THE SET AND FORGET SYSTEM

MODULE I

AUTORESPONDERS

MAKE MONEY WHILE YOU SLEEP!

Table Of Contents

Introduction How to use your Autoresponder Why you need an Autoresponder How it Works Marketing Strategies Gaining a Profit with Autoresponders How to Make a Viewer a Buyer Selecting the Right Autoresponder for Your Business Free Autoresponder vs. Purchased Conclusion

THE SET AND FORGET SYSTEM MODULE I

AUTORESPONDERS

Congratulations and thank you for purchasing our e-book. This is module 1 of our 3 book series.

The Three Modules include:

I Autoresponders All You Need to Know

II Squeeze Pages and Subscription Layout

III List Building

All rights including copyright in the content of this ebook web pages including all Web site design, text, graphics, the selection and arrangement thereof, and all software compilations, underlying source code, software (including applets) and all other material in this ebook and on this Web site are owned or controlled by The Set and Forget System and its affiliates, or their content and technology providers. ALL RIGHTS RESERVED.

This e-book will focus on internet autoresponders.

What are autoresponders?

Autoresponders are set up to work on your website.

They will answer emails, provide information, and

basically take care of your website when your offline,

or away on vacation etc. Initially they were created to

work within mail transfer software. They operated

when an email could not be sent to a specific address

and provided a rebound message.

Today they are extremely popular and can make you

money. One needs to be aware of what they are doing

otherwise they can result in spamming and other

negative results. In reading this e-book you will

understand how they work, what the capabilities of

free responders are compared to purchased

responders. Everything you need to know is in this e-

book.

INTRODUCTION

Wouldn’t it be nice to go to bed at night and

wake up in the morning to discover that you’ve

actually done work while you were sleeping?

Having an autoresponder can make it possible.

A lot of people have never heard of an

autoresponder and what they can do. An

autoresponder is an automated email program.

It allows you to respond to mail you receive with

a message that you have already written. You

just pre-write the message and put it in the

autoresponder, when you receive emails, it will

respond to them for you. It is very simple.

HOW TO USE YOUR AUTORESPONDER

The following are some of the ways you can use

your autoresponder:

$ Autoresponder will respond immediately to

people who have sent you information to

notify them you have received it. It will also

let them know when you will reply.

$ A FAQ document can be made for when

people inquire about your product or service.

The question and answer format is ideal.

$ The autoresponder will make a collection of

names and email addresses through the use

of a capture form. It helps you to build a list

to help with future sales.

$ When you create new articles or a new

newsletter they can be sent out with the

autoresponder.

$ Free reports or e-courses could be made

available for customers. You can collect the

names and email addresses of people through

the autoresponder for the future

opportunities.

$ For e-books that you have written, putting

the different chapters or excerpts in the

autoresponder can be helpful.

$ Pick the best issues from your past ezine

articles for prospects to be able to read them.

You want to get your information emailed out for

people to see but before you do you must check

the content first. You don’t want your emails to

be blocked by spam triggers. You can check

them free before they are sent out at various

websites.

WHY YOU NEED AN AUTORESPONDER!

Without an autoresponder, you are in danger of

losing a very high amount of sales. It has been

proven that using an autoresponder gets your

products out there more where you prospects

can see them and you get in touch with them

more which will help your sales increase a great

deal.

You are losing sales to your competition if you

are not using an autoresponder. Don’t let them

steal your sales.

LET’S LOOK AT HOW IT WORKS

$ Out of all of your articles that you have

written pick a few that are similar in

theme. Put them in a series. You can

advertise it on your site as email course.

$ For related links, join them together in

one file and put it on your

autoresponder. This one page email will

have many links to connect your visitors

to things they might be interested in.

Make sure to advertise for yourself

throughout the email.

$ On your site, develop a quiz for people to

answer. Send out the answers through

your autoresponder when visitor request

it. This will let you see who took the

quiz.

$ Put your reviews of books, music,

websites, or anything else that might

interest people in separate emails to be

sent out through the autoresponder.

Add any affiliation links as well. You can

make money by doing so.

$ Organize a contest on your website or

ezine. Have the people who join the

contest respond via your autoresponder.

It is a lot easier then sending each one

acknowledgment of their entry.

