STORE

CHANNELSVENUE HOME

AUTOPRODUCT

PEDEX

SDKEXCH

API

PRODUCTS

PaaS

VALUE

INSIGHTS EDGE

Products for development access, crosschannel integration and system interoperability bringing back office systems to edge networks

Cross channel media mobile and devicetransactions for consumer engagement activation and commerce automation

CONTEXT

STORE CHANNELSVENUE DOOH OOHPRODUCT PBM

SDK

ID MGMNT

API PRODUCTSPaaS

VALUEXCH INSIGHTS

CPG FOOD BEV ENT

RETAIL

APPAREL BEAUTY

TRAVEL CONS ELEC

PHARMA

OFFERS COMMERCE

ADVERTISERS TELCO INSQSR

VENDING AUTO

ACTIVATION

IN-HOME

I use thinaire because I want to…• know my customer• know how my advertising content is performing• measure cross channel performance in a single dashboard• enable customer access to mobile engagement wherever I

advertise • reward consumers for positive brand actions and earned media• identify touchpoints between brand awareness and purchase• increase brand application penetration and engagement• narrowly segment markets based on behavior and preferences• deliver variable UX /digital content based on context awareness• vary the story experience based on device, place, media and

modality• automate experiences based on rules, seasonally, geographically,

inventory• deliver purchase incentive offers directly through media channels• distribute mobile coupons with seamless mobile redemption• automate second screen engagement through TV, MVPD & DOOH

channels• recruit brand ambassadors for social marketing • reward brand ambassadors based on reach and performance• enable opt-in authorization through mobile applications• help my customer locate my product• sell products and services directly through ad media• make it easy for customers to discover, recommend and purchase

$12 billion in omnichannel retail sales on mobile—MIT Report, Beyond the Checkout Cart

• leverages the existing infrastructure of value chain, reduces overhead• competitively placed digital showroom• installed base of mobile application, TV and video subscribers• rewards customers for mobile actions, recruits brand ambassadors• cross channel m-commerce, digital metrics and analytics• incentivizes wallet use and adoption for alliance payment service

partners

TAPPSTORE®

WIRELESS COMMERCE SYSTEM

Wearable media for application activation and personalization

Thinaire has been developingwearable media technology since adidas initial launch of Boost RF.

The in store mobile experience that offers product information is re-directed post purchase to product personalization and micoach application activation.

Purchase incentive offers distributed through cross channel and mobileintegrated with back office systems for seamless redemption

• product discovery• purchase incentive• opt-in authorization• NFC to beacon

activation• hybrid, web and native

apps• application adoption• cross channel

attribution• clearance

authentication• consumer /vendor IDs

SMART TV /STB

/PLAYER

mPOS

SDK

PAAS

ADVERTISER MOBILE / OS

APPAd-ID

SUBSCRIBER

MERCHANT

MNO

NETWORKS

MVPDMSO

CABLESAT

STUDIO

OEM

RF SIGNAL mCOMM

RF SIGNAL

WALLETAPI

PSP

Digital video and the second screen experience

Welcome

Screen

Select persona(Gender)

HELLO

Phone Home Screen

BroadcastVideo Solution

StoreIntroductory

Beacon

At-shelfBeacon

Personalizedmessage

Personalizemessage

Personalizedmessage

1. START

2. BROADCAST VIDEO SOLUTION3. STORE

INTRODUCTORY BEACON

4. AT-SHELF BEACON

2

4

13

Advertising identification of multichannel video programming distribution over the top and digital place based video for brand discovery, promotion and offer redemption

o 27:08 hours of TV viewing per week on average

o 271 minutes per day: TV*

o 316 minutes per day: Digital

o Two-thirds of TV viewers talk text or surf

Advertising Age MFP 2014

Second screen engagement behavior exhibited by time spent using media

SMART TV /STB

/PLAYER

mPOS

SDK

PAAS

AUTO MAKER

MOBILE / OS

APPAd-ID

SUBSCRIBER

DEALER

MNO

NETWORKS

MVPDMSO

CABLESAT

STUDIO

OEM

VIDEORF SIGNAL mCOM

M

CROSS CH.RF SIGNAL

WALLETAPI

PSP

Attributable automotive video, cross channeland mobile advertising

AGENCYCONTENT

TV /video Outdoor DealershipSet box, smart TV or digital

media player passes the media identifying signal to the mobile app for second screen media.

A mobile consumer that’sinterested in the ad canopt-in for re-engagement through mobile apps.

Media engagement and actions are attributed when the customer enters the dealer showroom.

Cross channel engagement for awareness and attribution

CARCONSOLE

mPOS

SDK

PAAS

ADVERTISER MOBILE / OS

APPAd-ID

SUBSCRIBER

MERCHANT

MNO

NETWORKS

AUTOMAKER

STUDIO

OEM

HEAD UNITRF SIGNAL mCOM

M

MERCHANTRF SIGNAL

WALLETAPI

PSP

Connected car for telematics and transactions

AGENCYCONTENT

Innovative Digital Shopping Experiences for Consumers

% of Respondents Shopping Presentation89%  Integrating mobile technologies in-store36%  Creating virtual stores/experimental stores36%  Digital storefronts21%  Augmented Reality18%  Social Technologies18%  Personalization/customization4%  Remote customer service & product expertise

Source: eTail/WBR Digital, November 2014

Opt-in for proximity messaging, product information and ordering

Driver’s opt-in preferences enable proximity messaging from advertisers and merchants.

Dashboard user interface facilitates hands free merchant engagement, remote ordering and payments.

Developer applications may be added to expand the dashboard platform for digital exchange revenue sharing and programmatic ad buying.

To know them is to love them Brand affinity tops up stored value accounts of brand loyal customers who evangelize brand products and services through messaging apps,social channels and digital exchanges.

• opt-in authorization• application activation• content creation• social evangelism• earned media• programmatic • customer attribution• social purpose• persistent wallet

presence

LINE OF BUSINES VALUE CHAIN

Data exchange and intelligence in commerce automation

Cognitive computing and machine learning