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© RapidValue Solutions
Mobility Usage Statistics & Trends
Presented by: RapidValue Solutions
Date: 11th August 2014
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Mobile
Subscriptions
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Mobile Subscriptions
Total mobile subscriptions in Q1 2014 were around 6.8 billion
Global mobile subscription has continued to grow 7% year-on-year
Source: Ericsson Mobility Report, June 2014
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Source: Ericsson Mobility Report, June 2014
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Global mobile penetration reached 93% in Q1 2014
Smartphones accounted for 65% of all mobile phones sold in Q12014
Mobile Penetration
Source: Ericsson Mobility Report, June 2014
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Mobile Subscription Predictions
Total mobile subscriptions are expected to grow from 6.8 billion in
Q1 2014 to 9.2 billion by the end of 2019.
Total smartphone subscriptions reached 1.9 billion in 2013 and are
expected to grow to 5.6 billion in 2019.
The number of mobile subscriptions for mobile PCs, tablets and
mobile routers is expected to grow from 300 million in 2013 to around
700 million in 2019.
Source: Ericsson Mobility Report, June 2014
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Mobile/Tablet
Operating System
Market Stats
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Global Mobile/Tablet Operating System Market Share
Android iOS Java ME Symbian
Windows Blackberry Kindle Bada
Tizen LG
Android 44.62%
iOS 44.19%
Java ME 4.19%
Symbian 2.57%
Windows 2.50%
Blackberry 1.21%
Kindle 0.64%
Bada 0.03%
Tizen 0.03%
LG 0.01%
Android leads the market share for Mobile/Table market share with
44.62% followed closely by iOS at 44.19% as of July 2014.
1 Billion
Android users
by the end of
2014, Gartner
Source: Net Market Share
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Growth of Android Market Share on Mobile/Tablet
Source: Net Market Share 9
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Decline of iOS Market Share on Mobile/Tablet
Source: Net Market Share 10
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Mobile/Tablet Operating System Market Share in North America
0
10
20
30
40
50
60
D E C - 1 3 J A N - 1 4 F E B - 1 4 M A R - 1 4 A P R - 1 4 M A Y - 1 4 J U N - 1 4 J U L - 1 4 A U G - 1 4
iOS Android BlackBerry OS Windows Phone SymbianOS Others
iOS keeps the largest share of the North American market, 48.3%, it is earnestly tracked by an aggressive Android
that close at 45.45% share. (Data August 2014)
Source: Stats.areppim
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Mobile/Tablet Operating System Market Share in Europe
0
10
20
30
40
50
60
70
D EC-13 JA N-14 FEB-14 MA R-14 A PR-14 MA Y-14 JUN-14 JUL-14 A UG-14
Android iOS BlackBerry OS Windows Phone
SymbianOS Series 40 Others
Android has outperformed iOS in the European mobile OS market, with a share of 59.67%, against 31.56% for
iOS. Windows Phone has difficulties justifying its ambitions, with a shy 3.4% share. (Data: August 2014)
Source: Stats.areppim
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Mobile/Tablet Operating System Market Share in Asia
The Asian mobile OS market is led by Android, now with a share of 55.37% and growing at 3% monthly. Series 40
maintains its 2nd rank, achieving a shrinking share of 12.37%. iOS has a 10.71% share, while Samsung's and
Symbian OS' shares are below 5%. (Data: August 2014)
0
10
20
30
40
50
60
D EC-13 JA N-14 FEB-14 MA R-14 A PR-14 MA Y-14 JUN-14 JUL-14 A UG-14
Android SymbianOS Series 40 iOS
Samsung Windows Phone BlackBerry OS Others
Source: Stats.areppim
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Mobile Application
Usage Stats
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Mobile Application Usage Statistics
Users spend 2 hours and 42 minutes per day on mobile devices as of March 2014.
Mobile app usage accounts for 2 hours and 19 minutes of that time spent.
Time spent in native apps, 2 hours and 19 minutes in 2014 is up 12 minutes per day (or 9.5%) from last year.
Mobile web usage has dropped from 20% of the U.S. consumer’s time in 2013 to just 14% – or 22 minutes per day
80% 86%
20% 14%
2013 2014
Apps Mobile Web
Source: Flurry
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Mobile Advertisement Statistics
Facebook earned 17.5% of the overall mobile ad revenues.
Google (including YouTube) earned 49.3% ad revenue.
Non-Google, non-Facebook apps accounted for 65.3% of time spent but only saw 32% of ad revenues.
18% 17%
65%
49%
18%
33%
0%
10%
20%
30%
40%
50%
60%
70%
Google Facebook Other Apps
Time Spent Ad Spend
Ad Spend vs. Time Spent on Mobile
Source: Flurry
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Enterprise
Mobility
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Enterprise Mobility Facts & Figures
1. 60% of enterprises plan to increase their IT investment in mobile in the next 18 months. Higher than any other IT
investment. (Source : Forrester)
2. 102 Billion mobile apps downloaded in 2013 (up 59%) (Source: Gartner)
3. 20% of all tablets will be deployed by enterprises. (Source : Forrester)
4. 65% of enterprises say customer engagement is the number one mobile priority. (Source : Forrester)
5. 45% of mobile cloud services will be SaaS based by 2017. (Source: Gartner)
6. 66% mobile traffic will continue to grow by 66% each year over the next 5 years. (Source: CISCO)
7. 7 of the top 10 mobility apps in the next 12 months are internal facing
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How Industries are Investing - Mobile initiatives planned for the next
18 months
0
10
20
30
40
50
60
70
Financial Services Retail Transportation/Travel Hospitality Healthcare Manufacturing
Source: Kony
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Trends in Enterprise Mobility 2014
Trend #1: Consistent Multi-channel experience across all touch-points.
Trend #2: Web and Mobile are combining
Trend #3: Singular investment in development across different channels
Trend #4: Managing consistent user experience (UX) across all digital channels
Trend #5: Growing need for apps out of the box versus custom builds
Trend #6: Enterprises are mobile enabling internal business processes
Trend #7: Companies are embracing a SDLC approach
Source: Kony
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Enterprise Mobility Spend 2014
Global Enterprise Mobility market opportunity has been pegged at $140 billion by 2020
EM spend to double from 5% to 10-12% of total IT spend by 2020
Globally CAGR of 15%
APAC to show highest growth ~21% CAGR
The Education sector is going to be the highest spender on mobile applications worldwide till 2016.
19.30% 17.20%
15.20% 13.10% 12.70% 12.10% 12.00% 11.40% 10.70%
9.20% 8.40%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Source: Nasscom
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NA and EU market will offer opportunities for the development of enterprise
application stores, BYOD and related solutions along with development of apps
for smart phones/ tabs.
APAC to offer opportunity in developing vertical specific apps and integrated
development & integration of EM solutions.
Indian market presents plethora of opportunities in App, UI development,
Consulting, System Integration and Managed Services.
Enterprise Mobility 2014 Market Opportunities by Geography
Source: Nasscom
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About RapidValue
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and application development, along with experience delivering global mobility projects, we offer a range of mobility services across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has o�ces in the United States and India.
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