Break Bulk Conference: Content IntegrationCampaign Recap

Sponsorship Summary Break Bulk 2012 Conference, October 8th-12th, 2012

Supplied Content FeatureHansa Heavy Lift supplied content feature on Chron.com

Content PromotionsBusiness channel home page promotional listing and co-branded banner ad units

Media CampaignCustom media campaign targeted to the Business channel, FuelFix, and throughout Chron.com

Campaign Highlights Content feature received robust promotional space on the Chron.com

Business channel, providing deeper penetration into the website and higher visibility to our readers.

Click-thru rates on individual units exceeded the average Chron.com click thru rate (.08%) as well as the industry standard click thru rate (.10%).

The overall campaign click thru rate was 62% greater than the Chron.com average click thru rate.

Chron.com and Hansa Heavy Lift

Chron.com poses essential questions and tackles highly topical issues on

the cutting edge of investigative reporting in the Houston area. From breaking news and business, to travel, sports, food, or style, our

readers turn to us as a trusted source for all things Houston.

Supplied content feature housed within the Chron.com Business Channel from 10/8/12-10/12/12.

Supplied Content Feature

Leaderboard ad. 714 impressions. 1.68% CTR.

Sponsor ad. 548 impressions. 1.28% CTR.

Medium Rectangle ad. 359 impressions. 3.62% CTR.

Content Promotions Business channel index page rail

tout.

Business channel content headline.

Custom Co-Branded Banner Ad Unit(56,952 impressions delivered; .11% CTR)

Media Campaign Targeted Media, Business Channel ROS Media Campaign