[tm]integrated experience program
TRANSCRIPT
DOES
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DOESEvery single membership understand our product
value,core competency and purpose?
IF EVEN
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IF EVENour membership dont really understand our product value and purpose , how can they sell our product ?
how can they provide the best customer service?
SELF CHECK
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SELF CHECKif less than half of your membership has exchange experience, how can they deeply connect with product value?
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is money the only factor for us to make decision if we need a product?
BUTBUT
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price , size, color,
supply,shape,functionality,
etc.
DECISIONDO I NEED A
LAPTOP?
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price , SERVICE,
supply,functionality, etc.
DECISIONdoes the value of the product
fulfils my needs?
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PEOPLE BUY YOUR PRODUCT NOT BECAUSE HOW CHEAP IT IS. PEOPLE BUY YOUR PRODUCT BECAUSE HOW
GOOD IT IS TO THEM.
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CAN OUR MEMBERSHIP RECEIVE THE INFORMATION OF OUR PEODUCT VALUE?
HOWHOW
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LIVE THE EXPERIENCE
LISTEN TO THE OTHERS WHO LIVED THE EXPERIENCE
CREATING THE ENVIRONMENT & A TASTE OF THE EXPERIENCE
DIGITAL EXPERIENCE
STORY SHARING
SOCIAL MEDIA
INTERNAL COMMUNICATION
LC CULTURE AND BEHAVIOR
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can we drive IXP in local level together ?
HOWHOWwhat are the urgent actions that
we need to take?
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IXP SALES TIMELINE
JUL AUG OCTSEPT
CONFERENCE LC MEETING EUDCATION INDUCTION
CULTURE SHAPING
The action of promoting and selling product and services
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INTERNAL MARKETINGORDINARY
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INTERNAL MARKETING
WE ARE GOING TO TALK ABOUT THE NEW DEFINITION OF
BUT…
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IXP IS ACTUALLY AN INTERNAL MARKETING PROJECT.
UNDERSTANDING AND satisfying
our membership
needs
creating great
customer experience
organisation and customer both derive
value
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UNDERSTANDING AND satisfying
our membership
needs
PRODUCT VALUE PROPOSITION
INTERNAL MARKET RESEARCH AND SENSING
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VIRTUALLY
creating great
customer experience
PHYSICALLYLC INTRNAL
COMMUNCIATION CHANNELS(FB/
WHATSAPP/NEWSLETTER)
NATIONAL NEWSLETTER
DIGITAL EXPERIENCE
MEMBERSHIP EDUCATION CYCLE
FUNCTIONAL OPERATION TRAINING
MEMBERSHIP ENGYGEMENT (LCM)
MENTORSHIP R&R
INCENTIVE SYSTEM
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organisation and customer both derive
value
OUR MEMBERSHIP IS ALSO OUR CUSTOMERS
THEY PAY FOR THE PRODUCT MEANWHILE DELIVER AND BEING DELIVERED THE PRODUCT VALUE
CONNECT THEN WITH ORGANISATION CULTURE AND VALUE , PRODUCT VALUE AND ESSENCE ,HAVING THE
UNDERSTAND OF THE IMPACT
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UNDERSTAND THE NEEDS,PROVIE AWESOME EXPERIENCE AND DELIVER THE REAL VALUE
INSTEAD.