Serena Keogh - 1156St. Andrew’s Catholic School – 64135

LO1- Contents Page-

• Slide 4- WhatsApp• Slide 5-6:The purpose of WhatsApp.• Slide 7-8: WhatsApp Content.• Slide 9: Target user/membership.• Slide 10: Sources of Revenue.• Slide 11-12:Legal and Ethical/ Case Study.• Slide 13:Twitter.• Slide 14: The purpose of Twitter • Slide 15-16: Twitter Content.• Slide 17: Target User/Membership.• Slide 18: Sources of Revenue.• Slide 19-21: Legal and Ethical/Case Study.• Slide 22: Snapchat• Slide 23: Purpose of Snapchat.• Slide 24-25:Snapchat content.• Slide 26: target audience/memberships.• Slide 27: sources of revenue.• Slide 28-29: legal and ethical/case study.• Slide 30-31: Data Protection.• Slide 32: Noam Chomsky- Case Study.• Slide 33-34: Social Affects.• Slide 35-36; Yik Yak Case Study.• Slide 37-40: Marketing for all social media products.• Slide 41-44: Social Media Reviews for all social media products.• Slide 45: LADBible case study• Slide 46-54: Primary Research-Survey Monkey.

WhatsApp.WhatsApp is a texting service between mobile phones as a replacement for the

regular SMS text messages. Over 900 million users are active worldwide using the WhatsApp service. WhatsApp uses an internet connection between phones. The service is available for iPhone, Blackberry, Android and Nokia Symbian60-phones.

WhatsApp is owned by Facebook, WhatsApp was founded by Brian Acton, and Jam Koum recent workers for Yahoo. WhatsApp first came about when both Brian and Jam went to apply for a job within Facebook, they had no luck with getting the job so then decided to create and IPhone App, they first started their development of WhatsApp in 2009, where it provide to be a huge success and become increasingly

popular.Finally in November 2009, the app was released to Apple, and the Blackberry

version was released 2 months after.WhatsApp aim is to allow users to stay in contact with their loves ones, WhatsApp is now brought over and owned by Facebook, which has now made the app worth

billions.http://www.wired.co.uk/article/whatsapp-exclusive

The Purpose of WhatsApp.• The main purpose of WhatsApp for social media users is that they

are able to communicate with friends and family internationally without the traditional international communication charges.

• WhatApp is the result of electronic cross breeding between instant messenger services and social media. WhatsApp is the means of mediated communication for generations for children raised on either medicated communication on social media sites like WhatsApp.

• WhatsApp is available on Apple,Android,Windows,Nokia.This is nearly all mobile devices which WhatsApp is available on, although WhatsApp is only limited to mobile devices as it is for messaging mostly and people would use this when they are out.

Purpose of WhatsApp-Slogan• WhatsApp’s slogan is “Simple, Personal, Real Time Messaging". The verbal code of the Slogan

connotes how easy it is to stay in touch and message people with WhatsApp.• “Personal” makes the user feel WhatsApp is unique with each person, and is for them only.• By saying the app is “real time messaging”, this ‘signifies’ (De Saussure) that WhatsApp is quick

and simple with no delay when you are trying to message people.• WhatsApp also has a slogan which when users download the app onto their mobile device, it

will appear on the home screen saying “Cross-Platform Mobile messaging with friends all over the world". This is a positive way of getting people to download the app, whereby they are conveying that their app will allow users to stay in contact with each other wherever they are in the world, which allows people to staying in contact with their loved ones.

• The use of the verbal code of the phrase ‘All over the world” demonstrates how popular the app is, and that it is being used by lots of people from different parts of the world.

https://www.reference.com/technology/whatsapp-messenger-eee1ef0d188bf908

WhatsApp Content.

• WhatsApps offers everything Facebook, Instagram and Snap Chat offers. WhatsApp allows social media users to send pre-recorded videos to each other as well as pre-recorded audio notes. They are also able to send free texts and communicate with others by using emojis, and all of the above with one interaction.

Group Chats: • WhatsApp allows users to create group chats with each other,

this means people are able to communication with more than one person at a time.

Emoji's: • People are also able to use the iPhone emoji's, on WhatsApp,

which means that the chat is more interactive.Interface: • WhatsApp's interface is very neat and professional looking, their

interface is also easy to use and easy to navigate for any users.

WhatsApp Analyzed. Broadcast a message or Group: Users can click on these two buttons to create a broadcast message which they are able to tick on, certain users they want to send the broadcast message to. They are then also able to click on the ‘new group’ button which allows them to make a new group by clicking, picking who they want to be in the group, as well as this they can also name the group whatever they want.

Number of Messages: by each chat you will have a number depending on how many messages that user has sent you. As well as this you can also see what time the user sent these messages to you.

Profile image: Their will be you display image or profile picture displayed next to the chat, users are able to go on your chat, and click onto your profile and view your picture.

Here is the navigation bar, here you are able to click on your favorites by this you can edit your favorites and put peoples numbers in there which, you tend to message more often then others. This also has a section where you can upload a status, such as ‘cant talk’ ‘busy’ etc. this will then be shown on your profile, and when people click on your chat.

Here is the settings section, this is where users are able to go on settings, edit their profile, change their chat background, and other features.

Target User/Membership.• The types of people who use WhatsApp are generally most ages starting from around

15+, WhatsApp is a huge communication platform, most people tend to use WhatsApp rather than regular SMS messaging is that WhatsApp allows people to communicate with people free of charge. WhatsApp is becoming so popular as there is a free of charge when communicating with people overseas, and while on holiday communicating with others back home.

• WhatsApp is becoming more popular with the younger generation as they are able to create groups on WhatsApp with their friends and communicate all together, younger people also use WhatsApp are social creatures and are open to lots of different social media platforms.

• WhatsApp has around 1 billion users. https://www.wired.com/2016/02/one-billion-people-now-use-whatsapp/

Theories:When it comes to Katz’ theory WhatsApp users would divert from day to day life as they would use WhatsApp to escape to reality, this also links in with WhatsApp groups where they can communicate with others and escape from day-to-day life. When it comes to Maslow they would be “social Climbers” because they are driven by the change in social media and what goes on in the social media world, and that they are attracted to keep up with it, they are also driven to keeping up with gossip and what is going on in peoples lives such as being “materialistic”When it comes to the socio-economic needs WhatsApp is generally used by most ages, although people who fit into the category E would like WhatsApp over any other form of social media as WhatsApp is free to download, and is free to send messages. As the majority of people in category E are either students or have a small job. Lastly, when it comes to Hartley's theory WhatsApp is open to all races, ages and genders as there isn't a specific person that can or cant have WhatsApp, the reason why is it appealing to all genders and ages and races is because it has the ability for users to save money, and that anything where something is free is more likely to draw people in. In this screenshot it is demonstrating how users divert for their day to day life's and escape from reality, by this they don’t talk about any of their life issues such as work.

Sources of Revenue.• WhatsApp is available for users to download, WhatsApp is assessable on devices

such as IPhones, Androids, Blackberries, Windows phones and Nokia phones.• The app itself to download is free of charge, for most users. In some countries the

app to download costs around $1, so therefore with over 700 million active users WhatsApp was creating a revenue of around 700 million per year. WhatsApp sources of revenue come from Facebook. Facebook purchased WhatsApp in February 2014 for around $19 billion, and as the demand of users to have WhatsApp increased with more and more people downloading it this meant that within nine months of Facebook buying WhatsApp, they generated a revenue of $1,289,000.

• In October WhatsApp made nearly $16 million in revenue during the first half of 2014 but lost $232 million during the same time period due to stock-related expenses. During 2013 WhatsApp generated $10.2 million in revenues for the year but likewise lost around $138 million, also from stock- related expenses.

http://www.thesocialclinic.com/whatsapp-advertising-coming-your-way/

Legal and Ethical Issues.

• WhatsApp has many legal and ethical issues they have to take into consideration and ensure that they follow by.

• WhatsApp has been founded guilty of breaching privacy laws because it forces users to grant access to their entire contacts, it contains all the information, which user may not want to be used.

• Social Affects of WhatsApp: Negative Affects: There is a negative affect behind WhatsApp by this users can only use the app if the other person has downloaded it to their phone, as well as this they can only send messages to people if they have internet connection, this could be a negative affect as people may get worried that they aren’t able to stay in connection with users because of the lack of internet. WhatsApp can be an unwelcome distraction to people, by this teenagers are constantly on their phone as they want to ensure that they stay up to date with their friends and their conversations, therefore this results in people not being able to concentrate on day to day tasks. WhatsApp also has the negative affect of cyber bulling, as well as your are able to create groups on WhatsApp this could be a trigger to bully people on a group of a number of people.Positive Affects: Forming a Community: WhatsApp is able to form a community with people, as users are able to connect with other(if they have the app) they can also create WhatsApp groups with each other where they can talk to multiply people. WhatsApp also creates a seamless operation with users, WhatsApp has lots of features such as uploading of the files including the images and videos. Once the application is installed it can automatically save images which users send to you, and these will save automatically to your camera roll although users can change this by going on to settings.

