working capital)
7.
Practical issues of investment decisions 2. (inflation, timing, lifetime, sophisticated capital
allocation methods)
8. NPV modell, Investment decisions in an uncertain world - sensitivity analysis
9. Financing decisions, theories, appraisal of different financing sources
10. WACC calculations
11. Working capital management
12. Cash budgeting
13. Presentations
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
lecture
/semin
ar
Number of credits; hours per week 6; 2+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Basic definitions, decision matrices.
2. Single-attribute utility theory.
3. Independence conditions, decomposition forms.
4. Multi-attribute utility theory - decision-making.
5. Simple ranking methods. Voting principles and ranking methods.6. Outranking methods; PROMETHEE II.
7. Analytic Hierarchy Process.
8. Rationality, bounded rationality.
9. Decision psychology.
10. Group decision methods.
11. Arrow's theorem.
12. Probability-influencing factors.
13. Heuristics. Paradoxes.
Required readings:
Recommended readings:
Assessment methods and criteria:
Prerequisite: Attendance min 70% of total lectures
spring, 2
exam/report
Aswath Damodaran: Corporate Finance
TAMOP literature from Corporate Finance
The subject focuses the managerial duties of a corporate financial officer. The goal is to look
English
none
core
Decision-Making Theory and Methods
GTVSM2004MA
Viktor Molnar, Phd; associate professor
Exam: Written exam – theoretical and practical parts (50-50%). 50% in each part has to be reached
autumn
exam
P.C. Fishburn: Utility theory for decision making, Wiley, 1970.Zanakis, S.H., Solomon, A., Wishart, N.,
Course material (ppt); downloadable at www.szervez.uni-miskolc.hu
The students learn the basic theoretical elements of managerial decision-making: decision
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) Lecture
Number of credits; hours per week 9 individual consultation
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
lecture
and
semina
r
Number of credits; hours per week 4 1+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Marketing 4.0
2. Digital Trends in Consumer Behaviour
3. E-commerce in Hungary
4. E-business model
5. Digital marketing strategy
6. Content marketing
7. Conversion funnel, Lead magnet
8. Online communication, social media
9. Google analytics, SEO
10. KPI: Key Performance Indicator – Conversion Rate
11. Optimatization opportunities of Conversion Rate
12. Online Marketing Case Study I.
13. Online Marketing Case Study II.
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Deegrework
GTVVE2223MA
Daniella Kucsma; Assistant Lecturer
Consultation
autumn, spring
technical course
Discussing issues related to the thesis. Problemsolving, questions.
English
Evaluation during the semester: In the semester students stand committed to make an oral
Spring, 4
Exam
4.The Internet Marketing Academy: Developing an Internet Marketing Strategy. The Inter-net
1.Turban, E. et al.: Electronic Commerce 2012, Pearson, 2012
The aim and task of the course is to enable students to become familiar with the most important
obligatory, technical
Game Theory
GTVIM220MA
optional
English
no
core
Digital marketing
GTMSK244AM és GTMSK244AML
Dr. Noémi HAJDÚ
Type : lecture/seminar (practical)
semina
r
Number of credits; hours per week 3; 0+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Introduction. Strategic situations. The psychological profile of a player.
2. Strategic form of games. Classic games.
3. Strict and weak dominance.
4. Rationality in games.
5. Deletion of strategies.
6. Nash Equilibrium.
7. Three-player games.
8. Decision-making under uncertainty.
9. Mixed strategies and Nash Equilibrium.
10. Perfect and imperfect information. Extensive form of games.
11. Sequential games.
12. Model building.
13. Games in supply chain management and in strategic management.
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) Lecture+Seminar
Number of credits; hours per week 5 2+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Introduction. Basic definitions.
2. Purposes of HRM. Functions of HRM.
3. CV vs Resume. Motivation letter, cover letter.
4. Strategic HRM.
5. HR Strategies. The Role of HR in Strategy Formulation.
6. The HBS Case Method.
7.
International HRM Case Study – introduction and background informations. Case
Study – Part One. Problems of hiring, recruitment.
8. Case Study – Part Two. Job advertisements.
9. Case Study – Part Three. Compensations.
10. Case Study – Part Four. Selection process.
11. Case Study – Part Five. Different training programs.
12. Case Study – Part Six. Work abroad – problems, support services, solutions.
exam
Students get familiar with the basics of game theory principles and methods. In the practical-
Course material (ppt) and handouts
Harrington, J.E. (2009): Games, Strategies and Decision Making, Worth Publishers, New York.
