The “Triple 3” of MaxxisWally ChenPresident

The 2010 Outlook

January 2010

Operating Metrics

Management Goals

Strategic Objectives

For the Betterment of Maxxis Family

Maxxis Maxxis FamilyFamily

Wally Chen’s Triple 3 of strategic directions

The center triangle showsthe 3 Strategic Objectives

of a company (WHAT)

TheCompany

W1 W2

W3

The 3 adjoining triangles show the 3 Management Goals

to achieve the WHAT (HOW)

H1

H2 H3

The 3 adjoining triangles show the 3 Operating Metrics

to achieve the Management Goals

O3O2

O1

TrulyGlobal

ContinuousInnovation

SolidGrowth

MaxxisMaxxisFamilyFamily

Wally Chen’s Triple 3 of MAXXIS

Global Growth Innovation++ ++

The 3 Strategic Objectives

Globality: Competing with everyone from everywhere for everything.

Focus: It’s a great challenge to find a fast-growing company, the key point is focus.

Product Leader: To lead, not to follow.

TrulyGlobal

100%TRUST

100%QUALITY

100%SERVICE

ContinuousInnovation

SolidGrowth

100 % Quality

The 3 Management Goals

Wally Chen’s Triple 3 of MAXXIS

100 % Trust100 % Service

MaxxisMaxxisFamilyFamily

The 3 Operating Metricsof 100% Quality Goal

Wally Chen’s Triple 3 of MAXXIS

100 % Quality 100 % Trust100 % Service

TrulyGlobal

100%QUALITY

ContinuousInnovation

SolidGrowth

BestProduct

WorkEthics

ContinuousImprovement

MaxxisMaxxisFamilyFamily

Work Ethics1. Integrity2. Accountability3. Commitment

Wally Chen’s Triple 3 of MAXXIS

100 % Quality 100 % Trust100 % Service

TrulyGlobal

100%QUALITY

ContinuousInnovation

SolidGrowth

BestProduct

WorkEthics

ContinuousImprovement

MaxxisMaxxisFamilyFamily

The 3 Measurements of 3 Operating Metricsof 100% Quality Goal

Best Product1. Highest Standard2. Cost effective method 3. Job training

Continuous Improvement1. TPS Kaizen2. New product pipeline 3. New development

technology

The 3 Operating Metricsof 100% Service Goal

Wally Chen’s Triple 3 of MAXXIS

100 % Quality 100 % Trust100 % Service

TrulyGlobal

LifetimeBenefit

BrandAmbassador

100%SERVICE

ContinuousInnovation

SolidGrowth

Trust-basedSelling

MaxxisMaxxisFamilyFamily

Wally Chen’s Triple 3 of MAXXIS

100 % Quality 100 % Trust100 % Service

TrulyGlobal

LifetimeBenefit

BrandAmbassador

100%SERVICE

ContinuousInnovation

SolidGrowth

Trust-basedSelling

MaxxisMaxxisFamilyFamily

Brand Ambassador1. Proud user2. Word of mouth3. Happy server

The 3 Measurements of 3 Operating Metricsof 100% Service Goal

1. Engage2. Listen 3. Commit

Trust-based SellingTrust Creation Process

Lifetime Benefit1. Channel management2. Enhancing customer

value3. Exceed expectation

LoyalCustomer

TrulyGlobal

100%TRUST

StrategicPartner

HonestEmployee

ContinuousInnovation

SolidGrowth

The 3 Operating Metricsof 100% Trust Goal

Wally Chen’s Triple 3 of MAXXIS

100 % Quality 100 % Trust100 % Service

MaxxisMaxxisFamilyFamily

LoyalCustomer

TrulyGlobal

100%TRUST

StrategicPartner

HonestEmployee

ContinuousInnovation

SolidGrowth

Wally Chen’s Triple 3 of MAXXIS

100 % Quality 100 % Trust100 % Service

MaxxisMaxxisFamilyFamily

Loyal Customer1. Maxxis tire only2. Maxxis family member 3. Generation by

generation

The 3 Measurements of 3 Operating Metricsof 100% Trust Goal

Strategic Partner1. Co-develop &

co-marketing2. Share resources 3. Long-term win-win

Honest Employee1. Honest2. Mutual respect &

communication 3. Forward-looking

The Score Table of Measurement (Ex. Work Ethics)

Wally Chen’s Triple 3 of MAXXIS

0 25 50 75 100

1. Integrity 2. Accountability 3. Commitment

ScoreItem

BestProduct

LoyalCustomer

TrulyGlobal

100%TRUST

WorkEthics

StrategicPartner

HonestEmployee

100%QUALITY

100%SERVICE

ContinuousInnovation

SolidGrowth

The Triple 3 Big Pictureof MAXXIS

Wally Chen’s Triple 3 of MAXXIS

100 % Quality 100 % Trust100 % Service++ ++

ContinuousImprovement

LifetimeBenefit

BrandAmbassador

Trust-basedSelling

MaxxisMaxxisFamilyFamily