Market: St. Louis, MissouriField Representative: Brandon DennisUniversities Reached: Webster University

ACTIVATION 1: GALAXY RADIO (WEBSTER UNIVERSITY) PRIZE PACK GIVEAWAY

Venue: Galaxy Radio’s Facebook Page

Description: The Galaxy Radio of Webster University promoted THE NIGHT BEFORE on their radio station and the station’s Facebook page (711 likes). The station asked callers to call-in to win a prize pack from THE NIGHT BEFORE by answering the question, “What other film did Joseph Gordon-Levitt and Seth Rogen star in together?” The first person to call in won the prize pack. On the Galaxy Radio’s Facebook page, they held a trivia contest for a prize pack from THE NIGHT BEFORE which included promotional items.

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ACTIVATION 2: THE NIGHT BEFORE WILD POSTINGS

Venue: Webster University, Fontbonne University, Saint Louis University, St. Louis Community Colleges ,Washington University – St. Louis and University of Missouri – St. Louis

Description: THE NIGHT BEFORE was promoted on campuses in the St. Louis area including St. Louis Community Colleges, Webster University, St. Louis University, Washington University – St. Louis, Fontbonne University, and the University of Missouri – St. Louis. THE NIGHT BEFORE mini posters were displayed on campus bulletin boards in various resident buildings, class buildings, quads, student centers and dining halls. College radio stations at Webster University, St. Louis University, and the University of Missouri - St. Louis distributed mini posters to listeners at their locations.

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ACTIVATION 3: PHI LAMBDA PHI UGLY SWEATER PARTY

Venue: Missouri Baptist University

Description: Members of the Phi Lambda Phi Fraternity of Missouri Baptist University hosted an Ugly Sweater Party for their monthly social gathering. The party got the brothers together to bond and watch college football while having a great time. A rep was there to hand out THE NIGHT BEFORE mini posters and screening passes to the group for putting the ugly sweater party together. The guys thought the movie looked hilarious and were eager and excited to see it before the movie hits theaters.

ACTIVATION 4: DINGHO ENTER TO WIN BOX

Venue: Dingho

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Description: Dingho is a Chinese restaurant located in the Webster Groves area just off of Webster University’s campus. The restaurant is very popular among Webster students and within walking distance from the school. A rep dropped off an Enter To Win box at Dingho for guests to enter for a chance to win a prize pack from THE NIGHT BEFORE which included a t-shirt , THE NIGHT BEFORE mini-poster and a pair of passes to see THE NIGHT BEFORE at the advanced screening in St. Louis.

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ACTIVATION 5: THE CURRENT (UNIVERSITY OF MISSOURI – ST. LOUIS WEEKLY PAPER)

Venue: University of Missouri – St. Louis

Description: The Current featured a promotional ad (5x5 – Color) in their November 16th edition. The promotional ad invited students to download screening passes for our advanced film screening in St. Louis.

ACTIVATION 6: TROPICANA LANES COLLEGE NIGHT

Venue: Tropicana Bowling Lanes

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Description: Tropicana Lanes is a bowling alley centrally located in between Webster University, Fontbonne University, Washington University, and St. Louis Community College – Forest Park in the greater St. Louis area. On Wednesday nights they offer specials and deals specifically for college students. A rep was there to hand out THE NIGHT BEFORE ugly sweater cozies, lip balm and mini-posters to college students bowling the night away.

ACTIVATION 7: HUMPHREY’S WALK ABOUT TIE-IN

Venue: Humphrey’s College Bar

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Description: Humphrey’s, a college bar located just off the campus of St. Louis University, hosted a mascot walk-about night to promote THE NIGHT BEFORE. Humphrey’s is always very popular among college students at Saint Louis University and usually draws a large student crowd. The bar set out Christmas decorations and Christmas trees for the event and a rep set up a photo both using wrapping paper and bows for the students to take pictures with the characters. The rep also distributed THE NIGHT BEFORE t-shirts, ugly sweater cozies, lip balm, mini-posters, and advanced screening passes for our St. Louis advanced screening. Students we very excited to hear about the movie and get the opportunity to go see it before it came out in theaters.

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