Viktor Molnar, Phd; associate professor
none
English
autumn
Andráskó, Dóra Diána; Assistant Lecturer
English
spring
Exam: Written exam (test; exercises).
Human Resource Management
GTVSM2140MA
Core
exam, case study assignment+presentation
Students get a better insight to the aspects of human resource management processes in an
13. Exam. Presentations.
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
2
lecture
and 1
semina
r /
Week
Number of credits; hours per week 4 2+1/Week
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Overview of IMC, What is IMC? Task organisation, IMC video play by Internet.
2. Brands and IMC, Positioning, Brand portfolio. Sudents presentations.
3. Companies and IMC, Corporate identity and image. Sudents presentations
4. Traditional advertising in IMC, Brand awareness strategy. Sudents presentations.
5. Traditional promotion. New media and other IMC options. Sudents presentations.
6. Direct marketing and channels marketing. Sudents presentations.
7. IMC messages, message processing. Creative execution.
8. Planning considerations. The IMC planning process. Sudents presentations.
9. Summary. Finalizing and implementing the IMC plan. Sudents presentations.
10. IMC in Campany (HUN), outdor seminar.
11. Interactive workshop. Group presentation (IMC in Tourism marketing).
12. Good practice
13. Exam
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
Lecture
+practi
cal
Number of credits; hours per week 5 2+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Requirements of the signature: reaching 50% of the test, submitting the assignment and giving the
Integrated marketingcommunication
GTMSK206AM
core
Course material and handouts; Armstrong, M.: Armstrong’s Handbook of Human Resource
Molander, C. (ed.): Human Resource Management. Chartwell-Bratt. 1993.
exam
The aim of the course is to provide students with a comprehensive knowledge of the functioning of
Larry Percy: Strategic Integrated Marketing Communications. Elsevier, Butterworth-Heinemann,
Marketing Communications. MaRS, Entrepreneur workbooks, MaRS Discovery District, See Terms and Conditions. 2010
Zoltan Szakál (PhD), associate professor
Marketing
english
4
Zoltan Bartha, Associate Professor
none
English
spring/4
Participation at classes and successfully passing the midterm exam. Presentations, participation in
Intermediate International Economics
GTGKG2033MNA
Specialisation
signature/presentation/exam
Course objectives (50-100 words):Course content: Week Topic
1.
Hot topics of international economics, and study materials of the course. Methods of
analysis in international economics, the economics approach.
2.
How to get up to date and valuable information for the presentation? How to structure the
slides?
3.Benefits from trade. International specialisation. Trade theories: Ricardo’s and Samuelson’s
view
4. Possible models of international trade
5.
Restricting international trade. Protectionism and tariff analysis. Exercises concerning tariff
analysis
6.
International flow of factors (capital and labour). Intertemporal transformation curve and the
Samuelson-model
7.
Exercises concerning the intertemporal transformation curve and the mobility of labour
between two countries
8. Open economies and the exchange rate. Exchange rate regimes and the current account
9. Interest rate parity. Money markets and exchange rates
10.
Exercises concerning the interrelation between exchange rates and the interest rate, money
supply
11. The law of one price, and the purchasing power parity condition
12. Statistics on real life price differences
13. Real exchange rate – short term equilibrium
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) lecture seminar
Number of credits; hours per week 4
2 hours lecture + 1 hour seminar (full-time), 12
lectures + 6 seminars /semester (part-time)
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Introducion to managerial economics.
2.Key measures and relationships. Revenue, cost, and profit. The return requirement as a
global guiding principle of business activity.
3.Cost terminology. Cost behavior patterns and cost-volume-profit relationships. Cost curves.
Short-run cost functions in the real life. Estimating of linear cost functions.
4.
Cost concepts for decision making. Opportunity cost concept in product costing. Product
cost variants. Traditional Cost Accounting Methods and the Activity Based Costing method.
5.Break even chart. Break even analysis for single-product companies. Three variants of
break even point.
6.Break even points for multiple-product firms and service companies. Using cost-volume-
profit models for sensitivity analysis.
7.Fundamentals of business efficiency analysis. The return requirement as a global guiding
principle of business activity. The time value of money, time factors.
8.Capital budgeting. The special meaning of net present value and internal rate of return in
orthodox cash flow patterns. The ranking problem.
