the 2012 holiday campaign for history organizations and historic sites recap -- "make this holiday...
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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Make this holiday historic!The 2012 holiday campaign forhistory organizations and historic sites
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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Make this holiday historic! overview
Goal: Increase awareness and ultimately attendance at
historic sites and at programs from history organizations over
the holidays.
Time period covered: December 1, 2012 January 1, 2013
How it worked
Any organization can list their events.
Organizations added 2012 holidays as one of the tags when they
entered their event.
33 events were featured, one per day, on an interactive calendar.
Every calendar square linked to more information about that event and
to all of the events of all types on that day.
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Make this holiday historic! overview Each list their holiday events.More than 100 events listed.
33 featured on interactive holiday calendar.
Add 2013 Holidays tag when entering events for 2013
Deadline: October 1, 2013
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Web badges for participating organizations
A listing on the main listing page, showing in the holiday event icon
The interactive calendar of featured events with an example of the way an event
appears when the user places their mouse in the date square
Campaign elements
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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OntheFacebookpageofanorganizationwhoseeventwasfeatured
(bottom)andontheapppage
(middle)andonourpage(top)
A listing on the main listing page, showing in the holiday event icon
The interactive calendar of featured events with an example of the way an event
appears when the user places their mouse in the date square
On social media
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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The campaign
Launched in
late November
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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The campaign
Events were
added untildates were
filled in.
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Because the goal was to raise awareness broadly, we chose a wide variety ofevents, all with a tie to history, including historic sites, museums, andorganizations:
From Maine to California
Organizations ranging in age from 20 years old to 200+ years old
Private and public, from small, local organizations to statewide or spanning several
states From expensive to free to pay-what-you-can
For kids and families, or just adults
From the momentous and world-changing to the delightful and trivial
Including the Revolutionary War, the War of 1812, and the Civil War
Loud and boisterous to quiet and contemplative
Outdoors and indoors, from walks to lectures to concerts to celebrations Castles and forts, ranches, houses, and mansions
Well-known and centuries old, to just a few years old and just getting established
One-time-only to every day of the month
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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The goal wasn't necessarily to pick the "best of" aparticular type of event or the best event in thecountry taking place that day, but to highlight a wide
variety in order to raise awareness of the many greathistoric sites, museums, and organizations across thecountry and draw new attendees, fans, volunteers,members, and donors.
And while every event had a clear tie to history, some,
notably the Boston Tea Party and Washington'sCrossing reenactments, didn't have a holiday themeper se, but took place during December.
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Featured events
December 1: Indiana Author Fair (Indianapolis)
December 2: Reporting the Revolutionary War author lecture (Boston)
December 3: Hayes Train Special Display (Fremont, OH)
December 4: Fantasyland with Santa (Roanoke, WV)
December 5: A Victorian Christmas (St. Paul)
December 6: Historic Libations annual party (San Francisco)
December 7: Holiday Whiskey Tasting (York, ME)
December 8: A Civil War Christmas (Frankfort, KY)
December 9: Russian Holiday Dinner (Eagle, WI)
December 10: Christmas Eve at the Byers-Evans House (Denver)
December 11: Brucemore Holiday Mansion Tours (Cedar Rapids, IA) December 12: Holiday Decorations at the Pawnee Bill Ranch (Pawnee, OK)
December 13: Wisconsin Historical Museum Society Annual Sale (Madison)
December 14: Christmas by Candlelight (Sturbridge, MA)
December 15: Christmas Candlelight Grand Masquerade (New Bern, NC)
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Featured events
December 16: Boston Tea Party reenactment (Boston)
December 17: Guided Holiday House Tours (Portsmouth, NH)
December 18: The Sound of Christmas concert (San Antonio)
December 19: Riverfront Holiday House (Fort Myers)
December 20: Christmas by Candlelight (Old Salem, NC)
December 21:At Christmas be mery (Historic Jamestowne, VA)
December 22: The Castle by Candlelight (Youngstown, NY)
December 23: Christmas at the Newport Mansions (Newport, RI)
December 24: Holiday Lights at Clifton Mill (Clifton, OH)
December 25:Washingtons Christmas Crossing reenactment (Washington Crossing, PA)
December 26: A Toy Shop Window (Freeport, NJ)
December 27: Holiday Lantern Tour Newport (Newport, RI)
December 28:Its a Wonderful Life screening with an introduction (New York)
December 29: Commemoration of USS Constitution vs. HMS Java (Boston)
December 30: Holidays at the Heard (Phoenix)
December 31: First Night at Otis House (Boston)
December 31 / January 1:Freedoms Eve (Washington)
January 1: 150th Anniversary of the Emancipation Proclamation (Boston)
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The History List is quickly becoming a pioneer on the
web for historical institutions.
Everythingwe are looking to share with the public is at our
finger tips, easy to use, and well thought out.
