INSIGHTS AND TIPS THAT WILLSUPERCHARGE YOUR DAY OF GIVING

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday.

Last year nonprofit organizations collected more than $116M (up from $45M in 2014) fueled by the power of more than 1.5B media impressions with collaborations from the likes of Google, Facebook, Twitter, the White House, and news outlets around the globe!

A UNIQUELY MOBILE EXPERIENCE#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone.

Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

WHAT WE’VE LEARNED ABOUT#GIVINGTUESDAY SO FAR...

IT’s ALL ABOUT NEW DONORS#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause.

Set clear donor acquisition goals for your campaign and focus on these key metrics.

DONATE

#GIVINGTUESDAY INSPIRES MILLENNIALSMillennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media.

Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

#GI INGTUESDAY11.29.16

BLACK FRIDAY, CYBER MONDAY...

TOP 8 TIPS FOR DONATIONS ON#GIVINGTUESDAY THIS YEAR

RECRUIT SOCIAL AMBASSADORS AND EMPOWER THEM WITH FUNDRAISING TOOLSAmbassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

SHOW YOUR DONORS HOW TO POST AN #UNSELFIE TO THEIR SOCIAL MEDIA ChannelsEncourage social media followers on Facebook, Twitter and Instagram to post an #unselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #unselfie photos that includes your logo and call-to-action.

MAKE IT EASY TO GIVE IN RESPONSE TO VIDEOS AND PHOTOS BY PROMOTING YOUR KEYWORDEmpower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

THANK AND ENCOURAGE DONORS WITH VIDEOS ThAT INSPIRE THEM To Get InvolvedDonor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will do.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

SET UP YOUR DONATE BUTTON anD EMBED YOUR DONATION FORM WITHIN FACEBOOKProvide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

PROMOTE YOUR CAMPAIGN WITH MULTI-ChaNNEL COMMUNICATION TO REACH YOUR ENTiRE AUDIENCETexts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages that have a 98% open rate.

GET MATCHING DONATIONS FROM CORPORATE PARTNERS AND MAJOR DONORSPeople love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal.

Best Practice: Include partner logos on campaign photos, videos, and donation pages.

#1

#2

#3

#4

#5

#6

#7

#GIVINGTUESDAY MYTHS EXPOSED

Fast, Easy, Flexible, and Secure Fundraising SOLUTIONS Built FOR ORGANIZATIONS TO REACH A NEW GENERATION OF DONORS.

MobileCause is trusted by 28 of the top 100 U.S. nonprofits.

MYTH #1: You only need minimal planning#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

MYTH #2: You Can Just SET IT ANd FORGET ITShare campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

MYTH #3: MY DONORS WILL BE ANNOYED#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels they prefer.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

REQUEST A FREE CONSULTATION WITH A FUNDRAISING EXPERT

MobileCause o�ers the fundraising and communication solutions you need to maximize #GivingTuesday donations and participation.

Call (888) 661-8804 or visit mobilecause.com/free-consultation today!

#GI INGTUESDAY

#8

DONATE

Click here

GIVE

MAKE IT EASY FOR DONORS TO GIVE IN SECONDS ON YOUR WEBSITE FROM ANY DEVICEThe donate button on your website and all giving links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

DONATE

DONATE

DONATE

INSIGHTS AND TIPS THAT WILLSUPERCHARGE YOUR DAY OF GIVING

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday.

Last year nonprofit organizations collected more than $116M (up from $45M in 2014) fueled by the power of more than 1.5B media impressions with collaborations from the likes of Google, Facebook, Twitter, the White House, and news outlets around the globe!

A UNIQUELY MOBILE EXPERIENCE#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone.

Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

WHAT WE’VE LEARNED ABOUT#GIVINGTUESDAY SO FAR...

IT’s ALL ABOUT NEW DONORS#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause.

Set clear donor acquisition goals for your campaign and focus on these key metrics.

DONATE

#GIVINGTUESDAY INSPIRES MILLENNIALSMillennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media.

Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

#GI INGTUESDAY11.29.16

BLACK FRIDAY, CYBER MONDAY...

TOP 8 TIPS FOR DONATIONS ON#GIVINGTUESDAY THIS YEAR

RECRUIT SOCIAL AMBASSADORS AND EMPOWER THEM WITH FUNDRAISING TOOLSAmbassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

SHOW YOUR DONORS HOW TO POST AN #UNSELFIE TO THEIR SOCIAL MEDIA ChannelsEncourage social media followers on Facebook, Twitter and Instagram to post an #unselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #unselfie photos that includes your logo and call-to-action.

MAKE IT EASY TO GIVE IN RESPONSE TO VIDEOS AND PHOTOS BY PROMOTING YOUR KEYWORDEmpower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

THANK AND ENCOURAGE DONORS WITH VIDEOS ThAT INSPIRE THEM To Get InvolvedDonor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will do.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

SET UP YOUR DONATE BUTTON anD EMBED YOUR DONATION FORM WITHIN FACEBOOKProvide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

PROMOTE YOUR CAMPAIGN WITH MULTI-ChaNNEL COMMUNICATION TO REACH YOUR ENTiRE AUDIENCETexts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages that have a 98% open rate.

GET MATCHING DONATIONS FROM CORPORATE PARTNERS AND MAJOR DONORSPeople love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal.

Best Practice: Include partner logos on campaign photos, videos, and donation pages.

#1

#2

#3

#4

#5

#6

#7

#GIVINGTUESDAY MYTHS EXPOSED

Fast, Easy, Flexible, and Secure Fundraising SOLUTIONS Built FOR ORGANIZATIONS TO REACH A NEW GENERATION OF DONORS.

MobileCause is trusted by 28 of the top 100 U.S. nonprofits.

MYTH #1: You only need minimal planning#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

MYTH #2: You Can Just SET IT ANd FORGET ITShare campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

MYTH #3: MY DONORS WILL BE ANNOYED#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels they prefer.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

REQUEST A FREE CONSULTATION WITH A FUNDRAISING EXPERT

MobileCause o�ers the fundraising and communication solutions you need to maximize #GivingTuesday donations and participation.

Call (888) 661-8804 or visit mobilecause.com/free-consultation today!

#GI INGTUESDAY

#8

DONATE

Click here

GIVE

MAKE IT EASY FOR DONORS TO GIVE IN SECONDS ON YOUR WEBSITE FROM ANY DEVICEThe donate button on your website and all giving links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

DONATE

DONATE

DONATE

INSIGHTS AND TIPS THAT WILLSUPERCHARGE YOUR DAY OF GIVING

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday.

Last year nonprofit organizations collected more than $116M (up from $45M in 2014) fueled by the power of more than 1.5B media impressions with collaborations from the likes of Google, Facebook, Twitter, the White House, and news outlets around the globe!

A UNIQUELY MOBILE EXPERIENCE#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone.

Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

WHAT WE’VE LEARNED ABOUT#GIVINGTUESDAY SO FAR...

IT’s ALL ABOUT NEW DONORS#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause.

Set clear donor acquisition goals for your campaign and focus on these key metrics.

DONATE

#GIVINGTUESDAY INSPIRES MILLENNIALSMillennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media.

Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

#GI INGTUESDAY11.29.16

BLACK FRIDAY, CYBER MONDAY...

TOP 8 TIPS FOR DONATIONS ON#GIVINGTUESDAY THIS YEAR

RECRUIT SOCIAL AMBASSADORS AND EMPOWER THEM WITH FUNDRAISING TOOLSAmbassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

SHOW YOUR DONORS HOW TO POST AN #UNSELFIE TO THEIR SOCIAL MEDIA ChannelsEncourage social media followers on Facebook, Twitter and Instagram to post an #unselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #unselfie photos that includes your logo and call-to-action.

