ufi global exhibition barometer edition · global visitor insights & global exhibitor insights...

Barometer Report based on the results of a survey concluded in July 2019

UFI Global Exhibition23rd Edition

Southern Africa

Global

United Kingdom

Central & South America

Mexico

US

Thailand

Brazil

India

Australia

Indonesia

Macau

Japan

Russia

223rd UFI Global Exhibition Barometer / July 2019 ©

UFI Research: An Overview

Global Reports

Analysing the global exhibition industry with global comparisons.

Global Barometer – Bi-annual report on industry developments.World Map of Venues – Report on trends in venue space and project developments globally.Economic Impact Study – Report on the value of exhibitions globally and regionally.

Regular market overviews on UFI‘s chapter regions.

Euro Fair Statistics – Annual list of certified data for Europe by country.The Trade Fair Industry in Asia – Annual analysis of market developments for Asia/Pacific by country.The Exhibition Industry in MEA – Overview of the exhibition market in the MEA region.

Focused reports on challenges and developments within the exhibition industry.

Global Visitor Insights & Global Exhibitor Insights – Data driven research reports on visitor feedback and exhibitor expectations.Best Practices Compendiums – Case studies of successful industry developments.Global Digitisation Index – An overview tracking digitisation developments within the industry.

Regional Reports

Topical Reports

UFI Research Patron:Freeman is the world’s leading brand experience company. They help their clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes them different is their collaborative culture, intuitive knowledge, global perspective, and personalized approach.

UFI Research is available at www.ufi.org/research


Contents

Introduction 04

Results by region 1. Gross Turnover Development 05 2. Development of Operating Profits 07 3. Most Important Business Issues 09 4. Actions Towards Digitisation 12

Detailed results for selected countries or zones

North America: Mexico, US 23 Central and South America: Argentina, Brazil, other countries in Central & South America 27 Europe: Germany, Italy, Russia, UK, other countries in Europe 31 Africa: South Africa 43 Middle East 45 Asia - Pacific: Australia, China, India, Indonesia, Japan, Macau, Thailand, other countries in Asia - Pacific 47

Conclusion 63

Appendix Answers per country/region 64

423rd UFI Global Exhibition Barometer / July 2019 © 423rd UFI Global Exhibition Barometer / July 2019 ©

Introduction

Important remarks

It should be noted that the number of replies to the current survey (322 from 57 countries - see full list at the end of the document) provides representative results. However, the consolidated regional results may not reflect the situation of specific countries in that region. This is why the report also includes a set of detailed results for the 20 countries or zones where a significant number of answers were obtained.

Questions related to this survey can be addressed to Christian Druart, UFI Research Manager, at [email protected].

This research is available online at www.ufi.org/research.

Welcome to the 23rd edition of the “UFI Global Exhibition Barometer” survey. This study is based on a global survey, concluded in July 2019. It represents up-to-date information on the development and outlook of the global exhibition industry as well as on 20 specific countries and zones.

UFI began assessing the impact of the global economic conditions on the exhibition industry twice a year in 2009. Since then, it has regularly grown in size and scope, as numerous industry associations around the world have joined the project.

In addition to RUEF (Russian Union of Exhibitions and Fairs), who joined as from this latest survey, these associations are AAXO (The Association of African Exhibition Organizers) and EXSA (Exhibition and Events Association of Southern Africa) in South Africa, AEO (Association of Event Organisers) in the UK, AFIDA (Asociación Internacional de Ferias de América) in Central and South America, AMPROFEC (Asociación Mexicana de Profesionales de Ferias y Exposiciones y Convenciones) in Mexico, EEAA (The Exhibition and Event Association of Australasia) in Australasia, IECA (Indonesia Exhibition Companies Association) in Indonesia, IEIA (Indian Exhibition Industry Association), in India, JEXA (Japan Exhibition Association) in Japan, MFTA (Macau Fair Trade Association) in Macau, SISO (Society of Independent Show Organizers) for the UK, TEA (Thai Exhibition Association) in Thailand and UBRAFE (União Brasileira dos Promotores Feiras) in Brazil.


Gross Turnover Development

• Eight of the surveyed countries and regions have, for all three periods surveyed, a majority of companies declaring turnover increases: Australia, Brazil, Italy, Japan, South Africa, Thailand, UK and USA.

• For the second half of 2019 and the first half of 2020, this situation also applies to Germany, India, Indonesia, Macau and Russia.

