ufi global exhibition barometer edition · welcome to the 24th edition of the “ufi global...

Barometer Report based on the results of a survey concluded in January 2020

UFI Global Exhibition24th Edition

Southern Africa

Global

United Kingdom

Central & South America

Mexico

US

Thailand

Brazil

India

Australia

Indonesia

Macau

Japan

Russia

224th UFI Global Exhibition Barometer / January 2020 ©

UFI Research: An Overview

Global Reports

Analysing the global exhibition industry with global comparisons.

Global Barometer – Bi-annual report on industry developments.

World Map of Venues – Report on trends in venue space and project developments globally.

Economic Impact Study – Report on the value of exhibitions globally and regionally.

United Nations Sustainable Development Goals – Reports on the economic, social & environmental impacts of a number of exhibition industry projects.

Regular market overviews on UFI‘s chapter regions.

Euro Fair Statistics – Annual list of certified data for Europe by country.

The Trade Fair Industry in Asia – Annual analysis of market developments for Asia/Pacific by country.

The Exhibition Industry in MEA – Overview of the exhibition market in the MEA region.

The Exhibition Industry in Latin America – The first comprehensive overview by UFI of the exhibition industry in Latin America.

Focused reports on challenges and developments within the exhibition industry.

Global Visitor Insights & Global Exhibitor Insights – Data driven research reports on visitor feedback and exhibitor expectations.

Best Practices Compendiums – Case studies of successful industry developments.

Special Industry Topics – A wide ranging selection of bespoke reports into specific industry topics.

Regional Reports

Topical Reports

UFI Research Patron:Freeman is the world’s leading brand experience company. They help their clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes them different is their collaborative culture, intuitive knowledge, global perspective, and personalized approach.

UFI Research is available at www.ufi.org/research


Contents

Introduction

Results by region Gross Turnover DevelopmentDevelopment of Operating ProfitsMost Important Business IssuesEvolution of the Business Model for ExhibitionsCurrent Strategic Priorities

Detailed results for selected countries or zones North America: Mexico, USCentral and South America: Argentina, Brazil, Colombia, other countries in South AmericaEurope: Germany, Italy, Russia, UK, other countries in EuropeAfrica: South AfricaMiddle East: UAE, other countries in the Middle EastAsia - Pacific: Australia, China, India, Indonesia, Japan, Macau, Thailand, other countries in Asia - Pacific

Conclusion

Answers per country/region

04

0507091219

252937474953

69

70

424th UFI Global Exhibition Barometer / January 2020 © 424th UFI Global Exhibition Barometer / January 2020 ©

Introduction

Important remarks

It should be noted that the number of replies to the current survey (438 from 70 countries/regions - see full list at the end of the document) provides representative results. However, the consolidated regional results may not reflect the situation of specific countries in that region. This is why the report also includes a set of detailed results for the 22 countries or zones where a significant number of answers were obtained.

Questions related to this survey can be addressed to Christian Druart, UFI Research Manager, at [email protected].

This research is available online at www.ufi.org/research.

Welcome to the 24th edition of the “UFI Global Exhibition Barometer” survey. This study is based on a global survey, concluded in January 2020. It represents up-to-date information on the development and outlook of the global exhibition industry as well as on 22 specific countries and zones.

UFI began assessing the impact of the global economic conditions on the exhibition industry twice a year in 2009. Since then, it has regularly grown in size and scope, as numerous industry associations around the world have joined the project.

These associations are AAXO (The Association of African Exhibition Organizers) and EXSA (Exhibition and Events Association of Southern Africa) in South Africa, AEO (Association of Event Organisers) in the UK, AFIDA (Asociación Internacional de Ferias de América) in Central and South America, AMPROFEC (Asociación Mexicana de Profesionales de Ferias y Exposiciones y Convenciones) in Mexico, EEAA (The Exhibition and Event Association of Australasia) in Australasia, IECA (Indonesia Exhibition Companies Association) in Indonesia, IEIA (Indian Exhibition Industry Association) in India, JEXA (Japan Exhibition Association) in Japan, MFTA (Macau Fair Trade Association) in Macau, RUEF (Russian Union of Exhibitions and Fairs), SISO (Society of Independent Show Organizers) for the UK, TEA (Thai Exhibition Association) in Thailand and UBRAFE (União Brasileira dos Promotores Feiras) in Brazil.


