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Global Exhibition Barometer 16th edition (January 2016) A UFI report based on the results of a survey conducted in December 2015
Southern Africa
Global
US
Central & South America
Mexico
Brazil
Page
Introduction 3
Results by region
1. Gross Turnover development 4
2. Development of Operating Profits 6
3. Most important business issues 8
4. Priorities in terms of strategy 11
5. Millennials as staff and HR acquisition costs 16
Detailed results for selected countries or zones 17
North America: US, Mexico 18
Central and South America: Brazil, other countries in Central & South America 20
Europe: Germany, Italy, Russia, other countries in Europe 22
Africa: South Africa 26
Middle East 27
Asia/Pacific: China, other countries in Asia/Pacific 28
Conclusion 30
Appendix: answers per country/region 31
Table of contents
2
Welcome to the 16th edition of the “UFI Global Exhibition Barometer“ survey. This study is based on a global survey,
conducted in December 2015. It represents up to date information on the development and the outlook of the global
exhibition industry as well as on 12 specific countries and zones.
UFI began assessing the impact of the global economic conditions on the exhibition industry twice a year in 2009, based
on perceptions of UFI members in 84 countries around the world. In 2010, this biannual survey became the “UFI Global
Exhibition Barometer“. For the United States, this survey includes SISO Members (Society of Independent Show
Organizers) and the scope of the Research has since been broadened to include members of AFIDA (Asociación
Internacional de Ferias de América) in Central and South America and of EXSA (Exhibition and Events Association of
Southern Africa) in South Africa. For the first time and in this 16th edition, members from AMPROFEC (Asociación
Mexicana de Profesionales de Ferias y Exposiciones y Convenciones) and UBRAFE (União Brasileira dos Promotores
Feiras) have also been invited to take part.
Important remark
It should be noted that the number of replies to the current survey (240 from 58 countries) provides representative
results. However, the consolidated regional results may not reflect the situation of specific countries in that region.
This is why a second set of results, specific to 12 countries or zones where a significant number of answers were
obtained are included (see full list on the page 17).
Questions related to this survey should be addressed to Christian Druart at [email protected].
Introduction
3
The 16th Barometer surveyed the evolution of participants’ gross turnover expectations for the second half of 2015 and
the 2 halves of 2016 compared to their turnover during the same period the previous year (regardless of possible
biennial effects).
The chart on the next page presents the percentage of companies declaring an increase in their turnover. It combines
these results with those of previous surveys since 2008. It does not take into account the “unknown” or “not applicable”
answers – see footnote.
Regional survey results indicate that in all regions, an average of 6 to 7 companies out of 10 expect an increase in
gross turnover for the second half of 2015 and 2016. When compared to the previous period, this appears to be an
improvement for the Americas and Europe, a rather stable situation for Asia/Pacific, but a slight slowdown in Middle
East and Africa. Detailed results by country/zone highlight contrasted situations:
• US and Mexico have stronger growth rates than Brazil (where an improvement is expected for the 2nd half of 2016)
or other countries of Central and South America (where around half of companies for each period are expecting
decreases in their turnover);
• Germany, Italy and other European countries have on average 7 to 8 companies out of 10 declaring increases. But
the situation in Russia is different with more companies declaring decreases, at least until the second half of 2016;
• A certain level of uncertainty for 2016 in China, the Middle East or South Africa.
Footnote: The charts included in the second part of this report (“Detailed results for selected countries or zones”) detail these
results, adding the percentage of companies declaring decreases in their turnover and the percentage of “unknown”
answers.
1. Gross Turnover development
4
% of companies declaring an increase in turnover when
compared to their projections for the same period
the year before (regardless of possible biennial effects)
As declared in previous surveys As declared
in December 2015
Americas Asia &
Pacific
Europe
5
Middle East
& Africa
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
H22008
H12009
H22009
H12010
H22010
H12011
H22011
H12012
H22012
H12013
H22013
H12014
H22014
H12015
H22015
H12016
H22016
The 16th Global Barometer survey questioned the evolution of operating profits for 2015 compared to the previous
year.