• In Argentina, China, the Middle East and Mexico, a significant proportion of companies report a slowdown in their turnover.

The 23rd Barometer surveyed the evolution of participants’ gross turnover expectations for the two halves of 2019 and the first half of 2020 and compared to their turnover during the same period in the previous year (regardless of possible biennial effects).

The following chart presents, at regional level, the percentage of companies declaring an increase in their turnover. It combines these results with those of previous surveys since 2008 and it does not take into account the “unknown” or “not applicable” answers.

While a majority of companies in all regions – except Middle East / Africa - expect Gross Turnover increases for the two halves of 2019 and the first half of 2020, the first half of 2019 appears to be weaker compared with recent years. Having said that, current forecasts for the second half of 2019 and the first half of 2020 show a return to robust levels.

The charts included in the second part of this report (“Detailed results for selected countries or zones”) detail these regional results, adding the percentage of companies declaring decreases in their turnover and the percentage of “unknown” answers. As such, they provide better insights into the different situations:


% of companies declaring an increase in turnover when compared to their projections for the same period the year before (regardless of possible biennial effects)


Development of Operating Profits

• For 2019, only Europe has, on average, an even higher proportion of companies expecting an increase of more than 10% of their operating profit. In all other regions, the share of companies projecting this decreases from 2018 to 2019.

The highest proportions of companies declaring such an increase in 2019 are observed in Russia (71%), UK (55%), India (53%) and the USA (45%). On the opposite side, the lowest proportions are in Thailand (20%), Argentina (14%) and the Middle East (9%).

The 23rd Global Barometer survey questioned the evolution of operating profits for 2018 and 2019 compared to the previous year.

The following chart combines these results with those of previous surveys, which track the development of operating profits since 2009.

It highlights the results of companies declaring an increase of more than 10% and those declaring a stable result (between -10% and +10%) – see footnote.

The results show that:

• In each of the four regions, 80% of companies maintained a good level of performance in 2018 and around 40 to 50% of them declared an increase of more than 10% compared to 2017.

The highest proportions of companies declaring such an increase in 2018 are observed in the UK (71%), Mexico (64%), Germany (62%), the USA (60%), Brazil and Italy (50%). On the opposite side, the lowest proportions are in Japan (27%), Russia (18%) and Macau (13%).


Operating Profits compared to the previous year


Most Important Business Issues

“Impact of digitisation” (“Responding to customer digitisation needs”, “New digital products” or “Internal processes”), “Competition with other media” (“Internet”, “Social media”, “Virtual trade shows” or “Other”) and “Regulatory / Stakeholders issues” (“Sustainability”, “Health & safety” or “Other) keep similar levels to the last survey.

The following pages show the consolidated global results, including further insights. They also detail those results by region and by type of activity (for 3 main segments: “Organiser”, “Venue only” and “Service provider only”). The results show some differences:

• “Global economic developments” appear as less of a concern in the Americas than in all other regions of the world.

• “Competition from within the industry” is less important for venues than for organisers and service providers.

Companies were asked to identify the three most important issues for their business in the coming year from a pre-defined list of seven issues. Multiple choices were provided to get further insights for some answers.

As in previous surveys, the clear majority of all answers relate to the following 4 issues:

• “State of the economy in home market” (24% in the current survey, down 1% compared to 6 months ago);

• “Competition from within the industry” (19% in the current survey, same as 6 months ago);

• “Global economic developments” (19% in the current survey, down 1% compared to 6 months ago);

• “Internal challenges” (16% in the current survey, up 1% compared to 6 months ago), where “Human resources” are named as the most important aspect.


Top Issues: Global Results

N18th UFI Global Exhibition Barometer

Humanresources

Finance Other

74%

36% 12%

Respondingto customerdigitisation

needs

New digitalproducts

InternalProcesses

70%

41% 39%

Socialmedia

Internet Virtualtrade

shows

54% 51% 19% 8% 8%15%

Other Sustainability Health &safety

Other

80%

(multiple answers possible)

Results from last survey - December 2018Results from current survey – June 2019

25%

15%9%

4% 6%3%

24%

16%10%

5% 5% 2%

State of theeconomy in home market

20%

Global economic

developments

19%19% 19%

Competitionfrom withinthe industry

Internalchallenges

Impact ofdigitisation

Competitionwith other

media

Regulatory /Stakeholders

issuesOther


Most important issues: detail by region and type of activity for the five top issues identified globally