Legal and Ethical Issues.

• WhatApp has had security flaws since its launch back in early 2012, with one hacker releasing a Windows tool to show how easy it is to change users statuses. There has been a latest find with even non-users of the app being drawn into privacy data dispute with the app. The International law clearly states that ‘Data should only be kept "for so long as it is required for the fulfilment of an identification purpose". "This lack of choice contravenes privacy law," said Jacob Kohnstamm, chairman of the Dutch Data Protection Authority, in a statement. "Both users and non-users should have control over their personal data and users must be able to freely decide what contact details they wish to share with WhatsApp.“

• As WhatsApp was brought by Facebook around 2 years ago for $16 billion dollars, Facebook where gathering information via WhatsApp and sharing this on Facebook.

• This links in with the Data Protection Act (1998) as the app is breaching the laws made by the Act, as WhatsApp have not followed the rules of the Date Protection Act they could be fined £500,000. Facebook was also told to delete all data, including phone numbers, already forwarded by WhatsApp. The company has said it will appeal against both orders. There was a policy change of the app and users were given 30 days to opt in or out of the changes, or face not being able to access the app.

• http://www.irishtimes.com/business/media-and-marketing/data-protection-commissioner-examining-whatsapp-facebook-plan-1.2808940

http://www.wired.co.uk/article/whatsapp-privacy

Twitter.Twitter is an online news and social networking service where users post and read short 140-

character messages called "tweets". Registered users can post and read tweets, but those who are unregistered can only read them.

Twitter users are able to broadcast tweets and follow other users, via multiple platforms and devices. You are able to tweet and respond to certain tweets and air your views.

Unlike Facebook, LinkedIn where members have to approve social connections between each other, anyone can follow you on twitter unless you make your twitter private this is

where your tweets are protected and none can view them without them requesting to follow you.

Users are able to use emoji's on twitter as well as using hashtags on certain subjects. Twitter was first founded in March 2006 in San Francisco, California.

Over the years more tweets have been posted every day, there are around 6000 tweets tweeted per second and around 500 million tweets everyday, therefore this totals up to

around 200 billion tweets in a year.This proves Twitter is extremely popular, and increasing in grow.Secondaly, 22.6% Twitter

users are under 25, and 21.5% are ages 25-34. https://www.lifewire.com/history-of-twitter-3288854

The Purpose of Twitter.• The purpose of Twitter is to allow others to communicate with others. Twitter also allows

people to air their views on subjects with others as well as keeping up to date with what is happening in the world, whether that is news related or celebrity and gossip related.

• People are allowed to follow other peoples Twitter accounts which include a mixture of friends accounts and celebrities which they like, and like to follow to keep up to date with what they are doing.

Twitter Slogan:The denotation of Twitters Slogan is “Yours to Discover”. The use of this verbal code demonstrates to users of the app and people who don’t have the app that Twitter is such a large social media site that you are able to discover anything on there that you want. This gives users a sense of freedom, linking into the theory of Katz where users would ‘divert’ from everyday life and escape from reality to discover new topics/gossip or news.Although there could be a negative side of the verbal code, as people who are too young to have Twitter are now able to access it a lot more easily which therefore could result in the finding something inappropriate, or this could also result in cyber bullying increasing.

Twitter’s Content.• The types of content which is seen on Twitter are important subjects like news

related, Celebrity related which allows users to stay connected with what is happening in the world instead of watching the news. Or users will just genially to keep in contact with friends which allows users to stay connected with what is happening in the world instead of watching the news.

• They will also use Twitter to stay up to date with big news headlines as they would go there for recency and instant news.

• Other content includes things like celebrity statuses and what is going on in their lives, which could prove an interest to some as they may aspire to be like them.

• Users are able to like certain posts, or retweet them which pulls up the tweet and puts it onto their twitter profile, and therefore means that anyone following them will see this.

• The use of hashtags are important as it can send a direct link to the users, as is another means of staying connected with events.

Twitter Analyzed.This button, allows users to create a ‘tweet’ in this they can type whatever they want as well as tagging any user although they have a character limit of 140 characters. Users can also tweet out images, videos or gifs to those who they follow.

Here is the users basic timeline, this is where all the tweets from people, and pages will come up that they follow as well as this tweets will come up which the people that they are following have specifically retweeted.

Navigation Bar: this is the navigation bar, on here is the home button, which users will click on to get themselves back to the homepage, they will then also be able to click on the ‘notification’ button this is where if someone has tagged them in a tweet it will pop up here, as well if someone has followed them, liked a tweet or image or retweeted it.

Here is the message tab this is where all the users messages will be stored, these messages are private and only the user can see them. Finally, there is also a ‘me’ button, this is where by clicking on this will take you straight to your profile page, where you profile image will be displayed and your tweets, through the profile page users are able to access the ‘settings’ section and edit their twitter, such as change password, make their twitter protected and more.

Target User/Membership.

• The main users of Twitter tend to be younger people like teenagers this is because some could say Twitter is too technical and that people of an older generation wouldn’t understand how to use Twitter.

• Young people use Twitter to stay up to date with any gossip which is happening. They would also use Twitter as they may follow celebrities which they take an interest in.

• Although, Twitter is used by people of a high status such as the Prime Minister has the Twitter, as well as TV programmes have their own twitter such as BBC News people who aren't teenagers may therefore have a twitter account to air their views politically.

• There is around 319 million active monthly users. Theories:Twitter users can be from A-E when it comes to the socio-economic needs, however when it comes to the demographics they are more likely to be in category E because Twitter is mainly used by teenagers/young people who are more likely to be students. The reason for people in these categories using Twitter is so that you are able to keep up with general news(A-C1) or keep up to date with celebrity gossip(C2-E).When it comes to Maslow's Hierarchy of Needs Twitter users are more likely to ‘Explorers’ as they are driven by change in the media industry, as well as this they could be aspires as they seek change.Lastly, when it comes to Katz theory Twitter users would come under that category be “diversion” this is because they would go on Twitter to escape from reality and go on there to escape any day-to-day troubles.Psychographics:When it comes to psychographics typically the users of Twitter would fit into the category ‘Aspires’ this is because the users of Twitter are typically under people who are orientated to their image and their appearance and their persona.

https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/

Sources of Revenue.• Twitter is a free app to download on the App Store or another mobile

store. Twitter has around 232 million monthly users, although as the app itself is free to download, Twitter are making an profit somewhere.

• Twitter changed the way posts are displayed in the timeline feed, allowing photos and video previews to appear without needing to click on a link - a move some analysts say will help advertisers to better show off their content.

• Twitter tends to charge its advertisers according to the amount of interaction their content generates.

• A budget is usually set at the start of the campaign and then the advertiser pays per click or per retweet

• Twitter also have a source of revenue from advertising products, As of 2013, more than 65% of Twitter's advertising revenue was generated from mobile devices.

• More than 75% of Twitter users accessed the site from their mobile phone during that same time period.

• https://www.lifewire.com/history-of-twitter-3288854

Legal and Ethical Issues.

• Twitter has to follow a set amount of rules, to ensure that they are breeching any legal and ethical issues when it comes to Twitter itself.

• Issues such as someone posting a picture of someone which could be seen as inappropriate or offensive not only to that person but others isn't allowed, as well as if someone is using n image of someone without their consent this is a breach of the rules, and therefore Twitter have to deal with this by the person reporting the Twitter account that uploaded the image or the image itself therefore this is then taken in hand and Twitter contact that person and ask them to remove it or in a serious case they remove it themselves.

• When it comes to ethical issues, everyone is entitled to freedom of speak although, if this soon becomes rude and uses inappropriate language twitter make take action and get involved.

Positives of Twitter:• One positive factor of Twitter is its simplicity, once you are signed up to Twitter which is a very quick and easy

process it is very easy to use from there on.• Celebrities talk like "real" people without agents/producers/editors getting in the way. And the best Tweeting

stars actually interact with their audience.• It is a good way to keep up to date with current affairs- or news users are able to go on Twitter if their out and

about to keep up to date with big stories in the news- which links into ‘Galtung and Ruge’s’ list of news values such as Negativity.

