integrated brand experience. pepsi dance

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Видео о проекте

Сезон 2014 Сезон 2015

ТНТ Club

ТНТ On-line

Сообщества

Pepsi в ТАНЦАХ на THT

ТВ интеграция

TNT on-line

Брендинг

зоны проекта Pre-rolls

Интеграции в

online эфирах Баннеры

+21% Light и NON-TV

зрители

2,3млн.

уникальных

посещений

Источник: OMD media

TNT club

Брендинг зоны

голосования

Конкурс

Full-screen

баннер

Публикаци

и в ленте

1,5млн. пользователей

приложения

SMM: эксклюзивный контент

Полная видео

версия

рекламы

Фотографии

наставников

Публикации в

профайлах

участников

1,5тыс.+ likes за 1 пост

Эффективность Digital интеграции

28,8

6,2

1,5

Аудитория (млн. чел)

TV зрители Non-TV/Light TV зрители Non-TV зрители

406

Контакты (млн.)

TV контакты

Non TV контакты

17%

16%

Источник: OMD media

Ролик 60 сек

Анна Жарова – [email protected]

Ольга Выровская – О[email protected]

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