global exhibition barometer - ufi the global association ... · global exhibition barometer 17th...

32
Global Exhibition Barometer 17 th edition (July 2016) A UFI report based on the results of a survey conducted in June 2016 Southern Africa Global US Central & South America Mexico Brazil United Kingdom Thailand

Upload: phungdieu

Post on 25-Apr-2018

221 views

Category:

Documents


0 download

TRANSCRIPT

Global Exhibition Barometer 17th edition (July 2016) A UFI report based on the results of a survey conducted in June 2016

Southern Africa

Global

US

Central & South America

Mexico

Brazil

United Kingdom

Thailand

Page

Introduction 3

Results by region

1. Gross Turnover development 4

2. Development of Operating Profits 6

3. Most important business issues 8

4. Recent security measures 11

Detailed results for selected countries or zones 13

North America: Mexico, US 14

Central and South America: Brazil, other countries in Central & South America 16

Europe: Germany, Italy, Russia, Turkey, UK, other countries in Europe 18

Africa: South Africa 24

Middle East: Iran, other countries in the Middle East 25

Asia/Pacific: China, Thailand, other countries in Asia/Pacific 27

Conclusion 30

Appendix: answers per country/region 31

Table of contents

2

Welcome to the 17th edition of the “UFI Global Exhibition Barometer“ survey. This study is based on a global survey,

conducted in June 2016. It represents up to date information on the development and the outlook of the global exhibition

industry as well as on 16 specific countries and zones.

UFI began assessing the impact of the global economic conditions on the exhibition industry twice a year in 2009, based

on perceptions of UFI members around the world. In 2010, this biannual survey became the “UFI Global Exhibition

Barometer“. For the United States, this survey includes SISO Members (Society of Independent Show Organizers) and

the scope of the Research has since been broadened to include members of AFIDA (Asociación Internacional de Ferias

de América), AMPROFEC (Asociación Mexicana de Profesionales de Ferias y Exposiciones y Convenciones) and

UBRAFE (União Brasileira dos Promotores Feiras) in Central and South America and of EXSA (Exhibition and Events

Association of Southern Africa) in South Africa. In this 17th edition, Members from AEO (Association of Event

Organisers, UK) and TEA (Thai Exhibition Association) have been included for the first time.

Important remarks

It should be noted that the number of replies to the current survey (262 from 56 countries - see full list on the page 31)

provides representative results. However, the consolidated regional results may not reflect the situation of specific

countries in that region. This is why the report also includes a set of detailed results for the 16 countries or zones where

a significant number of answers were obtained are included (see list on the page 17).

Also it should be noted that the answers to this survey were provided before the recent events in the UK (EU

referendum) and Turkey (terrorist attacks).

Questions related to this survey can be addressed to Christian Druart, UFI Research Manager, at [email protected].

Introduction

3

The 17th Barometer surveyed the evolution of participants’ gross turnover expectations for the two halves of 2016 and

the first half of 2017 compared to their turnover during the same period in the previous year (regardless of possible

biennial effects).

The chart on the next page presents the percentage of companies declaring an increase in their turnover. It combines

these results with those of previous surveys since 2008. It does not take into account the “unknown” or “not applicable”

answers – see footnote.

Survey results indicate a variety of current regional developments around the globe:

• In North America, 7 to 9 companies out of 10 expect increase in turnover for all three periods;

• In Europe, this is also the case for the UK. In Italy and Turkey this situation is only reached with time. In Germany,

less than 1 company out of 2 anticipates a growth for the first half of 2017. In Russia ,(only 1 company out of 2 on

average expects increase in turnover for all three periods;

• In Asia/Pacific, 2 to 3 companies out of 10 have uncertainty as to their turnover for the first half of 2017, whereas for

2016, 5 to 6 companies out of 10 in China and most other Asian countries expect an increase. In Thailand however,

the situation is more contrasted;

• In the Middle East and Africa, 3 to 4 companies out of 10 have uncertainty as to their turnover for the first half of

2017, whereas for 2016, 7 to 8 companies out of 10 in Iran and 4 to 5 in other countries expect an increase;

• In Central and South America, a majority of companies anticipate decreases in 2016, but they are more confident

for the first half of 2017;

Footnote: The charts included in the second part of this report (“Detailed results for selected countries or zones”) detail these

results, adding the percentage of companies declaring decreases in their turnover and the percentage of “unknown”

answers.