The chart presented in the page combines these results with those of previous surveys which tracks the development
of operating profits since 2009. It highlights the results of companies declaring an increase of more than 10% and
those declaring a more stable result (between -10% and +10%) – see footnote.
The results show that:
• Around 3 to 4 companies out of 10 declare an increase of more than 10% in annual profits for 2015; this is stable in
comparison to the level registered for 2014 and 2013.
• These findings roughly apply to the major national markets where a large number of answers were received, except
for the US and the Middle East, where better results are expected (with 53% of companies declaring an increase of
more than 10% of their operating profits) and Brazil and Russia (where 25% and only 8% respectively are expecting
such increases).
Footnote: The charts included in the second part of this report (“Detailed results for selected countries or zones”) detail these
results, adding the percentage of companies with reductions in profits or losses.
2. Development of Operating Profits
6
Operating profits compared to the previous year
Americas Europe Asia & Pacific Middle East & Africa
% of companies declaring:
- stable profits (between -10% and +10%)
- or increases of more than 10%
% of companies declaring:
- profit increases of more than 10%
7
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2009 2010 2011 2012 2013 2014 2015
Companies were asked to identify the three most important issues for their business in the coming year from a pre-
defined list of seven issues. Multiples choices were proposed to get an insight for some answers.
As in previous surveys, around 80% of all answers relate to the following 4 issues:
• “State of the economy in home market” (25% in the current survey)
• “Global economic developments” (20% in the current survey)
• “Competition from within the industry” (19% in the current survey)
• “Internal challenges” (14% in the current survey), where “Human Resources” are named as the most important
aspect.
“Impact of digitalisation” (“Responding to customer digitalization needs”, “New digital products” or “Internal
processes”), “Competition with other media” (“Internet”, “Social media”, “Virtual trade shows” or “Other”) and
“Regulatory / Stakeholders issues” (“Sustainability”, “Health & safety” or “Other) appear as less important issues in the
coming year.
The next slide shows the consolidated global results, including the insights, where asked.
The following slides details those results by region and by type of activity (for 3 main segments: “Organiser”, “Venue
only” and “Service provider only”). Results show that there are no significant differences based on these criteria,
except for the “Regulatory / Stakeholders issues” where “Health & Safety” appears more important to “Service
Providers” and “Venues”, than “Organisers”.
3. Most important business issues
8
Top issues: global results
9
25%
20% 19%
14%
9%
5% 4% 3%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom within the
industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
75%
30% 13%
Humanresources
Finance Other
71%
29% 27%
Sustainability Health &safety
Other
61% 39% 29% 8%
Internet Socialmedia
Virtualtradeshows
Other
(multiple answers possible)
80% 56% 45%
Respondingto customerdigitalisation
needs
New digitalproducts
Internalprocesses
Most important issues: detail by region and type of
activity for the five top issues identified globally
10
24% 21%
19%
13% 11%
5% 3%
32%
20% 19% 16%
3% 1% 4%
25%
17% 18% 19%
6% 8% 7%
State of theeconomy in home
market
Global economicdevelopments
Competition fromwithin the industry
Internal challenges Impact ofdigitalisation
Competition withother media
Regulatory /Stakeholders
issues
Organiser
Americas Europe Asia & Pacific Middle East & Africa
Venue only Service provider only
27%
14% 17% 18%
8%
24% 25%
17%
11% 14%
27%
17% 18% 16%
5%
24% 24% 23%
13%
6%
State of the economy inhome market
Global economicdevelopments
Competition from withinthe industry
Internal challenges Impact of digitalisation
Companies were asked to share their current priorities in terms of strategy in two specific areas: their range of
activities and their geographical exposure.
In all regions, a large majority of companies intend to develop new activities, in either the classic range of exhibition
industry activities (venue/organiser/services), other live events or virtual events, or in both: 75% in the Middle East &
Africa, 86% in Asia/Pacific, 87% in Europe and 93% in the Americas.
