trends in enterprise mobility

1© 2013 PointSource, LLC 1

TRENDS IN ENTERPRISE MOBILITY

Stephanie Trunzo, VP of Design and Development

2© 2013 PointSource, LLC

AGENDA

• What is enterprise mobility?– Evolving roles in devices and mobility– Content is king (again)

• Trends in mobility– End of the common kiosk– Paperless, weightless– Anytime, Anywhere Business transactions– Dashboards versus Event Notification– Seamless, multi-channel consumer expectations– Mobile crowdsourcing

• Why PointSource?


STEPHANIE TRUNZO

@[email protected]://www.linkedin.com/pub/stephanie-trunzo/1/1b1/485


EVOLUTION OF DEVICE ROLES

• Each device serves a specific purpose• In some scenarios, any device will work, but for more complex tasks a mobile device or

tablet is not ideal and a laptop/desktop is required.– Fitting the use case to mobile/tablet is important

• More and more of what consumers wanted to do, fits nicely in a tablet form factor.


WEB-BASED REVOLUTION TO MOBILITY REVOLUTION• Late 90’s early 2000’s – move paper and desktop/client based to web-

based– First wave: Take the content as-is and port to web– Second wave: Leverage the connectivity of the web

• 10 billion devices predicted to be in use by 2020– First wave: Take the content and rework for different screen real estate– Second wave: Consider the real interactions for mobility

“Mobility is not just about accessing systems across many devices but rather encompasses a change to the consumer as to where, when, and why they are accessing a given system. A mobility strategy encompasses addressing the change to user behavior as well as how you leverage interacting through business processes, internally and to your clients, across various devices and locations.” – Erik Burckart, PointSource CTO


CONTENT IS KING (AGAIN)

“I need a web site, and a mobile web site, and an app on iOS and Android and tablet optimized, and an intranet site, and marketing fliers, and videos, and and and…”

• Write content once - Consider “content packages” designed around purpose and goals

• Can’t predict where or how the content will be viewed• Plan responsive designs that organize around solid information

architecture


THE END OF THE COMMON KIOSK

“Consider the death of the kiosk, where solutions currently housed on physical centers built for an explicit purpose are becoming obsolete as banking, airport check-ins, shared hospital kiosks, and many more systems. These systems are all being accessed through smart devices. Asking the important questions about where, when, and why someone is accessing those systems make the solutions smarter than they ever were as stationary kiosks. PointSource is helping our clients think about how to enable anytime, anywhere business transactions while understanding what that means to the application consumer. “ – Erik Burckart, CTO


• Quick access to current patients• Nurse locator for emergencies• Patient barcode scanner to bring up

records rapidly

Kiosk• Doctor must cease interaction

with patient and walk to computer to use

• Doctor must login with a complex password and bring up needed application

• Patient has to get up to see screen

Tablet • Doctor can interact with tablet

and patient at the same time• Doctor can login once with a

complex password and then login after timeouts with a simpler gesture.

• Easy to show patient tablet for collaboration

COMPUTERIZED PHYSICIAN ORDER ENTRY (CPOE)


AIRLINE CHECK-IN

Shift from kiosk to mobile enabled:

• More independent check-ins

• Paperless tickets

• Reduction in lines

• New touch points like helping a customer remember where they parked

• New marketing channels

• Notifications


SELF CHECKOUT• Instantaneously make a sale from any customer

located anywhere– Customer can make the purchase as he/she is

thinking about it without waiting and without wish lists

– The easier to purchase, the less likely the customer is to shop around

• Reduce shopping cart abandonment– Average shopping cart abandonment rate: 66.22%– Instant, easy purchase like Apple App Store

reduce complex shopping carts to one click transactions

• Draw in instant business by allowing customers to purchase directly from the application

• Single identity creation, rather than creating accounts/profiles for every site you shop at. Leverage existing Google, FaceBook, Apple, Amazon accounts.