%27 25 26

2216

19 1923 21

12 14 161520 21 21

913

410



Global economic

developmentsInternal

challengesImpact of

digitisation

%




issues


media

70

Organiser Venue only Service provider only

80

63

28 27 24 14 7 13 11 720

Americas Europe Asia - PacificMiddle East - Africa


5750

61

Global economic

developments

5853

43

Internalchallenges

45 47 54


Actions Towards Digitisation

• 18% have created a designated function (like a Chief Digital Officer) in the upper/top management – led here by Germany (50%), Indonesia (30%), Mexico (33%), and Russia (54%)

• Finally, 13% of survey participants stated that they have launched digital products not directly related to existing exhibitions – a development especially visible in India (30%), Indonesia (30%), the UK (36%) and the USA (31%).

The following pages show the global results, followed by detailed results.

With digitisation accelerating in businesses around the world, the Global Barometer developed to also focus on the state of digital activity in the exhibition industry. The results show that the majority of companies have responded to the accelerating process of digitisation in the exhibition industry. However, progress is limited.

The “digitisation Implementation Index” towards a “full digitisation” is 27 globally. China, Germany, India, Indonesia, Italy, Mexico, the UK and USA are identified as the exhibition markets who are currently most advanced in the digital transformation process.

• 58% of survey participants reported that they have added digital services/products (like apps, digital advertising, digital signage) around existing exhibitions. This is already widely established in Brazil (71%), China (72%), Italy (64%), Mexico ( 75%), UK (73%) and USA (62%)

• The companies in the exhibition industry are digitising themselves as well: globally, 48% stated that they have changed internal processes and workflows to be more digital. The most advanced exhibition markets here are Australia (55%), China (56%), India (55%), South Africa (53%) and the UK (91%)

• 28% of companies participating in the survey reported that they have developed a digital transformation strategy for the whole company, with Italy (55%), Mexico (50%), the UK (45%) and USA (46%) leading


Digitisation: global results

58%

48%

Added digital services / products around our existingexhibitions (like apps, digital advertising, digital signage)

Changed internal processes and workflows in ourcompany into digital processes

Developed a digital / transformation strategy for thewhole company

Created a designated function in the upper/topmanagement (like a CDO, Head of Digital, etc.)

Launched digital products not directly related to existingexhibitions

Other

28%

22%

18%

13%

3%

Developed a digital transformation strategy for individualexhibitions / products


Digitisation: detail by region and type of activity


%

%

70

50 57 5842

5443

5036

2720 24 22 21

3022

10

33

13 1217 13

013

Added digital services / products

around our existing exhibitions

(like apps, digital advertising, digital

signage)

Changed internal processes and

workflows in ourcompany into

digital processes

Developed a digital /

transformation strategy for thewhole company

Developed a digital transformation

strategy for individual

exhibitions / products

Created a designated

function in the upper/top

management (like a CDO, Head

of Digital, etc.)

Launched digital products not

directly related toexisting exhibitions

71

5042

51 4460

3125

2028

17 1713 14 14 922

11

Organiser Venue only Service provider only

Americas Europe Asia - PacificMiddle East - Africa


Digitisation Implementation Index

By Region

By Country

29 10026 270

1000 16 27 29 30 37 40

WORLDAsia – Pacific

Europe

20 22 25 2623 33

WORLD

Aggregating the status of all digitisation activities, this index shows how far different exhibition industry markets around the world currently have progressed towards full digitisation.

Americas

24

Middle East - Africa




To find out how the exhibition industry is responding globally to the accelerating digitisation, we asked participants of the ”Global Exhibition Barometer” to state whether or not they have implemented various digitisation activities.

“Yes, we have added digitalservices / products around existingexhibitions (like apps, digital advertising, digital signage).”

75

73

72

71

64

62

60

WORLD 58

50

41

30

8





“Yes, we have changed internal processes and workflows in our company intodigital processes.”

91

56

55

53

50

WORLD 48

45

43

42

40

38

30





“Yes, we have developed a digital /transformation strategy for individualexhibitions / products.”

50

40

31

25

24

WORLD 22

21

20

18

17

14

13

6

5



N


“Yes, we have developed a digital /transformation strategy for thewhole company.”

55

50

46

45

36

33

30

29

WORLD 28

25

Macau 20

18

17

8





“Yes, we have created a designated function in the upper/top management (like a CDO, Head of Digital, etc).”

54

50

33

30

23

WORLD 18

15

10

8

7




“Yes, we have launched digitalproducts not directly related toexisting exhibitions.”