Requirements for obtaining the signature: at least 4 presentation points AND at least 2 class
Ágnes KÁDÁRNÉ HORVÁTH, PhD, associate professor, Csilla Margit CSISZÁR, PhD, associate
Managerial Economics
GTGVG296M (full-time), GTGVG296ML (part-time)
core
The purpose of the course is to introduce students to the topic of open economies, with special
Paul R. Krugman – Maurice Obstfeld: International economics – Theory and policy. Pearson 2003,
Recent issues of The Economist: http://www.economist.com/
[email protected], [email protected]
-
english
spring, 2
signature + exam
Having finished the course students will understand the functioning and motivational factors of
9.
Evaluation of unorthodox cash flow patterns. The payback period method. Methods for the
economic evaluation of investment projects that have no measurable yield effect.
10.Analysis of profitability. Expressive and deceptive profitability indicators. Measuring
problems of profitability.11. Demand and pricing. Price calculating variants by different aspects.
12.The main causes of the difference between market value and book value of fixed assets.
Amortization.13. The effects of inflation on business profits and business assets.
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
Lecture
and
semina
r
Number of credits; hours per week
5; 2+1
hours
per
week
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Introduction, basic concepts of market analysis, market research and marketing research
2.Research design: planning market analysis, market research, marketing research. Research
plan
3.Qualitative research: in-depth-interview, focus group interview, alternative qualitative re-
search methods
4. Quantitative research: survey techniques
5. Descriptive data analysis (frequency tables, calculating means)
6. Methods of analysis of stochastic relationships I.: Association relationship
7. Methods of analysis of stochastic relationships II.: Correlation relationship
8. Methods of analysis of stochastic relationships III.: Mixed relationship
9. Theory and practice of multidimensional scaling
10. Theory and practice of conjoint analysis
11. Theory and practice of correspondence analysis
12. Case study I.: Marketing research in a B2C market
13. Case study II.: Marketing research in a B2B market
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Marketing Research - Market Analysis
GTMSK2030AM
specialization
Dr. László Molnár, associate professor
Lecture and seminar notes.
Illés, M.: The Structural Problems of Pricing Approach in Hungary. Club of Economics in Miskolc,
There are 2 options:
The aim of the subject is to provide theoretical and practical knowledge regarding marketing
Janssens – Wijnen – De Pelsmacker – Van Kenhove: Marketing Research with SPSS, Prentice Hall,
Burns – Bush: Marketing Research, Prentice Hall, 2010
In-semester task (max. 50 points) + written exam (max. 50 points) Grade boundaries: 0-50 points:
-
English
Autumn, 3
Subscription, seminar grade
MARKETING MANAGEMENT
GTMSK2431AM
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
LECTUR
E/SEMI
NAR
Number of credits; hours per week 5; 2+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Understanding the Marketplace. The 4 Ps vs 4Cs. Core Concepts. Satisfaction & Loyalty
2. The Marketing Environment (Micro & Macro). SWOT. PESTLE. Porter’s 5 Forces Model.
3.
Marketing Research & MIS. Quantitative Methods. 10 Steps in The MR Process. Qualitative
Research Techniques. Focus Groups. In-Depth Interviews. Questionnaire design.
Classification of Variables. Survey Research. Sampling.
4.
B2B. Analyzing Business Markets & Business Buying Behavior. Buy-Classes. Buy-Phases.
Participants In The Business Buying Process. Vendor Analysis.
5.
B2C. Analyzing Consumer Markets & Buyer Behavior. Routine, Limited & Extensive
Decision Making. Decision Making Process. Roles in the DMP. Influences on Consumer
Behavior.
6.
Competition Analysis. Industry Competition Factors. Characteristics of Competitive
Structures. Core Competency. Market Share. Share of Mind. Share of Heart.
7. BCG. McKinsey-GE Matrix.
8.
STP Marketing: Segmentation & Targeting. Market Segments. Segmentation Process.
Preferences Patterns. Segmentation Variables. Segment Profiles. MASDA Criteria. Market
Targeting.
9.
STP Marketing: Building Strong Brands. Brand Positioning. Identity & Image. Product
Differentiation. Market Positioning. USP. UEP. Perceptual Mapping. Setting the Product and
Branding Strategy. Product Levels. Consumer & Industrial Goods Classification.
10.