Gross Turnover Development

As a result:

• Eight of the selected countries have, for the three periods surveyed, a majority of companies declaring turnover increases: Australia, Brazil, Germany, India, Indonesia, Russia, UAE and USA

• Significant levels of uncertainty over the period are recorded in Argentina, China, Macau, Japan, Mexico and the UK.

The 24th Barometer surveyed the evolution of participants’ gross turnover expectations for the second half of 2019 and the two halves of 2020 and compared to their turnover during the same period in the previous year (regardless of possible biennial effects).

The following chart presents, at regional level, the percentage of companies declaring an increase in their turnover. It combines these results with those of previous surveys since 2008 and it does not take into account the “unknown” or “not applicable” answers.

In all regions, a majority of the companies, who could assess their turnover, expect Gross Turnover increases. However, the detailed charts included in the second part of this report, which also identify the “unknown” answers, highlight a strong level of uncertainty in many countries, especially in Asia/Pacific and Latin America.


% of companies declaring an increase in turnover when compared to their projections for the same period the year before (regardless of possible biennial effects)


Development of Operating Profits

On the opposite side, the lowest proportions are in Indonesia (29%), Russia (29%), Australia (28%), South Africa (24%), UAE (11%), Macau (0%) and the UK (0%).

The 24th Global Barometer survey questioned the evolution of operating profits for 2019 compared to the previous year.

The following chart combines these results with those of previous surveys, which track the development of operating profits since 2009.It highlights the results of companies declaring an increase of more than 10% and those declaring a stable result (between -10% and +10%). The charts included in the second part of this report (“Detailed results for selected countries or zones”) detail these results, adding the percentage of companies with reductions in profits or losses.

The results show that:

In each of the four regions, at least 70% of companies maintained a good level of performance in 2019 compared to 2018.

The highest proportions of companies declaring an increase of more than 10% of their operating profits observed in the USA (62%), Brazil (50%), Germany (42%), Thailand (42%) and India (41%).


Operating Profits compared to the previous year


Most Important Business Issues

The following pages show the consolidated global results, including further insights. They also detail those results by region and by type of activity (for 3 main segments: “Organiser”, “Venue only” and “Service provider only”). The results show some differences:

• “Internal Challenges” in Asia/Pacific, and “Global economic developments” in the Americas rank as the second most important issue, before “Competition from within the industry”.

• “Internal challenges” is the most important issue for venues.

Companies were asked to identify the three most important issues for their business in the coming year from a pre-defined list of seven issues. Multiple choices were proposed to get further insights for some answers.

As in previous surveys, around the 80% of all answers relate to the following 4 issues:

• “State of the economy in home market” (26% in the current survey, up 2% compared to 6 months ago);

• “Competition from within the industry” (20% in the current survey, up to 1% compared to 6 months ago);

• “Global economic developments” (19% in the current survey, same compared to 6 months ago);

• “Internal challenges” (16% in the current survey, down 1% compared to 6 months ago), where “Human resources” are named as the most important aspect.

“Impact of digitisation” (“Responding to customer digitisation needs”, “New digital products” or “Internal processes”), “Competition with other media” (“Internet”, “Social media”, “Virtual trade shows” or “Other”) and “Regulatory / Stakeholders issues” (“Sustainability”, “Health & safety” or “Other) keep similar levels to the last survey.


Top Issues: Global Results


Most important issues: detail by region and type of activity for the five top issues identified globally


Evolution of the Business Model for Exhibitions

- For “conference stages on and near the show floor”: in USA (4.3), Germany (4.0) and UAE (4.0)- For “open meeting spaces”: UAE (3.9), Japan (3.3), Thailand (3.3), USA (3.3) and UK (3.3)- For “catering/designated food spaces”: India (3.5), Italy (3.5) and Russia (3.4)- For “Off main site events”: UAE (4.0) and China (2.5).

Results also indicate that these features occupy on average less than 10% of the total space of the exhibitions. This is the case for:

- 91% of companies for “catering/designated food spaces”- 88% for “off main site events”- 80% for “open meeting spaces”- 62% for “conference stages on and near the show floor”.