Negatives of Twitter: • It links in with the habit of people having short attention spans, as users want to keep up with everyday life and

gossip which diverts them from their day to day life.• Some people may not like Twitter because it has a character limit of 140 characters which may anger some

people, as they may not be able to get their point across within a 140 limit. • The increase of ‘fake celebrity’ account – could anger some fans.• Its hard to maintain a professional image- this could affect how you act on Twitter to actual life, doing this could

create an bad image for you which would reflect on your job. • Twitter can become very addictive.• Lastly, there is always a risk of cyber bullying- making fake accounts ‘ trolling’ other users.

Legal and Ethical Issues• Twitter is a very easy site to use, some of the disadvantages would

be that some may find the 140 character limit too restricting like any other social media sites.

• Additionally, Twitter is similar to other social media sites, this is where people can experience “cyber bullying”, Twitter is based around the idea of tweeting expressing your views rather than tweeting visual content, compared to Facebook which is a mixture of everything.

• Twitter is well-known for celebrities having “twitter feuds” or just generally them commenting on other. An example of this was when actor “Chris Rock” just days after being annoced the host of the Oscars, made a comment about Lamar Odom and Khloe Kardashians relationship, the post he made people found it every controversial as it wasn’t long after Lamar Odom was found unconscious at a brothel, due to an overdose, this was a big media issue as fans of Khloe’s and Lamar took to Twitter to air their view as it has been a long process for Lamar to recover from the incident.

• This shows the celebrities can impact Twitter and give it an negative side which doesn't’t help the younger audience who aspire to be like certain celebrities.

• Although, on Chris’s behalf this could be a defamation as Chris Rock may not have known the full extent of the issue, and may have only heard the story through articles being “sensationalized”

Legal and Ethical Issues.

• Health Secretary Jeremy Hunt has been accused of breaching patient confidentiality by tweeting a photo to 70,000 Twitter follows from a recent hospital visit. Jeremy came under fire as he tweeted an image of himself with medics at University Collage Hospital in London, which behind captured a image listing patients on the ward in the background.

• Plenty of people took to Twitter to air their view of the image/tweet. Users wrote things such as ‘if I tweeted a photo with patient information to over 70,000 people I would deserve to lose my job as a NHS worker’.

• This article links in with the Data Protection Act, as Jeremy Hunt tweeted out personal information, although it wasn’t done deliberately it was a breach of confidentially and that Twitter states not to share anyone's information without their consent.

http://www.dailymail.co.uk/news/article-3166496/Jeremy-Hunt-hot-water-breaching-patient-confidentiality-posting-hospital-visit-picture-Twitter-board-names-it.html

Snapchat.Snapchat is an popular mobile app that allows you to send videos and pictures, both of which will self destruct after a few seconds of a person viewing them. Snapchat is also a fun messaging app. You can take a photo or a video with it, then add a caption or doodle

or lens graphic over top, and send it to a friend.Snapchat was created by Evan Spiegell, Bobby Murphy and Reggie Brown.Snapchats

initial release date was September 2011.Snapchat evolved into a mix of private messaging and public content, including brand networks, publications and live events such as sports and music. according to survey

studies conducted in March 2016, the personal oriented messaging was still being accessed by users more than the publicly offered content that was being presented. 71% of users surveyed said that they preferred the app for its chat, messaging, and imaging

services, versus 5% who almost exclusively chose the various events, published features, and media content on a daily basis.

The Purpose Of Snapchat.

• Snapchat is also a fun messaging app. You can take a photo or a video with it, then add a caption or doodle or lens graphic over top, and send it to a friend. Alternatively, you can add it to your story, once it has been added to your story it will stay on their for 24 hours, and you are able to build up your story with a collection of videos or pictures over a time peroid.You are able to show your story to everyone or just the people that follow you on snapchat.

Snapchat’s Content.• Snapchat has features such as the camera

button which allows you to take pictures, you are also able to create 10 second video by holding down the camera button. You are also able to apply filters on top of your snapchat or video once you have created it.

• Due to a recent update on snapchat you are now able to apply funny filters to your snapchats by holding down on your face and then choosing the filter then snapping the picture.

• Snapchat also has geographical tags where it links to your location, and you are able to put on your snapchat where your location is.

Snapchat Analyzed. Here is where all the users ‘friends’ snap chat stories will be shown these stories last for 10 seconds only, and will disappear within 24 hours of uploading them to their story.

Here is the new discover feature on snapchat, users are able to look at other peoples stories which have uploaded them to the specific discover story, and these can be viewed from anyone around the world, even if your not friends with them on snapchat.

Here is the camera, where people can click back onto their camera, and take a snap and send it to whoever on their friends list or upload it to their story.

Target User/Membership.• The main target user for Snapchat is young teenagers, this is because Snapchat is a fun app

where people are able to snapchat funny pictures, draw on pictures with the pen tool and add filters and send them to their friends.

• Although, snapchat is more popular with the younger generation, it is now becoming more popular with the older generation this is due to the new animated filters which you can apply over the top of pictures.

Snapchat users can be from A-E when it comes to the socio-economic needs, however when it comes to the demographics they are more likely to be in category E because Snapchat is mainly used by teenagers/young people who are more likely to be students. The reason for people in these categories using Snapchat is so that you are able to keep up with general news(A-C1) or keep up to date with celebrity gossip(C2-E).They would also use Snapchat, to show others what they are doing. When it comes to Maslow's Hierarchy of Needs Snap chat users are more likely to Explorers as they are driven by change in the media industry, as well as this they could be aspires as they seek change.Lastly, when it comes to Katz theory Snapchat users would come under the catergory “diversion” this is because they would go on Twitter to escape from reality and go on there to escape any day-to-day troubles.

Sources of Revenue.

• Snapchat the app is free to download on devices such as IPhone, Android phones, ect.As the app itself is free to download this means that snapchat aren’t gaining and revenue or an income when people download it, and with snapchat now being so popular and the majority of young people have it they aren't gaining and profit, therefore Snapchats sources of revenue come from “sponsored lenses” by this in was just launched in October.

• The new lenses feature allows users to take a picture or video of themselves and add different animated filters to the shot. They also include other brands such as Pepsi and Rimmel Make-up as well as promoting new films which have just been released.

• With the increase in people downloading and using Snapchat, this creates and increase in demand for the creators of Snapchat as they want to make sure that users stay interested in the app as much as they can therefore, releasing new filters and features.

• Snapchat also creates a revenue with other companies on the ‘discover’ part of snapchat this is where snapchat partners up with companies such as ‘Sky News’ and the ‘Daily Mail’. In this snapchat will be partnered up with these brands, and snapchat will ask for a cost from these companies as they are advertising and promoting their brands.

Legal and Ethical Issue.

Negative and Positive Factors of SnapChat: Legal and ethical issues also apply to Snapchat, users should use Snapchat in the correct way, and not abuse Snapchat. Some users say that Snapchat should remove the screenshot feature as people should be aware of what is being sent and said on Snapchat.Snapchat has also Made it easier for cyber stalkers to send pictures of people without their consent, it is now a lot easier for these cyber bullies to send embarrassing pictures of others.There also is an element of breaching privacy of some people as pictures are stored on the receivers' phones and on the app servers. Receiver can screenshot the snap. Care about privacy of users and employes' jobsBe self-conscious about the nature of the pictures users sendCare about their kids and the people their kids might bully or stalk.

Legal and Ethical Issues.

Snapchat on Wednesday released a new update for its app and, with it, a new privacy policy that dramatically changes what the social network can do with the images users post. First launched in 2011, the social networking app became popular among young people in particular for its “disappearing” photo messages that can’t be viewed again once they have been opened. But an update to the Snapchat Terms of Service indicates that Snapchat has the rights to reproduce, modify and republish your photos and save those photos to Snapchat’s servers, specifically in relation to the ‘Live Story’ feature. Users can now hold down on the Snapchat a reply it, for another 10 seconds. Users don’t like that fact that they have changed the terms of service and privacy policy of the app and that users feel that more of their personal data, is now more easy to be accessed by others this has resulted in users deleting their Snap Chat account.

http://www.marketwatch.com/story/snapchats-new-scary-privacy-policy-has-left-users-outraged-2015-10-29

Data Protection Act(1998).

• The Data Protection Act 1998 (DPA) is a United Kingdom Act of Parliament which defines the law on the processing of data on identifiable living people and is the main piece of legislation that governs the data protection.

• Social media products need to confirm within the legislations of the Data Protection Act 1998.Although, when you process any personal information the Data Protection Act will not apply. This is evident in section 36 of the act where it states that “personal data processed by an individual only for the purpose of that individual or their family, the act doesn’t apply to them in this case”.

• Although this changes if you are an organization section 36 cannot be used this is because they have responsibilities under the Data Protection Act which are “if they post personal data on their website or anyone else's, and that if they run a website which includes third parties personal information where people are able to comment about people, this therefore is apart of the Data Protection Act and cannot be done.

