the malta independent - mita feature 5th march 2015

1
U nemployment can be a headache for any country. It is for this reason that it takes proper long term strategic planning by any Gov- ernment to invest in sustainable education and thouroughly per- pare our children for their future careers. ICT has been on the agenda since a decade and it seems there’s no intention that this will change. In fact, the U.S Bureau of Labour Statistics (BLS), predicts that by 2020 employment in all computer occupations will in- crease by 22%. Malta is no less than any other fellow country and the Government’s Agency responsible for IT does its utmost to encourage students of any age to encourage students to embark in the world of IT. As part of this project, MITA is currently participating in the KSU Careers Convention 2015, in the section dedicated to ‘Science and Technology Expo’. Univer- sity is a good platform for MITA to expose different career options in IT, varying from infrastructure to software development. From its end, MITA’s HR team will be promoting employment opportu- nities within the Agency itself and reasearch opportunties for students who are in the starting phases of their dissertations. Another aspect which is of MITA’s interest is to inspire stu- dents to become technology en- trepreneurs. During the careers’ convention the EU & Interna- tional Affairs Desk will present MITA’s positition with respect to EU and international policy on is- sues that fall within the Agency’s remit. It will also provide the nec- essary guidance in order to en- able the full and most appropriate exploitation of EU funding that may be available to the Agency or through its initia- tives. A project promoted by the EU & International Desk is one which is designed to solve latent needs in civil society. Students will be en- couraged to team up to work on small proof-of-concept projects aimed to demonstrate feasibility of the proposed solution. The winning team will be awarded a 12-week summer placement through the Student Placement Programme. The Digital Outreach team will also be present at the KSU Career Convention from where they will be promoting an ongoing project with the Faculty of Economics, Management & Accountancy (FEMA). Currently this faculty is offering a study unit called ICT Industry Insights which is target- ing second year students and provides them with practical in- sight into the daily challenges of a large ICT-servicing public or- ganisation such as MITA. Stu- dents will be exposed to different perspectives, uncertainties and factors influencing nationwide ICT programmes and projects. Exposing different opportuni- ties to students at such a conven- tion is a must. This is a good plat- form for students to realise that ICT can take different forms, and this means that having a career in ICT is very viable, and thus should be encouraged and sup- ported. The Malta Independent | Thursday 5 March 2015 13 12 The Malta Independent | Thursday 5 March 2015 T oday is the last day of the KSU Career Con- vention in which MITA is participating. Professionals from MITA will be providing students with information about the dif- ferent careers in the ICT sector and the required specialisations (including at MITA), the MITA Innovation Hub as well describe the different EU funds available for budding startups. The realities of a digital world mean that more and more people and getting concerned of their se- curity online. Growing threats from hacking groups, terrorists and government-sanctioned re- taliation has individuals fearful of attacks and losses. A recent study shows that almost 50% of people have in some way or an- other fell victim to some sort of cyber crime in the past year. All mobile operators are giving out specially reduced mobile de- vices to those who signup for a contract with them. A new study has shown that when consumers experience problems with their mobile device, they are very likely to attribute that distress with the mobile operator who provided them with the device rather than to the mobile device brand. All ICT Features are available on www.mita.gov.mt/ictfeature The Malta Independent ICT Feature Roderick Spiteri Roderick Spiteri is Marketing and Communications Manager at MITA and editor of Malta Independent ICT feature MITA part of KSU’s Careers Convention 2015 A new study reveals that 46% have been vic- timised by at least one cyber crime in the last year alone. Credit card fraud was the most prevalent form of such with 24% of respondents hit in the last year, followed by 16% having at least one social media ac- count breached or defaced. The in- dependent study was conducted for GFI Software by Opinion Mat- ters and surveyed over 1,000 US adults, working for companies with up to 5,000 staff that use a computer or mobile computing de- vices. The findings examine the busi- ness and societal impacts of cyber security issues and reveals stark concerns over the increasing per- sonal and business risks posed by cyber crime and the growing likeli- hood that cyber crime acts will es- calate to physical retaliation. With multiple recent high-profile attacks targeting household names and large employers – including the Sony hack, the Netflix-user data leak and the hit on health insurer Anthem that exposed valuable em- ployee and member records - the survey shows that individuals in- creasingly fear cyber crime and its resulting consequences at work as well as at home. 43% stated that they see banks as the main target for cyber criminals in the coming year. 17% fear that large business institutions will be targeted for crime and cyber espi- onage, but only 12% believe retail- ers will be a major target, despite the potential for high levels of credit card data theft. Furthermore, with the increased digitalisation of healthcare data, 10% are concerned that cyber criminals will target hos- pitals, HMOs (health maintenance organisations) and health insurers in the coming year. The perceived threat from cyber attacks is hurting adoption of Inter- net of Things (IoT) technology, with almost 60% either viewing In- ternet-connected home devices as too risky to own, or hesitating to purchase more devices. 