Among all the zones where the level of answers was considered sufficient, the following countries appear to allocate more than 10% of their total event space to the respective features:

- for “conference stages on and near the show floor”: China (64% of companies), UAE (63%) and Australia (55%)- for “open meeting spaces”: Thailand (63% of companies) and Japan (33%) - for “catering/designated food spaces”: Thailand (33%), Italy (20%) and Australia (15%)- for “off main site events”: Thailand (40%)

The business model for exhibitions is evolving, with the development of features such as conference stages on and near the show floor, open meeting spaces (places where participants can meet without prior arrangement), catering/designated food spaces, or off main site events.

The 24th Global Barometer survey questioned companies in order to assess the levels of implementation of these features, and the share of available space used for them.

The global and regional results are presented in the next five pages, whereas several detailed results are provided in the country profiles section of the report. These questions were primarily targeting exhibition organisers and not all survey respondents answered them. Still, the number of answers received (more than 200 for both) represents a good sample of global and regional results (see footnote).

Results indicate a major use of “conference stages on and near the show floor” (3.6 out of a scale of 5), followed by “open meeting spaces” (2.9) and “catering/designated food spaces” (2.8). “Off main site events” are, in comparison, less often implemented (2.0).

Among all the zones where the level of answers was considered sufficient, implementation rates significantly higher than the global average were identified:

Footnote: Results were not considered representative for a few countries where regional results are shown instead (see respective pages).



3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.0

%

Global Average

2.7

4.33.6

3.43.5

3.12.6

2.82.3

2.73.2


Priorities in terms of strategy

Companies were asked to share their current priorities in terms of strategy in two specific areas: their range of activities and their geographical exposure.

In all regions, a large majority of companies intend to develop new activities, in either the classic range of exhibition industry activities (venue/organiser/services), or outside of the current product portfolios, or in both: 79% in Asia/Pacific, 87% in the Middle East & Africa, 90% in Europe and 93% in the Americas.

In terms of geographical expansion, 36% of companies on average declare an intention to develop operations in new countries, and this is the case for a majority of companies in 7 of the 22 markets analysed: Germany (73%), the UK (73%), South Africa (64%), “other countries of Middle East” (56%), Brazil (50%), Italy (50%) and USA (50%).

These results are also detailed in the following pages for the main segments of “company type” (“Organiser”, “Venue only” and “Service Provider only”).


Current strategic priorities related to the range of activities: by region


Current strategic priorities related to the range of activities: by type of activity


Current strategic priorities related to geographic exposure: by region


Current strategic priorities related to geographic exposure: by type of activity


Part 2: Detailed results for 22 selected countries or zones

North America: Mexico US

Central and South America: Argentina Brazil Colombia Other Countries in Central and South America

Europe: Germany Italy Russia United Kingdom Other countries in Europe Africa: South Africa

Middle East: UAE Other Countries in the Middle East

Asia - Pacific: Australia China India Indonesia Japan Macau Thailand Other countries in Asia - Pacific


23

15

62

Turnover

43

7

29

64

% OperatingProfit %

35

12

53

Financial expectations of Mexican exhibition companies compared to previous years

Increaseof more

than 10%

Stable(between-10% and

+10%)

I don’tknow

Reduced by

11-50%

Reduced by more than 50%

Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore

36

21

Current strategic priorities related to the range of activities

33% 39%

22%

Current strategic priorities related to geographic exposure

100%Operate in newcountries

Stay in thesame countries

as those in whichI currently operate

Develop new activities outside my current product portfolio(for example digital products and services)

Bothdevelopments

Develop myactivities in linewith my current

portfolio

Stay within current scope of activities (as a venue, an organiser or a service provider)

6%

2nd Half2019

1st Half2020

2nd Half2020

2019

0%

Detailed results for Mexico

(21 answers in total)


Detailed results for Mexico


26%

20% 19%15%

8% 6% 5% 2%

25% 23%

17%

23%

9%4%

0% 0%

State of theeconomy in home market

Global economic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitisation

Competitionwith other

media

Regulatory /Stakeholders

issuesOther

Most important business issues in the exhibition industry in Mexico and globally Mexico Global

Evolution of the business model for exhibitions

39%

29%

32%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%

What share of your total space available is used for the respective purposes during your exhibitions?