$ Keep visitors and subscribers in the

know. Update your autoresponder

weekly. Add any information that they

might find useful in regards to your site.

Make sure you they are aware it is

update frequently so they know to

request the autoresponder every week.

$ Make a master list of all of your articles

that you have written. Put the titles, the

address in the autoresponder and add a

brief description of the article in the

master list. You can advertise the

master list instead of each article.

$ If you have an e-book, a book or email

courses, give the visitors a little taste of

them. Put an excerpt or a free chapter

in your autoresponder and then at the

end add your follow up sales letter.

$ When you sell your own products, add

some reviews to your autoresponder.

Make sure you describe your products.

$ When people download your e-book,

book, e-report, etc. make sure you keep

track of their information. When you

advertise your product you can just do it

through the autoresponder address.

MARKETING STRATEGIES FOR AUTORESPONDERS:

THE CONFIRMATION EMAIL

Using an autoresponder is a great marketing

tool for you customers who visit your site. The

confirmation tool is one of the key tools to keep

your customers informed. It really adds to your

credibility.

The customers and subscribers will appreciate

the follow up the instant confirmation through

your autoresponder.

The autoresponder also saves you a great deal of

time. You don’t have to spend most of your time

sending confirmation emails to your customers.

You can concentrate more on the areas of your

business where you will make money. The

confirmation email also allows you to market

your other products.

You can offer them deals on further purchases.

When customers receive an instant email letting

them know you have received their purchase or

request, they will appreciate it. They don’t want

to have to wait around for days. It shows that

you value their business.

Whatever you are selling you can send out a

weekly newsletter about your products in the

autoresponder. Give the customers tips, useful

information and deals on your products through

the autoresponder. When you get requests for a

newsletter subscription you can instantly reply

to the customer to thank them.

As you see your profits grow because of the use

of the autoresponder you will be using them for

every area of your business.

This is just one example of how your sales grow with

your autoresponder:

$ A person visits your site and signs up for the

free newsletter.

$ They receive a confirmation email

immediately after signing up to thank them

and they get a discount offer for the most

popular product.

$ The visitor decides to purchase the product.

They get an instant email thanking them for

the purchase with another offer related to the

product they just bought.

$ They buy that product as well. Another auto-

response is sent out with another offer.

$ This goes on and on…..

As they are visiting the site and purchasing the

products you could be doing other business.

Your autoresponder is making your sales soar

and it’s being done automatically. It takes very

little work on your part and it makes you a lot of

money.

You can add more to your confirmation

messages than just marketing messages. Make

sure the autoresponder includes product and

service advertisements when you are emailing

your customers. The advertisement in your

email message helps you make sales

automatically. Once it is there it sells the

products for you.

GAINING A PROFIT WITH THE AUTORESPONDER

An autoresponder is a very handy and

resourceful tool for your business. Let’s pretend

you had a visitor to your site, they are very

interested in what you are selling. They are

planning on making a purchase but something

comes up and they do not. They have to leave

the site without buying the product you are

selling. You have lost the sale with no guarantee

that they will come back to your site. But if you

have an autoresponder, the sale might not be

over.

The autoresponder will get the person’s email;

you can contact that person when it is more

convenient for them.

An autoresponder is a wonderful tool to have when

you have a business. There is much more to them

then answering emails for you. They are really like

having an automatic assistant who works for you.

The following are some more ways an autoresponder

can be useful to your company:

$ They can publish a newsletter. Some

autoresponders will actually manage the

subscriptions and do the follow up work for

you as well. They keep interested viewers up

to date in regards to your services and

products. They help your company be seen

as reliable and give you a good reputation

because of your great business.

$ They will also publish newsletters specifically

for your affiliates. They will let them know

what you have on sale at the time. They also

provide promotional material for your

affiliates to help with their commissions.

$ They also help promote the business by

giving your affiliates tips and advice.

$ Put your reviews of books, music, movies,

etc. separately in an autoresponder. You can

also make a review of your affiliate and

include a link to that affiliate with the

autoresponder.

$ The autoresponder will distribute your articles.

