YOUR
COMPANY HAS DEEP EXPERTISE
SO IF YOU WANT TO BE YOUR
INDUSTRY’S
THOUGHT LEADER…
“OKAY BRASS TACKS…
WHO BUYS OUR PRODUCTS?” - DON DRAPER
THEN CREATE A COMPELLING STORY
THE LIST: EASILY DIGESTED
CONTENT FOR IMPATIENT
INTERNET USERS
THE VIRAL VIDEO: WILL IT BLEND
THE INFOGRAPHIC: VISUALIZING
DIFFICULT OR COMPLEX INFORMATION
CONTROVERSY: THE THIRD RAIL
OF VIRAL MARKETING
HIGH-TECH CONTENT:
APPS AND WIDGETS
CONTESTS: COMPETITION
CREATES BUZZ
THE EXPERT ARTICLE OR
HOW-TO GUIDE
“YOU DON’T DANCE?
OR YOU DON’T DANCE WITH ME?” - KEN COSGROVE
CONTENT ON APPROPRIATE CHANNELS
WHAT TOOLS ARE COMPANIES USING
NOW?
SO CREATE THE PLAN AND HIRE
THE RIGHT ‘A’ TEAM
CONNECT WITH MARK FIDELMAN