57% of re- spondents believe malware still poses the biggest threat to both in- dividual and business information security. The Business Impact of Cyber Crime The research revealed that almost all cyber crimes have a noticeable, detrimental impact on businesses, with 88% of respondents believing that a cyber attack against their em- ployer would have measurable fi- nancial and productivity implications. An additional 6% be- lieve that a single cyber attack against their employer could easily put the organisation out of business permanently. “Cyber attacks have profound consequences for the business com- munity, whether companies are the target, or the victim of an attack elsewhere. In the last few months alone we’ve seen major corpora- tions targeted in systematic acts of espionage and geopolitical retalia- tion, as well as hundreds of thou- sands - potentially millions - of individuals affected by the fallout of data being stolen and misused,” said Sergio Galindo, general man- ager of GFI Software. “Usernames, passwords, credit card data, health records – malicious use of this data by criminals can quickly create fi- nancial hardship and significant stress for affected individuals, while the negative fallout for or- ganisations the data was stolen from can range from loss of reputa- tion to fines, falling sales, civil and criminal legal proceedings and more,” Impact of Cyber Crime on Public Services Until recently, companies and indi- viduals rarely thought of hackers accessing everyday public and util- ity services to wreak havoc. Such services are at much greater risk, however, with everything from traffic lights and CCTV cameras to power stations and smart meters being increasingly computerised and networked to improve effi- ciency, centralise management and reduce cost. As a result, nearly three quarters (71.5%) of those surveyed now be- lieve the hijacking of major services (utility services, traffic manage- ment, transport, etc.) by cyber crim- inals is a genuine threat to US national security. In addition, 50% believe that increased cyber crime is making life harder, by making it more challenging to access every- day services, and 37% believe the heightened cyber crime environ- ment hinders productivity. Our re- liance on digital devices makes us more of a target, according to 28% of respondents who believe that our everyday use of technology has left individuals and businesses more exposed than ever to virtual crime. Most worrying is that more than one third (35.3%) believe that acts of cyber crime and cyber ter- rorism are likely to spill over into physical acts of crime and terror- ism. “Cyber crime is not a victimless activity – virtual acts of criminality affect real people, put jobs at risk and have lasting consequences for everyone impacted by them,” Galindo added. Taking steps to improve online security The survey also revealed that growing cyber security concerns have prompted people to take more aggressive steps to protect themselves and their online foot- print, both at work and at home: 63% now regularly change pass- words for web sites and online services; 56% have taken steps to strengthen their anti virus pro- tection; 51% have activated PIN or password protection on tablets and smartphones; 50% now avoid duplicating pass- words across multiple sites and services and 32% have, where supported, activated two-factor authentication for logging in. However,5.5% have done noth- ing to improve their online secu- rity. “It is particularly encouraging to see that one third of those surveyed have embraced two-factor authen- tication. While some financial insti- tutions now insist on this technology to protect online bank- ing access, people are increasingly activating two-factor to protect so- cial networking, email, e-wallet and other online services,” said Galindo. Comparison with the UK The same survey, conducted among a parallel demographic in the UK, produced broadly similar results – with one interesting dif- ference: US respondents were be- tween 4-5% more security conscious with regards to the steps taken to secure personal data and prevent unauthorised access to on- line services. In the UK, just over one quarter (27%) of those surveyed have begun creating dedicated email addresses for use with specific on- line services in an effort to min- imise the impact of a security breach. In the US, the site of sev- eral high-profile username and password thefts, this number is as high as one third. 