Forget ROI

Download Forget ROI

Post on 14-Jan-2015

1.355 views

Category:

Business

0 download

Embed Size (px)

DESCRIPTION

Presentation I gave at Podcamp Boston 4. Still needs some work, but the general idea is there. Please feel free to share, remix, distribute, contact, etc!

TRANSCRIPT

<ul><li> 1. ForgetROI A Theory on Social Media and How To Swing It Justin Whitaker Shogun, MicroNiche Consulting</li></ul> <p> 2. Social mediais online content created by people using highly accessible and scalable publishing technologies. 3. Social mediais a shift in how people discover, read and share news,information and content.-Wikipedia 4. </p> <ul><li>The goal in getting involved In</li></ul> <ul><li>Social Media is to get people</li></ul> <ul><li>generating content and sharing</li></ul> <ul><li>information aboutyou&amp;your</li></ul> <ul><li>products ! </li></ul> <p> 5. </p> <ul><li>How do youproveexpending resources </li></ul> <ul><li>on Social Media is worth it? </li></ul> <p> 6. </p> <ul><li>How do youswingit? </li></ul> <p> 7. EngagementMeasures? 8. Return onInvestment ? 9. Return onAssets ? 10. Wait, Return onAssets ? 11. Engagement Measures! = $ 12. ROI = ( Gainon Investment Cost of Investment)/Cost of Investment 13. ROI = Howefficientlycapital is used 14. ROI= Assumesdiscreteproject/ milestone 15. ROI= Assumesattributablerevenue 16. Social Media is not acampaign 17. Social Media may not generateattributablerevenue. 18. (Engagement-Costs)/Costs!=ROI 19. (At least not to corporatedecision makers .) 20. ROI is thewrongtool. 21. ROA=Net Income / Total Assets 22. ROA =Efficiency ofAsset Usage 23. But, isnt Social Media aninvestment ? 24. Social Media is atimeinvestment. 25. Social Media is aculturalinvestment. 26. Social Media is anexpense . 27. Social Media =- Net Income 28. Social Media =+ Brand Value(Recognition/$) 29. Social Media caninfluencethe perception and value of your brand. 30. Social Media =+ Customer List(Community Engagement) 31. Social Media allows me toefficientlyincrease # of engaged customers. 32. More engaged =more value . 33. Via Social Media you can generate measurable deltas in two keyintangible assets . 34. Intangible assets arebalance sheetitems. 35. (In Case You WereWondering .) 36. Business 101:+ Net Income /Total Assets 37. + Differentiation= +Net Income 38. + Engaged customers= +Net Income 39. Business 102: + Net Income/+ Total Assets 40. + Differentiation= + value toBrand 41. + Engaged customers= + Value of Customer List 42. SuccessfulCompanies Have High ROAs. 43. Social Mediacan help you swing it. 44. ? 45. Contact:Justin Whitaker MicroNiche Consulting Twitter: Justinmwhitaker Email:[email_address] </p>