Data Protection Act(1998) (continued).• When it comes to Twitter, if you are a Twitter users

and you live in the United States then your Twitter will be controlled by them, and will control all your information but if you live outside the United States then your information isn't controlled and comes under the “Twitter international Company”.

• In Twitters privacy policy your name and your username will be used in your profile, although users have the decision whether or not they want to include their phone number onto their Twitter.

• Although, this is different when it comes to WhatsApp because to have WhatsApp you have to include personal information to have the app running such as your name and phone number, although users should be aware that including your number will be protected as other can only see your number if they have you as a contact.

Noam Chomsky, social media “erodes normal social behavior” .

Does social media “Erodes normal social behavior” .• In my opinion I think that social media does erode normal social

behavior because a lot of people use social media to communicate with others and keep in touch, and up to date with what their friends are up to. I also think that it does create social behavior because when people are out with their friends they tend to be in groups and if their not communicating verbally with each other then they are likely to communicating over social media. Through Noam Chomsky’s research is has gathered information that social media is a distraction for some people especially those of the younger generation, this is because teenagers tend to spend time on their phone with Snapchat, Twitter rather than doing school work.

Social Affects. Positives. Convergence. Negatives/Dangers.

Twitter. • You can air your views, with the tweeting section where you can tweet up to an 140 character limit.

• It is easy to see what is trending worldwide, and keep up to date with news around the world. This can be done through hashtags.

• Twitter allows people access a lot of different types of entertainment. Such as tweets, videos/pictures, memes and other links to other websites.(jenkins-2006 because there is so much freedom with what you can do.

• One of the negative factors of twitter is that “trends” begin to happen and people start to follow them, such as the #kyliejennerlipchallenge.This is where many fans made their lips swell so that they would look like hers although Kylie had actually had lip fillers done to achieve this. This affected many peoples mouths as they became badly bruised and people did this to look like her, as they saw her as an idol. http://fusion.net/story/123818/kylie-jenner-challenge-the-gross-lip-plumping-science/

Snapchat. Snapchat is a new social media platform where people can send 10 second videos or photos to each other. However you are still able to have the private messaging section.People like the feature that “snaps” don’t last for that long and can choose how long they want them to last for.

Snapchat is now popular as you are able to have filters, and effects has proven to be very popular. This gives everyone and enjoyable experience (Jenkins-2006) because there hasn’t been anything like this before, and has proven to be a success and entertaining.

Snapchat is popular with everyone all across the world, and this therefore means that people can be subjected to send inappropriate “snaps". Unfortunately some people will screenshot them so that they last for longer, and this means they could then send them across to different groups of friends.

Social Affects. WhatsApp

Negative Affects. Convergence. Positive Affects .

• WhatsApp could trigger cyber bullying, by making group chats and bullying someone or someone could feel left out if they weren’t involved in one of the group chats.

WhatsApp allows users to stay in contact with their friends, of those who have the app downloaded to their phones.

Cost effective: Transmitting messages through WhatsApp is free, unlike the SMS messages. Mobile services providers are now offering internet packs to invoke the WhatsApp application. Wherever the internet connection is accessible, you can easily use the social media app. Without spending money, one can place calls to friends located across the globe.

• An unwelcome distraction: WhatsApp is known to cause addiction to the teens as they continue to check the phone for messages. As a result, people are not able to focus on important tasks.

• The continuous receiving of jokes and trolls can drive people insane and makes them crazy

• Forming a community: Information about the events can be shared by creating a group of like-minded friends on WhatsApp. It is the fastest way to disseminate facts related to a particular topic. Moreover, you can also share the jokes and memes to bring smiles to your friends.

Yik Yak.• The social media product called Yik Yak allows

readers to interact with each other anonymously.

• Due to this site allowing people to interact anonymously this proves that it may cause ‘eroding normal social behavior’(Noam Chomsky) this is due to users behaving and acting differently on social media compared to in person face to face interaction.

• Users are anonymous on Yik Yak which could mean that these users are not acting normal because none know who is posting the comments on the site. Due to users being anonymous this can cause “trolling’ on the site.

• http://www.hercampus.com/school/conn-coll/yik-yak-pros-and-cons

Yik Yak• The Site Yik Yak conveys a “shamelessness”

(Andrew Keen-2011) within users because there isn't anyway of knowing who is posting these comments, therefore as people wont know they think they are able to post whatever they want and have no shame in doing it as people won’t find out its them.

• This is a negative feature of the site because this means that, because they feel that if they aren't getting caught resulting in consequences then this means that it is seems okay to do this.

• Therefore resulting in hurting someone's feelings.

• http://www.hercampus.com/school/conn-coll/yik-yak-pros-and-cons

Marketing-

Commercial Uses-Viral Marketing. • When it comes to viral marketing social

media sites want to in sure that they get their name out there. One way of doing this is advertising via an advert, images or promoting their site on their own social media page.

• Twitter have done this by creating an TV Advert of what twitter is and what its content involves.

• The main objective is to demonstrate to their audience about Twitter as well as showing other the side of Twitter they may not see, as stereotypically Twitter is known for celebrities feuds and other things.

• This advert which has been seen on TV as well as Twitter’s Official YouTube page, demonstrates big things which have happen on Twitter and which have now gone viral because of it first appearing on Twitter such as @dancingmanfound this is where people took photos of a man having fun enjoying himself, and tweeted the image of him laughing at him, and giving him abuse over twitter lots of people saw this as unfair, and said that everyone should be able to have fun no matter their size or shape. These images of the man went viral and were seen by celebrities such as “Pharell Williams’

https://www.youtube.com/watch?v=WfX0MXvRwFo

Commercial Uses-Viral Marketing- Snap Chat. • When it comes to viral marketing social media sites want to in sure that they get

their name out there. One way of doing this is advertising via an advert, images or promoting their site on their own social media page.

• SnapChat is a good way of marketing, such as clothing stores now have their own snapChat accounts which users are able to follow this is a positive way of advertising and marketing their brand.

• SnapChat have built up campaigns to increase their audience, such as campaigns like ‘Sour Patch Kids’, ‘Calvin Klein’ and more.

• One successful campaign was one to do with the American Sporting celebration ‘The Super Bowl’. Super Bowl Sunday is America’s biggest day of the year

for advertising, which means every single media channel is flooded with brand. In such a noisy environment, Audi decided Snapchat was the key to getting heard. Audi partnered with Huge to run a campaign around people’s second-screen viewing habits when watching television. Its survey found that 59% of 2013 Superbowl viewers used their mobile devices during the game.They also included fun filters whilst the super bowl was on.

Commercial Uses- Viral Marketing- WhatsApp.

• WhatsApp doesn't’t advertise products with the app, and that they explain this in their blog as to why they don’t advertise.

• The reason for this is because WhatsApp feel that in advertising within their app will disrupt the aesthetics of the product itself.

• WhatsApp then went on to further explain that there is no demand for adverts from users, and that if there was then they could interrupt then from using the app.For example if a user is in the middle of an important conversation and then an advert appears across their screen, this is going to break up the users conversation and that if this would to continue to happen this could become very annoying to the user.

• Which in my opinion WhatsApp take great care of their users and they don’t want to turn there users away from their app.

http://www.recode.net/2016/8/25/12646696/whatsapp-facebook-advertising-fight-club

Social Media Reviews.

Social Media Reviews. Twitter:

As you can see via my evidence, here are screenshots of what people think of twitter you have one really good review where someone has given Twitter a 5 star rating briefly saying that Twitter works perfectly for them and that they use Twitter on a daily basis.

Although, there are some bad reviews about Twitter such as some people said that they’ve been a member of Twitter for a few years and found that the members of staff who control Twitter aren't aware of those who are getting harassed an that this should be taken note of. There is a similar theme when it comes to good reviews such as they like the design of Twitter and that they like it more than Facebook because Facebook has too many Ads.

https://www.trustpilot.com/review/www.twitter.com

Social Media Reviews- Snap Chat. Here are some of the reviews given by users which have given their opinion on SnapChat. It was asked by users what people think the right age is for people to use SnapChat parents have said that age 15+ is the right age to be using SnapChat, although there is a controversy with this as children say that they think it is acceptable to have SnapChat from age 12 +

Here are some reviews on snap chat people have said that they like the app as it allows then to keep in touch with their friends in real time, as they can simply send a snap chat in real time to their friends.Although there is a negative affect of snap chat and are negative reviews of it, that it isn’t private this means that anyone can add you and one the setting you can change it to when everyone even people your not friends with can view your story which could be dangerous to some people as if you put up any personal information on your snap chat story.

Social Media Reviews- WhatsApp.