60% increase in UK cyber security concern Within the last year, 7 in 10 con- sumers had experienced an issue or malfunction with their smart- phone and 12% of those who looked to their mobile operator for help, would not return to that op- erator to purchase their next device based on their customer service ex- perience. This was revealed in a global study that examines the extent of smartphone users' service issues and the business impacts of mobile operators' customer technical sup- port abilities. The study was con- ducted by Cellebrite (a developer and provider of mobile diagnostics solutions) and Ovum (providing independent market analysis) and is based on a survey of more than 4,000 consumers in the US, UK, China and Germany, and in-depth interviews with executives in six mobile operators in these markets. Another point of concern for op- erators revealed in this study is that software-related problems - which are outside operators' con- trol - have increased from 10% to 40% of the proportion of total faults. No Trouble Found (NTF) claims, which fail to identify the ac- tual problem, account typically for 1/3 of all handsets that are sent for repair, at a cost to operators that in some cases reaches $300 (€ 270) per unit. “The findings from this study re- veal the extent of the challenge fac- ing mobile operators: a sizable percentage of consumers are grow- ing frustrated with their mobile service providers after experienc- ing problems that are completely outside of the operators' control,” said Angel Dobardziev and Michael Philpott, co-authors of the report. “While hardware and oper- ating system faults have stabilised, software-related or ‘soft’ faults, caused by such issues as malware- laden and faulty applications, have increased four-fold, leading to inc reased customer service costs and affecting customer satisfaction.” The Ovum study's findings high- lighted the importance of an inte- grated, multichannel approach that addresses “soft” issues quickly and closer to the customer. Whether operators’ policies are to provide a loaner device or to fur- nish a permanent replacement, these are costly options for the op- erator and consume resources on the back-end. Further, the study cited three components of the tech- nical service function that will mit- igate costs and maintain customer satisfaction are self-help applica- tions, remote diagnostic tools and advanced in-store technical sup- port capabilities. “For the average consumer, the smartphone has become an indis- pensable device for work and play, but with that higher degree of ca- pability comes added complexity and frustration when it fails,” said Amir Lehr, Executive Vice Presi- dent of Products and Business De- velopment at Cellebrite. “This study validates feedback from a growing number of our operator customers: rapid and accurate di- agnostics do more than save cost as they can save end user relation- ships at a critical time in the cus- tomer lifecycle.” Additional highlights from the study include that mobile service providers face a range of direct and indirect costs of not being able to identify and address customer de- vice malfunction issues, regardless of whether the operator is respon- sible for the actual fault. 68% of consumer respondents had experi- enced an issue or malfunction with their mobile device in the past 12 months. Approximately 1/3 of respon- dents suffering from battery and applications-related malfunctions claimed they first turned to their mobile operator or retailer for help. Consumers are calling for help and 1 out of every 4 calls to operators’ customer care centres involve trou- ble with a phone. 34% %of consumers who re- sponded that they had experienced a software virus, and 39% of those that had experienced software crashing, stated that it had ren- dered their device unusable. Customer service is a top three reason for churn, cited by 25% of users that plan to change providers. 14% of respondents stated that, based on the operators' inability to fix their problem quickly and satisfactorily, they would look to purchase their next handset from a different provider. The number of consumers stating they would purchase their next handset from a different provider, due to unsatisfactory technical support, increased to 18% for re- spondents with an applications-re- lated fault. 37% of consumer respondents in- dicated that they suffered a mal- function after their device warranty period was over and of those respondents, 33% resolved to put up with the issue that arose when their device was out of war- ranty. No Trouble Found (NTF) claims - no faults found with warrantied hardware or software - typically account for 30% of all handsets sent for repair. NTFs have a direct cost to the operator in terms of admin- istrative services charges and in some cases handset loan and re- placement stock, as well as an indi- rect cost in terms of customers frustrated by a lack of resolution. Ill-equipped to identify the true source of problems, technical sup- port staff often resort to brute force resolutions – flashing the phone software or resetting the device to factory conditions. While offering temporary relief, problems resur- face when consumers, unaware of what caused the original problem, reintroduce troubled apps or sub- optimal configuration settings. Providers of mobile diagnostic solutions, like Cellebrite, are mod- ernising the repair landscape for the increasingly sophisticated mo- bile devices introduced on a near daily basis. Diagnostic tools that work across all devices, operating systems, and points of customer in- teraction help operators and after- market service providers deliver the effective, consistent, omni- channel experiences their cus- tomers demand no matter where or when they encounter problems. For the full study visit: http://go.cellebrite.com/ML C-Ovum Smartphone problems leading to customer frustration

