tieto's ambassadors in social media
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Tieto´s Ambassadors in social mediaHow did we go about it
© Tieto Corporation
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• Tieto’s story • Starting point for social media ambassador program • The process • The execution • Results and learnings • Next steps
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#1By applying our deep industry expertise, technology vision and innovative thinking, we help our customers cut through complexity and master change. In doing so, we inspire, engage and deliver as we help our customers accelerate their business to stay strong in today’s global marketplace. .
Tieto’s story
in telecom R&D in Europe
#1
in IT services in Sweden
#2
in IT services in Finland
#1 More than 13 000 IT professionals, of
which over4 000 in Finland
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Starting point • New identity – advisor in the
intersection of business and technology
• Nordic study – The Future of Business Transformation
• How to deliver the results of the study?
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The process
WHO Are the experts from us
HOW To get them on-board WHAT support is needed
Execution & measurement
WHO Target audience
WHERE To meet them
HOW To be interesting
Goals: 1) Build thought
leadership 2) Live the brand
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The executionThe core content – research:The Future of Business Transformation
Joint goal!
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Basis for social media program: Spokesperson trainings + social and shareable content produced for own channels
Basis for PR planning and media pitching
© Tieto Corporation
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licThe execution – supporting sales through social media
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We drive traffic to the blog via social media and Google
Blog post has a link to the page where people can download the study
When people download the study, we get leads for further nurturing
~400 quality leads //
3 months
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Results and learnings
We lead the discussion – are referred to - within certain key areas in social channels We have generated over thousands of contact information that we aim to turn into leads Our employees feel encouraged. And they feel that they can make a difference.
• 18000 followers => 50 600 today – focus on building professional networks
1900 followers => 3150 today – a news channel, interaction with influencers
1000 followers => 5500 today with Employer Branding focus
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http://perspectives.tieto.com/blog/
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Next steps• Continue implementing to
other themes important for Tieto – e.g. Customer Experience Management
• More encouragement and support to internal ambassadors
• Communications readiness to take action - and impact stakeholder perception!
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Kia Haring, Chief Marketing Officer, acting Tieto Corporation
[email protected] +358-40-765 3700 @kiaharing