Here are some of the users reviews and their thoughts about WhatsApp, users said that the set up of WhatsApp was fairly easy and that they rated this 7/10. They also began rating factors such as the features giving them a 9/10, they also rated the performance of WhatsApp a 9/10.So by these rates WhatsApp got an overall rating of 8.3 out of 10 which demonstrates that WhatsApp is a popular app with its users and they enjoy the app.

Although, with WhatsApp having plenty of positive reviews, there are also negative reviews as WhatsApp isn’t for everyone.

“the kinds of entertainment experiences they want” (Jenkins – 2006) – The LADBible

• An example of Jenkins-2006 is the LADBible which is on Facebook this is where people would go and which the LADBible’s posts as they are funny.

• The LAD Bible is a Facebook page that post humorous and relatable photos, videos and articles aimed at young male adults, teenagers and has a stereotype that is it aimed at masculine men labelled “lads” .

• The LADBible has 17,673,792 people who have liked their Facebook page. A reason why this page is so popular is that there are many relatable posts, that are similar to peoples day to day lives.

• This is a form of viral marketing because other users can share posts, including posts from the LADBible which is spreading the business and increasing its popularity and their image.

Primary Research.

Survey Monkey https://www.surveymonkey.co.uk/r/X76377C

Survey Monkey Analysis-Question 1.

Question 1 :In this question as you can see I asked what age bracket people who answered by survey fell into, by the results 100% of people I asked fell into the group 16-18 years, this shows how the majority of people who use social media are teenagers.

Survey Monkey Analysis- Question 2. Questions 2:Here in this question I asked what gender people were and as you can see around 55% of people who answered the surveys were “males” and around 45% of people were “females". This demonstrates how even though they are similar when it comes to how who uses social media the most although, they are similar this is because “males” would be interested in keeping up to date with social media such as football, sport ect.Where as females would be more interested in keeping up to date with celebrities as well as keeping in touch with friends.

Survey Monkey Analysis-Question 3.Question 3: Here I asked people if they participate in any form of social media, and the results conveyed that 100% of people I asked use some form of social media. This demonstrates how popular social media is with the younger generation and that it continues to grow and become more popular.

Survey Monkey Analysis-Question 4.Question 4:Here is this question I asked readers which social media site they used the most, and Snap chat and Instagram were the most popular with 25% of people who use it.As well as this 15% of people use Facebook, and 15% of people use Twitter.Through my analysis I think snap chat and instragram the most popular due to them being the most new social media platforms, and now today generally the people who use Facebook now are people of an older generation such as people parents, as Facebook is one social media site which parents would be able to use and isn’t too confusing

Survey Monkey Analysis- Question 5.

Question 5:In this question I asked readers how often do you go on these social media sites. As you can see that the majority of people said that they go on some sort of social media platform everyday, with around 72% saying this. This conveys how popular social media is today and that people almost feel the need to go on it everyday to keep up to date with things.

Survey Monkey Analysis-Question 6. Question 6:As you can see from this screenshot I asked people what they like about social media, as there was such a high percentage of people who use it I wanted to know the reasons behind it.The responses I got where things like “to be able to communicate with others” “ contains news based content which relates to things like sports, news, celebrities”

Survey Monkey Analysis-Question 7.

Question 7:In this question I asked people what they don’t like about social media, and I got a response such as there is a possibility that your accounts aren't as private as you think they are. People also said that it causes a lot of drama such as celebrity fueds.Other reasons like “innoproiate people”.

Survey Monkey Analysis-Question 8.Question 8:In this question I asked people what their favourite social media site was and why, many people said that they liked “snapchat” the most as it has fun effects on it such as “face swap”, although other people said they liked Instagram as you are able to post pictures and edit them to how you want to. As well as this people said that they are able to follow what their friends are doing as well as their favourite celebrities.

LO2-Contents Page- • Slide 57: First Idea- ‘Screen Share’• Slide 58-59: Purpose.• Slide 60: Mind Map(first idea)• Slide 61: House Colours.• Slide 62: Font styles/text.• Slide 63: Format and style• Slide 64: Copyright information• Slide 65: Competitors.• Slide 66: Slogan- First Idea.• Slide 67: Synergy.• Slide 68-70:Graphic Layouts- Home Page, Sign up Page and Profile Page.• Slide 71-72: Hand Drawn Drafts.• Slide 73: Technological Convergence.• Slide 74: Second Idea- ‘Social Hunt’ • Slide 75: Social Hunt.• Slide 76: Purpose and Target Audience.• Slide 77: Mind Map• Slide 78-80: Graphic Layouts.• Slide 81-82: Hand Drawn Drafts.• Slide 83: Technological Convergence.• Slide 84: Synergy.• Slide 85:Font Ideas.• Slide 86: Copyright information.• Slide 87:Competitors.• Slide 88:Slogan

First Idea-Screen Share.

First Idea Purpose.• My first idea is based on Twitter and WhatsApp. My

social media app is going to allow users to be able to text and communicate with other on personal chat groups as well as send each other images or videos, as well as this, which is where I am linking Twitter into it this is where users are going to be able to tweet their views about things or retweet and favorite certain Tweets and this will be visible on peoples timelines.

Purpose. Katz Theory:• They would be “diversion” this is because they would use my social media site, so

that they are able to escape from reality, and day to day life. Maslow Theory:• When it comes to Maslow they would be “social Climbers” this is because they

are driven by the change in social media and what goes on in the social media world, and that they are attracted to keep up with it, they are also driven to keeping up with gossip and what is going on in peoples lives such as being “materialistic”.

Socio-Economic:• When it comes to the socio-economics' my target they would fit into the category

A-E when it comes to the socio-economic needs, however when it comes to the demographics they are more likely to be in category E because my target audience will likely teenagers and young people therefore they are likely going to use social media as a form of communications to keep up to date with others.

Mind Map-First Idea.

ScreenShare

House Colours

Light Green

Light blue

WhiteBlack

Social Media Site

Ideas

Purpose

Features

Communicate with friends.

Use of Emoji's Facetime

Timeline to keep up to date with friends

Social Hunt

Facetime Available

House Colours

White and Black.

Orange (logo)

Purpose

Posting Blogs

Post Videos, and pictures

Similar products

FacebookTwitter

Features

Can Follow other accounts

Like/Share posts

Colour Scheme and Font Styles-First Idea.As I have taken inspiration from two social media sites Twitter and WhatsApp I have decided to have my colour scheme based around their particular colours.The colours I will be using are, Light Blue for the main parts of the social media site, as well as using White within the Logo on the App and for the chat background, which people will be able to customize themselves. I will also be using black for the font colour and the writing within the logo and this will stand out against the bright colours.I decided to take inspiration from the App Twitter, as I liked the colour scheme they have, as well as this I chose the colour blue as Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.I also decided to take inspiration from WhatsApp as it was one social media site which I was really interested in and use a lot myself.

Font Ideas-First Idea.Here are my font style ideas, I have decided to go with simple font ideas even though I want my app to be professional I want then main focus to be the content. I have decided to go with the first font style this is because it is professional looking I have chosen this font as it is bold, and therefore will stand out against my color scheme, as the colors I am using are simple and elegant therefore this works well with the professional look that my house colors give off.

Format and Style• Homepage:This is going to be where the newsfeed will be as well, seeing the drop down sections such as “settings” “inbox” ect.This also is going to be where it will come up with “suggested people” to follow will be.• Profile page:This is going to be where your profile page is this is where it will be a feed of what you have posted as well as anything you have shared on your profile.. This is also going to be where it will show you who you are following and who is following you.• Friends:You are able to see your friends by clicking onto your “profile page” and click on the “followers” which will be followed by a number depending on who is following you. This will then show you who is following you as well as if you are following them which will be shown via a small button.• Settings:This is accessed via a button on the homepage, this is where it will show the Data Protection Act and any terms and conditions regarding the app itself, this is also where you are able to edit your profile such as changing your email or your password.• Inbox:This is where you are able to message people privately and this is where your will have a list of your conversations which will stay there as long as you delete them yourself.

Copyright Information.• The copyright information for my social media app will be put in the

settings section of my app.This will allow the reader to read the list of terms and conditions regarding the app.Within the copyright information it will also list what my app with show and wont show regarding personal information, I will also have evidence that my app is registered trademark which is copyright protected.

• The copyright information will go in the settings page this is because not all users will be interested in the copyright section such as teenagers they would more interested in the app itself, therefore it wont distract users from the content of the app.Although,for those who are interested in the copyright information I will be putting it in the “settings” as it is easy to locate and this means the user wont have to browse through every page and link to find the copyright information.

