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Enterprise Mobility Trends Based on Frost & Sullivan’s Enterprise Mobility Report Audrey William, Head of Research Information & Communication Technology Frost & Sullivan ANZ 18 July 2012

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Enterprise Mobility Trends

Based on Frost & Sullivan’s Enterprise Mobility Report

Audrey William, Head of ResearchInformation & Communication

TechnologyFrost & Sullivan ANZ

18 July 2012


Key Findings

Proliferation of mobile devices: Very high adoption of tablets and smart phones. Apple and Google have changed the mobile landscape. This shift is driving demand and uptake of BYOD within organisations

Beyond BYOD: Organisations are beginning to realise enterprise mobility is beyond BYOD, and are focusing on the aspects of user access, policies and governance

MDM tools will be critical for managing devices: While the use of MDM applications is currently low, organisations will need such tools to manage the various devices and mobile operating platforms connecting to the network

Changing role of device security: As preferred endpoints change from the traditional desktop and laptop computers, organisations and security vendors are changing their security technologies and models to include smart devices

Pervasive communications: The widespread use of smart devices is providing employees with much greater access to communication tools such as videoconferencing. The ease and convenience of joining a conference via a smart device will drive greater participation


48% of Enterprises do not think tablets are suitable for enterprise use

Yes. Plan to issue such devices to staff and/or allow staff to bring their own

tablet devices this year

Policy under consideration/no such plans for 2012

No. Do not think the tablet devices are ready/suitable for enterprise use

0% 20% 40% 60%




Source: Frost & Sullivan. Sample size=206

Most organisations remain un-convinced about the role of a tablet device within an enterprise

Concerns around security, management and support

52% of IT Managers cited security as one of the challenges in deploying a BYOD strategy

Other concerns

Top management buy-in. Convincing top management about bene-fits of BYOD

Productivity concerns. Concerned these devices will impact employee productivity

Data backup and business continuity concerns

Not applicable/not sure

Increased complexity of supporting multiple devices and operating systems

Use of non-approved applications

Security risks. The additional risk of security (malware, virus, hack-ing etc)

0% 10% 20% 30% 40% 50% 60%









Source: Frost & Sullivan. Sample size=206

E-mail and Document Sharing Applications were rated as the most preferred applications to be accessed on smart devices


Web conferencing (e.g. Cisco WebEx)

CRM and Business Intelligence (BI) apps (e.g. Salesforce CRM, Cognos etc)

Social media (Twitter, Linkedin, Chatter, Yammer etc)

Collaboration (SharePoint, Quad etc)

Video conferencing (e.g. Polycom app for Samsung Galaxy tab)

Voice based apps (including softphone apps as well as Skype, Microsoft Lycn etc)

Not sure

Email (enterprise gmail etc)

Documents and file sharing (Office, Pages, OpenOffice etc)

0% 10% 20% 30% 40% 50% 60% 70%











Source: Frost & Sullivan. Sample size=206

54% of organisations do not have a MDM solution in place

Yes. Use a vendor developed MDM application

Yes. Use in-house developed MDM application

Not applicable/Not sure

No. Do not have any MDM solution in place

0% 10% 20% 30% 40% 50% 60%





Source: Frost & Sullivan. Sample size=206

Audrey William

Audrey William is a Head of Research at Frost & Sullivan’s Australian and New Zealand ICT Practice. She leads a team of analysts in the areas of Enterprise Communications, Cloud Computing and Digital Media.

Audrey started as one of the pioneers at Frost & Sullivan as the company began its expansion into Asia-Pacific in 2000. Her years with the firm has taken her from Kuala Lumpur to Sydney, and seen her building and mentoring a team of analysts across geographies in Malaysia, Singapore. South Korea and Australia. Throughout her tenure, she has acquired expertise in areas such as Unified Communications, Telephony, Conferencing and Collaboration, Digital Signage, Contact Centre and Enterprise Cloud Based Applications Social Media

She is often consulted for her strategic advice by leading vendors, system integrators and channel partners for her inputs on go-to-market and channel strategy. Audrey is also often invited to speak at regional vendor conferences and trade events and has presented at over 60 conferences in the region. Additionally she has also presented her research findings at several universities. Her views and opinions are also frequently featured in leading trade publications and dailies such as CIOworld, The Australian, Sydney Morning Herald, Computerworld, Reuters, MIS Asia, Communications Day and ARN

She is an honours graduate of the Institute of Chartered Secretaries and Administration (ICSA) from the UK, and has been awarded her Associateship. She also holds Diplomas in both Management Accounting and Financial Accounting from the London Chamber of Commerce Institute (LCCI). Prior to joining Frost & Sullivan, Audrey worked at IDC and a UK based ERP software company

Audrey WilliamHead of ResearchICT Practice, ANZFrost & Sullivan

ICSA (Honours) UKAwarded Associateship, ACIS


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Donna JeremiahCorporate CommunicationsAsia Pacific+61 (0) 8247 8927 [email protected]

Carrie LowCorporate CommunicationsAsia Pacific+603 6204 [email protected]