MAKE IT EASY TO GIVE IN RESPONSE TO VIDEOS AND PHOTOS BY PROMOTING YOUR KEYWORDEmpower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

THANK AND ENCOURAGE DONORS WITH VIDEOS ThAT INSPIRE THEM To Get InvolvedDonor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will do.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

SET UP YOUR DONATE BUTTON anD EMBED YOUR DONATION FORM WITHIN FACEBOOKProvide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

PROMOTE YOUR CAMPAIGN WITH MULTI-ChaNNEL COMMUNICATION TO REACH YOUR ENTiRE AUDIENCETexts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages that have a 98% open rate.

GET MATCHING DONATIONS FROM CORPORATE PARTNERS AND MAJOR DONORSPeople love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal.

Best Practice: Include partner logos on campaign photos, videos, and donation pages.

#1

#2

#3

#4

#5

#6

#7

#GIVINGTUESDAY MYTHS EXPOSED

Fast, Easy, Flexible, and Secure Fundraising SOLUTIONS Built FOR ORGANIZATIONS TO REACH A NEW GENERATION OF DONORS.

MobileCause is trusted by 28 of the top 100 U.S. nonprofits.

MYTH #1: You only need minimal planning#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

MYTH #2: You Can Just SET IT ANd FORGET ITShare campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

MYTH #3: MY DONORS WILL BE ANNOYED#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels they prefer.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

REQUEST A FREE CONSULTATION WITH A FUNDRAISING EXPERT

MobileCause o�ers the fundraising and communication solutions you need to maximize #GivingTuesday donations and participation.

Call (888) 661-8804 or visit mobilecause.com/free-consultation today!

#GI INGTUESDAY

#8

DONATE

Click here

GIVE

MAKE IT EASY FOR DONORS TO GIVE IN SECONDS ON YOUR WEBSITE FROM ANY DEVICEThe donate button on your website and all giving links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

DONATE

DONATE

DONATE

INSIGHTS AND TIPS THAT WILLSUPERCHARGE YOUR DAY OF GIVING

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday.

Last year nonprofit organizations collected more than $116M (up from $45M in 2014) fueled by the power of more than 1.5B media impressions with collaborations from the likes of Google, Facebook, Twitter, the White House, and news outlets around the globe!

A UNIQUELY MOBILE EXPERIENCE#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone.

Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

WHAT WE’VE LEARNED ABOUT#GIVINGTUESDAY SO FAR...

IT’s ALL ABOUT NEW DONORS#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause.

Set clear donor acquisition goals for your campaign and focus on these key metrics.

DONATE

#GIVINGTUESDAY INSPIRES MILLENNIALSMillennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media.

Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

#GI INGTUESDAY11.29.16

BLACK FRIDAY, CYBER MONDAY...

TOP 8 TIPS FOR DONATIONS ON#GIVINGTUESDAY THIS YEAR

RECRUIT SOCIAL AMBASSADORS AND EMPOWER THEM WITH FUNDRAISING TOOLSAmbassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

SHOW YOUR DONORS HOW TO POST AN #UNSELFIE TO THEIR SOCIAL MEDIA ChannelsEncourage social media followers on Facebook, Twitter and Instagram to post an #unselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #unselfie photos that includes your logo and call-to-action.

MAKE IT EASY TO GIVE IN RESPONSE TO VIDEOS AND PHOTOS BY PROMOTING YOUR KEYWORDEmpower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

THANK AND ENCOURAGE DONORS WITH VIDEOS ThAT INSPIRE THEM To Get InvolvedDonor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will do.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

SET UP YOUR DONATE BUTTON anD EMBED YOUR DONATION FORM WITHIN FACEBOOKProvide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

PROMOTE YOUR CAMPAIGN WITH MULTI-ChaNNEL COMMUNICATION TO REACH YOUR ENTiRE AUDIENCETexts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages that have a 98% open rate.

GET MATCHING DONATIONS FROM CORPORATE PARTNERS AND MAJOR DONORSPeople love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal.

Best Practice: Include partner logos on campaign photos, videos, and donation pages.

