enrollment services student ambassadors: social media tips
DESCRIPTION
Enrollment Services: Social Media Tips for Student Ambassadors Table of Contents -Set social media goals & objectives using quantitative data -Maximize social media’s potential impact -Share your unique college experience from a peer perspective -How to appear confident and approachable on social media as an ESSA -PGCC’s social media policy and guidelinesTRANSCRIPT
Enrollment Services
Social Media Tips for Student Ambassadors
Table of contents
TALKING POINTS
▪ Set social media goals and objectives using quantitative data
▪ Maximize social media’s potential impact
▪ Share your unique college experience from a peer perspective
▪ How to appear confident and approachable on social media
▪ PGCC’s social media policy and guidelines
Introduction
Idris Clay, Social Media Specialist at Prince George’s Community College
Do Students Feel Welcome At PGCC?
Explaining the Survey of Entering Student Engagement (SENSE) and how it impacts ESSAs.
Source: SENSE 2012 Report for Student Services, Prepared by OPAIR
SENSE 2012 Report | Early Connections
Specific person assigned for assistance
College staff member learned my name
Received help determining financial aid eligibility
Received adequate financial aid information
First time I felt welcome
0% 10% 20% 30% 40% 50% 60% 70%
SENSE 2012 Report | Clear Academic Plan & Pathway
Received help discussing outside commitments
Received help identifying first-term courses
Received help setting academic goals & plans
Received help selecting a major
Met with academic advisor at convenient times
0% 10% 20% 30% 40% 50% 60% 70% 80%
Source: SENSE 2012 Report for Student Services, Prepared by OPAIR
SENSE 2012 Report | Envision Success
Areas of strength
College staff member clearly explained placement test
scores
College staff member clearly explained consequences of
poor grades
Registered for all my courses before first class
0% 50% 100%
Areas in need of improvement
Someone contacts me if I'm struggling with my studies
Staff talked about the importance of completion
Staff clearly explained where to find help if I considered dropping out
Staff clearly explained completion/transfer requirements
0% 20% 40% 60%
Source: SENSE 2012 Report for Student Services, Prepared by OPAIR
Use Social Media To Achieve Your ESSA Goals
Creating and sustaining PGCC’s virtual communities.
Potential impact of social media
There’s no easier way to strengthen your professional
image than by presenting yourself in a positive,
constructive light on social media.
Share Your PGCC Experience
Going beyond face-to-face communication.
Share your experience as PGCC student
Help prospective and current students and their families
get to know PGCC using social media.
How do you experience PGCC?
Use Social Networks To Appear Confident and Approachable
Social media is all about relationship building and is a communication channel like email or phone calls at its core.
Use social networks to appear confident and approachable
You are you! But you are PGCC…
Represent your community, region, program, issues, and interests.
Visually show how diverse the PGCC community is to new and
perspective students while on campus tours, at college events, and
through one-on-one contact.
#AreYouOwlEnough?
Expectations
communications
leadership
problem solving
diversity awareness
public speaking
networking
event planning and
management
marketing and team
building
An ESSA should be experienced and prepared when it comes to
Main Reasons Students Access Social Media
0%
20%
40%
60%
80%
100%86%80%72%61%57%
43%33%17%9%
#PGCC Who’s who?
▪ @pgccnews
▪ @PGCC_OwlNation
▪ @PGCCOWLS
▪ @CindyChildsEdu
▪ @pgccvpss
Use your experience as an ESSA to improve or develop your leadership and people skills. Use your experience as an ESSA to improve or develop your leadership and people skills.
#PGCC Who’s who?
▪ fb.com/pgccnews
▪ fb.com/PGCCOwlNation
▪ fb.com/pgccsga
▪ Fb.com/pgcctheatre
#PGCC Who’s Who
▪ @pgccnews
▪ @pgcc_essa
▪ @pgccsga
#PGCC Who’s Who
▪ youtube.com/PGCCtvOnline
▪ youtube.com/myPGCC
Social Media Policy
Available on www.myPGCC.com
Social Media Guidelines
• All content and interactions must reflect the College in a positive way.
• Focus on discussions of a particular interest, program, course, class, event, or college activity relative to college life or the College.
• Maintain, monitor, and update accounts AT LEAST ONCE A WEEK.
• Unacceptable Content must be removed within one business day or sooner.
• Content must comply with Copyright laws.
The following content is prohibited
• Content that violates state or federal law
• Commercial activity
• Political activity
• Online gambling
• Personally identifiable information (PII) about any current or former PGCC student or employee.
• Endorsements of any product, service or private organization
• Personal information or personal financial business
• Material protected by copyright
• Student information and/or academic records
• Virus or Trojan-infected content
• Pornographic images or language
Questions?
Idris ClaySocial Media SpecialistPrince George’s Community CollegeKent Hall, Room 247301-322-0899 (Phone)301-386-7506 (Fax)[email protected]
Contact Information