To what degree have you added the following elements to your shows?

Conference stages onand near the show floor

Open meeting spaces

Catering / designated food spaces

Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.04.3 / 5.0 2.7 / 5.0 3.3 / 5.0 2.0 / 5.0Americas

Global

0%

43%

43%

4%

10%

41%

52%

3%

4%

45%

50%

0%

5%


Detailed results for US


50%27

73

Turnover

82

9

18

73

% OperatingProfit %

15

23

62

Financial expectations of US exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore

18


20%

20% 47%

13%






Bothdevelopments


portfolio


2nd Half2019

1st Half2020

2nd Half2020

2019


Detailed results for US


Most important business issues in the exhibition industry in the US and globally USA Global

26%

20% 19%20%15%

8% 6%6% 3%5% 2%

17% 17% 17%11% 9%


Global economic

developments


Internalchallenges



media


issuesOther


12%

38%

50%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.04.3 / 5.0 3.3 / 5.0 2.7 / 5.0 1.9 / 5.0USA

Global

0%

17%

66%

0%

17%

40%

50%

0%

10%

67%

33%

0%

0%


Detailed results for Argentina


33

33

34

Turnover

40

% OperatingProfit %

14

14

29

43

Financial expectations of Argentinian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

th

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore

20

40

38

13

49



Operate in newcountries




Bothdevelopments


portfolio30%

30%40%

2nd Half2019

1st Half2020

2nd Half2020

2019


0%

33%67%


Detailed results for Argentina


Most important business issues in the exhibition industry in Argentina and globally Argentina Global

26%

20% 19%15%

8%6% 5% 2%

39%

17% 17%22%

6%0%0% 0%


Global economic

developments


Internalchallenges



media


issuesOther


39%

29%

32%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.04.3 / 5.0 2.7 / 5.0 3.3 / 5.0 2.0 / 5.0Americas

Global

0%

43%

43%

4%

10%

41%

52%

3%

4%

45%

50%

0%

5%


Detailed results for Brazil


25

12

63

Turnover

67

22

22

56

% OperatingProfit %

12

38

50

Financial expectations of Brazilian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore

22


22%

33%






Bothdevelopments


portfolio


12%

2nd Half2019

1st Half2020

2nd Half2020

2019

11

33%

50%50%


Detailed results for Brazil


Most important business issues in the exhibition industry in Brazil and globally Brazil Global

26%

20% 19%15%

8%8% 8%6% 5% 2%

24%21%

18% 18%

3%0%


Global economic

developments


Internalchallenges



media


issuesOther


39%

29%

32%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.04.3 / 5.0 2.7 / 5.0 3.3 / 5.0 2.0 / 5.0Americas

Global

0%

43%

43%

4%

10%

41%

52%

3%

4%

45%

50%

0%

5%


Detailed results for Colombia


21

7

43

29

Turnover

67

7

33

7

53

% OperatingProfit %

31

15

23

31

Financial expectations of Colombian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore

47

13


58%






Bothdevelopments


portfolio


17% 17%

2nd Half2019

1st Half2020

2nd Half2020

2019

13

27

8%

33%67%


Detailed results for Colombia


Most important business issues in the exhibition industry in Colombia and globally Colombia Global

26%

20% 19%20%15%

8% 6% 5% 2%

24%

5%

29%

7%0%2%

12%


Global economic

developments


Internalchallenges



media


issuesOther


39%

29%

32%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.04.3 / 5.0 2.7 / 5.0 3.3 / 5.0 2.0 / 5.0Americas

Global

0%

43%

43%

4%

10%

41%

52%

3%

4%

45%

50%

0%

5%


Detailed results for other countries in Central and South America


29

17

46

8

Turnover

50

44

60

32

% OperatingProfit %

21

73

41

7

21

Financial expectations of Other Countries in Central and South America exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore 15

8

27


32%

20%

40%






Bothdevelopments


portfolio


8%

2nd Half2019

1st Half2020

2nd Half2020

2019 100% 0%


Detailed results for other countries in Central and South America


26%

20% 19%15%

8%8% 6% 5% 2%

29%

13% 12%

27%

7% 4%0%


Global economic

developments


Internalchallenges



media


issuesOther

Most important business issues in the exhibition industry in Other Countries in Central and South America and globally