#1

#2

#3

#4

#5

#6

#7

#GIVINGTUESDAY MYTHS EXPOSED

Fast, Easy, Flexible, and Secure Fundraising SOLUTIONS Built FOR ORGANIZATIONS TO REACH A NEW GENERATION OF DONORS.

MobileCause is trusted by 28 of the top 100 U.S. nonprofits.

MYTH #1: You only need minimal planning#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

MYTH #2: You Can Just SET IT ANd FORGET ITShare campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

MYTH #3: MY DONORS WILL BE ANNOYED#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels they prefer.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

REQUEST A FREE CONSULTATION WITH A FUNDRAISING EXPERT

MobileCause o�ers the fundraising and communication solutions you need to maximize #GivingTuesday donations and participation.

Call (888) 661-8804 or visit mobilecause.com/free-consultation today!

#GI INGTUESDAY

#8

DONATE

Click here

GIVE

MAKE IT EASY FOR DONORS TO GIVE IN SECONDS ON YOUR WEBSITE FROM ANY DEVICEThe donate button on your website and all giving links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

DONATE

DONATE

DONATE

INSIGHTS AND TIPS THAT WILLSUPERCHARGE YOUR DAY OF GIVING

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday.

Last year nonprofit organizations collected more than $116M (up from $45M in 2014) fueled by the power of more than 1.5B media impressions with collaborations from the likes of Google, Facebook, Twitter, the White House, and news outlets around the globe!

A UNIQUELY MOBILE EXPERIENCE#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone.

Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

WHAT WE’VE LEARNED ABOUT#GIVINGTUESDAY SO FAR...

IT’s ALL ABOUT NEW DONORS#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause.

Set clear donor acquisition goals for your campaign and focus on these key metrics.

DONATE

#GIVINGTUESDAY INSPIRES MILLENNIALSMillennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media.

Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

#GI INGTUESDAY11.29.16

BLACK FRIDAY, CYBER MONDAY...

TOP 8 TIPS FOR DONATIONS ON#GIVINGTUESDAY THIS YEAR

RECRUIT SOCIAL AMBASSADORS AND EMPOWER THEM WITH FUNDRAISING TOOLSAmbassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

SHOW YOUR DONORS HOW TO POST AN #UNSELFIE TO THEIR SOCIAL MEDIA ChannelsEncourage social media followers on Facebook, Twitter and Instagram to post an #unselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #unselfie photos that includes your logo and call-to-action.

MAKE IT EASY TO GIVE IN RESPONSE TO VIDEOS AND PHOTOS BY PROMOTING YOUR KEYWORDEmpower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

THANK AND ENCOURAGE DONORS WITH VIDEOS ThAT INSPIRE THEM To Get InvolvedDonor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will do.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

SET UP YOUR DONATE BUTTON anD EMBED YOUR DONATION FORM WITHIN FACEBOOKProvide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

PROMOTE YOUR CAMPAIGN WITH MULTI-ChaNNEL COMMUNICATION TO REACH YOUR ENTiRE AUDIENCETexts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages that have a 98% open rate.

GET MATCHING DONATIONS FROM CORPORATE PARTNERS AND MAJOR DONORSPeople love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal.

Best Practice: Include partner logos on campaign photos, videos, and donation pages.

#1

#2

#3

#4

#5

#6

#7

#GIVINGTUESDAY MYTHS EXPOSED

Fast, Easy, Flexible, and Secure Fundraising SOLUTIONS Built FOR ORGANIZATIONS TO REACH A NEW GENERATION OF DONORS.

MobileCause is trusted by 28 of the top 100 U.S. nonprofits.

MYTH #1: You only need minimal planning#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

MYTH #2: You Can Just SET IT ANd FORGET ITShare campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

MYTH #3: MY DONORS WILL BE ANNOYED#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels they prefer.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

REQUEST A FREE CONSULTATION WITH A FUNDRAISING EXPERT

MobileCause o�ers the fundraising and communication solutions you need to maximize #GivingTuesday donations and participation.

Call (888) 661-8804 or visit mobilecause.com/free-consultation today!