36

31

30

25

21

20

19

WORLD 13

10

9

4


Part 2: Detailed results

North America: Mexico US

Central and South America: Argentina Brazil Other countries in Central & South America

Europe: Germany Italy Russia United Kingdom Other countries in Europe

Africa: South Africa

Middle East: Middle East

Asia - Pacific: Australia China India Indonesia Japan Macau Thailand Other countries in Asia - Pacific


Detailed results for MEXICO

43

Turnover Operating Profit

40 45

10

45

H12019

H22019

H12020

%%30

50

10

20192018

64

27

Financial expectations of Mexican exhibition companies compared to previous years

Increaseof more

than 10%

Stable(between-10% and

+10%)

I don’tknow

Reduced by

11-50%

Reduced by more than 50%

LossIncreaseDecrease:less than

10%

I don’tknow

Decrease:10% ormore

14

43

30

30

10

9

(12 answers in total)


Detailed results for MEXICO

26%20% 20% 19% 19% 20%

16%11%

9% 10%5% 5%6% 6%3% 2%


Global economic

developments


Internalchallenges



media


issuesOther

Most important business issues in the exhibition industry in Mexico and globally

Digitisation: implementation in Mexico and globally

75%58%

50%

50%

25%

48%

28%

25%

22%33%

18%

13%0%

3%






Launched digital products not directly related toexisting exhibitions

Other

Mexico Global



Detailed results for US



21%24%

18% 19% 19%12% 16%

32%

10%5% 5%

9%6% 3%

0% 2%


Global economic

developments


Internalchallenges



media


issuesOther

62%58%

38%48%

31%

23%18%

13%0%

3%





Other

Most important business issues in the exhibition industry in US and globally

Digitisation: implementation in US and globally

US Global

46%

22%Developed a digital transformation strategy for individualexhibitions / products

31%

Developed a digital / transformation strategy for thewhole company 28%

Detailed results for US



Detailed results for Argentina



Detailed results for Argentina

37%

11%

20% 19% 19%24%

16%13%10%

5% 5%8%

3% 3% 3% 2%


Global economic

developments


Internalchallenges



media


issuesOther

60%58%

40%48%

13%

13%

18%

13%

7%

3%



13%28%




Other

Most important business issues in the exhibition industry in Argentina and globally

Digitisation: implementation in Argentina and globally

Argentina Global

33%

22%Developed a digital transformation strategy for individualexhibitions / products



Detailed results for Brazil



Detailed results for Brazil

31% 31%20% 19% 19%

15% 16%13%10%

5% 5%8%

0% 0%3% 2%


Global economic

developments


Internalchallenges



media


issuesOther

71%58%

43%

29%

14%

50%

28%

21%

22%0%

18%

13%0%

3%







Other

Most important business issues in the exhibition industry in Brazil and globally

Digitisation: implementation in Brazil and globally

Brazil Global



Detailed results for other countries in Central & South America



Detailed results for other countries in Central & South America

Most important business issues in the exhibition industry in other countries in Central & South America and globally

Digitisation: implementation in other countries in Central & South America and globally

Other countries inCentral & South America

Global22% 20% 19% 19%28%

16%10%

5% 5%12%

8% 8%5%

10%7%

2%


Global economic

developments


Internalchallenges



media


issuesOther

81%58%

43%

29%

29%

48%

28%

5%

22%

18%

13%

3%







Other

0%

0%



Detailed results for Germany



Detailed results for Germany

Most important business issues in the exhibition industry in Germany and globally