SHIFT FROM PAPER TO PAPERLESS

• Everyone carrying around a camera has shifted the paradigm– A photo of a piece of paper is just as good as the piece of paper for

tracking– Eliminate need to manage a bunch of slips of paper

• Touchpads allow for electronic signatures in place of paper signatures.– Electronic signature solutions are good enough for the IRS and in-store

purchases

• Sending photos in place of having to physically send or deliver paper saves customers time– Many mobile banking apps now allow for e-check deposit


ALLSTATE E-SIGNATURE EXAMPLE

• Process from signature to account activation used to take 3-7 days.

• Instant delivery of signature cuts this time down to a single day and cuts down the paper that needs to be saved.

• Quick demo


NOW, NOT LATER

• Employees don’t expect to write something down and enter it into a system later; they want to access the system immediately when needed wherever they are.

• Mobile phones allow calling to take place anywhere; similarly, they can and should allow skipping the “write it down” step and allow the user to instantly enter data into the system.

Instantly enter an expensewhen the expense is incurred


DASHBOARDS VERSUS EVENT NOTIFICATION

• Systems shift from waiting for work to event driven pushing of work

• ERP systems traditionally waited for people to log in to a dashboard to see what work was to be done.

• Push notifications enable customers and employees to be notified instantly and can contain contextual links into the relevant section of a mobile application.


MULTI-CHANNEL IS A CONSUMER EXPECTATION

• Customers expect their bank to maintain their same account, transactions, and personal information whether they are in brick and mortar, on the phone, on the web, or on mobileNow, they are expecting the same of every enterprise in other verticals.

• The user experience must be consistent throughout all methods of doing business with an enterprise.– Mobile should be just as easy or

easier than the previous methods.– Mobile should help bridge the gap

between channels.


SIMPLIFIED INTERACTION WITH BRICK AND MORTAR

• Electronic check deposit allows users to deposit checks without having to even visit the B&M

• Haverty’s furniture sellers carry iPads noting your preferences and email instantly as you walk around store

• Reservations can be carried out in the supermarket and save time at the Redbox

• Using OpenTable, users can check for restaurant reservations in the mall without having to visit the restaurants to check on the wait.


MOBILE CROWDSOURCING • Inputs happening by the people in the line at all times – more accurate and free data!

• Park has people moving through efficiently and optimized for max capacity

• More enjoyable customer experience

• No hardware (fast passes, etc.) or physical line checks


ABOUT

POINTSOURCE HAS THE SKILLS TO TAKE YOUR BUSINESS INTO THE FUTURE.

• Turn vision into value with a focus on stunning design• Iterate with usable cross-device experiences• Integrate solutions securely across the enterprise


INTUITIVE DESIGN AND ENTERPRISE EXPERTISE

• “There are marketing and design firms that make great looking apps, but don't know how to make them work with simple or complex enterprise services. Inversely, there are enterprise integration experts that don't know how to make attractive and usable apps. We are unique at PointSource because we combine stunning design with enterprise know-how.” – Chris Hugill, CEO

• “Performance, analytics, scale, infrastructure, quality, sustained engineering and support…the app that someone developed with a vendor might work well within a certain scale of users, but when you deploy to a whole enterprise, how well does it really perform? We can help our clients find more value by looking more deeply at interactions and integrations across their business, and planning for the right end to end development lifecycle.” – Stephanie Trunzo, VP of Design and Development


WHY POINTSOURCE?

• We have fun. Experience the environment of a company small enough for you to have a major impact and informal enough for you to enjoy the culture.

• We have small, client-based teams. Influence both the skills you learn and the projects you work on through direct access to our technical leaders and customers.

• We innovate. Explore cutting edge technologies, such as Dojo, jQuery, HTML 5, and Worklight, to build mobile and web solutions.

• We more than pay the bills. Enjoy stellar benefits and compensation.

We’re Hiring• Mobile and Desktop Web Application

Developers• Native iOS Application Developers• Native Android Application

Developers• Solution Integration Architects• Solution Integration Engineers• Java Software Engineers• Mobile and Web Software Architects• Mobile and Web Software Engineers• User Experience Designers• Business Analysts• Marketing Managers• Sales and Account Managers• Interns/Co-ops


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