1. Gross Turnover development

4

% of companies declaring an increase in turnover when

compared to their projections for the same period

the year before (regardless of possible biennial effects)

As declared in previous surveys As declared

in June 2016

Americas

Asia &

Pacific

Europe

5

Middle East

& Africa

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

H22008

H12009

H22009

H12010

H22010

H12011

H22011

H12012

H22012

H12013

H22013

H12014

H22014

H12015

H22015

H12016

H22016

H12017

The 17th Global Barometer survey questioned the evolution of operating profits for 2015 and 2016 compared to the

previous year.

The chart presented on the following page combines these results with those of previous surveys which track the

development of operating profits since 2009. It highlights the results of companies declaring an increase of more than

10% and those declaring a more stable result (between -10% and +10%) – see footnote.

The detailed results show that:

• More than 1 company out of 2 declare an increase of more than 10% in annual profits for 2015 and 2016 in Mexico,

USA, the UK and most countries in Central and South America (but not in Brazil, see below);

• 3 to 5 companies out of 10 declare an increase of more than 10% in annual profits for 2015 and 2016 in most

countries in Asia (except China, where only 2 to 3 do), the Middle East or Europe (but not in Russia and Turkey, see

below);

• In Brazil, Russia and Turkey the levels of companies declaring an increase of more than 10% decrease sharply

between 2015 and 2016.

Footnote: The charts included in the second part of this report (“Detailed results for selected countries or zones”) detail these

results, adding the percentage of companies with reductions in profits or losses.

2. Development of Operating Profits

6

Operating profits compared to the previous year

Americas Europe Asia & Pacific Middle East & Africa

% of companies declaring:

- stable profits (between -10% and +10%)

- or increases of more than 10%

% of companies declaring:

- profit increases of more than 10%

7

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009 2010 2011 2012 2013 2014 2015 2016

Companies were asked to identify the three most important issues for their business in the coming year from a pre-

defined list of seven issues. Multiples choices were proposed to get further insight for some answers.

As in previous surveys, around 80% of all answers relate to the following 4 issues:

• “State of the economy in home market” (27% in the current survey)

• “Global economic developments” (24% in the current survey)

• “Competition from within the industry” (17% in the current survey)

• “Internal challenges” (13% in the current survey), where “Human resources” are named as the most important

aspect.

“Impact of digitalisation” (“Responding to customer digitalization needs”, “New digital products” or “Internal

processes”), “Competition with other media” (“Internet”, “Social media”, “Virtual trade shows” or “Other”) and

“Regulatory / Stakeholders issues” (“Sustainability”, “Health & safety” or “Other) appear as less important issues in the

coming year.

The next slide shows the consolidated global results, including further insights, where asked.

The following pages details those results by region and by type of activity (for 3 main segments: “Organiser”, “Venue

only” and “Service provider only”). Results show that there are no significant differences based on these criteria,

except for the “Impact of digitalisation” which is not so present, generally speaking, in Middle East and Africa and also

among “Venues only”, but receives vey high relevance in Germany (19%).

3. Most important business issues

8

Top issues: global results

9 (multiple answers possible)

77%

33% 12%

Humanresources

Finance Other

64%

38% 36%

Respondingto customerdigitalisation

needs

Internalprocesses

New digitalproducts

67% 52%

15% 15%

Internet Social media Virtual tradeshows

Other

84%

48% 16%

Sustainability Health &safety

Other

27%

24%

17%

13%

8%

4% 4% 3%

25%

20% 19%

14%

9%

5% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom within the

industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other media

Regulatory /Stakeholders

issues

Other

Top issues ( : results from last survey conducted in December 2015)

Most important issues: detail by region and type of

activity for the five top issues identified globally

10

Organiser

Americas Europe Asia & Pacific Middle East & Africa

Venue only Service provider only 28%

22%

15% 15%

10%

4% 4%

31%

21% 21%

15%

2% 2%

7%

25% 22%

19%

13%

9%

4% 6%

State of theeconomy in home

market

Global economicdevelopments

Competition fromwithin the industry

Internal challenges Impact ofdigitalisation

Competition withother media

Regulatory /Stakeholders

issues

28%

23% 21%

12%

8%

29% 27%

13% 12% 11%

27%

20% 19%

15%

2%

25% 22%

19%

14%

9%

State of the economy inhome market

Global economicdevelopments

Competition from withinthe industry

Internal challenges Impact of digitalisation

This question aims to assess the actions launched recently in the context of the past terrorists attacks in several

places across the world.