Digitisation: implementation in Germany and globally

Germany Global

23%30%

20% 19% 19%

5%

15% 16%10%

5% 5%5%10% 10%

3% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

25%

6%

48%50%

50%

50%

28%

19%

22%

18%

13%0%

3%







Other



Detailed results for Italy



Detailed results for Italy

Most important business issues in the exhibition industry in Italy and globally

Digitisation: implementation in Italy and globally

Italy Global

22%20% 19% 19%13%

25%19%

16% 16%10%

5% 5%0%

3% 3% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

55%

18%

48%45%

64%

28%

18%

9%

22%

18%

13%0%

3%







Other



Detailed results for Russia



Detailed results for Russia

Most important business issues in the exhibition industry in Russia and globally

Digitisation: implementation in Russia and globally

Russia Global

20% 20%23% 20% 19% 19%16% 16%15%

10%5% 5%

0%3%3% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

21%

48%50%

54%

8%

8%

8%

28%

4%

22%

18%

13%

3%



Developed a digital / transformation strategy for thewhole companyD

eveloped a digital transformation strategy for individualexhibitions / products



Other



Detailed results for UK



Detailed results for UK

Most important business issues in the exhibition industry in UK and globally

Digitisation: implementation in UK and globally

UK Global

9% 9% 9%

29%20% 19% 19%

16% 15%18%

10%5% 5%6% 6%

2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

18%

48%91%

73%

45%

0%

28%

18%

36%

22%

18%

13%

3%







Other



Detailed results for other countries in Europe



Detailed results for other countries in Europe

19%

Most important business issues in the exhibition industry for other countries in Europe and globally

Digitisation: implementation in other countries in Europe and globally

Other Countries in Europe Global

20% 20%19%19%13%

28%

16%10%

5% 5%0%

8% 11%

2%2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

48%50%

17%

70%

27%28%

10%18%

13%0%

3%






Other

30%22%




Detailed results for South Africa



Detailed results for South Africa

Most important business issues in the exhibition industry in South Africa and globally

Digitisation: implementation in South Africa and globally

South Africa Global

19%20% 19%17% 17%12%

27%

16% 15%10%

5%5% 5% 5% 2%2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

24%

48%53%

41%

28%

6%

22%

18%

18%

18%

13%0%

3%







Other



Detailed results the Middle East



Detailed results the Middle East

Most important business issues in the exhibition industry in the Middle East and globally

Digitisation: implementation in the Middle East and globally

Middle East Global

19%20% 19%21%15%

26% 26%

16%10%

5%3% 3% 3%5%5% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

38%

48%31%

77%

28%

22%

18%

23%

8%

8%13%

0%

3%







Other



Detailed results for Australia



Detailed results for Australia

Most important business issues in the exhibition industry in Australia and globally

Digitisation: implementation in the Australia and globally

Australia Global

19%20% 19%25%27%

16%16%10% 9% 9%

5%7% 7%0%

5% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

5%

48%55%

60%

28%

5%

22%

18%

25%

15%

13%10%

3%







Other



Detailed results for China



Detailed results for China

Most important business issues in the exhibition industry in China and globally

Digitisation: implementation in China and globally

China Global

26% 26%20% 19% 19%

14% 13%17% 16%

10%5% 5%

1% 0%3% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

36%

24%

48%56%

8%

72%

28%

4%

22%

18%

13%0%

3%







Other



Detailed results for India



Detailed results for India

Most important business issues in the exhibition industry in India and globally

Digitisation: implementation in India and globally

India Global

23%20% 19% 19%

7%

25% 25%

16%16%10%

5% 5%0% 2%2%2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

25%

20%

48%55%

10%

60%

28%

30%

22%

18%

13%0%

3%



Developed a digital / transformation strategy for thewhole companyD

eveloped a digital transformation strategy for individualexhibitions / products



Other



Detailed results for Indonesia



Detailed results for Indonesia

Most important business issues in the exhibition industry in Indonesia and globally

Digitisation: implementation in Indonesia and globally

Indonesia Global

20% 20% 20% 20% 20%19% 19%13% 16%

10%5% 5%7%

0% 0% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

48%

50%

30%

30%

30%

30%

60%

28%

22%

18%

13%0%

3%







Other



Detailed results for Japan



Detailed results for Japan

Most important business issues in the exhibition industry in Japan and globally

Digitisation: implementation in Japan and globally

Japan Global

20%28%

3% 3%

19% 19%22% 22% 22%

16%10%

5% 5%0% 0% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

48%42%

17%

17%

8%

58%

28%

22%

18%

13%0%

0%

3%







Other



Detailed results for Macau

10

Turnover Operating Profit

58

17

25

H12019

H22019

H12020

%%

50

13

24

13

2018 2019

25

63

Increaseof more

than 10%

Stable(between-10% and

+10%)

I don’tknow

Reduced by

11-50%

Reduced by more than 50%

LossIncreaseDecrease:less than

10%

I don’tknow

Decrease:10% ormore

42

5

43

19 13

Financial expectations of exhibition companies in Macau compared to previous years

