lfpr's thought leadership program
TRANSCRIPT
Establishing your brand’s global authority
WE ARE LFPR
We spotlight your expertise for those who matter
and create a dialogue around what matters now
big data integration and its impact on the construction industry
software interoperability standards and practices
concerning the data exchange of construction projects
Customer success stories using CRE-related software
Estimating software that speaks to the needs of construction and real estate industries concerned about
bid-to-win ratios
Mobile technology growth and use out in the field
Cloud Computing to streamline
construction processes
using our strong relationships within the industry
to build your brand’s thought leadership
securing interviews with media and inserting you into the industry-wide mobile technology conversation
Establishing third-party credibility by placing customer stories in publications
Positioning you as a thought leader on new and developing technology affecting the construction industry
gaining exposure for your brand’s unique offering by providing insight on concerns affecting the industry via byline articles
drafting articles with your executives on trending topics and placing articles in national media
here’s what we did for sage Construction and real Estate
Although a leader in the industry, Sage Construction and Real Estate did not have a presence in industry media. Paired with the downturn in the economy and the massive hit the construction industry took as a whole, Sage Construction and Real Estate needed to reach new and existing customers who were in the process of rebuilding and streamlining. LFPR was tasked with demonstrating how the latest technology could keep construction owners in the black while shaping the way the construction industry does business as it moves toward a more digital and social media focused environment.
the Challenge
the goals
1) Increase exposure for Sage CRE by targeting industry media to reach key demographics
2) Develop Sage CRE executives as thought leaders in an industry where many construction businesses are still recovering from a down economy
3) Educate industry press about the important role of technology in the construction business
our strategy our results (for Fy2014)
33Article placements
2,067,278Total circulation of media
LFPR made use of the vast Sage North America customer base by interviewing several Sage customers and creating case studies that reflected the types of concerns and struggles similar construction businesses were experiencing.
Survey questions were created that concentrated on the current use—or lack—of technology-based tools within their businesses. Sage executives were developed into thought leaders by offering industry insights focused on current inefficiencies and the use of investments and streamlining of work processes to increase productivity in support of recovery.
This campaign created a unique perspective on how business is handled in the industry, which opened doors for Sage at many media outlets, ultimately leading to coverage in Constructech, Building, Retrofit, Grading & Excavation Contractor, Compact Equipment, Contractor, Professional Remodeler, and Construction Executive.
350,007Ad placement value
a sample of global Exposure for sage CrE
Jared LayPort, Senior AnalystForemost global media analysis firm CARMAInternational, Inc.
CARMA observed a dynamic thought leadership program (by LFPR) of depth and breadth that was
among the best we have encountered. ”“
a sample of global Exposure for sage CrE
“Leveraging Big Data for Insight-Driven Decision Making”
“Mobile Technology Improves Technology”
“Software Set for Take Off”
“The Keys to a Solid IT Infrastructure” “10 Tips for Planning Your IT Investment”
“Cloud From the Ground Up”
“The Importance of Spot-On Estimates”
“Building a Mobile Infrastructure for a New Generation in the Construction Industry”
“Streamlining the Masonry Industry”
“Technology is Still Not a Priority for Most Construction Firms”
since 2008, lFPr has been providing award-winning Pr and social Media expertise to promote
CrE technology to a global audience.
We’re looking for the next awesome CrE brand that’s ready for their turn in the spotlight.
if that’s you, let’s talk.
brandon buttreyBusiness Development
Lucid Fusion | LFPR
p: 949.502.7750 ext 206e: [email protected]
Irvine | New York | London
P U B L I C R E L A T I O N S
LF PR