global thought leadership
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DESCRIPTIONWhy should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network. You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
- 1. Global Thought Leadership: Opportunities To Create Content To Share Across Social ChannelsJon Burkhart, Head of Copy & Social Media Evangelist
2. First Thought Leadership Event:South By Southwest Interactive Deadline for SXSW 2011 topics: next Friday 9 July 3. SXSW Interactive What is it?The South By Southwest Interactive Festival brings together the worlds most creative web developers, designers, bloggers, wireless innovators, content producers, programmers, widget inventors and new media entrepreneurs. Five days of captivating keynote presentations and provocative panel sessions provide hands-on training as well as big- picture analysis of the future of this industry. 4. Why we need to attend/speak at SXSW>> 500 + solo presentations and panels gives non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.>> You wont find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers.>> Were a global agency. Austin, TX is the centre of the universe. We should use this as a chance to get all 20 of our offices together.>> Austin, TX has amazing food. I gained about 10 pounds on a steady diet of barbecue (pulled pork) and Tex-Mex 3 meals a day. 5. Panel topic? Whats your passion*? *This was me BEFORE my team USA lost to Ghana 6. Make them fun. Top-rated talks from 2010: 7. Top-rated talks continued: 8. Ask yourself. Would Wired write about it? 9. Who do you know? Any game-changers? Develop a panel around them or their achievement. Photo courtesy of www.flickr.com/photos/ inju/3739765921 10. Dont Feel Like An Expert?Fine. Propose a social experiment.And do It anyway. 11. RoadTwip 12. RoadTwip The Accepted Proposal 13. David On Demand At Cannes This Year 14. David On Demand: Strategic PartnershipsLeo Burnett made the experiment seem like just an idea that their creative recruiter had. The reality was that it was a strategic move to use live-streaming video technology and partner with several companies. It was the most talked about topic at Cannes this year. What experiments can we take on? What strategic partnerships can we forge? 15. Google Job Experiment cost: $6 A guy called Alec realised that top creative directors probably Google themselves a lot. He paid $6 for a Google ad campaign for top NYC creative directors. He got a job. Simple. Brilliant. What type of experiments can we do like this? What tools can we use in innovative ways? Propose the idea to SXSW and do it anyway. Well PR the hell of it. 16. Other tips about topics for SXSW 17. Diversity-Related Proposals Needed 18. Beginner, Intermediate, Advanced Topic? 19. Panel or Solo Presentation? 20. http://sxsw.com/panelpicker_faq 21. Next Step: Come Up With Your Topic and Submit It. 22. http://panelpicker.sxsw.com/ 23. http://panelpicker.sxsw.com/ 24. Other Uses For Your BrilliantThought Leadership Ideas 25. Content for your personal blog 26. content for your personal Twitter 27. with links to iris Twitter & blogClients are asking us forextraordinary ideas thatpeople will want to shareon social networks. Weare hypocrites if werenot actively sharingcontent, both personallyand professionally. Wecan build our networkwith key influencersglobally by producingcontent that lives onBOTH your Twitterpages/blog and thecompanys ones. 28. Everyone should share Ive taken our Aloha contacts page and put the Who We Are page from a top London social media agency underneath. Our vision of the future. We need links to everyones Twitter, LinkedIn and Facebook. We must show clients that everyone in the company is using social media. 29. Zappos - a company built on sharingIf we model sharingfor our clients, wewill win them over.However, its allabout having brilliantcontent that peoplewould want to passalong. Like Zapposwhich put customerservice and sharingon Twitter at theheart of its company.Result: Bought byAmazon for $1.2billion.Read the whole thing here: http://www.slideshare.net/chaturvedibraj/ zappos-a-social-media-culture 30. First, you must create great content Step 1: Create content for ourselves and for SXSW. 31. Then share it across multiple platforms Step 2: Become a company known for sharing. 32. Task: make @irisworldwide like @bbhlabs Like BBH Labs,we can establishourselves ascurators of allthings interestingand innovative. 33. Task: make @irisworldwide like @bbhlabsWe will engage key influencers globally with all the extraordinary ideas were coming up with for our clients and ourselves. 34. Responding to industry white papers http://www.slideshare.net/PSFK/psfk-presents-future-of-retail-report 35. W+Ks response to PSFKOur thought leadership pieces must find homes on our company blog. We only have a curation blog at the moment: the Under The Influence one we link to on our @irisworldwide Twitter page. Our content must be on Slideshare where we should be responding to other thought leadership pieces as well. Read it here: http://www.slideshare.net/PSFK/w-4425150 36. Appendix: Other Conferences (to inspire you in your research, to attend next year?) 37. Wall Street Journals D: All Things Digital 38. PSFK Conference New York 39. Lift 40. OReilly Web 2.0 Summit 41. Supernova 42. Idea City