Jodie McMenamin
Development Officer
USS Constitution Museum
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Overarching goal
Create broader, deeperunderstanding of history,
by increasing awareness ofhistoric sites and organizations,
events, and exhibits.
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We know . . .
Coming face to face with
history is compelling,eye-opening, moving,
rewarding, fascinating.
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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We believe . . .
More people would
attend events if theyknew about them.
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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The Massachusetts Historical Society offers most more than
100 public programs and events each year. What makes The
History List different is its targeted approach.
It is an easy-to-use online resource that connects history
enthusiasts to history-related events and programs.
Carol Knauff
Assistant Director of Development for CommunicationsMassachusetts Historical Society
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Our observation
Existing means for
reaching beyond anorganizations base arent
enough.
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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This announcement of an event in Boston went to 142 recipients How many of these e-mail addresses are still active?How many of the recipients forwarded it on to their organizationsmembers?
E-mail to other organizations
142 e-mail recipients for a notice of an event in Boston tied to the Civil War.
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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Traditional media outlets are reducing listings.
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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Expensive, difficult to stand out in city travel media.
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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Are there really
1,796 history
events in the
area? How do I
sort throughthem?
Ad for shoes
and handbags?
Tickets to
events thathave nothing to
do with my
search?Listings for local McDonalds
restaurants in a search for
history?
Existing sites dont work well for many of our events.
An ad for a
national chain
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7/30/2019 The 2012 holiday campaign for history organizations and historic sites recap -- "Make this holiday historic!" from The History List (www.TheHistoryList.com)
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Each year Historic New England presents hundreds of publicevents and programs at dozens of sites in five states.
Unlike other event-listing websites, by focusing exclusively on
history, The History List connects our events to
a highly targeted audience and helps that
audience understand the full range of our offerings.
Rob Watson
Marketing ManagerHistoric New England
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Building The History List
4Q2011Meetings and development of prototype
1Q2012Closed trialALHFAM New England Regional Meeting
(Bristol, RI)
2Q2012Opened to allOAH/NCPH National Conference (Milwaukee)
3Q2012Frankfort, Kentucky
AASLH National Conference (Salt Lake City)New England Museum Assoc. Conf. (VT)NPS meeting(Boston)
4Q2012Make this holiday historic! campaign
Des Moines, Iowa
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Social sharing, add-to-
calendar, and an
embeddable widget are
automatically includedEvent page
Extensive information about
the event, including nearlyunlimited text and pictures
Questions, comments, and
recommendations from
users
Map included automatically
Tags, from the organizer or
others, help people find this
event
Names and dates for event
entry and edits
Links to organization page
and sources for more
information
Hours, fees, wheelchair
access, and suitability for
small children are easy to
scan
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An embeddable widget is
automatically included
Organization page
Extensive information about
the organization, including
nearly unlimited text and
pictures
Questions, comments, and
recommendations from
users
Map included automatically
Names and dates for all
entry and edits
Organization phone number,
website, and e-mail address
For organizations, museums,and sites that are open for
tours and visits, hours, fees,
wheelchair access, and
suitability for small children
are included and easy to scan
Links to events that are
coming up as well as past
events are included
automatically
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Promoting your organization and events onThe History List
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Managing events on your own site:
Full descriptions with several events per page
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Managing events on your own site:
Scrolling list with key information and links to
the full description on The History List
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Making automatically-updated calendars available topartner sites and supporters
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On partner sites, linking to their page on The History ListIn partner newsletter or other publication
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The History List scope
Events and exhibits, sites andorganizations
Historical societies
Preservation societiesHistorical commissionsHistoric sitesReenactor groupsTour providers
Professional history-related associationsGenealogical organizationsHistory and living history museumsMeetings of history and historic preservation practioners. . . and others
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The History List
o Participating organizations include . . .The Massachusetts Historical Society
Historic New EnglandThe Freedom Trail Foundation
Brucemore
Tryone Palace
The USS Constitution Museum
Heritage Square
Old Sturbridge Village
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The History List
o Getting startedLog in with Facebook or request an account
o Enter your informationAny staff member, intern, or volunteer can enter or edit
Enter your events and activities, including text and pictures
Complete the information about your organization, site, ormuseum
Add the Member logo to your site and newsletter
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The History List Continuing Development
1H2013Functionality
Seasonal hours and holiday hours
Distance to travel
Social toolsOutreach
State organizations
National associations
Civil War organizations
Consumer-facing media (traditional and social)
Newsletter for consumers
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There are plenty of calendar services available online, but only
The History List caters specifically to the history community.
Their event-listing services are intuitive and easy, their creators
are smart and friendly, and our ability to communicate with
like-minded individuals and institutions about our events and
programming has never been easier because of them.
Id tell any history-related organization, if you arent
using The History List, youre overlooking an
extremely useful and effective tool.Matt Wilding
Media and Content Manager
Freedom Trail Foundation
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Lee Wright
Twitter: TheHistoryList