Others in CSA Global


39%

29%

32%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.04.3 / 5.0 2.7 / 5.0 3.3 / 5.0 2.0 / 5.0Americas

Global

0%

43%

43%

4%

10%

41%

52%

3%

4%

45%

50%

0%

5%


Detailed results for Germany


73%

29

21

50

Turnover

86

% OperatingProfit %

33

8

42

17

Financial expectations of German exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore

7

7

84

8

8


29% 29%

36%


27%





Bothdevelopments


portfolio


6%

20192nd Half2019

1st Half2020

2nd Half2020


Detailed results for Germany


Most important business issues in the exhibition industry in Germany and globally Germany Global

26% 26%

20% 19%15% 16%

8% 6% 5%5% 2%2%

16%21%

7% 7%


Global economic

developments


Internalchallenges



media


issuesOther


33%

50%

17%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.04.0 / 5.0 3.0 / 5.0 3.4 / 5.0 1.9 / 5.0Germany

Global

0%

66%

17%

17%

0%

50%

50%

0%

0%

80%

20%

0%

0%


Detailed results for Italy


10

90

14

Turnover

67

100

% OperatingProfit %

40

60

Financial expectations of Italian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore


33%






Bothdevelopments


portfolio


22%

22%

23

20192nd Half2019

1st Half2020

2nd Half2020

11

22

33

11

33

23%

50%50%


Detailed results for Italy


Most important business issues in the exhibition industry in Italy and globally Italy Global

26%

20% 19%15%

8% 6% 5% 2%

29%

17% 17%13% 13%

4% 4% 4%


Global economic

developments


Internalchallenges



media


issuesOther


40%

40%

20%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.03.0 / 5.0 2.3 / 5.0 3.5 / 5.0 1.8 / 5.0Italy

Global

0%

80%

20%

0%

0%

20%

60%

20%

0%

60%

40%

0%

0%


Detailed results for Russia


19%81%15

30

55

14

86

Turnover % OperatingProfit %

29

105

56

Financial expectations of Russian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore







Bothdevelopments


portfolio


9% 27%

41%23%

11

26

10

53

33

6

11

50

20192nd Half2019

1st Half2020

2nd Half2020


Detailed results for Russia


Most important business issues in the exhibition industry in Russia and globally Russia Global

26%

20% 19%20%15%13%

8% 6% 7% 5% 2%2%

31%

16%11%

0%


Global economic

developments


Internalchallenges



media


issuesOther


40%

46%

7%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.03.7 / 5.0 3.0 / 5.0 3.4 / 5.0 1.9 / 5.0Russia

Global

7%

29%

50%

14%

7%

60%

33%

7%

0%

62%

31%

0%

7%


Detailed results for UK


42

8

25

25

25

25

50

86


63

12

25

Financial expectations of UK exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore







Bothdevelopments


portfolio


33%42%

25%

8

67

25

0%

20192nd Half2019

1st Half2020

2nd Half2020

73%27%


Detailed results for UK


Most important business issues in the exhibition industry in the UK and globally UK Global

26%

20% 19%20% 20%15%14% 14%

8% 6%6% 6%5% 2%

17%

3%


Global economic

developments


Internalchallenges



media


issuesOther


17%

50%

0%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.03.1 / 5.0 3.3 / 5.0 2.3 / 5.0 1.4 / 5.0UK

Global

33%

14%

86%

0%

0%

71%

29%

0%

0%

60%

20%

20%

0%


Detailed results for other countries in Europe


38%7

32

61

Turnover

63

% OperatingProfit %

2

49

49

Financial expectations of Other Countries in Europe exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore

6

31

58

6

27

9


14%

57%






Bothdevelopments


portfolio


3%

26%

20192nd Half2019

1st Half2020

2nd Half2020


Detailed results for other countries in Europe


Most important business issues in the exhibition industry in Other Countries in Europeand globally

Rest of EUR Global

26%

20% 19%15%14%

8%8% 6% 5% 2%

28%

18%21%

7%3% 1%


Global economic

developments


Internalchallenges



media


issuesOther


18%

39%

29%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.03.8 / 5.0 3.5 / 5.0 3.1 / 5.0 2.3 / 5.0Rest of EUR