This is a very valuable asset to help your

business grow and gain a reliable reputation

thus helping your sales increase. Editors

could print a resource box for you if they like

the information they see. This box will have

your biography and will describe the products

and services you off. They will also include

your autoresponder address. You can create a

master list with all of the articles you have

written. The list will have the title and a brief

description of the article with its

autoresponder address. The master list will be

what you want people to see. Your affiliates

can also add their articles to the master list.

$ Make a mailing list so that subscribers are

aware when you write new articles. They

could add your articles to their newsletter or

website and give you more publicity.

$ Make people aware of your sales message.

You want them to know what your business

is all about. Create an ad to get your

message out to people. Repeatedly conveying

your message is crucial to improve sales.

Make sure you add your autoresponder

address in the ad so people who are

interested can find out more about your

business. They will visit your site and

potentially become customers. You want to

advertise what you are selling and include

reviews of how great it is.

$ Distribute advertisements. If you sell

advertisement through you website or

newsletter, send out an email to prospective

advertisers through your autoresponder to let

people know what the cost is and how to

place an ad. Make sure the autoresponder

includes a follow up. Let the people know

about any deals that come up as well.

$ Send out email courses. The autoresponder

can send out lesson everyday. Just provide

the lesson in this email, don’t try to make any

sales pitch. The content you provide in the

lesson will be enough. Make the reader see

how the product or service you are selling

could be worthwhile to them.

$ After people have completed one of your

courses follow up with an email about your

service or product. This could help entice

people to make the purchase. Also, send out

an email to advertise any new products or

services you or affiliates are now offering.

$ Send visitor free reports. It keeps them

informed about the quality of the product or

service you are selling. Don’t push a sales

letter on them in these reports or you could

push the sale away.

$ On your site make quizzes available to the

visitors and then send out the answers in an

autoresponder. This will help entice people

to join the autoresponder. You can also keep

track of the visitors with their email address.

You could also hold a contest on your site

and then confirm their entry with the

autoresponder.

$ Give people a chance to try out your product.

Just give them a sample of a course, book,

membership, etc. This will help expose them

to what you are offering and see what they

are missing. It is a good chance to get their

email addresses too. You can keep in contact

with them through the autoresponder to keep

reminding them of the free trials. Follow up

with them after they have taken the trial to

try to sell the whole product or service.

$ Send out a link to a hidden page through

your autoresponder. It could link them to an

affiliate where they can see graphics and

articles for that affiliate. Let the visitor know

that by joining your autoresponder it will

include your affiliates as well. Your visitors

will increase and you could get more affiliates

too.

$ When people order give them the option of

receiving more offers through your

autoresponder. Let them know they can

receive emails about discounts or special

offers that might come up.

$ Add a links page to your autoresponder.

Include a lot of links that could appeal to

many visitors that go to your site.

$ Don’t forget to promote your own stuff on

that page as well.

As you can see there are many ways that the

autoresponder can help your business. It will

help you keep in contact with your visitors and

keeps them informed and up to date with what

is going on in your company.

HOW TO MAKE THE VIEWER ‘A BUYER’

If you are looking for ways to make a visitor to your

website become a buyer, any experienced online

marketer will tell you that the follow-up generates the

sales.

It’s not just about getting more people to visit your

site. It is about offering something they are interested

in. A lot of the people who visit your site for the first

time might not even buy anything. They might not be

interested in that particular service or product.

However, over the next few days or weeks they might

find something they like. Therefore, you need them to

return to the website.

You need to get their email address when they visit

your site so that you can contact them when the new

sales start or you offer a new product or service. Have

a section on your website where they can subscribe to

your mailing list. This will allow you to get their

names and email addresses and contact them with

their consent. Now you can send them information

relating to your product and service and any special

offers that are available.

If you had about 15 subscribers it would be very

simple to email them the information and offers by

yourself. But with that little amount of people, you

won’t be getting a lot of sales. One thousand people

should be a good target number for your mailing list.

That is a lot of people and sending out those individual

emails would be very time consuming. You would

spend all of your time responding to emails and less

time on more productive stuff.

The solution to this problem is a productive

autoresponder. An autoresponder is a great help to

any mailing list. It will send out the emails at an

appropriate time and efficiently. It will send out the

thousand emails for you while you are spending your

time more effectively. Having a reliable autoresponder

will help your profits soar. There is a good business in

large online mailing lists.