Upload: malta-information-technology-agency-mita

Post on 08-Apr-2016

219 views

Category:

Documents


3 download

DESCRIPTION

Today is the last day of the KSU Career Convention in which MITA is participating. Professionals from MITA will be providing students with information about the different careers in the ICT sector and the required specialisations (including at MITA), the MITA Innovation Hub as well describe the different EU funds available for budding startups.

TRANSCRIPT

Page 1: The Malta Independent - MITA Feature 5th March 2015

Unemployment can be aheadache for anycountry. It is for thisreason that it takesproper long term

strategic planning by any Gov-ernment to invest in sustainableeducation and thouroughly per-pare our children for their futurecareers. ICT has been on theagenda since a decade and itseems there’s no intention thatthis will change.

In fact, the U.S Bureau ofLabour Statistics (BLS), predictsthat by 2020 employment in allcomputer occupations will in-crease by 22%. Malta is no lessthan any other fellow countryand the Government’s Agencyresponsible for IT does its utmostto encourage students of any ageto encourage students to embarkin the world of IT.

As part of this project, MITA iscurrently participating in theKSU Careers Convention 2015, inthe section dedicated to ‘Scienceand Technology Expo’. Univer-sity is a good platform for MITAto expose different career optionsin IT, varying from infrastructureto software development. Fromits end, MITA’s HR team will bepromoting employment opportu-nities within the Agency itselfand reasearch opportunties forstudents who are in the startingphases of their dissertations.

Another aspect which is ofMITA’s interest is to inspire stu-dents to become technology en-trepreneurs. During the careers’convention the EU & Interna-tional Affairs Desk will presentMITA’s positition with respect toEU and international policy on is-sues that fall within the Agency’sremit. It will also provide the nec-essary guidance in order to en-able the full and mostappropriate exploitation of EUfunding that may be available tothe Agency or through its initia-tives.

A project promoted by the EU &International Desk is one which isdesigned to solve latent needs in

civil society. Students will be en-couraged to team up to work onsmall proof-of-concept projectsaimed to demonstrate feasibilityof the proposed solution. Thewinning team will be awarded a12-week summer placementthrough the Student PlacementProgramme.

The Digital Outreach team willalso be present at the KSU Career

Convention from where they willbe promoting an ongoing projectwith the Faculty of Economics,Management & Accountancy(FEMA). Currently this faculty isoffering a study unit called ICTIndustry Insights which is target-ing second year students andprovides them with practical in-sight into the daily challenges ofa large ICT-servicing public or-

ganisation such as MITA. Stu-dents will be exposed to differentperspectives, uncertainties andfactors influencing nationwideICT programmes and projects.

