trendwatching.com’s infographic trends: refreshed
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We're often asked what is happening with previous trends. So here's a look at five of them: where they are now, where they are headed, and the many opportunities they continue to offer. From cash and participation chasing SELLSUMERS, the mature exchange of MATURIALISM, a post POINT & KNOW future, the advance of ECO-SUPERIOR products, and the shifts in MADE FOR BRIC. With examples from UNICEF Sweden, Airbnb, L'Occitane, Google, Hong Kong's Zero Carbon Building, and many more...TRANSCRIPT
trendwatching.com | Infographics Monthly Trend Briefing - July / August 2013
Trend watchers – us included – love to obsess over the new. But we're often asked what’s happened to past trends too. Here's a look at five past trends: the developments, the latest
innovations and the future opportunities.
MADE FOR BRIC
5 ECO-SUPERIOR
4
POINT&KNOW
3
Start demanding customers take painful-but-much-needed actions
SELLSUMERS
1
MATURIALISM
2
INTRODUCTION
Born in 2009
Born in 2010
Will there be any consumers left NOT making some money on the side?
RelayRides: ‘Renting Social’ enables users to request cars from their Facebook friends
SELLSUMERS
TRENDS: REFRESHED
Consumers will treat brands as equals, and expect them to behave like people too.
Born in 2012
Social & mobile has made selling easy, convenient, transparent and reliable
1
Born in 2010
5
2
3
It’s a raw, transparent, mature world out there: time for brands to grow up or give up.
MATURIALISM
Hachikyo: Seafood restaurant fines diners for not finishing their meal
Consumers expect brands to be mature, even if that involves being brutally honest.
Born in 2011
ECO-SUPERIORWhy even ‘carbon-neutral’ won’t cut it.
POINT&KNOWGet ready for a POST-POINT & KNOW future.
Google Glass: in-vision information access, due late 2013? Forget privacy implications
and the challenges of social acceptance, wearables will be mainstream, once what they deliver is compelling to consumers.
Consumers can now access information via devices that are worn – if not seamlessly integrated – into their vision, clothes or bodies.
4
Torre de Especialidades: Hospital building features pollution-fighting exterior
Too often, consumerism has a negative impact on the environment.
Products whose consumption or existence actually benefits the
environment.MADE FOR BRIC
NEXT?
And now let’s get busy with MADE FOR N11.
Bestman Games: First ever Nigerian edition of Monopoly, set in Lagos
Brands continue to create new, localized, tailored products for Brazil, China and India.
Expect to see this extended to the 'N11' - Indonesia, Mexico, Nigeria, Turkey, Philippines, Pakistan, Iran, South Korea, Bangladesh, Egypt, and Vietnam, and beyond.
NOW
NOW
NEXT
TRENDS & EXAMPLES
Want tips on how to APPLY trends? See www.trendwatching.com/tips
NEXT
NEXT
NEXT
NEXT
NOW
NOW
NOW
Remember these 5 trends? They keep on giving.
1min
You are viewing the 1 minute summary of trendwatching.com’s July / August 2013 free monthly Trend Briefing.For the full version please check trendwatching.com/trends/trendsrefreshed/
This is just the 1 minute summary of trendwatching.com’s July / August 2013 free monthly Trend Briefing.
For the full version please check trendwatching.com/trends/trendsrefreshed/
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