In terms of geographical expansion, only one to two companies out of 10 on average in all regions declare an intention
to develop operations in new countries.
These results are also detailed in the following pages for the main segments of “activity type” (“Organiser”, “Venue
only” and “Service Provider only”).
4. Priorities in terms of strategy
11
Current strategic priorities related to the range of
activities : results by geographical zone
12
14% 29% 27% 30%
7%
14%
13%
25%
19%
31%
33%
34%
28%
24%
32%
18%
46%
31%
22%
23%
Asia/Pacific
Middle East
& Africa
Europe
Americas
WORLD
Stay within current
scope of activities (as a venue, an organiser
or a service provider)
Develop new activities
within the classical range
of the exhibition industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
Both of these
developments
13
13%
23%
8%
28%
23%
46%
29%
23%
21%
29%
31%
25%
Current strategic priorities related to the range of
activities: results by type of activity
Stay within
current scope
of activities
(as a venue, an
organiser or a
service provider)
Develop new activities
within the classical range of
the exhibition industry
(venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
Both of these
developments
Service
provider only
Venue only
Organiser
Current strategic priorities related to geographic
exposure: results by geographical zone
14
Asia/Pacific
Middle East
& Africa
Europe
Americas
WORLD
77%
85%
92%
80%
23%
15%
8%
20%
88% 13%
Stay in the same countries as those in which I currently operate Operate in new
countries
15
Current strategic priorities related to geographic
exposure: results by type of activity
Service
provider only
Venue only
Organiser 84%
75%
84%
16%
25%
16%
Stay in the same countries as those in which I currently operate Operate in new
countries
This question relates to the fact that many companies are finding that younger members of staff are less loyal to
employers, which may lead to higher Human Resources acquisition costs.
The survey results show that this issue does indeed exist globally with every third company globally reporting higher
acquisition costs, but to different levels in different regions. It was sometimes mentioned that staff turnover was
relatively low due to the general lack of job opportunities in that specific region. It should also be noted that some of
those who declared that it was not an issue added that it was likely to become one. Others respondents also said that
this issue exists, but was financially compensated by the fact that younger staff were replacing most senior staff,
leading to lower HR costs all together.
5. Millennials as staff and HR acquisition costs
16
33% 67%
37%
14%
40%
55%
63%
86%
60%
45%
YES NO
Asia/Pacific
Middle East
& Africa
Europe
Americas
WORLD
Have your HR acquisition costs been impacted by increasing turnover among young staff?
North America: US
Mexico
Central and South America: Brazil
Other countries in Central & South America
Europe: Germany
Italy
Russia
Other countries in Europe
Africa: South Africa
Middle East
Asia/Pacific: China
Other countries in Asia/Pacific
17
Part 2: Detailed results for 12 selected countries or zones
Detailed results for United States (15 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
18
Have your HR
acquisition costs
been impacted by
increasing turnover
among young staff?