Global

14%

33%

53%

7%

7%

36%

56%

4%

4%

52%

31%

13%

4%


Detailed results for South Africa


64%

15

40

35

10

Turnover

35

% OperatingProfit %

4

24

24

40

8

Financial expectations of South African exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore

30

5

30

63

23

14


38%






Bothdevelopments


portfolio


25% 21%

16%

20192nd Half2019

1st Half2020

2nd Half2020


Detailed results for South Africa


Most important business issues in the exhibition industry in South Africa and globally South Africa Global

26%

20% 19%15%

8% 6% 5% 2%

35%

22%17%

10%

3% 3%7%

3%


Global economic

developments


Internalchallenges



media


issuesOther


30%

30%

40%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.01.9 / 5.0 1.8 / 5.0 2.1 / 5.0 1.2 / 5.0S Africa

Global

0%

46%

27%

18%

9%

36%

55%

9%

0%

82%

18%

0%

0%


Detailed results for United Arab Emirates


25%29

71

11

22

86


33

56

11

Financial expectations of United Arab Emirates exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore







Bothdevelopments


portfolio


56%

11%

11

11

11

67 67 33%

0%

75%20192nd Half

20191st Half

20202nd Half

2020


Detailed results for United Arab Emirates


Most important business issues in the exhibition industry in United Arab Emirates and globally UAE Global

26%

20% 19%19%15%

8% 6% 6% 5% 2%

23%23%

13% 10%3% 3%


Global economic

developments


Internalchallenges



media


issuesOther


12%

25%

63%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.04.0 / 5.0 3.9 / 5.0 1.9 / 5.0 4.0 / 5.0UAE

Global

0%

0%

75%

25%

0%

43%

57%

0%

0%

43%

43%

14%

0%


Detailed results for other countries in the Middle East


56%

29

21

50

Turnover

92 92

% OperatingProfit %

23

54

23

Financial expectations of Other Countries in theMiddle East exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore 8 8







Bothdevelopments


portfolio


11%

31% 31%

27%

20192nd Half2019

1st Half2020

2nd Half2020


Detailed results for other countries in the Middle East


Most important business issues in the exhibition industry Other Countries in the Middle East and globally

Middle East Global

26%

20% 19%15%

8% 6% 5% 2%

25% 22%18%

10% 10%4%

12%

0%


Global economic

developments


Internalchallenges



media


issuesOther


18%

38%

44%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.03.9 / 5.0 2.6 / 5.0 2.2 / 5.0 3.9 / 5.0Middle East

Global

0%

50%

36%

14%

0%

56%

38%

6%

0%

76%

8%

8%

8%


Detailed results for Australia


25

6

6

63

Turnover

58

% OperatingProfit %

16

28

48

Financial expectations of Australian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore 12

23

7

54

4

17

25







Bothdevelopments


portfolio


35%

13%26%

2nd Half2019

1st Half2020

2nd Half2020

2019

8

26%

14%86%


Detailed results for Australia


Most important business issues in the exhibition industry in Australia and globally Australia Global

26%

20% 19%15%

8% 8%11%

6% 5% 2%

24% 25%

7%

18%

4% 1%


Global economic

developments


Internalchallenges



media


issuesOther


18%

27%

55%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.02.8 / 5.0 1.9 / 5.0 2.6 / 5.0 0.9 / 5.0Australia

Global

0%

42%

50%

8%

0%

8%

77%

15%

0%

75%

25%

0%

0%


Detailed results for China


21%79%14

30

56

14

86


39

19

3

39

Financial expectations of Chinese exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore







Bothdevelopments


portfolio


27%33%

27

26

20

27

20

20

24

36

20% 20%

2nd Half2019

1st Half2020

2nd Half2020

2019


Detailed results for China

Most important business issues in the exhibition industry in China and globally China Global

26%

20% 19%15%

8% 6% 5%5%1% 2%

25%21% 23%

10% 9% 7%


Global economic

developments


Internalchallenges



media


issuesOther


18%

18%

55%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.03.7 / 5.0 2.8 / 5.0 2.9 / 5.0 2.5 / 5.0China