Competitors.• My App will compete with other social

media platforms likeWhatsApp, and Twitter. My app will be competing against these two as my app has aspects from both products as I took inspiration from both of them, this is because as Twitter and WhatsApp are popular apps this may make them interested in mine if they see similar factors.

Slogan-First Idea-”Screen Share”.

• The Slogan for Screen Share is “Screening in Believing". I have chosen this slogan because this is the main aim of my social media site, I want to insure that target audience stay in contact with friends and family.

• The slogan is simply and easy for the user to understand, it is also catchy therefore they are more likely to remember it.

Synergy.• There will be synergy with Facebook and Gmail,

this is where users will be able to sign up via these apps.

• By having this synergy with Facebook and Google Mail will make it easier for users to use the site.

Sign Up Page Graphic Layout-First Idea.

USERNAME

PASSWORD

LOG IN Stay Logged in

LOGO

LOG IN WITH GMAIL

LOG IN WITH FACEBOOK

Homepage Graphic Layout.-First Idea.

KEEP ME LOGGED IN

HOME

PROFILE

CHATS

SLOGAN

CALLS

SETTINGS

Profile Page Layout-First Idea.

Hand Drawn Draft-Homepage.

Hand Drawn Draft-Sign Up page.

Technological Convergence.

• My social media product is showing technical convergence, as it can be used on any apple devices with IOS, the app is called “screen share” so this means it Is easy to search on the app store, my app will also be available on Iphones, Ipads, and Apple Watches.

Second Idea-.

Social Hunt.

• The Social Hunt is a mobile app focused around a community shopping experience. If you are looking for a particular item and don’t know where to find it you can start a Social Hunt by posting a picture and the community will solve your Hunt by posting links to stores where you can purchase it. If you’re an expert shopper or love a challenge, you can help other people looking for particular items. As well as this you are also able to sell items on your page which may prove to be a interest to some, and maybe what they are looking for. Social Hunt is also a great place to browse and discover new trends and stores.

Purpose and Target Audience.• When it comes to the socio-economics' my target they would fit into the category A-

E when it comes to the socio-economic needs, however when it comes to the demographics they are more likely to be in category E because my target audience will likely teenagers and young people therefore they are likely going to use social media as a form of communications to keep up to date with others. Although my some of my target audience may fit into the category B which is for those who are of a middle management such as teachers, fashion teachers, and those of a creative mind who may use my app for some inspiration.

• As well as those who are not only interested in fashion, but other categories.• They would be “diversion” this is because they would use my social media site, so

that they are able to escape from reality, and day to day life. • When it comes to Maslow they would be “social Climbers” this is because they are

driven by the change in social media and what goes on in the social media world, and that they are attracted to keep up with it, they are also driven to keeping up with gossip and what is going on in peoples lives such as being “materialistic". They would also be “social climbers” as they are driven by change such as the latest fashion ideas.

Mind Map-First Idea.

ScreenShare

House Colours

Light Green

Light blue

WhiteBlack

Social Media Site

Ideas

Purpose

Features

Communicate with friends.

Use of Emoji's Facetime

Timeline to keep up to date with friends

Social Hunt

Facetime Available

House Colours

White and Black, pink

Pink and black.

Purpose

Posting Blogs

Post Videos, and pictures

Similar products

Blog lovin’

Features

Can Follow other accounts

Like/Share posts

pintrest

Sign Up Page Graphic Layout.

USERNAME

PASSWORD

SIGN IN WITH INSTAGRAM

EMAIL

Homepage Graphic Layout-Social Hunt.

PROFILEEdit Profile.

HOME TRENDING LASTEST Search

Profile Page-Social Hunt.

Serena Keogh

FollowMessage

Home

SellInbox

Search

New Post

Following: 345

Followers: 612

Hand Drawn Drafts-Home Page

Hand Drawn Draft-Sign Up Page.

Technological Convergence.

• My social media product is showing technical convergence, as it can be used on any apple devices with IOS, the app is called “Social Hunt” so this means it Is easy to search on the app store, my app will also be available on IPhones, Ipads, and Apple Watches.

Synergy.• There will be synergy with Instagram this is

where users will be able to sign up via these apps.

• By having this synergy with Instagram will make it easier for users to use the site, and provide them with a quicker sign in process as they will be able to use their same log in and password they would use for Instagram, or if they don’t have Instagram they will have to sign up manually.

My 2nd Idea using Synergy with Instagram.

Font Ideas-Second Idea.Here are samples of my font style idea, I first decided to go with bold fonts which would make my social media’s name stand out there and be recognized against other social media sites, although I thought they were too bold for the type of app my app is going to be. I then decided to go with the first font which is ‘lauren-regular” I picked this font over the others as it was very simple, girly which reflects my app(fashion,make-up ect). I thought that this font would give my social media site a girl touch.

Copyright Information.• The copyright information for my social media app will be put in the

settings section of my app.This will allow the reader to read the list of terms and conditions regarding the app.Within the copyright information it will also list what my app with show and wont show regarding personal information, I will also have evidence that my app is registered trademark which is copyright protected.

• The copyright information will go in the settings page this is because not all users will be interested in the copyright section such as teenagers they would more interested in the app itself, therefore it wont distract users from the content of the app.Although,for those who are interested in the copyright information I will be putting it in the “settings” as it is easy to locate and this means the user wont have to browse through every page and link to find the copyright information.

Competitors.• My App will compete with other social

media platforms like Pinterest, and BlogLovin’. My app will be competing against these two as my app has aspects from both products as I took inspiration from both of them, this is because as Pinterest and BlogLovin’ are popular apps this may make them interested in mine if they see similar factors.

Slogan-Social Hunt.

• The slogan for my app “Social Hunt” is going to be “hunt for the things you need". I decided to go with this particular slogan as its catchy and remembered, I also decided to go with this slogan as it represents what my app is about.

LO3-Contents Page- • Slide 91: Purpose.• Slide 92-93:Competitors.• Slide 94-95:Content.• Slide 96-97: Profile Page.• Slide 98:Target Audience.• Slide 99-100: Terms and Conditions.• Slide 101:Synergy.• Slide 102-104: Production Plan.• Slide 105:-107:Site Map.• Slide 108-110:Sign up page/navitgation bar.• Slide 111:Revenue• Slide 112:Pay Per Click Advertising.• Slide 113:Pop Ups.• Slide 114-120: Legal and Ethical/Data Protection.• Slide 121:Conclusion.

Purpose.

• The Social Hunt is a mobile app focused around a community shopping experience. If you are looking for a particular item and don’t know where to find it you can start a Social Hunt by posting a picture and the community will solve your Hunt by posting links to stores where you can purchase it, as well as this if someone sees an item you are looking for an happen to be selling it this is where you are able to purchase it.

• If you’re an expert shopper or love a challenge, you can help other people looking for particular items. As well as this you are also able to sell items on your page which may prove to be a interest to some, and maybe what they are looking for. Social Hunt is also a great place to browse and discover new trends and stores.

Competitors-

• My App will compete with other social media platforms like Pinterest, and BlogLovin’. My app will be competing against these two as my app has aspects from both products as I took inspiration from both of them, this is because as Pinterest and BlogLovin’ are popular apps this may make them interested in mine if they see similar factors.

Competitors-

• My app will also have although aspects from different apps such as, as people are able to sell and buy items within my app there are other apps which do this as well which will provide some competition to my app.

• These are apps like ‘depot’ which is an site where people are able to buy, sell and share items.

Content.

• Pages:There are 6 main pages for Social Hunt, Sign Up, Home, Profile, Trending, Latest and Search.• Home Page:On the home page there is going to be a news feed of things that you are interested in, this information is gathered during the sign up process where it tells you to click on as many things as you want which you take an interest in such as Fashion,Sport,Make Up, Electronics ect.This is then finalized where the app will bring up anything to do with them items and put them into categories, this is where users can then gather information and idea or even buy items that they like. There will also be a button in which users are able to post pictures, or status which can get sent out this will be seen via people who follow them or if there is a topic that many people are talking about this will come under the trending section.

Content• Profile:This is going to be your own personal page, users will be able to design their own page by choosing a color and theme, as well as choosing their own profile picture, this is also where users will see their own posts as well as seeing from the number under their profile picture how many people they are following and who follows them. • Trending:This is where users can click on this button, this will bring up a list of things which are currently trending, as well as this, this shows users what most people are hunting for.• Latest:This shows users what the latest items are and the most popular ones, (latest trends).• Search:This is where users can search for particular items or they can search for someone's profile page.

Profile Page-Social Hunt.

Serena Keogh

Follow Message

Home

SellInbox

Search

New Post

Following: 345Followers: 612

T&Cs Apply

Profile Page-Similarities.

Similarity’s in that both profile pages display to amount of people you are

following and the amount that follow you.

