Toast to HumanityTM

2013/2014 Integrated Marketing/Sales Programs

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2013/2014 ~ Program OverviewBuilding Wine & Spirits Brands With Us

Toast to Humanity International continues to bring value to our brand partners. Over the years, we have been building brands in the wine & spirits industry while generating donations for charities through events your target customers regularly attend.

Toast to Humanity  continues to create new and exciting high profile opportunities for our brand partners that are members of our annual program. Throughout 2013, brands are featured in our integrated marketing communications program raising brand awareness, direct retail sales and positioning your brand as supporting the national and international community.

We are an extension of your team engaging with your customers directly on site at up to 20 events in 2013. Think of it as up to 20 focus groups being conducted for you while raising brand awareness and direct retail sales. What an incredible return on your investment as a member of the Toast to Humanity Annual Program.  

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2013/2014 ~ National Program HighlightsYou have the ability to pump up your marketing and sales strategyToast to Humanity offers both national and regional media programs to support your integrated communications goals in 2013. Below are highlights of the national program. The following pages deliver the details.

2013/2014 National Program Highlights

20 WeekendWineWatch Emails out to 935 PGA clubs in South Florida and Michigan, over 8 million impressions

Exposure in our WeekendWineWatch brochure 150,000 printed pieces

14 posts on WeekendWineWatch’s Facebook page 20 tweets on WeekendWineWatch and Twitter page 4 WeekendWineWatch blog posts Up to 20 Toast to the Tour events with a direct retail sale

component in South Florida and tastings in Michigan/Ohio~a partnership between Toast to Humanity and the PGA of America

  

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2013/2014 ~ Program Overview

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2013/2014 ~ Golfer DemographicsEconomic Profile: Median household income: $245,000 Have their own business: 63% Decision makers or influencers within

their companies: 70-90% Own their primary residence: 91% Own two or more homes: 28% Own a computer: 85%

Financial Services Profile: Invest in stocks: 93% Average sum of investments: $765,600 Use an investment advisor: 58% Have life insurance: 86%

Travel Profile: Average spent on travel: $9,000+ Took a domestic flight or business trip in

the last year: 80% Plan to travel on vacation next year: 87% Took a trip outside of US last year: 44% Plan vacations around golf courses or

resorts: 45% Rented a car within the past year: 63% Stayed 7+ nights for a golf specific

vacation: 44%

Vehicle Profile: Own a vehicle worth more than

$30,000: 56% Own a vehicle worth more than

$40,000: 28% Own more than two vehicles: 42%

Dining Profile: Dine out at least once each week: 73% Spend more than $3,000 dining out

going to shows each year: 52% Purchased or leased a vehicle last year:

65% Drink a beverage during a round: 90%

Plan to Purchase Products / Services in the Next Year: Golf equipment: 53% Automobile purchase / lease: 47% Financial planning: 40% Banking: 59% Computer hardware: 46% Continuing education / training: 46% Travel / vacation: 84% Furniture / home furnishings: 33% New / additional telephone: 33% Legal / consulting services: 37% Health / auto / life insurance: 45% Office equipment: 48%

Demographic data is compiled from a variety of national research groups, golf publications, the National Golf Foundation and U.S. Census Department. 

  

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2013/2014 ~ Florida and Michigan Events ~ ‘Toast to the Tour’ Marks Its Debut!!

Toast to Humanity has partnered with the South Florida and Michigan Sections of the PGA of America to host country club wine events at private clubs throughout Florida. And, at all of these events, your brands will be sold directly to the club’s members! Toast to Tour 2013/2014:

Florida:• Jupiter Island Club, Jupiter-January 20th• Grey Oaks Country Club, Naples- February 29th• St. Andrews Country Club, Boca Raton, - March 7th• Frenchman's Reserve, Palm Beach Gardens – October 8th • Jacaranda Country Club, Plantation, -October 15th• Jupiter Country Club, Jupiter-October 25th• Parkland Country Club, Parkland, –December 8th

• Eastpointe Country Club, Jupiter- - December 10th

Michigan/Ohio (Summers 2013/2014 Dates TBD)• Bay Harbor Golf Club - Bay Harbor March 26th• Cascade Hills Country Club - Grand Rapids• Country Club of Detroit - Grosse Pointe Farms• Country Club of Lansing - Lansing• Detroit Golf Club - Detroit• Franklin Hills Country Club - Franklin• Lochmoor Club - Grosse Pointe Woods• Meadowbrook Country Club - Northville• Walloon Lake Country Club - Petoskey• Warwick Hills Golf & Country Club - Grand Blanc• The Wyndgate - Rochester

  

 

       

                              

 

  

      

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2013 ~ Toast to the Tour Trade Contacts

Toast to Humanity has also partnered with the Club Managers Association of America to host country club wine events at private clubs throughout Florida directly to the club managers of Florida. Now, not only are we touching the consumers through this program but also introducing your brands to the trade as well!!!Toast to Tour 2013:

Florida:

June 16th—19th~Cheeca Lodge, Key West, FloridaJuly 31st—August 4th~Gaylord Palms, Orlando, FloridaSeptember 27th—29th~Costa d’Este, Vero Beach, Florida

  

 

       

                              

 

  

      

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2013/2014 – WeekendWineWatch On PGA Enewsletters and Websites~935 clubs x 450 members x 20 enewsletters = 8,415,000.00 eyes

Your brand will be featured in blog posts throughout the year driving traffic to your site.

  

       

 

 

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2013/2014 – WeekendWineWatch On PGA Enewsletter and Websites~900 clubs x 500 members x 10 enewsletters = LOTS OF EYEBALLS VIEWING YOUR BRANDS

Your brand will be featured in blog posts throughout the year driving traffic to your site.

  

       

 

 

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2013/2014 ~ Social Media Takes HoldWe will post press releases, articles and posts related to your brand.

  

       

                                

 Toast to Humanity will deliver reports on impressions and feedback back to our brand partners.  

 

  

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2013/2014 - Featured CharitiesProceeds from all Toast to the Tour sales will directly benefit Habitat for Humanity through the South Florida PGA and The Michigan and Ohio PGA/CMAA Foundations!    

 

       

                              

 

  

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2013/2014 ~Value PropositionWhat you get for your $25k (per brand) national investment !

WeekendWineWatch/PGA Enewsletter Retail Value: $15,500 WeekendWineWatch Website Exposure: Retail Value: $10,500 Toast to the Tour Sampling/Retail Sales Events: Retail Value: $50,000 WeekendWineWatch Brochure (150,000 printed) Retail Value: $23,500 Toast to Humanity Social Media Program: Retail Value: $12,500

(Facebook/Twitter/WeekendWineWatch Blog)

Total Value: $95,500

 What they are saying about us!   

                                                     

  

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