TWITTER’S TIMELINE UPDATE WHAT DO BRANDS NEED TO KNOW?

Twitter as we know it has changed.

In a recent update,

Twitter rolled out its new

timeline that shows

tweets in order of

relevancy instead of

recency.

This algorithmic feed is similar

Facebook's feed, however, it is optional.

We want to make it even

easier and faster for people to

discover and catch up on

what’s happening right now.

Eric Farkas

Product Marketing Manager @Twitter

See the update here.

To decide which tweets

appear in a feed, Twitter

considers: • The types of accounts and

tweets a person/brand

typically interacts with.

• Trends

• Interests

• Twitter behavior of users

with similar interests.

So what does this mean for brands?

Since the algorithm is designed to

show tweets based on relevancy

and organic engagement, it’s fair

game for everyone.

If this scares you, don’t worry. Twitter

has a best practices guide for

content to ensure that your brand's

organic content is engaging.

This is a change that essentially

makes all content on Twitter

created equal.

Ameet Ranadive

VP Revenue Product @Twitter

The best content will

always rise to the top.

This change will extend a brand's

organic reach and can potentially

lead to more retweets and

engagements.

What do you think of the

Twitter timeline update?