#GI INGTUESDAY

#8

DONATE

Click here

GIVE

MAKE IT EASY FOR DONORS TO GIVE IN SECONDS ON YOUR WEBSITE FROM ANY DEVICEThe donate button on your website and all giving links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

DONATE

DONATE

DONATE

INSIGHTS AND TIPS THAT WILLSUPERCHARGE YOUR DAY OF GIVING

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday.

Last year nonprofit organizations collected more than $116M (up from $45M in 2014) fueled by the power of more than 1.5B media impressions with collaborations from the likes of Google, Facebook, Twitter, the White House, and news outlets around the globe!

A UNIQUELY MOBILE EXPERIENCE#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone.

Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

WHAT WE’VE LEARNED ABOUT#GIVINGTUESDAY SO FAR...

IT’s ALL ABOUT NEW DONORS#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause.

Set clear donor acquisition goals for your campaign and focus on these key metrics.

DONATE

#GIVINGTUESDAY INSPIRES MILLENNIALSMillennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media.

Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

#GI INGTUESDAY11.29.16

BLACK FRIDAY, CYBER MONDAY...

TOP 8 TIPS FOR DONATIONS ON#GIVINGTUESDAY THIS YEAR

RECRUIT SOCIAL AMBASSADORS AND EMPOWER THEM WITH FUNDRAISING TOOLSAmbassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

SHOW YOUR DONORS HOW TO POST AN #UNSELFIE TO THEIR SOCIAL MEDIA ChannelsEncourage social media followers on Facebook, Twitter and Instagram to post an #unselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #unselfie photos that includes your logo and call-to-action.

MAKE IT EASY TO GIVE IN RESPONSE TO VIDEOS AND PHOTOS BY PROMOTING YOUR KEYWORDEmpower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

THANK AND ENCOURAGE DONORS WITH VIDEOS ThAT INSPIRE THEM To Get InvolvedDonor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will do.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

SET UP YOUR DONATE BUTTON anD EMBED YOUR DONATION FORM WITHIN FACEBOOKProvide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

PROMOTE YOUR CAMPAIGN WITH MULTI-ChaNNEL COMMUNICATION TO REACH YOUR ENTiRE AUDIENCETexts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages that have a 98% open rate.

GET MATCHING DONATIONS FROM CORPORATE PARTNERS AND MAJOR DONORSPeople love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal.

Best Practice: Include partner logos on campaign photos, videos, and donation pages.

#1

#2

#3

#4

#5

#6

#7

#GIVINGTUESDAY MYTHS EXPOSED

Fast, Easy, Flexible, and Secure Fundraising SOLUTIONS Built FOR ORGANIZATIONS TO REACH A NEW GENERATION OF DONORS.

MobileCause is trusted by 28 of the top 100 U.S. nonprofits.

MYTH #1: You only need minimal planning#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

MYTH #2: You Can Just SET IT ANd FORGET ITShare campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

MYTH #3: MY DONORS WILL BE ANNOYED#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels they prefer.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

REQUEST A FREE CONSULTATION WITH A FUNDRAISING EXPERT

MobileCause o�ers the fundraising and communication solutions you need to maximize #GivingTuesday donations and participation.

Call (888) 661-8804 or visit mobilecause.com/free-consultation today!

#GI INGTUESDAY

#8

DONATE

Click here

GIVE

MAKE IT EASY FOR DONORS TO GIVE IN SECONDS ON YOUR WEBSITE FROM ANY DEVICEThe donate button on your website and all giving links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

DONATE

DONATE

DONATE

INSIGHTS AND TIPS THAT WILLSUPERCHARGE YOUR DAY OF GIVING

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday.

Last year nonprofit organizations collected more than $116M (up from $45M in 2014) fueled by the power of more than 1.5B media impressions with collaborations from the likes of Google, Facebook, Twitter, the White House, and news outlets around the globe!

A UNIQUELY MOBILE EXPERIENCE#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone.

Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

WHAT WE’VE LEARNED ABOUT#GIVINGTUESDAY SO FAR...