Exposing different opportuni-ties to students at such a conven-

tion is a must. This is a good plat-form for students to realise thatICT can take different forms, andthis means that having a career inICT is very viable, and thusshould be encouraged and sup-ported.

The Malta Independent | Thursday 5 March 2015 1312 The Malta Independent | Thursday 5 March 2015

Today is the last day ofthe KSU Career Con-vention in whichMITA is participating.Professionals from

MITA will be providing studentswith information about the dif-ferent careers in the ICT sectorand the required specialisations(including at MITA), the MITAInnovation Hub as well describethe different EU funds available

for budding startups.The realities of a digital world

mean that more and more peopleand getting concerned of their se-curity online. Growing threatsfrom hacking groups, terroristsand government-sanctioned re-taliation has individuals fearfulof attacks and losses. A recentstudy shows that almost 50% ofpeople have in some way or an-other fell victim to some sort of

cyber crime in the past year.All mobile operators are giving

out specially reduced mobile de-vices to those who signup for acontract with them. A new studyhas shown that when consumersexperience problems with theirmobile device, they are very likelyto attribute that distress with themobile operator who providedthem with the device rather thanto the mobile device brand.

All ICT Features areavailable onwww.mita.gov.mt/ictfeature

The Malta Independent ICT Feature

RoderickSpiteri

Roderick Spiteri is Marketing andCommunications Manager at

MITA and editor of MaltaIndependent ICT feature

MITA part of KSU’sCareers Convention 2015

Anew study reveals that46% have been vic-timised by at least onecyber crime in the lastyear alone. Credit card

fraud was the most prevalent formof such with 24% of respondents hitin the last year, followed by 16%having at least one social media ac-count breached or defaced. The in-dependent study was conductedfor GFI Software by Opinion Mat-ters and surveyed over 1,000 USadults, working for companieswith up to 5,000 staff that use acomputer or mobile computing de-vices.

The findings examine the busi-ness and societal impacts of cybersecurity issues and reveals starkconcerns over the increasing per-sonal and business risks posed bycyber crime and the growing likeli-hood that cyber crime acts will es-calate to physical retaliation. Withmultiple recent high-profile attackstargeting household names andlarge employers – including theSony hack, the Netflix-user dataleak and the hit on health insurerAnthem that exposed valuable em-ployee and member records - thesurvey shows that individuals in-creasingly fear cyber crime and itsresulting consequences at work aswell as at home.

43% stated that they see banks asthe main target for cyber criminalsin the coming year. 17% fear thatlarge business institutions will betargeted for crime and cyber espi-onage, but only 12% believe retail-ers will be a major target, despitethe potential for high levels ofcredit card data theft. Furthermore,with the increased digitalisation ofhealthcare data, 10% are concernedthat cyber criminals will target hos-pitals, HMOs (health maintenanceorganisations) and health insurersin the coming year.

The perceived threat from cyberattacks is hurting adoption of Inter-net of Things (IoT) technology,with almost 60% either viewing In-ternet-connected home devices astoo risky to own, or hesitating topurchase more devices. 57% of re-spondents believe malware stillposes the biggest threat to both in-dividual and business informationsecurity.

The Business Impact ofCyber CrimeThe research revealed that almostall cyber crimes have a noticeable,detrimental impact on businesses,with 88% of respondents believingthat a cyber attack against their em-ployer would have measurable fi-nancial and productivityimplications. An additional 6% be-lieve that a single cyber attackagainst their employer could easilyput the organisation out of businesspermanently.