The survey results show that 6 companies out of 10 on average have taken recent actions (and even 7 in Europe and

North America).

Additional measures include additional screening at event/venue entrances for visitors (28%), for exhibitors (15%),

additional controls on site during the event (25%), additional information for attendees (21%), checking the lists of pre-

registered participants in liaison with the police/defense (6%) or other measures (such as police presence – in uniform

or not – and new video devices).

5. Recent security measures

11

Have you expanded security measures around your exhibitions / your venues in recent

months? If so, please identify these actions?

28%

25%

21%

15%

6%

8%

42%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaison with thepolice/defence authorities

Other measures

No additional measures

Recent security measures: detail by region

12

Americas

Asia / Pacific

Europe

Middle East & Africa

28%

21%

32%

17%

9%

13%

40%

35%

27%

18%

17%

3%

8%

36%

18%

20%

16%

11%

7%

7%

58%

28%

30%

22%

15%

9%

7%

41%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaison with thepolice/defence authorities

Other measures

No additional measures

North America: Mexico

US

Central and South America: Brazil

Other countries in Central & South America

Europe: Germany

Italy

Russia

Turkey

United Kingdom

Other countries in Europe

Africa: South Africa

Middle East: Iran

Other countries in the Middle East

Asia/Pacific: China

Thailand

Other countries in Asia/Pacific

13

Part 2: Detailed results for 12 selected countries or zones

Detailed results for MEXICO (13 answers)

14

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year

Top issues ( : global)

Have you expanded security measures around your exhibitions /

your venues in recent months?

17% 33%

10%

83% 67%

80%

10%

H1 2016 H2 2016 H1 2017

64% 70%

36% 10%

10%

10%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know 18%

36%

55%

18%

9%

45%

27%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

16%

22%

19%

25%

9%

3% 3% 3%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Detailed results for UNITED STATES (16 answers)

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Loss

Increase of more

than 10%

Reduced by

11-50%

Operating profits compared to the previous year

Stable (between

-10% and +10%)

Reduced by

more than 50%

15

Have you expanded security measures around your exhibitions /

your venues in recent months?

14% 7% 7%

86% 93% 86%

7%

H1 2016 H2 2016 H1 2017

50% 55%

30%

45%

20%

2015 2016

I don’t know 38%

23%

23%

15%

15%

0%

38%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

15%

30%

18%

10% 13%

8% 5%

3%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for BRAZIL (11 answers)

16

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

38% 34%

62%

33%

30%

33%

70%

H1 2016 H2 2016 H1 2017

40%

50%

15%

10%

25%

5%

50%

5%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know 27%

18%

45%

27%

9%

9%

27%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaison withthe police/defence authorities

Other measures

No additional measures

33%

17%

23%

17%

3% 0%

3% 3%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for the other countries in Central and

South America (12 answers)

17

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

50%

9% 10%

12%

45%

20%

38% 36%

60%

10% 10%

H1 2016 H2 2016 H1 2017

60% 50%

30%

13%

10%

25%

12%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know 22%

11%

0%

11%

0%

0%

78%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

31%

7% 10%

21% 21%

0% 3%

7%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for GERMANY (17 answers)

18

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

6% 29% 13%

14%

81%

93%

43%

7% 14%

H1 2016 H2 2016 H1 2017

40% 58%

27%

34% 27%

8% 6%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know 33%

8%

17%

0%

0%

25%

33%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

21%

26%

13%

9%

19%

9%

4%

0%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for ITALY (10 answers)

19

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

43% 33%

57% 67%

100%

H1 2016 H2 2016 H1 2017

33% 33%

50% 34%

17% 33%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know

38%

13%

25%

0%

25%

0%

38%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

33%

25%

13%

17%

13%

0% 0% 0%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for RUSSIA (13 answers)