Similarities in that you are able to display an image for your profile picture.New Post

Home. Search

Target Audience.• When it comes to the socio-economics' my target they would fit into the category A-

E when it comes to the socio-economic needs, however when it comes to the demographics they are more likely to be in category E because my target audience will likely teenagers and young people therefore they are likely going to use social media as a form of communications to keep up to date with others. Although my some of my target audience may fit into the category B which is for those who are of a middle management such as teachers, fashion teachers, and those of a creative mind who may use my app for some inspiration.

• As well as those who are not only interested in fashion, but other categories.• They would be “diversion” this is because they would use my social media site, so

that they are able to escape from reality, and day to day life. • When it comes to Maslow they would be “social Climbers” this is because they are

driven by the change in social media and what goes on in the social media world, and that they are attracted to keep up with it, they are also driven to keeping up with gossip and what is going on in peoples lives such as being “materialistic". They would also be “social climbers” as they are driven by change such as the latest fashion ideas.

Terms and Privacy.

• Terms and Privacy is used to tell users what information will be gathered and stored on the Social Hunt Site.

• This is important to state in the terms and Privacy as it is important the users known what information we will be collecting, as well as this means we will be gaining the users trust.

• ALL personal information is kept very privately, depending on how private they want their information to be this can be done on their own behalf.

Such as:• Blocking a User- You will be able to block certain users, doing this means that it stops

then from viewing your page and the things you post. A benefit of this feature is that it lowers the risk of “Trolling”.

• No Name- The no name feature is linked with the blocking feature by this the person you have blocked when it comes to searching for your name, as you have blocked them they wont be able to search you as your name wont come up.

• Viewing-This links in with the No Name and Blocking user feature by this the user will not be able to look up information on our site regarding you, as you have blocked them.

Terms and Conditions.• There are terms and conditions in which are within the policy of Social Hunt, these

rules must be followed by all users of Social Hunt to ensure their stay on Social Hunt, if these rules aren’t followed correctly then this will result in consequences of possibly their account getting shut down.

• Post, upload, publish, submit, provide access to or transmit any Content that infringes, misappropriates or violates a third party’s patent, copyright, trademark, trade secret, moral rights, or other intellectual property rights, or rights of publicity or privacy.

• Fail to pay for items purchased by you, unless you have a valid reason as set out in our Social Hunt Policy.

• Post false, inaccurate, misleading, deceptive content.• Distribute viruses or any other technologies that may harm Social Hunt or the

interests or property of users.• Copyright is not acceptable.• Disrupting or ‘Trolling’ other users will be met with consequences.

Synergy.• There will be synergy with Instagram this is

where users will be able to sign up via these apps.

• By having this synergy with Instagram will make it easier for users to use the site, and provide them with a quicker sign in process as they will be able to use their same log in and password they would use for Instagram, or if they don’t have Instagram they will have to sign up manually.

Week Beginning :Monday 12th December 2016

Monday: Tuesday: Wednesday: Thursday: Friday: Saturday: Sunday:

The Graphic designers will need to start to put together, in the correct layout out, they will do this a number of types to get the right idea and design at this point they will also put together hand-drawn drafts.

The designers will continue their work, while the editors will work on the what features they want to be included in the app, and how they will apply to the app itself.

As the editors are coming up with their final idea for the main features for the app, they will also look at other apps which maybe competition to our app, and think of ways to improve and make our app better.

The editors, will begin to construct t the app, and look for any features which don’t work as well as, mistakes or grammar mistakes.

Carry on all tasks.

N/A N/A

Complete :14th 16th 17th-18th 21st 26th N/A N/A

Monday: Tuesday: Wednesday: Thursday: Friday: Saturday: Sunday:

The app will be constructed, and built, from all the ideas gathered.

Continue task.The app will be constructed, and built, from all the ideas gathered.

Continue task.The app will be constructed, and built, from all the ideas gathered.

Continue task.The app will be constructed, and built, from all the ideas gathered.

The Editors will put in checks to ensure that the App grammar is correct and make sure everything looks professional.

N/A N/A

Production Plan:

Week Beginning with :26th December 2016

Monday: Tuesday: Wednesday: Thursday: Friday: Saturday: Sunday:

Once my app is created I will begin to test it within the company.

I will then do a security test to ensure all personal data is kept safe.

A small focus group from the public will be brought in for the final test of the app, we will do this to see if it reaches our expectations.

Focus group done over 2 days as, we need to test on different ages.

Look and the feedback of the focus group.

Improve faults gathered from the focus group.

App ready to be launched on the 1st January 2017.

My App will be released on 1st January 2017, the reason why I have chosen this date is that it is just after Christmas, therefore as technology is becoming more popular teenagers and older people are likely to get some form of technology for Christmas, therefore they maybe looking for a new app, this is why I have decided to release my app on the 1st January 2017.

Production Plan:

Production Plan-Continued.

• It is important to know exactly how many staff are required, as well as knowing how much they are getting paid. This would all depend on how much you need their help.

Job Title. Salary.

Website Designer £22,000

Editor £26,000

Journalist £24,000

Writer £21,000

CEO £99,000

When it comes to equipment the cost of Apple Mac which are the best computers to use to create my app are at a cost ranging from £939 and up depending on the Mac I would want.When it comes to the software I would use I am able to purchase Adobe as a part of a cloud package this is when it includes Photoshop, Dreamweaver, this costs £73.19 per month.

http://www.payscale.com/research/US/Job=Mobile_Applications_Developer/Salary

http://www.adobe.com/uk/creativecloud.html

Site Map.

Site Map.

Site Map.

Sign Up Page Graphic Layout.

USERNAME

PASSWORD

SIGN IN WITH INSTAGRAM

EMAIL

Features-Navigation Bar.The Navigation Bar I have designed has 5 main buttons, Home, Sell, Inbox, Search and New Post. I have decided to go with only 5 buttons as I want my social media site to be easy to use, and to navigate around so the user doesn't’t get confused on how to use it. Sell Button:The Sell button allows users to click on this and post an picture and a 140 character limit, this is where users are able to post items and a description of the item, such a price, quality, post and packaging, description of the item itself. Inbox:This is where users can check their inbox, they may get an message from someone regarding an item they are wishing to buy off you or maybe having a conversation with you regarding an item you are wishing to buy from the, all conversations are kept privately and the only people who can view them are you and the other user you are having the conversation with.

Navigation Bar-Continued.

Search:This is the search bar button, this is where users are able to search for a particular item they are looking for or they can search other accounts. New Post:This is where they can write a post this is similar to the ‘sell button’ although on the sell button, it asks for more detail such as has a section for more detail, such as has drop downs where you enter your address, details of the products .So therefore the post section is where you can write about things such inspiration, wish lists, write that you are looking for an certain item to see if anyone is selling it.

Revenue.• The Hunt which is my inspiration for my app, even though The

Hunt doesn’t advertise products clearly such as Facebook does, where they actually display the products they advertise.

• The Hunt advertises shops and brands, this is what my app will do as people are looking for an item or selling and item they are advertising a particular brand in some way.

Pay Per Click Advertising.• Social Hunt will include

Pay Per Click Advertising. This is going to be where when the user will load a new page a pop up advertisement will pop up this is when the user is able to click on the advertisement, once the user has clicked on the advertisement it will take them to a page regarding that advertisement.

Pop Ups.• A pop up is a third party advert that can spawn when prompted by a

website that the user has opened.• There will be no pop ups on my social media site ‘Social Hunt'. The

reason for this is because pop ups can be annoying to some users especially if they are continually popping up it can get irritating to the user, and I don’t want them to annoy any of my users as it may make them not want to use my site.

• As well as this if anything I want to promote my social media site, and attract as many users as possible and not want them to be attracted to any of site as this would prove to be a lot of competition.

Legal and Ethical.• My social media app will have to have moral and professional obligations that they

must follow to ensure that we don’t give out anyone’s personal data, this is especially important when customers are putting in their bank details, address, ect when coming to sell an item or purchase one.

• This also links into the Data Protection act where we are protecting everyone's personal data.

Social hunts policies are intended to:• Support laws and regulations• Minimize risks to sellersProvide equal opportunity to all sellers• Protect intellectual property rights• Provide an enjoyable buying experience• Support the values of the Social Hunt Community• Potentially infringing items may be in violation of certain copyrights, trademarks,

or other intellectual property rights. So some items aren't allowed (even though they may be legal) because they often violate copyright or trademark laws.

http://pages.ebay.co.uk/help/sell/policies.html

Legal and Ethical Issues. Limitations on member-to-member contact:• Social Hunt will only share your personal information with other Social Hunt

members in accordance with our Privacy Policy to facilitate transactions and to enable members to contact you when you've completed a transaction together.