“Cyber attacks have profoundconsequences for the business com-munity, whether companies are thetarget, or the victim of an attackelsewhere. In the last few monthsalone we’ve seen major corpora-tions targeted in systematic acts ofespionage and geopolitical retalia-tion, as well as hundreds of thou-sands - potentially millions - ofindividuals affected by the falloutof data being stolen and misused,”said Sergio Galindo, general man-ager of GFI Software. “Usernames,passwords, credit card data, healthrecords – malicious use of this databy criminals can quickly create fi-nancial hardship and significantstress for affected individuals,while the negative fallout for or-ganisations the data was stolenfrom can range from loss of reputa-tion to fines, falling sales, civil andcriminal legal proceedings andmore,”

Impact of Cyber Crime onPublic ServicesUntil recently, companies and indi-viduals rarely thought of hackersaccessing everyday public and util-ity services to wreak havoc. Suchservices are at much greater risk,however, with everything fromtraffic lights and CCTV cameras topower stations and smart metersbeing increasingly computerisedand networked to improve effi-ciency, centralise management andreduce cost.

As a result, nearly three quarters(71.5%) of those surveyed now be-lieve the hijacking of major services(utility services, traffic manage-ment, transport, etc.) by cyber crim-inals is a genuine threat to USnational security. In addition, 50%believe that increased cyber crimeis making life harder, by making itmore challenging to access every-day services, and 37% believe theheightened cyber crime environ-ment hinders productivity. Our re-liance on digital devices makes usmore of a target, according to 28%of respondents who believe thatour everyday use of technology hasleft individuals and businessesmore exposed than ever to virtualcrime. Most worrying is that morethan one third (35.3%) believe thatacts of cyber crime and cyber ter-rorism are likely to spill over intophysical acts of crime and terror-ism.

“Cyber crime is not a victimlessactivity – virtual acts of criminalityaffect real people, put jobs at riskand have lasting consequences foreveryone impacted by them,”Galindo added.

Taking steps to improveonline securityThe survey also revealed thatgrowing cyber security concernshave prompted people to take

more aggressive steps to protectthemselves and their online foot-print, both at work and at home:63% now regularly change pass-words for web sites and onlineservices; 56% have taken steps tostrengthen their anti virus pro-tection; 51% have activated PINor password protection ontablets and smartphones; 50%now avoid duplicating pass-words across multiple sites andservices and 32% have, wheresupported, activated two-factorauthentication for logging in.However,5.5% have done noth-ing to improve their online secu-rity.

“It is particularly encouraging tosee that one third of those surveyedhave embraced two-factor authen-tication. While some financial insti-tutions now insist on thistechnology to protect online bank-ing access, people are increasinglyactivating two-factor to protect so-cial networking, email, e-wallet andother online services,” saidGalindo.

Comparison with the UKThe same survey, conductedamong a parallel demographic inthe UK, produced broadly similarresults – with one interesting dif-ference: US respondents were be-tween 4-5% more securityconscious with regards to the stepstaken to secure personal data andprevent unauthorised access to on-line services.

In the UK, just over one quarter(27%) of those surveyed havebegun creating dedicated emailaddresses for use with specific on-line services in an effort to min-imise the impact of a securitybreach. In the US, the site of sev-eral high-profile username andpassword thefts, this number is ashigh as one third.

60% increase in UK cyber security concern

Within the last year, 7 in 10 con-sumers had experienced an issueor malfunction with their smart-phone and 12% of those wholooked to their mobile operator forhelp, would not return to that op-erator to purchase their next devicebased on their customer service ex-perience.

This was revealed in a globalstudy that examines the extent ofsmartphone users' service issuesand the business impacts of mobileoperators' customer technical sup-port abilities. The study was con-ducted by Cellebrite (a developerand provider of mobile diagnosticssolutions) and Ovum (providingindependent market analysis) andis based on a survey of more than4,000 consumers in the US, UK,China and Germany, and in-depthinterviews with executives in sixmobile operators in these markets.

