theo-philo chocolates: sales management project
TRANSCRIPT
FILIPINOS LOVE CHOCOLATES!
NOTHING BEATS THE CHOCOLATE COFFEE COMBO
I DON’T SEE CHOCOLATES I CAN SNACK ON!
I JUST BUY IN GROCERY STORES THEN BRING IT
I LOVE ORGANIC! GUILT-FREE FEELING.
Following natural trends
19 billion
6 percent
Higher Incomehigher prices
better quality
INCREASED Health benefits
Opportunity to expand product lines to beat out less-healthy competitors
on the market
MIND BODY LIFESTYLE
FITTER
snackingimpulse snacking
mid-day
in-between
replacement
groceries
convenience
vending machines
WHERE TO BUY SNACKS?
GROCERIES? RETAILERS?
WHERE TO BUY SNACKS?
GROCERIES? RETAILERS?
WHERE TO BUY SNACKS?
YARDSTICK, MAKATI
CHOCOLATE WAS JUST CHOCOLATE
CHOCOLATE WAS JUST CHOCOLATE
2005 CACAO FLAVOR
30% IN 3 YEARS
YARDSTICKTHEO-PHILO
lifestyle
passionate
art loving
target market
artisanalpersonalization experiential
how we can contribute
peoplemoneyequity
how we can contribute
peoplemoneyequity
how we can contributeequitymoneypeople
bring in more people
increase reach
how we can contributeequitymoneypeople
bring in more people
increase reach
how we can contributeequitymoneypeople
global average increase reach
3% 7%
how we can contributeequitymoneypeoplepeople
growing business
increase in sales
how we can contributeequitymoneypeoplepeople
how we can contributeequitymoneypeoplepeople
our growing business can
bring business in yours
turnoverhow fast do we sell?
dark chocolate
siling labuyo
barako
4 bars/day
3 bars/day
3 bars/day
bo’s orders 960 bars/month
how we can contributeequitymoneypeoplepeople
our growing business can
bring business in yours
how we can contributeequitypeoplepeople money
gk communities purely filipino
how we can contributeequitypeoplepeople money
gk communities purely filipino
our offermerchanidising
promotionsand assortment
MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
SIX FLAVORS3 BESTSELLERS
3 YARDSTICK’S CHOICE
SRP
P 110GWP
P 90
50 BARS EACH
MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
LAYOUT
MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
CUSTOMER INSIGHTBUSY CASHIER IMPULSE BUY
MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
PLANOGRAM
MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
PLANOGRAM
WIDER AUDIENCE
COFFEE LOVERS ADVENTURE
MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
SPACE ALLOCATION
WIDER AUDIENCE
COFFEE LOVERS ADVENTURE
MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
PRODUCT HOUSEKEEPING
MERCHANDISING ASSORTMENTOUR OFFER PROMOTIONS
35 BARS
pop-upTHEO & PHILO
THEO & PHILOTHEO & PHILO
THEO & PHILOTHEO & PHILO
milk chocolate with barako coffee
THEO & PHILOARTISANAL CHOCOLATES
100%WHAT IS THEO & PHILO?
NATRUALFILIPINO-MADE
HAND-MADE CHOCOLATESUNPROCESSED
BEANS SOURCED LOCALLYFROM DAVAO
6 FLAVORSAVAILABLE
YARDSTICKTHEO&PHILO
OUR OFFERFLAVORS
70% DARK CHOCOLATESILING LABUYOBARAKO+3 of your choice
PRICERETAIL PRICE : PHP 110/BAROUR OFFER TO YOU : PHP 90/BARPAYMENT IS UPON DELIVERY
ORDER SIZE50 bars per flavor per monthDelivery is free
THEO&PHILOFLAVORS
70% DARKCHOCOLATE SILING LABUYO BARAKO GREENMANGO MILKCHOCOLATE PILI &PINIPIG CALAMANSI ADOBO TURON GINGER MINT
PRODUCTS HAVEA 6MO. SHELF LIFE
SALES PITCH
summary
CUSTOMERBASKET SIZE (HOW MUCH)
COFFEE
full meals
cakes
p120-180
P180-25o
p120-180
LOCATIONSWHERE DO WE SELL?
BO’S COFFEE
ECHO STORE
HUMAN NATURE
MENU