20

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

10%

40%

30%

50%

60%

50%

10%

50%

H1 2016 H2 2016 H1 2017

36%

11%

46% 78%

18% 11%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know

36%

27%

18%

27%

0%

9%

27%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

33% 33%

13% 10%

3% 7%

0% 0%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for TURKEY (10 answers)

21

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

12% 14% 14%

50%

38%

86% 86%

H1 2016 H2 2016 H1 2017

60%

17%

40%

66%

17%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know 44%

11%

11%

33%

0%

0%

33%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

26%

35%

13%

4%

17%

0% 0%

4%

27% 24%

17% 13%

8% 4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for the UK (11 answers)

22

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

11% 11%

10%

78% 90% 100

%

H1 2016 H2 2016 H1 2017

57% 66%

29% 17%

14% 17%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know 20%

30%

30%

10%

0%

20%

40%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

28%

36%

12% 12%

4%

0%

4% 4%

27%

24%

17%

13%

8%

4% 4% 3%

State of the economy inhome market

Competition from within theindustry

Impact of digitalisation Regulatory / Stakeholdersissues

Top issues ( : global)

Detailed results for the other countries in Europe

(33 answers)

23

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

3% 3% 23% 14% 17%

77% 83% 70%

10%

H1 2016 H2 2016 H1 2017

46% 46%

35% 46%

19% 8%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know 43%

54%

25%

25%

0%

7%

54%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

29% 28%

13% 11% 12%

4% 2% 2%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for SOUTH AFRICA (23 answers)

24

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

12% 11% 6%

50%

21% 28%

38%

63% 38%

5%

28%

H1 2016 H2 2016 H1 2017

6%

44%

50%

44% 31%

12% 13%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know 0%

11%

0%

0%

5%

0%

89%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

31%

15% 19%

14%

3% 5%

10%

3%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for IRAN (12 answers)

25

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

16% 10%

17%

67%

80%

60%

10%

40%

H1 2016 H2 2016 H1 2017

44% 50%

34% 30%

10% 22%

10%

2016 2015

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know

27%

0%

27%

18%

9%

18%

45%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

21%

15%

26%

15%

3% 3%

9% 9%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for other countries in the MIDDLE EAST

(12 answers)

26

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

38% 29% 12%

12% 30%

13%

50% 29%

50%

14% 25%

H1 2016 H2 2016 H1 2017

38% 29%

38%

12%

43%

12% 28%

2016 2015

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know 27%

55%

36%

27%

0%

9%

18%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

24% 22%

19% 18%

1% 3%

9%

4%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for CHINA (23 answers)

27

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

0% 15% 6%

40% 30%

24%

60% 50%

46%

5% 24%

H1 2016 H2 2016 H1 2017

19% 27%

69% 53%

6% 13%

6% 7%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know

30%

30%

30%

25%

10%

5%

35%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

25%

22%

15% 13%

7% 9%

4% 5%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for THAILAND (15 answers)

28

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

33% 36%

18%

67% 28%

67%

18% 33%

H1 2016 H2 2016 H1 2017

42% 33%

50%

23%

8%

33%

11%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know

8%

15%

15%

0%

8%

8%

54%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

29%

23% 20%

14%

6% 3% 3% 3%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

Detailed results for the other countries in Asia/Pacific

(23 answers)

29

Decrease:

10% or more

Increase

Decrease:

less than 10%

I don’t know

How do you expect your turnover to change when

compared to the same period the previous year?

Operating profits compared to the previous year Have you expanded security measures around your exhibitions /

your venues in recent months?