IT’s ALL ABOUT NEW DONORS#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause.

Set clear donor acquisition goals for your campaign and focus on these key metrics.

DONATE

#GIVINGTUESDAY INSPIRES MILLENNIALSMillennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media.

Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

#GI INGTUESDAY11.29.16

BLACK FRIDAY, CYBER MONDAY...

TOP 8 TIPS FOR DONATIONS ON#GIVINGTUESDAY THIS YEAR

RECRUIT SOCIAL AMBASSADORS AND EMPOWER THEM WITH FUNDRAISING TOOLSAmbassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

SHOW YOUR DONORS HOW TO POST AN #UNSELFIE TO THEIR SOCIAL MEDIA ChannelsEncourage social media followers on Facebook, Twitter and Instagram to post an #unselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #unselfie photos that includes your logo and call-to-action.

MAKE IT EASY TO GIVE IN RESPONSE TO VIDEOS AND PHOTOS BY PROMOTING YOUR KEYWORDEmpower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

THANK AND ENCOURAGE DONORS WITH VIDEOS ThAT INSPIRE THEM To Get InvolvedDonor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will do.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

SET UP YOUR DONATE BUTTON anD EMBED YOUR DONATION FORM WITHIN FACEBOOKProvide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

PROMOTE YOUR CAMPAIGN WITH MULTI-ChaNNEL COMMUNICATION TO REACH YOUR ENTiRE AUDIENCETexts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages that have a 98% open rate.

GET MATCHING DONATIONS FROM CORPORATE PARTNERS AND MAJOR DONORSPeople love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal.

Best Practice: Include partner logos on campaign photos, videos, and donation pages.

#1

#2

#3

#4

#5

#6

#7

#GIVINGTUESDAY MYTHS EXPOSED

Fast, Easy, Flexible, and Secure Fundraising SOLUTIONS Built FOR ORGANIZATIONS TO REACH A NEW GENERATION OF DONORS.

MobileCause is trusted by 28 of the top 100 U.S. nonprofits.

MYTH #1: You only need minimal planning#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

MYTH #2: You Can Just SET IT ANd FORGET ITShare campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

MYTH #3: MY DONORS WILL BE ANNOYED#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels they prefer.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

REQUEST A FREE CONSULTATION WITH A FUNDRAISING EXPERT

MobileCause o�ers the fundraising and communication solutions you need to maximize #GivingTuesday donations and participation.

Call (888) 661-8804 or visit mobilecause.com/free-consultation today!

#GI INGTUESDAY

#8

DONATE

Click here

GIVE

MAKE IT EASY FOR DONORS TO GIVE IN SECONDS ON YOUR WEBSITE FROM ANY DEVICEThe donate button on your website and all giving links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

DONATE

DONATE

DONATE

INSIGHTS AND TIPS THAT WILLSUPERCHARGE YOUR DAY OF GIVING

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday.

Last year nonprofit organizations collected more than $116M (up from $45M in 2014) fueled by the power of more than 1.5B media impressions with collaborations from the likes of Google, Facebook, Twitter, the White House, and news outlets around the globe!

A UNIQUELY MOBILE EXPERIENCE#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone.

Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

WHAT WE’VE LEARNED ABOUT#GIVINGTUESDAY SO FAR...

IT’s ALL ABOUT NEW DONORS#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause.

Set clear donor acquisition goals for your campaign and focus on these key metrics.

DONATE

#GIVINGTUESDAY INSPIRES MILLENNIALSMillennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media.

Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

#GI INGTUESDAY11.29.16

BLACK FRIDAY, CYBER MONDAY...

TOP 8 TIPS FOR DONATIONS ON#GIVINGTUESDAY THIS YEAR

RECRUIT SOCIAL AMBASSADORS AND EMPOWER THEM WITH FUNDRAISING TOOLSAmbassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

SHOW YOUR DONORS HOW TO POST AN #UNSELFIE TO THEIR SOCIAL MEDIA ChannelsEncourage social media followers on Facebook, Twitter and Instagram to post an #unselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #unselfie photos that includes your logo and call-to-action.