Brands. Brand Awareness. Branding Approaches. Derived Brands. Brand Extension.
Labeling. Private Labels. Product Life Cycle (PLC). PLC Stages. New Product
Development.The Kapferer Brand Identity Prism.
11.
Smart Pricing. Developing Price Strategies and Programs. Determinants of Price. Pricing
Process. Pricing Objectives. Determining Demand. TCO. Estimating Cost. Setting the Price.
Adapting the Price.
12.
Place decisions; Major Retailer Types. Location Decisions. Trends in Retailing. Push and Pull
Strategy. E-commerce.
13.
Latest Trends in Promotion. Advertising, Sales Promotion, Public Relations, And Direct
Marketing. The 5 Ms. Marketing Metrics & Consumer Experience (CX)
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) Lecture
Number of credits; hours per week 3 2+0
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
ENGLISH
N.A.
CORE
DR NAGY SZABOLCS, ASSOCIATE PROFESSOR
Mid-Semester Tasks
AUTUMN/1
EXAM
1.Nagy, Szabolcs. "E-commerce in Hungary: A Market Analysis." Theory, Methodology, Practice 12,
1.Nagy Szabolcs: Lecture notes, 2019 (Shared through GoogleDrive)
The objective of the course is to enable students to become better decision makers as marketing
none
Network Economics
GTGKG250MNA
optional
Zoltan Bartha, Associate Professor
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. The age of the intelligent machines – trends & consequences
2. The benefit of the new technologies – how to measure it
3. Predicting technological change - the three dimension
4. The spread – costs and dangers
5. What should we do to be prepared?
6. Machine learning applications
7. Microeconomics approach: knowledge products and cost structure
8. Consumer and producer surplus
9. Microeconomics approach: knowledge products and cost structure
10. Consumer and producer surplus
11. Lock-in
12. Network effect
13. Wrap-up and main messages
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
Number of credits; hours per week
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1.Terminology of Innovation Management: Understanding and realising the elements of
innovation, distinction of micro- and macro aspects. Invention and innovation. R&D.
2.Typology and business explanation: Models of Schumpeter, Valenta and Bucsy, accordance
to the business strategy and basic marketing behaviour.
3.Diffusion: Recognizing and managing the popular products, services and processes,
handling typical success- and defect-factors.
4.Thinking as an innovator: Practice for 1-3 lessons. Students have to choose a branch and
develop a product-idea for that, including the strategy of diffusion.5. Process of innovation: Various models and approaches of the realisation process.6. Business solutions: network-building. Business possibilities among many partners.
7.Knowledge and technology transfer: Information and knowledge management in the
background of innovations. Models, processes and local/international strategies.8. Low tech innovation: Strategic behaviour of non innovation-driven braches.
9.Organizational innovation: (Re)building the organizational structure for aiding the action in
connection with research and development.10. Measuring the innovation: Ways and methods for calculating the level of success.
11.Evaluating methods for new ideas: Practice of managerial (light) tools for evaluating the
noncalculable factors and effects of innovation.12. Financing the innovation: Financial possibilities and methods. Project-approach.
English
spring
signature/presentation/exam
English
non relevant
core
The course presents general microeconomic and macroeconomic models that have special
Bartha, Zoltán: Network Economics.
MIT Initiative on the Digital Economy: http://ide.mit.edu/publications
Requirements for obtaining the signature: at least 1 class participation points & at least 5
Operation and Innovation Management
4
signature + exam
Having finished the course students will be able to recognize the new ideas in connection with their
GTVIM222MA / GTVIM222MLA
Zsolt Harangozo, ssistant lecturer
lecture and seminar
2 + 2
13. Managing innovation in practice: Connection with CEO, project management, QA/QC.
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) Lecture
Number of credits; hours per week 5 2+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Organizational structure and design. 1. Definition and introduction
2. Managing Change 2. Exercises (The Holacracy)
3. Decision-Making Process. 3. Casestudy
4. Managing Conflict ( Five stile of
Conflict) 4. Exercises ( Decision Tree)
5. Group Dynamics and Organizational
Processes ( Group and Team) 5. Belbin Test
6. Managing Cultures 6. Power, politics, culture
7. Managing Human Resource (Training
and Development, Performance
Management) 7. Type of performance management
8. Managing Communications 8. Communication practice
9. Managing Knowledge and Learning 9. MBTI test
10. Managing Individuals 10. Student presentation
11. Innovation is the organisation 11. Student presentation
12. Charteristics of Globaliztaion 12. Student presentation
13. Managing Sensemaking 13. Student presentation
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
Lecture
+semin
ar
Number of credits; hours per week 5 2+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Written exam – theoretical and practical parts (50-50%). 50% in each part has to be reached for the