Global

9%

48%

29%

14%

9%

57%

33%

5%

5%

42%

26%

32%

0%



Detailed results for India


6

25

6

63

14

86


4

14

41

41

Financial expectations of Indian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore







Bothdevelopments


portfolio


40%20%

5

16

74

35%

12

6

76

6

2nd Half2019

1st Half2020

20192nd Half2020

5

5%

35%65%


Detailed results for India


Most important business issues in the exhibition industry in India and globally India Global

26%

20% 19%15%

8% 6% 5% 5% 2%

28%

21%24%

7% 7%7%2%


Global economic

developments


Internalchallenges



media


issuesOther


36%

46%

18%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.02.8 / 5.0 2.8 / 5.0 3.5 / 5.0 2.2 / 5.0India

Global

0%

40%

50%

10%

0%

29%

57%

14%

0%

80%

20%

0%

0%


Detailed results for Indonesia


100%

86


14

57

29

Financial expectations of Indonesian exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore



0%





Bothdevelopments


portfolio


71%

29%

20

20

60

17

17

66

2nd Half2019

1st Half2020

2nd Half2020

2019

50

33

17

0%

0%


Detailed results for Indonesia


Most important business issues in the exhibition industry in Indonesia and globally Indonesia Global

26%

20% 19%15%

8%6%6% 6% 5% 2%

28%

22%17%

11% 11%

0%


Global economic

developments


Internalchallenges



media


issuesOther


less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.03.5 / 5.0 2.8 / 5.0 2.7 / 5.0 2.0 / 5.0Asia/Pacific

Global

21%

35%

38%

6%

39%

34%

19%

8%

42%

44%

13%

1%

60%

23%

16%

1%


Detailed results for Japan


10%9

18

9

64

10


9

27

27

37

Financial expectations of Japanese exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore







Bothdevelopments


portfolio


10%

30%

20

20

30

30

20

30

40%

20%

90%2nd Half2019

1st Half2020

2nd Half2020

2019

40


Detailed results for Japan


Most important business issues in the exhibition industry in Japan and globally Japan Global

26%

20% 19%15%

8% 9%6%6% 6%5% 2%

24%

12%

21% 21%

3%


Global economic

developments


Internalchallenges



media


issuesOther


33%

33%

17%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.03.8 / 5.0 3.3 / 5.0 1.9 / 5.0 1.9 / 5.0Japan

Global

17%

33%

33%

17%

17%

83%

17%

0%

0%

83%

17%

0%

0%


Detailed results for Macau


40

60

16

17

86


100

Financial expectations of Macau exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore







Bothdevelopments


portfolio


12

38

25

25

67

33%

22%

11%

2nd Half2019

1st Half2020

2nd Half2020

2019

33%

25%75%


Detailed results for Macau


Most important business issues in the exhibition industry in Macau and globally Macau Global

26%26%

20% 19%15%

8% 7%6% 5% 2%

22%

30%

11%

4%0% 0%


Global economic

developments


Internalchallenges



media


issuesOther


less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.03.5 / 5.0 2.8 / 5.0 2.7 / 5.0 2.0 / 5.0Asia/Pacific

Global

21%

35%

38%

6%

39%

34%

19%

8%

42%

44%

13%

1%

60%

23%

16%

1%


Detailed results for Thailand


26%17

22

61

19

13

5

86


16

42

42

Financial expectations of Thailand exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore







Bothdevelopments


portfolio


25% 20%

15%

38

13

11

38

63 40%

74%20192nd Half

20191st Half

20202nd Half

2020


Detailed results for Thailand


Most important business issues in the exhibition industry in Thailand and globally Thailand Global

26% 27%

20% 19%20% 20%21%15%

8% 6% 5% 2%7%4% 2% 0%


Global economic

developments


Internalchallenges



media


issuesOther


12%

38%

50%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25%




Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.03.8 / 5.0 3.3 / 5.0 2.2 / 5.0 1.9 / 5.0Thailand

Global

0%

25%

12%

38%

25%

45%

22%

33%

0%

40%

20%

40%

0%


Detailed results for other countries in Asia - Pacific


15

14

57

147

21

7

86


30

35

35

Financial expectations of other countries in Asia - Pacific exhibition companies compared to previous years