MAKE IT EASY TO GIVE IN RESPONSE TO VIDEOS AND PHOTOS BY PROMOTING YOUR KEYWORDEmpower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

THANK AND ENCOURAGE DONORS WITH VIDEOS ThAT INSPIRE THEM To Get InvolvedDonor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will do.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

SET UP YOUR DONATE BUTTON anD EMBED YOUR DONATION FORM WITHIN FACEBOOKProvide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

PROMOTE YOUR CAMPAIGN WITH MULTI-ChaNNEL COMMUNICATION TO REACH YOUR ENTiRE AUDIENCETexts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages that have a 98% open rate.

GET MATCHING DONATIONS FROM CORPORATE PARTNERS AND MAJOR DONORSPeople love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal.

Best Practice: Include partner logos on campaign photos, videos, and donation pages.

#1

#2

#3

#4

#5

#6

#7

#GIVINGTUESDAY MYTHS EXPOSED

Fast, Easy, Flexible, and Secure Fundraising SOLUTIONS Built FOR ORGANIZATIONS TO REACH A NEW GENERATION OF DONORS.

MobileCause is trusted by 28 of the top 100 U.S. nonprofits.

MYTH #1: You only need minimal planning#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

MYTH #2: You Can Just SET IT ANd FORGET ITShare campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

MYTH #3: MY DONORS WILL BE ANNOYED#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels they prefer.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

REQUEST A FREE CONSULTATION WITH A FUNDRAISING EXPERT

MobileCause o�ers the fundraising and communication solutions you need to maximize #GivingTuesday donations and participation.

Call (888) 661-8804 or visit mobilecause.com/free-consultation today!

#GI INGTUESDAY

#8

DONATE

Click here

GIVE

MAKE IT EASY FOR DONORS TO GIVE IN SECONDS ON YOUR WEBSITE FROM ANY DEVICEThe donate button on your website and all giving links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

DONATE

DONATE

DONATE

INSIGHTS AND TIPS THAT WILLSUPERCHARGE YOUR DAY OF GIVING

#GivingTuesday is an international day of generosity that empowers individuals to make donations to important causes on the Tuesday following the shopping frenzies of Black Friday and Cyber Monday.

Last year nonprofit organizations collected more than $116M (up from $45M in 2014) fueled by the power of more than 1.5B media impressions with collaborations from the likes of Google, Facebook, Twitter, the White House, and news outlets around the globe!

A UNIQUELY MOBILE EXPERIENCE#GivingTuesday is a social media movement at its core and nearly 80% of all social activity happens on a smartphone.

Your ability to get people to share your campaign and make donations from a mobile device is paramount to your success.

WHAT WE’VE LEARNED ABOUT#GIVINGTUESDAY SO FAR...

IT’s ALL ABOUT NEW DONORS#GivingTuesday is a great way for your organization to connect new supporters who would not have otherwise made a donation, or have never heard of your cause.

Set clear donor acquisition goals for your campaign and focus on these key metrics.

DONATE

#GIVINGTUESDAY INSPIRES MILLENNIALSMillennials (donors under the age of 35) prefer to give to causes that they hear about from their friends on social media.

Additionally, young donors would rather get involved than just donate, so make it easy for them to volunteer and fundraise for your cause!

#GI INGTUESDAY11.29.16

BLACK FRIDAY, CYBER MONDAY...

TOP 8 TIPS FOR DONATIONS ON#GIVINGTUESDAY THIS YEAR

RECRUIT SOCIAL AMBASSADORS AND EMPOWER THEM WITH FUNDRAISING TOOLSAmbassadors are active social media followers who promote your campaign to their network. Provide them with content, training, and thanks before, during, and after #GivingTuesday.

Best practice: Have ambassadors and teams create their own peer-to-peer fundraising pages.

SHOW YOUR DONORS HOW TO POST AN #UNSELFIE TO THEIR SOCIAL MEDIA ChannelsEncourage social media followers on Facebook, Twitter and Instagram to post an #unselfie and replace their profile picture for the day.