autumn
exam, assignment+presentation
1. Morgan, Gareth (2006): Images of Organization. Thousand Oaks: Sage Publications, Inc.
1. French, Ray – Rayner, Charlotte – Rees, Gary – Rumbles, Sally (2008): Organizational Behaviour,
The aim of the subject is to introduce topic of organisation behaviour . The student can learn about
English
obligatory
Organisation behaviour and leadership
GTVSM2170MA
Mid-semester task:
Fagerberg – Mowery – Nelson: The Oxford Handbook of Innovation, Oxford University Press, 2005.
Lecture notes (in pdf. Format)
Daniella Kucsma; Assistant Lecturer
autumn
English
core
Personality Development
GTVVE2171MA
Dr. habil Kunos István
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Definition and scope of personality
2. Practical aspects of personality
3. Self-knowledge
4. Self-esteem
5. Emotional Intelligence
6. Stress
7. Stress management
8. Harmony, Fulfilment, Happiness
9. Abilities and skills
10. Competences
11. Creativity
12. Problem solving
13. Preparation for the future
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
lecture
/semin
ar
Number of credits; hours per week 4; 2+1
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. PM basics. Definitions
2. PM cycle.
3. Scope management.
4. Time planning, scheduling.
5. Resource planning.
6. Project control.
7. Project risk management.
8. Feasibility study.
9. SAP ERP PS exercises.
10. SAP ERP PS case study.
11. SAP ERP PS case study.
12. SAP ERP PS case study.
13. SAP ERP PS case study.
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Class participation and activity. Home essay and presentation. In the end of the semester students can get offered mark, which consists of the arithmetic average of home essay and presentation.
exam
• Charles S. Carver, Michael F. Scheier: Perspectives on Personality, Allyn & Bacon, London, 2003
• Kunos, I.: Personality Development, Miskolci Egyetem, Miskolc, 2011.
Developing our personality is of course beneficial not only for us. Both our immediate and wider
English
none
core
Project Management
GTVSM2072MA
Viktor Molnar, Phd; associate professor
Exam: Written exam / SAP ERP lab test.
spring
exam
PMI Standards Committee: Project Management Body of Knowledge, 2006.
Course material (ppt) and handouts
The students learn the basic theoretical elements of project management approaches and
Project Management
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
Lecture
+semin
ar
Number of credits; hours per week 4 2+1
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Basic informations about the subject..
2. Basic definitions of PM. Type of projects.
3. Project cycle. Project scope management. Project planing. Resource planning and costing.
4. Stakeholder analysis. Project risk management. Teamwork during the project.
5. Work breakdown structure. GANTT diagram
6.
Fulfilment of resource plan. Milestone events. Project metrics. Project fulfilment strategy.
Feasibility study
7. Project control. Project organisations. Management of R&D projects.
8. Teamwork presentation
9. Teamwork presentation
10. Break
11. Teamwork presentation
12. Teamwork presentation
13. Colsulation, pre-exam
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) lecture + seminar
Number of credits; hours per week 2+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Product-quality and Quality management.
2. Quality Control (QC), Quality Assurance (QA), Quality management (QM)
3. Historical development of the toolset in the 20th century
4. Models of Quality Management
5. 7 old tools of quality
6. The Japanese and the US way (video case-study)
7. ISO 9000 standard-family
English
none
core
[email protected], rita.szabó@uni-miskolc.hu
GTVIM2072MA
Lectures: Tóth-Kiss, Anett; Master Lecturer, seminar: Rita, Szabó; PhD student
Instructor’s signature: Automatic
autumn
exam, team work presentation, SAP test
J. G. Monks: Operations Management, McGraw-Hill, 1982. Chapters 12, 13.
Course material (ppt slides; handouts)
This course provides a systematic and thorough introduction to all aspects of project management.