• When you register on Social Hunt, you provide your basic contact information, including name, address and phone number.

Limitations on disclosure to third parties:• We will not sell or rent your personal information to third parties for their

marketing purposes and will only disclose your personal information in accordance with our Privacy Policy and/or with your explicit consent.

• Third parties are not permitted to sell the information we provide to them, to market directly to you or to disclose it in any other way without your explicit consent.

• We may share your personal information with service providers under contract who provide elements of our services, provide separate services that are complimentary to your use of the site or otherwise help with our business operations.

http://pages.ebay.co.uk/help/account/protecting-privacy.html

IPRegistering a Trademark:

On the GOV.uk website you are able to register a trademark, by this you must complete a survey of questions which will begin the process of getting your trademark registered, this will protect your companies IP(Intellecutal Property) by registering your company this will reduce the likelihood of people stealing and information from your company as well as copying information such as company logo ect.

https://www.gov.uk/how-to-register-a-trade-mark

Data Protection Act(1998).

• The Data Protection Act 1998 (DPA) is a United Kingdom Act of Parliament which defines the law on the processing of data on identifiable living people and is the main piece of legislation that governs the data protection.

• Social media products need to confirm within the legislations of the Data Protection Act 1998.Although, when you process any personal information the Data Protection Act will not apply. This is evident in section 36 of the act where it states that “personal data processed by an individual only for the purpose of that individual or their family, the act doesn’t apply to them in this case”.

• Although this changes if you are an organization section 36 cannot be used this is because they have responsibilities under the Data Protection Act which are “if they post personal data on their website or anyone else's, and that if they run a website which includes third parties personal information where people are able to comment about people, this therefore is apart of the Data Protection Act and cannot be done.

Data Protection Act(1998) -Social Hunt. • When it comes to my social media site, I am going to

ensure that I follow the Date Protection Act. By this I will ensure that as an app we don’t not share any personal information of the user.

• The Data Protection Act 1998 protects people’s personal data and defines the UK law on the processing of this data:

• Everyone who uses data has to follow the Data Protection Principles they are as followed:

This information must be:1. Used fairly and lawfully.2. Used for limited, specifically stated process.3. Used in a way that is not adequate, relevant and not

excessive.4. Accurate5. Kept for no longer than absolutely necessary 6. Handled according to peoples data protection rights.7. Kept safe and secure8. Not transferred outside the European Economic Area

without adequate protection.

ASA-Advertising Standards Association.

• Before Social Hunt can be published there factors which need to be covered before my app is released to the public. The two main companies which cover the media publishing, these re Independent Press Standards Organisation(IPSO) and Advertisement Standard Authority(ASA).This both companies are based in the UK and work with dealing with any complaints that have been made in the media industry. Some of the things they deal with is Copyright, ethical issues, discrimination, children and accuracy.

Copyright- (LEGAL CONSTRAINTS)• Copyright is a form of protection given to the authors or creators of "original works of authorship,"

including literary, dramatic, musical, artistic and other intellectual works copyright is massively important when it comes to producing my app the editors and producers of my app would have to insure that they are aren't using any images without the persons permission, or this could be seen as breaking the laws of copyright.

The Right To Privacy-(LEGAL CONSTRAINTS)• Everyone is entitled to their rights of privacy. Therefore when it comes to publishing content about

people I need to make sure that I am not breaching anyone privacy or any regulations. To make sure that all content is acceptable, and not breaching anyone's privacy, I must ask all the people who are featuring in my app for their permission to use photos and information about them.

• http://www.unicef.org/magic/briefing/childmedia_internet.html

Copyright Information.

• The copyright information for my social media app will be put in the settings section of my app.This will allow the reader to read the list of terms and conditions regarding the app.Within the copyright information it will also list what my app with show and wont show regarding personal information, I will also have evidence that my app is registered trademark which is copyright protected.

• The copyright information will go in the settings page this is because not all users will be interested in the copyright section such as teenagers they would more interested in the app itself, therefore it wont distract users from the content of the app.Although,for those who are interested in the copyright information I will be putting it in the “settings” as it is easy to locate and this means the user wont have to browse through every page and link to find the copyright information.

Conclusion.

• In this Learning Outcome, I generated more ideas for my social media page, such as created a site map, doing this allowed me to know exactly how my navigation bar was going to work, and which tabs linked to other ones.

• I also created a graphic layout of all my homepage, profile, and sign up page.

LO4-Contents-• Slide 124-125:Handrawn Drafts.• Slide 126-128:Completed Graphic Social Media Pages.• Slide 129: Web Address.• Slide 130-131:WPS/W3C• Slide 132:Terms and Conditions for ‘Social Hunt’• Slide 133:Data Protection Act for ‘Social Hunt’ • Slide 134:Conclusion.

Hand Drawn Drafts-Homepage

Hand Drawn Draft-Sign Up Page.

Sign in Page.

Navigation Bar:Here is the navigation bar, here users will be able to sign up to my social media app, by entering a username as well as a password of their choice, as well as their email.

Navigation Bar: My users can also use their Instagram to sign up to my app, which is a quicker way to sign up. Which links in to how I am going to include synergy with my site as users can sign up via another social media such as Instagram.

Indent: This is the indent for my social media page, I have put it in the middle of the page, so that it keeps my brand identity.

Featured images: Here I have used a number of images, on my sign up page doing this gives the user and idea of what my app involves and makes them more interested in it.

Homepage.

Here is my homepage for my social media site, as you can see I have included a short description of the app,(about us) and what the app is all about I did this to inform users about my app.On my app in the top left hand corner is where the users profile picture will be displayed as well as this along with their name, and their age. Underneath that they are able to edit their profile. On the homepage there is a navigation bar, along the bar there are tabs like Home, Trending and Latest. Currently the page is on the ‘Trending Page’ on here are a number of images of clothes and shoes which people have been searching/looking for and these are the most popular the most trending items.

Profile Page.

Web Address.

• The web address for our social media page will be www.socialhunt.co.uk this is because it’s a simple, and therefore users will be able to remember it easily.

• I have taken inspiration from The Hunt- as their web address is https://www.thehunt.com/?page=2&feed_type=popular

WSP• The WSP is the Web Standards Project. The WSP battles to decrease the costs and

complexity of web development.How does/will the WSP apply to Social Hunt?• The WSP applies to my social media product because they are one of the ‘leading

technical professional services firm’ by which they will be able to help with the development of my social media product. This applies tiny social media product by which ‘Social Hunt’ is a start up business and may need help from the WSP to develop and decrease the cost of how much the social media site is loosing and gain followers.

• Social Hunt, within the first year would have had a decrease in costs as the site would have only just got up and running. Therefore it is looking to develop as a product with the help of WSP.

• The WSP will help various business and product develop.

http://www.webstandards.org/

W3C• My Social Media Product has to follow the accessibility

guidelines made by the WSC.The guidelines state the although some people with disabilities cannot access some media which may hold information which isn’t correct for the user to read or listen to.

• Some information is required to serve the same purpose as the content that cannot be accessed by the user.

http://www.w3.org/

Terms and Conditions.

• Social Hunt will have to include a terms and conditions page for the user to read and browse through if they have any concerns about our site:

• The Terms and Conditions will include rules and conditions that the user will have to abide to in order to use Social Hunt, and if these rules aren’t followed correctly then we will remove that person for out site, and that the person will be denied access to interact with others within our site.

• The site’s terms and conditions will cover things like:• If a Social Hunt user ignores or breaks the rules which have been

outlined, and that they are meant to treat the site and its other users respectively if this isn’t done then their account will be dismissed or suspended.

• Copyright is not prohibited.• Disrupting or ‘trolling’ other users will be met with certain

consequences.

Data Protection Act(1998) -Social Hunt. • When it comes to my social media site, I am going to

ensure that I follow the Date Protection Act. By this I will ensure that as an app we don’t not share any personal information of the user.

• The Data Protection Act 1998 protects people’s personal data and defines the UK law on the processing of this data:

• Everyone who uses data has to follow the Data Protection Principles they are as followed:

This information must be:1. Used fairly and lawfully.2. Used for limited, specifically stated process.3. Used in a way that is not adequate, relevant and not

excessive.4. Accurate5. Kept for no longer than absolutely necessary 6. Handled according to peoples data protection rights.7. Kept safe and secure8. Not transferred outside the European Economic Area

without adequate protection.

Conclusion.

• Finally in this learning outcome, I have analyzed my sign up page, homepage and profile page and explained and given in detail as to why I have included certain codes and conventions in order to make my social media site as successful as possible.

• As you can see when creating my social media site, I have followed my graphic layouts really well, as this where a great help to me and were a guide.