Best Practice: Provide a download link to a PDF sign that can printed and used for #unselfie photos that includes your logo and call-to-action.

MAKE IT EASY TO GIVE IN RESPONSE TO VIDEOS AND PHOTOS BY PROMOTING YOUR KEYWORDEmpower donors to give from anywhere! All they have to do is text your keyword to a 5-digit phone number and they’ll receive a reply message containing your donation page link.

Best Practice: Send reminder texts and make follow-up phone calls to individuals that text your keyword but never complete a donation.

THANK AND ENCOURAGE DONORS WITH VIDEOS ThAT INSPIRE THEM To Get InvolvedDonor appreciation is the most important part of #GivingTuesday. Every person who gives should receive a thank you message (post, email, text, or note) that reinforces what their gift will do.

Best Practice: Create a compelling thank you video that autoplays after a donation is made.

SET UP YOUR DONATE BUTTON anD EMBED YOUR DONATION FORM WITHIN FACEBOOKProvide visitors the option to give by clicking the donate button within your Facebook page.

Best Practice: Post updates to let your followers know how easily they can donate to your #GivingTuesday campaign on Facebook.

PROMOTE YOUR CAMPAIGN WITH MULTI-ChaNNEL COMMUNICATION TO REACH YOUR ENTiRE AUDIENCETexts, emails and social media posts ensure that donors of all ages will see your #GivingTuesday campaign. Keep your call-to-action simple by asking donors to give by website or text-to-give.

Best Practice: Validate the mobile phone numbers you already have and start sending text messages that have a 98% open rate.

GET MATCHING DONATIONS FROM CORPORATE PARTNERS AND MAJOR DONORSPeople love to give when they know their donation will be matched! This is especially true on one-day giving campaigns when you are working towards a specific dollar amount goal.

Best Practice: Include partner logos on campaign photos, videos, and donation pages.

#1

#2

#3

#4

#5

#6

#7

#GIVINGTUESDAY MYTHS EXPOSED

Fast, Easy, Flexible, and Secure Fundraising SOLUTIONS Built FOR ORGANIZATIONS TO REACH A NEW GENERATION OF DONORS.

MobileCause is trusted by 28 of the top 100 U.S. nonprofits.

MYTH #1: You only need minimal planning#GivingTuesday success results from planning early and working towards measurable goals. Start by searching your lists of social followers, donors, board members, and volunteers to find ambassadors.

Best Practice: Create a toolkit that ambassadors can use to spread the word about your cause and raise more donations.

MYTH #2: You Can Just SET IT ANd FORGET ITShare campaign progress before, during, and after your day of giving to motivate ambassadors and inspire donors. Pre-plan communications for when the goal is 25%, 50%, 75% and 100% reached.

Best Practice: Display and use a live fundraising thermometer to measure and adjust suggested donation amounts to drive up average gift size.

MYTH #3: MY DONORS WILL BE ANNOYED#GivingTuesday is all about joining a movement and inspiring people to do good! This is perhaps the one day of year that it is impossible to ask for too much, so use it to your full advantage.

Best Practice: Figure out who your main groups of donors are and create “donors personas” to help tailor communications for the channels they prefer.

© 2016 MOBILECAUSE. ALL RIGHTS RESERVED.

REQUEST A FREE CONSULTATION WITH A FUNDRAISING EXPERT

MobileCause o�ers the fundraising and communication solutions you need to maximize #GivingTuesday donations and participation.

Call (888) 661-8804 or visit mobilecause.com/free-consultation today!

#GI INGTUESDAY

#8

DONATE

Click here

GIVE

MAKE IT EASY FOR DONORS TO GIVE IN SECONDS ON YOUR WEBSITE FROM ANY DEVICEThe donate button on your website and all giving links should go to a secure and mobile-friendly donation page designed for #GivingTuesday.

Best practice: Embed a video on your donation page that shows the positive impact of giving.

DONATE

DONATE

DONATE