9% 8% 25%
91% 85% 67%
8% 8%
2015-H2 2016-H1 2016-H2
18% 20%
16% 14%
11% 11%
0%
9%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
8% 8% 38% 46%
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure Operate in new
countries Stay in the same countries as those in which I currently operate
88% 13%
53%
40%
7%
2015
YES (29%)
NO (71%)
Detailed results for MEXICO (17 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
19
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these
developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure
Operate in new countries Stay in the same countries as those in which I currently operate
7% 6% 6% 14% 6%
79% 88% 81%
13%
2015-H2 2016-H1 2016-H2
35%
53%
12%
2015
27%
10%
20%
24%
10%
6%
0%
4%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
0% 13% 25% 63%
67% 33%
YES (41%)
NO (59%)
Detailed results for BRAZIL (13 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
20
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these
developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure
Operate in new countries Stay in the same countries as those in which I currently operate
22%
33%
45%
17%
44% 45%
75%
9% 8%
2015-H2 2016-H1 2016-H2
25%
58%
17%
2015
31%
18%
26%
15%
5% 3% 3%
0%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
17% 25% 25% 33%
67% 33%
YES (31%)
NO (69%)
Detailed results for the other countries in Central and
South America (14 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
21
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure Operate in
new countries Stay in the same countries as those in which I currently operate
11% 27% 30%
33% 27% 20%
56% 45%
20%
30%
2015-H2 2016-H1 2016-H2
36%
50%
7% 7%
2015
32%
11% 8%
16%
8%
3%
21%
3%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
8% 15% 31% 46%
88% 13%
YES (46%)
NO (54%)
Detailed results for GERMANY (12 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
22
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these
developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure
Operate in new countries Stay in the same countries as those in which I currently operate
8%
25% 27% 18%
67% 73% 82%
2015-H2 2016-H1 2016-H2
40%
30%
20%
10%
2015
18%
29%
12% 15%
12%
3%
9%
3%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
0% 50% 20% 30%
60% 40%
YES (17%)
NO (83%)
Detailed results for ITALY (10 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
23
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these
developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure
22%
11%
67%
88% 78%
13% 11%
2015-H2 2016-H1 2016-H2
30%
70%
2015
23%
17%
20%
17%
10%
7%
0%
7%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
30% 40% 20% 10%
Operate in new
countries Stay in the same countries as those in which I currently operate
100% 0%
NO (100%)
Detailed results for RUSSIA (13 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
24
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these
developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure Operate in new
countries Stay in the same countries as those in which I currently operate
NO (83%)
25% 27% 25%
42% 36% 17%
33% 27%
42%
9% 17%
2015-H2 2016-H1 2016-H2
8%
67%
17%
8%
2015
35%
19% 19%
14%
8%
3% 3% 0%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
25% 42% 17% 17%
100% 0%
YES (17%)
Detailed results for the other countries in Europe
(46 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
25
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these
developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure Operate in new
countries Stay in the same countries as those in which I currently operate
NO (83%)
12% 9% 7%
14% 18% 17%
74% 71% 69%
2% 7%
2015-H2 2016-H1 2016-H2
40%
30%
20%
10%
2015
24% 25%
17%
11% 14%
5% 2% 2%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
14% 29% 27% 30%
83% 17%
YES (17%)
Detailed results for SOUTH AFRICA (24 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
26
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these
developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure Operate in
new
countries Stay in the same countries as those in which I currently operate
NO (64%)
21% 20% 15%
32% 30% 15%
47% 45%
45%
5% 25%
2015-H2 2016-H1 2016-H2
30%
48%
17%
4%
2015
30%
15%
20% 17%
3% 6% 8%
2%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
93% 7%
29% 38% 14% 19% YES (36%)
Detailed results for the MIDDLE EAST (17 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
27
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these
developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure
Operate in new countries Stay in the same countries as those in which I currently operate
YES (53%)
18% 12% 13%
18%
82% 53%
53%
18% 33%
2015-H2 2016-H1 2016-H2
53%
41%
6%
2015
26%
17%
13% 15%
9%
4% 7%
9%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
18% 35% 24% 24%
55% 45%
NO (47%)
Detailed results for CHINA (22 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
28
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure Operate in new
countries Stay in the same countries as those in which I currently operate
YES (52%)
6% 5% 7%
25% 21% 20%
69% 58% 47%
16% 27%
2015-H2 2016-H1 2016-H2
32%
59%
9%
2015
24% 22% 24%
11%
6%
3% 5% 5%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
14% 38% 29% 19%
86% 14%
NO (48%)
Detailed results for the other countries in Asia/Pacific
(28 answers)
Decrease:
10% or more
Increase
Decrease:
less than 10%
I don’t know
How do you expect your turnover to change
when compared to the same period the previous
year?
Loss
Increase of more
than 10%
Reduced by
11-50%
Operating profits compared
to the previous year
Stable (between
-10% and +10%)
Reduced by
more than 50%
Top issues
29
Have your HR
acquisition costs
been impacted by
increasing
turnover among
young staff?