English
-
core
Quality Management
GTVVE2008MA
László Berényi, PhD dr habil, associate professor
autumn, 2
exam
Having finished the course students will be able to define the parameters of quality and customers
8. ISO 9001 management concept
9. ISO 9001 requirements
10. ISO 9004 overview
11. Quality audit. Performing a quality audit. Possibilities of a second-party audit
12. In search of Excellence: video case-study
13. Business Excellence
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
lecture
and
semina
r
Number of credits; hours per week
5
credits;
2+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Introduction to Statistics. Data collection (Types of Data and Sources)
2. Descriptive statistics (Measure of Central Tendency, Measure of Variability)
3. Association, Mixed dependence.
4. Review of bivariate correlation. Multiple correlation and determination coefficients.
5. Cluster analysis. General stages and main methods of cluster analysis.
6. Review of bivariate regression.
7. Multiple regression analysis multiple linear regression model.
8. Assumption of the error term.
9.Assumptions of the independent variables. Defining the optimal number of independent
variables. Application of the SPSS program.
10. Logistic regression model.
11. Introduction to factor analysis. General stages of factor analysis.
12. Midterm test
13. Presentation.
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) lecture
Number of credits; hours per week 3 2
Name and position of lecturer:
Contact of lecturer (e-mail):
Submitting tasks in the Moodle-system for the signature.
Kanji, G.K., Asher, M. (1996). 100 Methods for Total Quality Management. London: SAGE
Berényi L. (2013). Fundamentals of Quality Management. Saarbrücken: LAP
English
-
core
QUANTITATIVE STATISTICAL METHODS
GTÜSE2015AM
Roland Szilágyi Ph.D associate lecturer
Method and evaluation of in-semester assessment:
spring; 2nd
practical mark
1.Tutorial of SPSS program
1.Varga - Szilágyi: Quantitative Information Forming Methods
Having finished the course students will be able to analyse the main process of the business life with
optional
Regional economics
GTERG2022MA
Dr. PÉTER, Zsolt; associate professor
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Basic regional concepts
2. Key concepts - settlements and regions, urban and rural development
3. Regional disparities of Hungary (Economics)
4. Regional differences of Hungary (Tourism)
5. Regional economic disparities (European context)
6. Demographic Portrait of the EU countries
7. Regional policy in the European Union
8. Regional growth, economic growth theories
9. Location theories
10. Regional competitiveness
11. The role and importance of regional clusters
12. Indicators of regional economic development
13. Regional differences in the labour market
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) lecture
Number of credits; hours per week
Credit:
3,
hours
per
week: 2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1. Human inquiry and science
2. Research design
3. Formulate a research question
4. Literature review
5. Conceptualization, operationalization, and measurement
6. Sampling
7. Data collection methods: Questionnaire
8. Data collection methods: Interview, Field research
9. Data collection methods: Experiment
10. Data collection methods: nobtrusive research
11. Data collection methods: Evaluation research
12. Data collection methods: Case study
13. Ethics
english
non relevant
Presentation 50% Exam 50%, 91-100% (excellent), 81-90% (good), 71-80% (average), 61-70%
4
presentation, exam
Henry G., (2004): "The spatial distribution of economic activities in the European Union," Handbook
Armstrong H. (2000): Regional Economics and Policy, WileyBlackwell (ISBN 978-0631217138)
The course will adopt a multi-disciplinary approach to explore some of the contemporary issues in
English
no
core
Research Methodology
GTGKG2512MNA
Andera S. Gubik, associate professor
2
exam
The aim of this course is to equip students with knowledge and skills of using different research
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
Number of credits; hours per week 5
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic
1.1. Introduction to SAP solutions, classifying SAP offers. SAP ERP main modules and
architecture.
