topic: pricing tactics of tunnels in hong kong
DESCRIPTION
Topic: Pricing tactics of Tunnels in Hong Kong. Christie Amy Katherine Stephanie. Information about 3 tunnels. * data from 2007. Traffic Volume - Cross Harbour Tunnel(CHT). Traffic Volume - Eastern Harbour Tunnel(EHT). Traffic Volume - Western Harbour Tunnel(WHT). - PowerPoint PPT PresentationTRANSCRIPT
Topic: Pricing tactics of Tunnels in Hong Kong
Christie
Amy
Katherine
Stephanie
Tunnels Operated by Vehicles daily Toll range
Cross-Harbour Tunnel (CHT)
Cross Harbour Tunnel Company Limited
122,900 * $8-$30
Eastern Harbour Crossing (EHC)
New Hong Kong Tunnel Company Limited
64,000 * $13-$75
Western Harbour Crossing (WHC)
Western Harbour Tunnel Company Limited
48,800 * $22-$115
* data from 2007
Information about 3 tunnels
Traffic Volume - Cross Harbour Tunnel(CHT)
Traffic Volume - Eastern Harbour Tunnel(EHT)
Traffic Volume - Western Harbour Tunnel(WHT)
‧Because EHC and CHT are substitutes
• EHC ↑toll daily volume of CHT ↑3%
• EHC’s revenue ↑> $100,000,000
• Inelastic demand of EHC ( % ↓in quantity < % ↑in toll)
• If ↑in fuel prices > ↑in toll use EHC as before
What is the effect of raising toll?
How can unequal distribution of cars be solved?
(a). Extension of franchise
* With low transaction cost negotiate with the harbour crossings to reduce toll
* Extended franchise help cover the decrease in revenue of harbour crossings
* May reduce congestion in CHT
(b). Should Government purchase the three tunnels?
Citizens:
• good idea
• Reason: * government can then freely regulate the toll fee.
Government:
• may not be a good idea
• Reasons: * the purchasing cost is very high
* change the private property right system into a communist
system (with no exclusive use right, income right or transfer
right).
* High institutional costConclusion: Government should not purchase the three tunnels
Pricing of the Tunnels
• Without congestioncost of serving extra car is zero ie. MR=MC=0
• Ed=1
• Toll: charge on average cost consumer surplus will be extracted
Price discrimination
• Same cost→MC=0
cost for serving all the vehicles are the same
• Same Services/ Goods→ same services provides by the tunnel company
same tunnel
• Different prices→ different vehicles will be charged different price
Price discrimination• Market is separated
Example:lower price for taxi, higher price for private cars
Western Harbour
TunnelEastern Harbour
TunnelCross Harbour
Tunnel
Taxi $40 $25/15 $10
Private car $45 $25 $20
Argument
• It is common to see traffic congestion during business hours, so people claim that why the tunnel companies do not charge a peak-hour pricing. They can charge higher prices for users during peak hours in order to relieve traffic congestion.
• Why do they not charge different price in different period?
Explanation
There is the existence of transaction costs :
1. Information cost• The tunnel companies need to carry out several research to determine
the peak hours
2. Enforcing cost
• They need to impose a series of regulations on the peak-hour pricing
3. Policing cost• They need to execute the regulations
Autotoll Only (toll booth sign)
Lane Sign (Autotoll only)
Automatic Toll Collection Facility
What cost(s) can the facility save and raise?
Saved:
• Time cost of the consumers
• Cost of defining and enforcing property right
• Labor cost
Raised:
(i) Monitoring cost
(ii)Institution cost
Saved costs
(i)Time cost
- no need to spend time on paying money.
(ii)Cost of defining and enforcing property right
- the receiver no need to identify what type of the car is
(iii) Labor cost
- no need to hire workers for receiving toll
Raised costs(i) Monitoring cost
-some people may not have right to use this facility
-need to monitor the people who using the system
(ii) Institution cost
- when adding automatic toll collection facility, they may need to add many input, such as technical facility etc…