www.medicaltravelexhibition.com

the WorlD’s only meDIcal travel event for the global market

2014POST SHOWREPORT

5-6 March 2014Dubai International Convention & Exhibition Centre, UAEInternational Medical Travel Exhibition and Conference

Diamond sponsor Platinum sponsor Gold sponsors Silver sponsors Supported by Organised by

Coming to IMTEC Dubai was a gamble for us, both

financially and business wise. It is likely that this was one of

the best decisions I ever made, so glad we came. Better

than expected!

Justine C. Whitaker, Director and Nurse Specialist,

Northern Lymphology Ltd

shoW overvIeWThe second edition of the International Medical Travel Exhibition and Conference (IMTEC) was a huge success. The event took place on 5-6 March 2014 at Dubai International Convention & Exhibition Centre, UAE. It hosted more than 2,000 attendees from 79 different countries and 109 exhibitors, truly establishing itself as the must-attend international event for the medical travel industry.

The conference, running alongside the exhibition, boasted a new innovative format. It tackled the lack of reliable data reflecting market progress and growth dynamics in meeting sector needs and improving patient care. Delegates got the chance to be actively involved in panel debates, listening to case studies and learn from practical examples from renowned international entities.

Exhibition space 1,161m2

Total attendees 2,033

Delegates 206

Exhibitors 109

Countries represented 79 by attendees

Commissioners of 71 Medical Travel

Speakers 46

IMTEC 2014 provided a leading platform for networking with leaders and stakeholders in the international medical tourism industry, which were very helpful for strategic collaboration, business models improvement, getting insights into the latest market trends, innovative solutions and best practices for global healthcare.

Xiao Fang Jia, President, China International Health & Medical Tourism Association

For enquiries on exhibition and sponsorship opportunities at IMTEC 2015, contact

Tel: +971 4 407 2586imtec@informa.comwww.medicaltravelexhibition.com

It has been a very interesting, successful, rich-in-contacts event. It will take months to reply to all the requests and get in touch with all the contacts made during the event!

Marieke Chatelain, Operations Manager Immunobank, Netherlands

78% of the exhIbItors saID that Imtec 2014 Was a successful event In establIshIng partnershIps WIth the commIssIoners of meDIcal travel

exhIbItorsThe IMTEC Exhibition provided a unique arena for exhibitors from more than 25 countries to showcase their facilities and services to the global medical travel market. It offers exhibitors the perfect platform to generate new leads and connections from across the world increasing their global operations.

exhIbItors breakDoWn by regIon

GCC/Middle East

Europe

59%

27%

Asia

12%

America

2%

exhIbItors survey results

88%planned to exhibit at IMTEC’s next edition

81%said the event was successful in meeting their overall objectives

77%rated the quality and number of visitors as very good

cmt programme A Commissioner of Medical Travel (CMT) is an individual responsible for transferring patients on a large scale from one country to another for medical treatment. CMTs are typically representatives of government, insurance, facilitation, armed forces and travel industries. The Commissioners of Medical Travel (CMT) programme was developed to ensure that IMTEC exhibitors received substantial networking opportunities with qualified investors in overseas patient care. The 2nd annual CMT Programme hosted 71 participants from all over the world. These CMTs were partnered with exhibitors through various pre-scheduled meetings and business exchange sessions.

cmt breakDoWn by regIon

Europe

28%

Asia

8%

America

4%

Africa

20%

Middle East

24%CIS/Russia

16%

cmt programme facts

71CMTs present

217hours of CMT meetings

35countries represented

vIsItorsThe event attracted more than 2,000 medical travel specialists from across the world. Visitors had a unique opportunity meeting leading international and regional healthcare providers exhibiting their state-of-the-art services and facilities. Held alongside the exhibition was a series of FREE industry seminars led by reputable organisations, including Dubai Healthcare City, Group IASO Hospitals and more.

Why vIsItors came to ImtecSource new clients ....................................................................................................................58%

Keep up-to-date with new products, trends, and services .......................................53%

Meet with industry colleagues .............................................................................................42%

Find specific services ...............................................................................................................21%

Establish strong relationship with clients ........................................................................21%

Meeting people and gathering information ....................................................................16%

vIsItors breakDoWn by regIon

Hospitals/Clinics (Private/Public) ...................................................................................... 19%

Travel agencies/services ........................................................................................................ 16%

Medical assistance companies/Facilitators .................................................................... 14%

Government ................................................................................................................................ 13%

Health insurance ....................................................................................................................... 12%

Hotels, accomodation and airlines ........................................................................................ 9%

Spa facility ...................................................................................................................................... 7%

Complementary and Alternative Medicine ....................................................................... 5%

Consultants ..................................................................................................................................... 3%

Others ............................................................................................................................................... 2%

vIsItors nature of busIness

60% of our Polish facilities assessed IMTEC as a very good event to meet potential buyers. The business exchange session was the most important part of the event. Consortium representatives learned a lot during the conference and the opportunity to disuss with world-class speakers was very interesting. We hope that Polish Medical Tourism Consortium will be able to participate again at IMTEC 2015.