2.2.Introduction to SAP ERP client: The GBI Demo Company: organization, basic processes,
master data
3.3. The user interface of SAP ERP Client: tranzactions, the imporance of application and
input help.4. 4. The SAP SD module: organizations levels and functions5. 5. SD module master and organizational data, transactions6. 6. The SD standard sales process flow and documents7. 7. Reporting in the SD module, transactions and queries8. 8. SD & MM exercises, SD & MM case studies9. 9. MM module functions and transactions, organizational levels and master data10. 10. MM modul standard process flow steps and documents11. 11. Reporting in the MM module12. 12. Materials management and Sales & Distribution tests13. 13. Test: Sales and Distribution
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical)
lecture
and
semina
r
Number of credits; hours per week 5; 2+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):
The colloquium can be obtained by the successful completion of a pre-exam or by passing an exam
Bryman, A., Bell, E. (2011). Business Research Methods. Oxford University Press
Saunders, M.; Lewis, P and A. Thornhill (2008). Research Methods for Business Students. Pear-son
English
-
Core
SAP Business Administration
GTVVE2184MA
Viktor Lates, master teacher
Students have to pass an end-term test in the computer lab. The test consists case studies to be
autumn, 1-2
practical mark
1. SAP ERP online documentation (http://help.sap.com)
1. Olaf Shulz: Using SAP: An introduction for Beginners and Business Users, 3rd ed, . SAP Press,
The students learn the standard business functions, such as procurement, materials management
English
-
elective
Strategic and Change Management
GTVVE 227M
Tamás Bakó, assistant lecturer
autumn/1
signature/exam
The aim of this course is to get students acquainted with the basic concepts of corporate strategy,
Course content: Week Topic
1. Introduction. Models of Strategy Formulation Processes
2. Development of strategic management worldwide
3. Tools of Strategy analysis
4. Analyzing Resources and Capabilities
5. Business strategy and the quest for competitive advantage
6. Learning, knowledge and capabilities
7. Vertical integration and the scope of the firm8. Global Strategy and the MultinationalCorporation
9. Diversification strategy10. Managing the multibusiness corporation
11. External growth strategies
12. Current trends in strategic management13. Closed Exam, Summary, questions and answers
Required readings:
Recommended readings:
Assessment methods and criteria:
Course title:
Neptun code:
Status: core, specialization, optional, other:
Type : lecture/seminar (practical) lecture practical
Number of credits; hours per week 4 2+2
Name and position of lecturer:
Contact of lecturer (e-mail):
Prerequisite course(s):
Language of the course:
Suggested semester: autumn /spring, 1-4
Requirements (exam/practical
mark/signature/report, essay)
Course objectives (50-100 words):Course content: Week Topic (lectures)
1. Main statistical dates of the world; The development of the world economy
2. The volume of global migration, its directions and effects
3. International organisations as the main regulators of the world economy
4. The main actors and characteristics of modern world trade
5.
The ‘geography’ of foreign investments; The operating characteristics of transnational
corporations and their impact on the development of the world economy
6. The economic role of the Triad in today’s world economy
7. The role and relations of the United States of America in the world economy
8. The role and relations of the European Union in the world economy
9. India’s role and relations in the world economy
10. Russia’s role and relations in the global economy
11. The role of China in the world economy and its international relations
12. The role and relations of Japan in the world economy
13. The role of Brazil in the world economy and its international relations
Week Topic (practical courses)
1. Introduction (introducing ppt from home country – basic data analysis)
2. Data collection, main data bases 1.
3. Data collection, main data bases 2.
4. Economic and social development in the aspect of indices
5.
The role of Hungary in the World economy – in the aspect of numbers; Hungary foreign
trade relations with neighbouring countries
6. The role of cities, global cities in the World economy
Requirements for acquiring the signarture: Pass the Closed exam(51%) and have an average of more than 50% of the weekly small tasks. Requirements for the exam: The Test is 100 points, 51-62: satisfactory (2), 63-74: medium (3); 75-85: good (4) 86- excellent (5)
Mintzberg, Henry; Ahlstrand, Bruce and Lampel, Joseph: Strategy Safari. Prentice Hall, 1998.
Grant, R.M.: Contemporary Strategy Analysis 8th Edition. Wiley, 2010.
English
-
specialization
World economics
GTVGT212MA
Dr. Szendi Dóra, PhD, assistant professor
autumn, 1
signature, exam (during semester a report and presentation)
The main objective is to give theoretical and methodological background to the studies and
7.
The role of oil in the World economy, as the most important product of the international
trade – article reading, problem solving
8.
The risks of globalization (pro and contra); article reading, making lists from arguments pro
and contra, advantages and disadvantages; case study (the perverse flow of capital)
9. Global working capital flow
10. The role of the Middle East in the world economy
11.
Introducing ppt from home country using the learned skills of the data collection and
analysis (comparison with the first lesson)
12. Group presentations 1.
13. Group presentations 2.
Required readings:
Recommended readings:
Assessment methods and criteria: Assignment: analysis and presentation of one actual issue of the World economy in 2-3 persons
Centre of Regional Science, Vienna: Smart cities: Ranking of European medium-sized cities, 2007.
Z. Nagy – D. Kuttor – T. Sebestyénné Szép (2013): International and Regional Economic Relations.