pixels college campaign recap - st. louis

Pixels College Campaign Recaps

College: Webster University Intern: Brandon DennisMarket: St. Louis, MO

Star Clipper Comic Book Store

Star Clipper Comic Book Store hosted the 1st ever Dig Dug balloon pop contest in downtown St. Louis on July 11th. College students that attended the event were given the chance to win their way into the advanced film screening for PIXELS. Using bike pumps and balloons the students pumped their way to a PIXELS victory. Winners were given Q*bert t-shirts and screening passes. Participants also had the opportunity to enter a random drawing every half hour for their choice of PIXELS sunglasses or t-shirts during the event. The event was promoted on campuses throughout the area including St. Louis University, Webster University, Washington University – St. Louis, and University of Missouri – St. Louis. We also promoted the event on Star Clipper’s Facebook (11,000 likes) with a Facebook event and Star Clipper’s Twitter page (1,670 followers). We also posted about the event on Webster University’s Radio Station, The Galaxy Radio on their Facebook (686 likes) and Twitter pages (239 followers).

Star Clipper Comic Book Store (cont.)


Pixels Trivia and Barcade Night at Unkle Munkey’s Coin Club

Unkle Munkey’s Coin Club hosted a college trivia and barcade night sponsored by PIXELS. Earlier in the night Unkle Munkey’s feature a themed PIXELS trivia round with questions about gaming and the film’s cast. The winning team received prize packs from the film. . We conducted speed rounds in between rounds with Pixels questions. Following trivia, Unkle Munkey’s featured a high score contest on original

Pixels Trivia and Barcade Night at Unkle Munkey’s Coin Club (cont)

1980s arcade games featured in the film. The games included Asteroids, Ms. Pac-Man, Centipede, Galaga, and Dig Dug. Each person had an opportunity to play on one quarter and we recorded their score and every hour we announced a high score screening pass winner. In addition to the contest we also held an "enter to win" drawing every 15 minutes for students to win Pixels mini posters, t-shirts, and sunglasses. Throughout the night the PIXELS trailer played throughout the bar. We promoted the event on Unkle Munkey’s Facebook page (4,950 likes) and on their Twitter page (686 followers) along with promoting the event on local college campuses including Southern Illinois University – Edwardsville,

St. Louis University, Washington University – St. Louis, University of Missouri – St. Louis and Webster University.


Pixels Wild Postings

PIXELS was promoted on campuses in the St. Louis area including St. Louis Community Colleges, Webster University, St. Louis University, Washington University – St. Louis, Fontbonne University, Southern Illinois University – Edwardsville and the University of Missouri – St. Louis. PIXELS mini posters and advance screening flyers were displayed on campus bulletin boards in various resident buildings, class buildings, quads, students centers and dining halls. College radio stations at Webster University, St. Louis University, and the University of Missouri St. Louis distributed mini posters to listeners at their locations.


Galaxy Radio (Webster University) Prize Pack Giveaway

The Galaxy Radio of Webster University promoted PIXELS on their radio station and the station’s Facebook page (686 likes). The station asked called to call-in to win a PIXELS prize pack by answering vintage video game questions. On the Galaxy Radio’s page, they held a trivia contest for a PIXELS prize packs which included promotional items.

College: Webster University

Intern: Brandon Dennis

Market: St. Louis

PIXELS Post It Art at Racanelli’s

Racanelli’s Pizzeria in downtown Webster Groves, MO, just a few steps away from Webster University, promoted the film PIXELS on their street window with a life-size Pac-Man Post It Art mosaic during the film’s opening week. With the kit sent to me from Post It, the mosaic was measured out and constructed on their front window space. The restaurant then posted pictures of the mosaic once it was finished on their Facebook Page. We also used the remaining Post It notes to spell out #PostitArt so anyone who takes a picture with the mosaic and posts about it, we can see it on any social media they post it too.

pixels college campaign recap - st. louis

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