Magdalena Rutkowska, Polish Medical Tourism Promotion Consortium

IMTEC 2014 was worth attending as exhibitors displayed a variety of their services that proved useful to all.

Dr Premhar Shah The Medical Tourist Company

vIsItors survey results

81%successfully sourced new clients

79%successfully established new contacts and relationships for the future

73%was kept up-to-date with the industry’s new products, trends and services

Europe

Asia

18%

59%

15%

Africa

8%

GCC/Middle East

DelegatesMedical travel professionals from across the globe benefited from a two-day multi-track conference programme. Recognised local and international industry leaders provided delegates the most up-to-date information about medical travel trends in the region and worldwide.

The conference featured lectures on wellness, market forces and future projections, transparency in medical travel, and more. Delegates also had the opportunity joining in and learning from panel debates, idea forums and case studies on emerging trends in the medical travel market.

IMTEC 2014 had lined up experts from different parts of the world sharing their success and experience of being in the medical travel industry for years. This has been a great learning experience especially for healthcare providers in Dubai in supporting their growing services for inbound medical tourism.

Laila Aljassmi, Founder & CEO Health Beyond Borders

IDeas forum maIn topIcs• Role of marketing in medical travel - Groupon, Cobone etc.• Continuity of care: Is there a way to achieve continuity of care across borders? • Medical travel hubs and medical cities• Telemedicine; future of mobile and tablet health applications• Advanced stem-cells therapies: still experimental or ready to go• Integration of aftercare and wellness.

Delegate survey results

87%said the programme met their expectations

85%of the delegates gained new knowledge to implement in their practice

82%rated the content of the programme as good

The panel debates offered an educated and impassioned discussion on different industry issues. Delegates had the opportunity to take part in the debate by using a real-time voting system, both before and after the debate, allowing them to provide their immediate responses on the different issues raised by the moderators. The panel debates results were:

panel Debates

patient-centred medicine

Patient-centred medicine is the key to improve medical outcomes

Patient-centred medicine is only imposing more cost on processes and does not pay out in terms of quality

Other strategies improving medical outcomes are better than focusing on patient-centred medicine

Before debate

75%20%

23%

After debate

71%0%

29%

Quality and accreditation

Certification and accreditation standards are a key factor in attracting international patients

Certification and accreditation is important to have and is partially responsible for attracting customers

Certification and accreditation is irrelevant for attracting customers compared to other factors

Before debate

36%

47%

18%

After debate

7%

66%

27%

Web-marketing

Medical travel websites, quite often mislead and misinform patients

The quality of website is vital in communicating brand to medical patients

Web-marketing is the best way to attract medical patients

Before debate

25%59%16%

After debate

12%69%18%

facilitators forum

Only doctors should be licensed as facilitators

Doctors play a role in the facilitation process but are not essential for it

Good facilitation process requires competencies for which doctors are of no help

Before debate

12%73%14%

After debate

16%66%18%

Insurance forum

Treatment solutions abroad help to improve insurance claim ratios

Medical travel solutions have no impact on the insurance claim ratios

There may be increased insurance claim ratios when patients do not opt for treatment solutions abroad

Before debate

47%32%21%

After debate

42%32%26%

the value of destination promotion

Destination promotion, and branding a region as a health region increases medical travel

Patients are influenced partly by destination promotion when selecting the facility for their medical travel

Destination promotion is good for hospitality businesses, but does not help medical travel at all

Before debate

47%

33%

20%

After debate

48%

32%

20%

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IMTJ Medical Travel Awards 2014 winners:

IMTJ is proud to be the official journal partner of IMTEC 2014. The IMTJ Medical Travel Awards 2014 celebrated and rewarded the best in innovation, improvement and excellence in the industry, and took place at a cocktail reception sponsored by Dubai Convention Bureau.

MEDICAL TRAVELAWARDS 2014

ImtJ meDIcal travel aWarDs 2014

For a premium location

at IMTEC 2015,

stanDnoW!

book your

Destination of the year: Jordan

International hospital of the year: Gleneagles Kuala Lumpur, Malaysia

Specialist international patient centre of the year: HCA International, UK

International dental clinic of the year: Imperial Dental Specialist Centre, Malaysia

Best marketing initiative: UPMC, USA

Excellence in customer service: Apollo Health City, India

Medical travel agency of the year: pathway International, Kenya

International infertility clinic of the year: Prince Court Medical Centre, Malaysia

Best medical travel website: Specialist Dental Group, Singapore

Sanjiv Malik Lifetime Award (Individual): Curtis Schroeder

For more information about the event or any stand booking enquiry, please contact:

Jamie HillExhibition Director

Tel: +971 4 407 2586Email: Jamie.hill@informa.comwww.medicaltravelexhibition.com