10

71



Detailed results for Macau

Most important business issues in the exhibition industry in Macau and globally

Digitisation: implementation in Macau and globally

Macau Global

8%8%

27%20% 19% 19%

15%19%

16%10%

5% 5%12% 12%

0% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

20%

20%

48%40%

40%

10%

60%

28%

22%

18%

13%0%

3%







Other



Detailed results for Thailand



Detailed results for Thailand

20% 19% 19%28%

17%22%

16%10%

5% 5%11% 11%11%

0%0% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

20%

48%50%

10%

30%

28%

22%

18%

13%0%

0%

0%

3%







Other

Most important business issues in the exhibition industry in Thailand and globally

Digitisation: implementation in Thailand and globally

Thailand Global



Detailed results for other countries in Asia – Pacific



Detailed results for other countries in Asia – Pacific

Most important business issues in the exhibition industry for othercountries in Asia – Pacific and globally

Digitisation: implementation in other countries in Asia - Pacific and globally

Other Countries in Asia - Pacific Global

22%20% 19% 19% 17%25% 25%

16%10%

5% 5%11%

0%0%0% 2%


Global economic

developments


Internalchallenges



media


issuesOther

58%

19%

48%50%

44%

18%

13%13%

6%3%



19%28%


25%

22%




Other



Conclusion

increase in 2018 are observed in Russia (71%), UK (55%), India (53%) and the USA (45%).

When asked about the most important issues for their business in the coming year, companies remain concerned about the following 4 topics: “State of the economy in home market” (24% in the current survey, down 1% compared to 6 months ago), “Competition from within the industry” (19%, unchanged), “Global economic developments” (19%, down 1%), “Internal challenges” (16%, up 1%).

Finally, the Global Barometer results show that the majority of companies respond to the accelerating process of digitisation in the exhibition industry. The “digitisation Implementation Index” towards a “full digitisation” is 27 globally. China, Germany, India, Indonesia, Italy, Mexico, the UK and USA are identified as the exhibition markets who are currently most advanced in the digital transformation process.

THANK YOU TO ALL SURVEY PARTICIPANTS FOR YOUR CONTRIBUTION!

THE NEXT GLOBAL BAROMETER SURVEY WILL BE CONDUCTED IN JUNE 2020 – PLEASE PARTICIPATE!

The Global Barometer survey has been measuring the pulse of the exhibition industry since 2008. This 23rd survey, concluded in July 2019, was answered by 322 companies from 57 countries. The results are detailed for 20 geographical zones, including 16 major countries and regions markets.

Survey results reveal a generally positive outlook in terms of financial expectations with, however, elements of slowdown noticed for the turnover during the first half of 2019 and also in terms of profit in 2019, when compared to 2018, reflecting the slowdown of global economic growth. More specifically:

• While a majority of companies in all regions – except Middle East / Africa - expect Gross Turnover increases for the two halves of 2019 and the first half of 2020, the first half of 2019 appears to be weaker compared with recent years. Having said that, current forecasts for the second half of 2019 and the first half of 2020 show a return to robust levels. Eight of the surveyed countries and regions have, for all three periods surveyed, a majority of companies declaring turnover increases: Australia, Brazil, Italy, Japan, South Africa, Thailand, UK and USA. For the second half of 2019 and the first half of 2020, this situation also applies to India, Indonesia, Germany, Macau and Russia.

• In terms of operating profit, 80% of companies maintained a good level of performance in 2018 and around 40 to 50% of them declared an increase of more than 10% compared to 2017. The highest proportions of companies declaring such an increase in 2018 are observed in Brazil, Germany, Italy, Mexico, the UK and the USA. For 2019, only Europe has, on average, an even higher proportion of companies expecting an increase of more than 10% of their operating profit. In all other regions, the share of companies projecting this decreases from 2018 to 2019. The highest proportions of companies declaring such an


Appendix: Number of survey replies per countryTotal = 322 (in 57 countries/regions)

North AmericaCanadaMexicoUSA

Central & South AmericaArgentinaBoliviaBrazilChileColombiaCubaHondurasPanamaPeruUruguayVenezuela

AfricaSouth Africa

272

1213

5015

214

38111311

1717

EuropeBelgiumCroatiaCzech RepublicFranceGeorgiaGermanyGreeceHungaryItalyMoldaviaNetherlandsPolandRomaniaRussian federationSloveniaSpainSwedenTurkeyUkraineUnited Kingdom

9211131

1641

111121

2414341

11

Middle EastIranJordanLebanonQatarSaudi ArabiaUAE

Asia / PacificAustraliaChinaIndiaIndonesiaJapanMacauMalaysiaNew ZealandPakistanPhilippinesSingaporeSouth KoreaThailandVietnam

13411124

123202520101210

212144

102

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