Another point of concern for op-erators revealed in this study isthat software-related problems -which are outside operators' con-trol - have increased from 10% to40% of the proportion of totalfaults. No Trouble Found (NTF)claims, which fail to identify the ac-tual problem, account typically for1/3 of all handsets that are sent forrepair, at a cost to operators that insome cases reaches $300 (€ 270) per

unit.“The findings from this study re-

veal the extent of the challenge fac-ing mobile operators: a sizablepercentage of consumers are grow-ing frustrated with their mobileservice providers after experienc-ing problems that are completelyoutside of the operators' control,”said Angel Dobardziev andMichael Philpott, co-authors of thereport. “While hardware and oper-ating system faults have stabilised,software-related or ‘soft’ faults,caused by such issues as malware-laden and faulty applications, haveincreased four-fold, leading to increased customer service costs andaffecting customer satisfaction.”

The Ovum study's findings high-lighted the importance of an inte-grated, multichannel approachthat addresses “soft” issues quicklyand closer to the customer.Whether operators’ policies are toprovide a loaner device or to fur-nish a permanent replacement,these are costly options for the op-erator and consume resources onthe back-end. Further, the studycited three components of the tech-nical service function that will mit-igate costs and maintain customersatisfaction are self-help applica-tions, remote diagnostic tools andadvanced in-store technical sup-

port capabilities.“For the average consumer, the

smartphone has become an indis-pensable device for work and play,but with that higher degree of ca-pability comes added complexityand frustration when it fails,” saidAmir Lehr, Executive Vice Presi-dent of Products and Business De-velopment at Cellebrite. “Thisstudy validates feedback from agrowing number of our operatorcustomers: rapid and accurate di-agnostics do more than save cost asthey can save end user relation-ships at a critical time in the cus-tomer lifecycle.”

Additional highlights from thestudy include that mobile serviceproviders face a range of direct andindirect costs of not being able toidentify and address customer de-vice malfunction issues, regardlessof whether the operator is respon-sible for the actual fault. 68% ofconsumer respondents had experi-enced an issue or malfunction withtheir mobile device in the past 12months.

Approximately 1/3 of respon-dents suffering from battery andapplications-related malfunctionsclaimed they first turned to theirmobile operator or retailer for help.Consumers are calling for help and1 out of every 4 calls to operators’

customer care centres involve trou-ble with a phone.

34% %of consumers who re-sponded that they had experienceda software virus, and 39% of thosethat had experienced softwarecrashing, stated that it had ren-dered their device unusable.

Customer service is a top threereason for churn, cited by 25% ofusers that plan to changeproviders. 14% of respondentsstated that, based on the operators'inability to fix their problemquickly and satisfactorily, theywould look to purchase their nexthandset from a different provider.The number of consumers statingthey would purchase their nexthandset from a different provider,due to unsatisfactory technicalsupport, increased to 18% for re-spondents with an applications-re-lated fault.

37% of consumer respondents in-dicated that they suffered a mal-function after their devicewarranty period was over and ofthose respondents, 33% resolved toput up with the issue that arosewhen their device was out of war-ranty.

No Trouble Found (NTF) claims -no faults found with warrantiedhardware or software - typicallyaccount for 30% of all handsets sent

for repair. NTFs have a direct costto the operator in terms of admin-istrative services charges and insome cases handset loan and re-placement stock, as well as an indi-rect cost in terms of customersfrustrated by a lack of resolution.

Ill-equipped to identify the truesource of problems, technical sup-port staff often resort to brute forceresolutions – flashing the phonesoftware or resetting the device tofactory conditions. While offeringtemporary relief, problems resur-face when consumers, unaware ofwhat caused the original problem,reintroduce troubled apps or sub-optimal configuration settings.

Providers of mobile diagnosticsolutions, like Cellebrite, are mod-ernising the repair landscape forthe increasingly sophisticated mo-bile devices introduced on a neardaily basis. Diagnostic tools thatwork across all devices, operatingsystems, and points of customer in-teraction help operators and after-market service providers deliverthe effective, consistent, omni-channel experiences their cus-tomers demand no matter whereor when they encounter problems.

For the full study visit:http://go.cellebrite.com/MLC-Ovum

Smartphone problems leading to customer frustration