twitter's new look: a pov on the redesign

1 1 Confidential © 2014

TWITTER’s new look A POV on the Twitter redesign April 2014

Confidential © 2014


contents §  What’s New §  Why It Matters To Brands §  Next Steps


TWITTER WILL look like facebook New Look: •  Twitter names, handles, descriptions,

links and the pic are all on the far left •  Wide horizontal header images, bigger

user pictures, and tabs for photos, videos, and followers

•  No more background image •  Followers section is more image

based and looks a bit like Pinterest •  New ability to tag up to 10 people in

photos •  More visuals: can share four images in

one a single tweet

OLD PROFILE NEW PROFILE


Why it matters to brands •  The most important messaging can be

highlighted on the page via Pinned Tweets.

•  Engagement (RTS, favs, replies) is even more vital: the most engaging content becomes the most visible content on the page

•  Twitter is becoming more image based, so brands will need quality visual content

•  Twitter images will need to comply to new specs and utilize the new features (not just warmed over FB content)


Next steps for brands: q  Update profile page assets to leverage the new

format, see specs at right

q  For campaigns there should be a “Hero Tweet” created to pin to top of page

q  Re-assess your strategy: The new options and

features give more options to create engaging content and leverage the platform.

q  Twitter images will need to comply to new specs and utilize the new features. Create content specifically for the platforn.

Specs Profile Photo: 400x400

Header: 1500x500

(2:1 aspect ratio on mobile)

Bio: 160 characters


THANKS Questions? Thoughts? Winston Noel, Community Manager [email protected] Amy Brown, Social Strategy Director [email protected]

twitter's new look: a pov on the redesign

Social Media