Stay within current scope
of activities (as a venue, an
organiser or a service provider)
Develop new activities within the
classical range of the exhibition
industry (venue / organiser / services)
Develop new activities
in terms of live events
or virtual events
both of these
developments
Current strategic priorities related to the range of activities
Current strategic priorities related to geographic exposure Operate in new
countries Stay in the same countries as those in which I currently operate
YES (61%)
9% 4%
32%
22% 21%
59%
70% 63%
9% 13%
2015-H2 2016-H1 2016-H2
37%
59%
4%
2015
23% 25% 22%
15%
6% 5% 4%
0%
State of theeconomy in
home market
Globaleconomic
developments
Competitionfrom withinthe industry
Internalchallenges
Impact ofdigitalisation
Competitionwith other
media
Regulatory /Stakeholders
issues
Other
14% 25% 21% 39%
85% 15%
NO (39%)
The Global Barometer survey has been measuring the pulse of the exhibition industry since the end of 2008. The 16th
survey, conducted in December 2016, was answered by 240 companies from 58 countries. In the new format of this
report, the results are detailed for 12 geographical zones, including 8 major national markets.
Overall, the results indicate positive turnover expectations in 2016 for a large majority of companies in North America
and Europe, with the exception of Russia. In Asia/Pacific, Middle East and Africa the situations remains generally
positive, but with a certain level of uncertainty. In Central and South America, half of companies are expecting
decreases of turnover, but an improvement is expected in Brazil for the second half of 2016.
In terms of operating profits, around 3 to 4 companies out of 10 on average, have declared an increase of more than
10% in their annual profits for 2015; US and the Middle East outperform these results. Lower levels are identified in
Brazil and Russia.
The most important business issues remain related to the general economic situation with the state of the economy in
home market and global economic development uncertainty consistently selected as among the three most important
business issues for the last five years, together with competition from within the industry and internal challenges. The
impact of digitalisation comes fifth globally, and fourth in Europe.
In terms of strategy, a large majority of companies intend to develop new activities, in either the classic range of
exhibition industry activities (venue/organiser/services), other live events or virtual events, or in both: 75% in the
Middle East & Africa, 86% in Asia/Pacific, 87% in Europe and 93% in the Americas. In terms of geographical
expansion, only one to two companies out of 10 on average in all regions, declare an intention to develop operations in
new countries.
Regarding higher HR acquisition costs due to increasing turnover among young staff, the survey results show that this
issue does exist globally with every third company stating an increase. However, associated comments tend to
indicate that this is also an issue which is set to increase.
THE NEXT GLOBAL BAROMETER SURVEY WILL BE RUN IN JUNE 2016 – PLEASE PARTICIPATE!
Conclusion
30
Appendix: Number of survey replies per country
Total = 240 (in 58 countries)
31
North America 35 Europe 81 Africa 30 Asia & Pacific 50
Canada 2 Austria 1 Algeria 1 Australia 2
Mexico 17 Belgium 4 Egypt 1 China 22
US 15 Bulgaria 1 Libya 1 India 3
(*) 1 Czech Republic 1 Mozambique 1 Indonesia 1
France 2 South Africa 24 Japan 3
Georgia 1 Sudan 1 Malaysia 2
Central & South America 27 Germany 12 (*) 1 New Zealand 2
Argentina 2 Greece 2 Pakistan 2
Bolivia 1 Hungary 1 Middle East 17 Singapore 8
Brazil 13 Italy 10 Bahrain 1 South Korea 3
Chile 1 Luxembourg 1 Egypt 1 (*) 2
Colombia 4 Netherlands 4 Iran 2
Cuba 1 Romania 1 Iraq 1
Ecuador 3 Russian federation 13 Jordan 2
Venezuela 1 Serbia 1 Lebanon 2
(*) 1 Slovenia 2 Oman 1
Spain 2 Saudi Arabia 3
Sweden 3 United Arab Emirates 2
Switzerland 2 (*) 2
Turkey 5
Ukraine 1
United Kingdom 9 (*) several countries
(regional answer)
(*) 2
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