Increaseof more

than 10%


+10%)

I don’tknow

Reduced by

11-50%


Loss

Increase

Decrease:less than

10%

I don’tknow

Decrease:10% ormore







Bothdevelopments


portfolio


50%

13

31

31

25

65

39%

0%

20192nd Half2019

1st Half2020

2nd Half2020

11%

33%67%


Detailed results for other countries in Asia - Pacific


Most important business issues in the exhibition industry in other countries in Asia - Pacific and globally

Rest of AP Global

26%

20% 19%15%

8%8%8% 6%6% 5% 2%

27% 27%

22%

2% 0%


Global economic

developments


Internalchallenges



media


issuesOther





Open meeting spaces


Off main siteevents

3.6 / 5.0 2.9 / 5.0 2.8 / 5.0 2.0 / 5.04.1 / 5.0 3.0 / 5.0 2.8 / 5.0 2.2 / 5.0Rest of AP

Global

20%

40%

40%

less than 5%

between 5 and 10%

between 10 and 25%

more than 25% 0%

67%

0%

33%

0%

33%

67%

0%

0%

70%

20%

0%

10%


Conclusion

globally, more than one company out of three declares an intention to develop operations in new countries.

Finally, the survey tackled the evolution of the business model for exhibitions and the levels of implementation of specific features; results indicate a major use of “conference stages on and near the show floor” (3.6 out of a scale of 5), followed by “open meeting spaces” (2.9) and “catering/designated food spaces” (2.8). “Off main site events” are, in comparisons, less often implemented (2.0). Results also indicate that these features occupy on average less than 10% of the total space of the exhibitions.

THANK YOU TO ALL SURVEY PARTICIPANTS FOR YOUR CONTRIBUTION!

THE NEXT GLOBAL BAROMETER SURVEY WILL BE CONDUCTED IN JUNE 2020 – PLEASE PARTICIPATE!

The Global Barometer survey has been measuring the pulse of the exhibition industry since 2008. This 24th survey was concluded in early January 2020, which means that the current “Wuhan virus” issue was not yet known.

The survey was answered by a record number of 438 companies from 70 countries / regions. The results are detailed for 22 geographical zones, including 18 major countries and regions markets.

The survey results reveal a positive outlook in terms of operating profit, with at least 70% of companies in each of the four regions maintaining a good level of performance in 2019 compared to 2018. In terms of gross turnover, a majority of companies from all regions also expect increases. However, strong levels of uncertainty can be noticed in many countries, especially in Asia/Pacific and Latin America.

When asked about the most important issues for their business in the coming year, companies remain concerned about the following 4 topics: “State of the economy in home market” (26% in the current survey, up 2% compared to 6 months ago), “Competition from within the industry” (20% in the current survey, up to 1% compared to 6 months ago), “Global economic developments” (19% in the current survey, same compared to 6 months ago) and “Internal challenges” (16% in the current survey, down 1% compared to 6 months ago).

In terms of strategy, in all regions, a large majority of companies intend to develop new activities, in either the classic range of exhibition industry activities (venue/organiser/services), or outside of the current product portfolios, or in both. In terms of geographical expansion, on average


Appendix: Number of survey replies per country Total = 438 (in 70 countries/regions)

North AmericaCanadaMexicoUSA

Central & South AmericaArgentinaBoliviaBrazilChileColombiaCosta RicaEcuadorEl SalvadorGuatemalaHondurasPanamaParaguayPeruUruguay

AfricaEgyptMoroccoRwandaSouth Africa

Europe Albania Austria Belgium Croatia Czech Republic France Georgia Germany Greece Hungary Italy Poland Portugal Romania Russia Serbia Slovenia Spain Sweden The Netherlands Turkey Ukraine United Kingdom

Middle EastAlgeriaBahrainIraqJordanKuwaitLebanonOmanQatarSaudi ArabiaUnited Arab Emirates

Asia / PacificAustraliaAzerbaijanChinaIndiaIndonesiaJapanKazakhstanMacauMalaysiaNew ZealandPakistanPhilippinesSingaporeSouth KoreaThailandVietnam

404

2115

77105

136

15263224144

29211

25

1021121121

1742

12331

221123441

13

27111122135

10

162272

352610141

10212144

213

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