Your work for the autoresponder is quite easy. You

draft the messages you would like send out to the

subscribers and program them into the autoresponder.

You also tell the autoresponder when to send out the

messages. There are many options as well with the

autoresponder. You can separate your subscribers

into groups. You might have some people on your list

that have not purchased anything yet and some that

are already customers. You can send them different

messages with different marketing strategies.

An effective autoresponder system will show how

reliable you are. It will help you get the trust of your

customers and show how great your products and

services are. An autoresponder can also help with

technical issues. Some subscribers might have some

inquiries in regards to your products and services. An

autoresponder could reply to them with some

commonly asked questions and answers.

SELECTING THE RIGHT AUTORESPONDER

You really have to look into the type of

autoresponder you require for your business.

They are not all the same.

The following are some things to consider before you

decide on an autoresponder:

$ You have to think about the number of

accounts you will need to make. You

might want to make different accounts

for each of your products and services.

$ The number of lists you will want to

make. If you subscribers are in different

groups them you might want different

lists for each group.

$ The number of follow-up messages you

can preset. You might require many or

only a few. Most autoresponder now

offer unlimited follow-up messages.

$ You want to know the number of

subscribers the system will allow and

how many it is able to respond to.

$ You want to know if you can personalize

the messages that you are sending out.

$ You want to know if the system can get

the information from the subscriber

easily. Complicated sign ups might

deter the customer.

$ You will want to find out if you can send

messages in both html and text formats.

$ Does the system allow you to track the

subscribers to help with target

marketing? Some businesses find this

essential, some don’t.

$ In the future if you need to change the

schedule or information, will you be able

to easily?

$ You want to see how easy the

autoresponder is to use and to find out

if they have a demonstration to test.

If the autoresponder system fulfills all of your

business needs as mentioned above and is

available at an affordable price you should

purchase it.

An autoresponder is a very valuable asset to

anyone who runs an online business. It is a tool

you will be very thankful for. The autoresponder

helps you generate business and profits. It

keeps people informed and coming back to your

website.

The real purpose of an autoresponder is to keep

people informed about your business. It keeps

them aware of the products and services you

offer and help to generate sales.

FREE AUTORESPONDERS VERSUS PURCHASED

All autoresponders are different; they have

different requirements, will provide different

tools and have various options. One has to be

careful when choosing which one is right for

their business.

Some Key things to note when comparing Free

Responders with Purchased packages

Can you create more than one account?

Your business may take off down the road.

There is no sense jumping into a free

program that is going to limit your

capabilities down the road.

Will the responder readily accept various

lists. You need to realize that if you are

scoping out a number of subscribers or

members among different groups that you

will need to build separate lists.

Will your follow ups be generic? Will you

need to send a high volume. Free responders

can limit this aspect, be sure you are aware

of what you are getting here.

How big is the database? If your business is

successful you want to make sure that if you

receive a huge influx of data that your not

going to get bogged down. Find out the size

and how many the responder can handle

and reply to.

Can you edit the settings and customize the

responder to do what you want? Many free

responders lists are preset and all you can

do is enter specific information. If you spend

a little money on your auto responder you

will be able to make it work clearly in unison

for your business.

One of the biggest pros and cons for some

people are how user friendly is it? Not only

from your perspective but from potential

visitors. If its complicated, or unattractive

you will lose customers and sales. You

should always be able to view the program

before purchasing. If it sounds to good to be

true it likely is.

So these are a few very important aspects

when looking at what autoresponder is best

for you. If you just want a basic option, and

are not running a large business then perhaps

a basic free version is good enough. This is a

difficult option as you will be limiting your

business and the capabilities of potential

customers and sales. In reality if you are doing

business online your autoresponder is a huge

marketing and sales tool and should not be

ignored.

CONCLUSION

Hopefully this e-book has provided you with

all you needed to know about autoresponders.

You should at this point realize the

importance of having an autoresponder

affiliated with your business. Taking the time

to research exactly what you’re getting into is

essential. This is the end of Module I, be sure

to continue on with our next two Modules for

even more information. The Set and Forget

System Module II Squeeze Pages &

Subscription Layout.

Don't aim for success if you want it; just do what you love and believe in,

and it will come naturally. ~David Frost