pervasive pr

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Post on 14-May-2015

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PR's changing role: pervasive PR

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  • 1.once upon a time.
    a companys PR was like a teapot

2. Old order
PR was a bridge between a company still in departmental silos,and the outside world:
Guardian angel
OR
Company
Guard dog
3. Old order
MAJOR INFLUENCERS:

  • TRADITIONAL (PRINT/BROADCAST MEDIA)

4. ANALYSTS 5. FINANCIAL INSTITUTIONSWere able to amplify their thoughts and opinions
MINOR INFLUENCERS:

  • PERSONAL EXPERIENCE OF COMPANY

6. CONVERSATIONS IN PUBSFew places to amplify their thoughts and opinions
Generalisation alert!

  • PR was the funnel to the outside world in terms of official communication

7. Things coming out of businesses were polished and professional 8. Unprofessional = unacceptable