the secret of how to make content pervasive, engaging and relevant v1
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TRANSCRIPT
Pervasive
EngagingRelevant
Content:What’s in it for me?
‘Creative expression of strategic purpose and core values’
Great content flows through the media cloverleaf
Stories are More
Important Than Ever
Publisher mindset – drives value
Transparency – drives Trust
Media Cloverleaf – content sits in the middle
SOCIALOWNED
HYBRIDTRADITIONAL
Search loves visual content
Findable and sharable – drives traffic
Proactive updating – drives engagement
Editorialising Brands
Tools to help: tweetlevel.com, google insights
analyse buzz
related phrases
which web links are shared most
Related phrases via tweetlevel.com
This chart explains what else people are talking about when talking about NOTW
In summary – tips
1. Content allows you to get your message across
2. Content should be hardwired to core values of brand
3. Content ends up everywhere
4. Need to tailor content by channel
5. The best content is dynamic and engaging
6. Context and relevance is key
The secret of how to make contentpervasive, engaging and relevant
[email protected]@jonnybentwood
Thanks for attending – any questions?