22% 7%

36%

22%

14%

64% 50%

50%

6% 29%

H1 2016 H2 2016 H1 2017

57% 41%

43%

35%

18%

6%

2015 2016

Loss

Increase of more

than 10%

Reduced by

11-50%

Stable (between

-10% and +10%)

Reduced by

more than 50%

I don’t know 43%

48%

29%

14%

14%

14%

71%

Additional screening at entrances FOR VISITORS

Additional controls on site during the event

Additional information for attendees

Additional screening at entrances FOR EXHIBITORS

Checking lists of pre-registered participants in liaisonwith the police/defence authorities

Other measures

No additional measures

24% 22% 21%

14%

10%

2% 3% 3%

27%

24%

17%

13%

8%

4% 4% 3%

State of theeconomy in

home market

Globaleconomic

developments

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitalisation

Competitionwith other

media

Regulatory /Stakeholders

issues

Other

Top issues ( : global)

The Global Barometer survey has been measuring the pulse of the exhibition industry since 2008. The 17th survey,

conducted in June 2016, was answered by 262 companies from 56 countries. The results are detailed for 16

geographical zones, including 12 major national markets. Survey results reveals a number of key regional trends for

the exhibition industry:

• In North America, the outlook is very positive: more than 8 companies out of 10 expect increase in turnover for 2016

and the first half of 2017 and more than 50% of those polled declare an increase of more than 10% in annual profits

for 2015 and 2016.

• In Europe, UK - at the time of the survey, before the EU referendum - was expecting to perform in a positive way

similar to North America, whereas good perspectives also appeared in several European markets. In Germany

however, less than 50% of the survey participants anticipate a growth for the first half of 2017 compared to a

cyclically strong 2016. In Turkey, the levels of companies declaring a profit increase of more than 10% decreases

sharply between 2015 and 2016. The situation in Russia remains flat.

• In Central and South America, a majority of companies anticipate turnover decreases in 2016, but are more

confident for the first half of 2017. Profits there are also expected to rise, with the notable exception of Brazil.

• In Asia as well as in the Middle East and Africa, 3 to 5 companies out of 10 declare an increase of more than 10% in

annual profits for 2015 and 2016. The level is lower in China, where 2 to 3 do but 2 to 4 companies out of 10 report

uncertainty regarding their turnover for the first half of 2017.

In each region, the most important business issues remain related to the general economic situation with the state of

the economy in home market, the global economic development uncertainty, the competition from within the industry,

and internal challenges.

Security is also high on the agenda with a large majority of companies declaring having implemented additional

measures in the recent months, varying from additional screening for visitors and exhibitors to additional information

for attendees, controls on site during the event and also, sometimes, checking the lists of pre-registered participants in

liaison with government institutions.

THE NEXT GLOBAL BAROMETER SURVEY WILL BE RUN IN DECEMBER 2016 – PLEASE PARTICIPATE!

Conclusion

30

Appendix: Number of survey replies per country

Total = 262 (in 56 countries)

31

North America 32 Europe 94 Middle East 24

Canada 3 Austria 2 Bahrain 1

Mexico 13 Belgium 2 Iran 12

USA 16 Bulgaria 1 Iraq 1

Czech Republic 1 Lebanon 1

France 1 Oman 2

Georgia 1 Qatar 1

Central & South America 23 Germany 17 Saudi Arabia 2

Argentina 4 Greece 1 Tanzania 1

Brazil 11 Hungary 1 United Arab Emirates 3

Chile 2 Italy 10

Colombia 2 Montenegro 1

Cuba 1 Netherlands 4

Ecuador 2 Poland 2 Asia / Pacific 61

El Salvador 1 Portugal 2 Australia 2

Russian Federation 13 China 23

Slovenia 1 India 3

Spain 4 Japan 4

Africa 28 Sweden 4 Malaysia 1

Egypt 1 Switzerland 1 Pakistan 1

Libya 2 Turkey 10 Philippines 1

Mozambique 1 Ukraine 2 Singapore 9

South Africa 23 United Kingdom 11 South Korea 2

Sudan 1 (*) 2 Thailand 15

(*): several countries (regional answer)

UFI Diamond Sponsors

Headquarters 17, rue Louise Michel F-92300 Levallois-Perret France Tel: (33) 1 46 39 75 00 Fax: (33) 1 46 39 75 01

E-mail: [email protected]

Asia/Pacific Office Suite 4114, Hong Kong Plaza 188 Connaught Road West Hong Kong, China Tel: (852) 2525 6129 Fax: (852) 2525 6171

E-mail: [email protected]

Middle East/Africa Office Expo Centre Sharjah, UAE Tel / Fax: (971) 6 599 1352

E-mail: [email protected]