30 September ­ 2 October 2015

IEC, Kyiv 

COUNTRIES:PARTICIPANTS:VISITS:AREA: sq.m.BUSINESS PROGRAMME: hours

Official support of the exhibition:

WorldTourismOrganization

Kyiv CityStateAdministration

VerkhovnaRada ofUkraine

Ministry of EconomicDevelopment andTrade of Ukraine

19107

722, 168

10, 334

of seminars, presentations and workshops.

Albania, Argentina, Bulgaria, DominicanRepublic, France, Georgia, Hungary ,Israel, India, Italy, Lithuania, Maldives,Palestine, Poland, Slovakia, Thailand,Turkey, Vietnam and Ukraine.

19countries

BusinessprogrammeUITM 2015:

hours of seminars,conferences,presentations androundtable discussionsfrom leading touroperators were visited by more specialists.4, 500

72

"It was very right and well­judged step fromthe side of organizers to emphasize theFranchising programme. The market’sinterest in this topic has increased due to thelatest events in our country."

Vladislav Kolesnik, Head ofFranchising Development, TUI Ukraine: 

Evgeniy Trishin, Head of Marketing, Coral Travel.

The conference covered the current theme of franchising in the tourist market.Anna Zorya, partner of the law firm Arzinger,provided advice to participants about tourism law.

agencies took part in the'Franchising at UITM Programme'Presentations were delivered by theleading tour operators Coral Travel, Feeria Mandrivand TUI Ukraine.

54

"Our company has presented the franchisingdepartment. There were even separate booth atUITM’15, where has been demonstrated whichlook would have joint with us companies. As theexhibition demonstrated, the numberof people interested was great; our seminar was visited by more than 200 people."

Franchising in Tourism Conference

"The number of visitors was just unbelievable!Among travel offers, the car exhibited on thebooth of Chernobyl Tour was very popular.90% of people we met were almost ourpartners. UITM 2015 was a great move to start our cooperation."

Yaroslav Yemelianenko, Head of Chernobyl Tour Project

Participants of the IT &

Travel conference were able

to study new trends of IT

solutions and acquire

knowledge about 

be presented at the event. Albania and

Lithuania were at UITM for the first time.

Programme of guestparticipation WildCard 2015gave opportunity for newtourist destinations (which hadnot previously participated) to

WILD CARD IT & TRAVELFor the first time during the

exhibition there was a

'Bus Transfer' programme.

Representatives from Kirovograd, Khmelnitsky, Odessa and

Lutsk visited the event using this transfer

service.

BUS TRANSFER

new gadgets and applications which could

 improve the companies operations.

of participantswere repeat exhibitors

of participantstook place forthe first time

"Representatives from 19 countries took part atUITM 2015. As every state we are trying to popularizedomestic tourism and support its new destinations. Alot of companies presented tours across Ukraine andproved that Ukrainian tourism is not only alive, butit is growing rapidly and has offers for bothUkrainians and foreign guests."

Ivan Liptuga, Head of Tourism and Resorts, Ministry of EconomicDevelopment and Trade of Ukraine.

G O A L S O FP A R T I C I P A T I O N :

O U T C O M E S O FP A R T I C I P A T I O N :

aimed to meet new business contactsaimed to fix their position in the marketpresent new services / destinationsattended to acquire information aboutthe marketattended to monitor competitor activity

* Multiple choice question

89%68%63%47%

34%

found new clientspresented new services / destinationsacquired information about the condition ofthe marketagreed to sign contracts after the exhibitionsigned contracts at the exhibition

63%61%45%

42%29%

of participants consider UITM an important event for their

business development

86%

85% 92%

75%of participants confirmed their

intention to take partat UITM 2016

of participants highlyappreciated the exhibition’s

quality of visitors

of participants said thatthe exhibition met their

expectations

IT technologiesin tourism

travel agencies

hotels

carriers

organisers ofbusiness events

sanatoriums/pension houses

85%

6%

85%

4%

3%

2%

1%

VISITORS’BUSINESS FIELDS:

«UITM 2015 is well organized, there are a lot of interestingpropositions. Such a exhibition is very important for travelprofessionals in this market. It was rather interesting tocommunicate and I think we will cooperate with Ukraine inthe future."Martha Zegminska, Boss Hotel (Poland).

G O A L SO F V I S I T I N G :

O U T C O M E SO F V I S I T I N G :

aimed to find new partnersattended to compare propositions of differentcompaniesattended to meet current partnersplanned to sign contracts at the exhibitionattended to take part in the businessprogramme

35%12%

9%8%8%

found new partnersstudied new services / destinationstook part in the business programmesigned contracts at the exhibitionmet current partners

43%32%15%13%7%

                

of visitors

confirmed that

the exhibition met

their expectations

94%

* Multiple choice question

Segmentation of visitors by area interest*

beach holidaysexcursionsski tourismaccommodationsales of air and train ticketscoach toursbusiness tours / MICEsea and river cruiseseducation tourismmedical tourismextreme tourismindividual toursholiday toursexclusive/VIP toursweekend tourschild and youth leisureeco tourismsafari tourismIT technologiesshop toursreal estate abroadcarriersculinary tourismfishing and hunting

80%

70%

60%

60%

55%

40%

40%

30%

30%

30%

22%

20%

20%

20%

15%

15%

15%

15%

13%

10%

5%

3%

2%

1% Konstantin Kinel, Head of Marketing,Thailand Tourism Authority.

"UITM 2015 is interesting for its internationalcomposition, there are many worthwhilepropositions at the show. In comparison withprevious edition, the 2015 event hadan increased amound of travel agents."

* Multiple choice question

50%

4%

46%Kyiv andKyiv region 

Other Ukrainianregions 

Other countries of visitors

consider

the exhibition

a must­attend event

The exhibition attracted representatives

of 28 countries

98%

of visitors are key

decision makers 

or influence

purchasing

decisions

79%

UITM-2016See you at the

5-7 October 2016Project Manager

Yuliya ZheldakPhone: +38 044 496 86 45 (int.241)

E-mail: J.Zheldak@pe.com.ua

Project ManagerEkaterina YemtsevaPhone: +38 044 496 86 45 (int.251)E-mail: E.Yemtseva@pe.com.ua